Professional Documents
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A BUSINESS PROPOSAL
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IN PARTIAL FULFILLMENT
OF THE REQUIREMENTS FOR THE COURSE
ADVANCED HEALTH ECONOMICS WITH ENTREPRENEURSHIP
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INTRODUCTION
Philippines health care crisis, coupled with current demographic changes, threaten to not
only exacerbate the crisis, but further decrease the productivity level of the individual as well.
With these problems in the healthcare issue signals a favorable opportunity for Saint Peregrine
Oncology and Wellness Center that caters Tuguegarao City and nearby towns. Living to its
1. Home care is professional health care and supportive services provided at home for
companions who may be volunteer or receive payments from the patients or family.
At Saint Peregrine Oncology Wellness Center, we tie productivity directly to the health care
issue. We believe that traditional approaches to the current health care crisis are misdirected.
These traditional efforts are what we call reactive that is, they wait until they have been stricken
with illness or injury, and as a result they pay higher cost for the necessary treatments. Our
approach, which emphasizes prevention and good health promotion, is much more proactive.
EXECUTIVE SUMMARY
The Saint Peregrine Oncology and Wellness Center is a business that applies the Hospice
Care people with Advanced Cancer. This unique facility has been designed from the ground up
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to provide a home away from home care in a warm and welcoming environment. It is located at
Maharlika Highway, Carig Norte, Tuguegarao City which allow treatment in one convenient
location.
At Saint Peregrine Oncology and Wellness Center, we understand the physical and
emotional effects cancer treatment can have on patients. Thats why we strive to make each visit
as pleasant as possible. Designed to provide access to a wide range of support services for cancer
patients including nutritional counseling, wellness programs, conducting class sessions before
the starts the chemotherapy, administering chemotherapeutic drugs and Cancer Supportive
Care Program.
It is a business that will run by the Bulan Family which consists mainly of Medical
Professional. This is open to everyone and promos will be available once the business will open.
INDUSTRY ANALYSIS
terminal cancer. However, incurable does not mean untreatable. People with advanced cancer
continue to have options for treatment and can maintain a good quality of life.
A diagnosis of advanced cancer is usually difficult for you and your family. It may be
hard to believe the diagnosis. Or, it may cause anxiety and uncertainty. However, even if
treatment is no longer able to cure or stop the growth of your cancer, you still have choices for
care. Treatment for advanced cancer includes slowing tumor growth and managing pain and
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At this time, it is helpful to talk with us your cancer care team to help, serve and
understand your treatment options and goals of treatment. It is also important to ask for care that
meets the physical, emotional, spiritual, and practical needs and to know that you will continue
to receive care and emotional support throughout the illness. Your cancer care team may now
include experts in hospice and palliative care to help with these needs.
Cancer cases worldwide are predicted to increase by 70% over the next two decades,
from 14 million in 2012 to 25 million new cases a year, according to the World Health
Organization. The latest World Cancer Report says it is implausible to think we can treat our
way out of the disease and that the focus must now be on preventing new cases. Even the richest
countries will struggle to cope with the spiraling costs of treatment and care for patients, and the
lower income countries, where numbers are expected to be highest, are ill-equipped for the
burden to come.
In 2012, there were 14.1 million new cancer cases and 8.2 million new cancer
deaths. The World Health Organization (WHO) projected that by 2035, these figures could
increase to 24 million new cases and 14.6 million cancer deaths worldwide. The majority of the
global cancer burden is shifting from the more developed world to economically disadvantaged
countries where survival rates are less than half of those in developed countries.
For the past 3 years, the Cagayan Valley Medical Center, a tertiary hospital in
Carig Sur, Tuguegarao City has an average of 951 consultations for oncology cases. The table
below shows the number of consultations for oncology from January 2015 to December 2015
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January 39
February 28
March 30
April 26
May 26
June 30
July 49
August 35
September 34
October 39
November 29
December 21
TOTAL 386
The table below shows the top leading causes of consultation for the oncology at
2. IDCA 124
3. Colon Cancer 16
4. Hodghins Lymphoma 10
5. Pancreatic Cancer 9
7. Leukemia 7
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9. Adeno Cancer, Colon 4
According to the 2010 census, Tuguegarao City has a population of 138,865 with this
number of people in Tuguegarao City there will be a decrease supply for the health sector. A time
for business that enhances the healthy living and capability of an individual is needed.
At present the major competitor of Saint Peregrine Oncology and Wellness Center
is the Cagayan Valley Medical Center a regional tertiary, teaching, and training hospital located
at Carig Sur, Tuguegarao City. The table below will show the difference between the two
competing institution.
SERVICES: Nutritional
Counseling
Wellness Program
Class sessions
understanding
chemotherapy
In Patient OPD Basis
Chemotherapy
Phil health
Accredited Hospital
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CLASSIFICATION: Private Institution Public Institution
Home Care Tertiary Hospital
Oncology Center
Health care professional are involved in all phases of the cancer experience: prevention,
detection, diagnosis, treatment, rehabilitation, survivorship, and palliative and terminal care.
Cancer nursing skills are vital in all healthcare settings because clients are seen in the home,
At Saint Peregrine Oncology and Wellness Center we offers Cancer Supportive Care
Program, we provide social outreach which people experiencing improve health and wellbeing.
A wellness strategy is a long-term effort, combining both health-promotion and family support
The clients will undergo a health analysis, following which each client will be given the
opportunity to meet with nutrition and dietician specialist, train wellness counselor and oncology
nurse specialist to design a personalized health program. As the customer enters the facility;
he/she will be entertained by a receptionist and will be asked to choose which program he/she
will enroll. The routines offered nutritional counseling, wellness program and social services,
and administering chemotherapeutic drugs. As the client decides to venture the service, an
orientation is done for every new member. Before the session, health education with topics on
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health and wellness is done. After each month, evaluation will be conducted from the consumers
MARKETING PLAN
Cancer occurs in all strata of our society. It afflicts all people of all ages, all socio-
economic and cultural background and both sexes. It is a much dreaded disease. It possess
tremendous physiologic, psycho- social, cognitive, spiritual and economic impact to the afflicted
individual and their significant others. Each client will be charged a fee depending on the
services he/she avails. The target market of the company is of all ages, as early as 5 years old to
60 years old. The clients can choose nutritional counseling, wellness program and administering
and on television, social media through internet, and radio, Saint Peregrine Oncology and
Wellness Center, youre home away from home will significantly reduce its costly promotional
OVERVIEW
The success of Saint Peregrine Oncology and Wellness Center will be achieved by
serving optimal hospice care and help foster feelings of hopelessness and powerlessness,
providing a friendly and quality service and employing an aggressive marketing plan to build
customer traffic. Todays nurses may have the same negative attitudes that exist in the society.
Therefore, it is imperative for nurses to examine their own feelings and try to work them
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through, both by increasing their knowledge of the disease and its treatment and by discussing
feelings openly with members of the health team. At Saint Peregrine Oncology and Wellness
Center we will constantly strive to enthusiastically win more customers by being proactive rather
We will ensure that our customers will feel the healing hands and experience youre home away
from home.
Management will endeavor to create and maintain a positive appealing image for the
PROMOTION
As the business will start its operation, initial action to promote the service is through the
use of radio, social media, stickers that will be attached to public utility vehicles, and fliers to
Saint Peregrine Oncology and Wellness Center will significantly reduce its promotional
efforts in the hope that word-of-mouth will attract potential clients. Promotional activity will still
be utilized through these media outlets, but only minimally. With this we may present to the
public to the newest business in the area that caters the cancer patients feel at home while having
the treatment.
PRICING
The price of Saint Peregrine Oncology and Wellness Center will depends upon the
services that they will be avail. Saint Peregrine Oncology Wellness Center consists of a range of
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professional health care and supportive services delivered in the center to a person with cancer
who needs assistance. A person may use home care services during specific times of need, such
as the recovery period following surgery or a lengthy hospitalization, or for those in need of
longer-term care. The option to receive care in the home often enables a person with cancer to
spend less time in the hospital, while also providing relief and peace of mind to family
caregivers. The prices reflect the quality of the equipment and service.
TARGET MARKET
The target market of the wellness center is of all ages, we cater clients from the middle
class and average class income in the society. The Saint Peregrine Oncology and Wellness Center
will be acting like a center of management of oncology cases for cancer patients. As early as 5
years old to 60 years old can come and experience the care that will be providing. The customer
Another target group is to help cancer survivors develop muscle strength, flexibility, and
balance, and to integrate exercise into their lives. Studies have shown that regular physical
activity helps reduce therapy side effects, improve energy levels, and promote independence. It
may also decrease disease recurrence and increase longevity of cancer patients. We believe that
changes like that will be seen as welcome extras that will bring new members
ORGANIZATIONAL PLAN
Saint Peregrine Oncology and Wellness Center will be a partnership headed by four
individuals. The General Manager will responsible for providing leadership, direction, and
control for all aspects of the company's activities in order to realize optimum profits compatible
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with the best long- and short-term interests of the shareholder, employees, consumers, and
public.
General 1 The point person of the *Graduate of Four year course 10,000
Manager services and *Major stock holder
manpower. He also *Background on business
oversees the activities management
of the different
officers: Finance/
Cashier Officer, Health
and Wellness Program
Officer.
Health and 1 Supervises the *Registered Nurse at least 6 8,000
Wellness nutrition and dietician months of experience
Program specialists, wellness * Attended seminars and Trainings.
Officer counselor and
oncology nurse
specialist. He will
assume the overall
management of the
health promotion
program,
chemotherapy
including organizing
and conducting health
education programs
Finance Officer 1 The contact for budget *Graduate of Four year Business 9,000
(Cashier) and salaries of the course
company. She is *Major stock holder
responsible for guiding *Background on business
and directing financial management
and control activities
of the company in a
manner designed to
protect assets, meet
reporting requirements,
and effectively plan for
and audit the financial
needs of the firm. In
addition to her work
she also the cashier of
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wellness center.
Receptionist 1 Frontlines the business. *At least two years in college 3,500
She is of good *Has pleasing personality
personality as she *Well verse in both English and
reflects how beautiful local language
of services are. She
welcomes the client
and explicates to them
the services we have.
She also serves as the
cashier.
Security Guard 1 Ensures the safety of 4,000
the employees and
clients of Saint Vincent
Oncology and
Wellness Center. He is
licensed and trained to
act upon untoward
situations that require
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his knowledge and
skills.
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ORGANIZATIONAL STRUCTURE
GENERAL MANAGER
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VISION MISION AND VALUES OF THE ORGANIZATION
Vision
In partnership with patients and families and in collaboration with our community,
the burden of cancer and related diseases through care, discovery, training, and education.
Mission
Provide safe, effective, and compassionate care; use and develop new knowledge; and educate
Our values
Cultural sensitivity
Ethical conduct
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We deliver expert clinical care and preventive services through:
Evidence-based practice
Collaborative practice
Individual integrity
Available data
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General objective:
To create a profitable business that promotes and develops wellness for cancer patients.
Specific objectives:
OUR SERVICES:
Nutrition is an important part of life, cancer treatment, and prevention. We can help you
make informed choices and answer any questions you have. Questions that our Nutrition and
Dietitian Specialist can help you with include: general guidelines for balanced nutrition,
nutrition guidelines for specific cancers, treatment issues such as chemotherapy or radiation,
nausea and appetite problems, difficulty swallowing or eating, problems with diarrhea or
constipation, supplements, and weight management.
Nutrition Information:
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Before Cancer Treatment
Physicians recommend that you take this class before you start chemotherapy. Being as
prepared as possible for your chemotherapy helps ensure a positive and successful course of
treatment. The Wellness Counselor Specialist and the Cancer Supportive Care Program created
this class to familiarize you with everything you need to know about your upcoming
chemotherapy. Patients say this class helped reduce their anxiety before their first chemotherapy
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The goal of chemotherapy may be cure, control, or palliation of manifestation. It
Disease is widespread.
The risk of undetectable disease is high.
The tumor cannot be resected and is resistant to Radiation Therapy.
Nurse Specialist will administer the drugs; monitor the patients for any
untoward manifestation.
3.) The service will include accommodation for 24 hours only in the center with
of treatment.
With our line of choices of services the Saint Peregrine Oncology and Wellness Center
will be able to provide healthier more educated sound choice about the treatment of our Cancer
Patients.
We strive to serve the common good by providing holistic, ethical and person
centered care and support. We aim to go beyond quality care to provide an experience for people
that honors their dignity, is compassionate and affirming and leaves them with a reason to hope.
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SERVICE PROCESS
Procedure Activities
Step III: Client chooses from the services offered and its schedule.
Choosing of services
offered
Step VI: After the session clients are voluntarily evaluated by sharing their
Evaluation testimonies or experiences about the service.
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Schedule of Services
The following tables will show the different equipments and supplies we will have. We
will have our office equipments and supplies aside from the clinical equipments and supplies
that will be purchase and besides is the quality of how many will be purchased.
OFFICE EQUIPMENTS:
CLINICAL EQUIPMENTS:
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Thermometer 3
BP Apparatus with 2
stethoscope
LINEN:
OFFICE SUPPLIES:
CLINICAL SUPPLIES:
Alcohol 15
Iv starter pack 20
Iv cannula 16
Sterile gloves 3
Iv fluids 10
Macro set 10
Micro set 10
10 cc syringe 40
5 cc syringe 50
Basal cannula 10
Face mask 10
Gauze 25
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PERSONNEL COMPLEMENT
The following table will show the different positions in the business and how many will
be needed for each position. The number shall only be applied for the first year in the business
but will increase in the succeeding years depending on the demand of our services.
General Manager
1
Health and Wellness
Officer 1
Finance Officer (Cashier)
1
Oncology Nurse Specialist
4
Wellness Counselor 1
Specialist
Nutrition and Dietician 1
Specialist
Receptionist
1
Security Guard
1
Utility Worker
OPERATIONAL PLAN
Saint Peregrine Oncology and Wellness Center offers a hospice care for patient with
advanced cancer. The center will be located at Maharlika Highway, Carig Norte, Tuguegarao
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City, a place that is at the center of the expected target market. The Center will be located at this
area to serve more people because it is near at the Cagayan Valley Medical Center where most
people seek consultation and checkup and few step from the Department Of Health regional
office. Currently, there are 138,865 residents living in Tuguegarao City as of May 1, 2010. The
facility is a rented space, approximately 100 sq. meters, a two story building equipped with state-
of-the-art facilities which includes 5 air-conditioned rooms, A mini conference room, floors
covered with safety mats to prevent injuries, and a well-lighted room. Furthermore, the two story
building will also have garden and gazebo at back a place where the patients and his/her families
will bond together, relax and share their experiences throughout the hospitalization. The center
also has a dining room and a canteen on concussion basis to anticipate serving continuously from
8:00 am- 8:00 pm during weekdays, and 7:00am- 10:00pm during weekends. Extended hours for
weekends are provided to cater strict time availability of the clients. The services will deliver by
nurses, dietician, and home health aide and in coordination of a professional oncologist doctor.
At Saint Peregrine Oncology and Wellness Center, we make a practice of not just treating
the disease, but the patient as a whole. The facility provides patients with a comfortable home-
away-from-home, during a course of chemotherapy treatment. The complex offers onsite car
parking and 5 style rooms, each equipped with Wheel chair accessible rooms available upon
request.
Providing cancer care involves with nutrition and dietician specialist, train wellness
counselor and oncology nurse specialist, we are truly dedicated to providing comprehensive care
All refreshment and nourishment are purchased from authorized distributors, while all
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SAFETY PRECAUTIONS
Saint Peregrine Oncology and Wellness Center , guarantees a safe environment for its
clients, equipped with safety mats that prevents accidental falls, fire exit in cases of fire, a first
aid kit for an immediate treatment of minor injuries, telephone with directories of emergency
hotline for serious accidents and emergencies, a dry and clean restroom to prevent unnecessary
falls, security guard which maintains the security of the area, and lastly giving of general
instructions and policies of the center. We also acknowledge the medical certificate of our
ASSESSMENT OF RISK
experience, limitation in the managerial teams depth and poor market position. SWOT analysis
Strengths:
The business will provide Care for the family and friends surrounding the patients
as well for they are equally victims of this dreaded disease (cancer), and
patients and their loved ones on how to cope with the mental pain and anguish
Weakness:
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We dont have chemotherapy infusion area and heated blankets to comfort our
The center doesnt have radiation oncology and diagnostic imaging all
The center lacks a highly and skilled integrative primary care physicians, who
Opportunities:
The business is to not treat patients, but also follow them longitudinally over time
Threats:
Since the business is new to the public, it takes a lot of effort, courage,
determination and passion to know more and experience the Oncology Care of
our business.
Contingency Plan:
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Our contingency plan is to be collaboration with the health center, private clinic
and hospitals as well as in the community. We will try to collaborate with Department Of Health
for accessible and affordable services for our cancer patients in Region 2.
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Position Monthly Number of Total
Saint Peregrine Oncology Salary Employee salary/year and Wellness Center
SUPPLIES Quantity Cost Total
General Manager 10,000 1 120,000
Admitting
Income KitStatement 828 200 165,600
Health and Wellness 8,000
Iv starter pack 828 90 74,520
For the year ended 900 Officer 60
Iv cannula 54,000
1 96,000 December 31, 2016
Finance Officer 9,000
Sterile Gloves 1000 35 35,000
(First year of Operation) (Cashier) 1 108,000
Iv fluids 1500 50 75,000
Oncology Nurse 5,000
Macro set 600 45 27,000
Specialist 4 240,000
Micro set 500 45 22,500
Wellness Counselor 5,000
SERVICES
10 cc syringe JA FE 1500
MA AP10 MAY 15,000 JU JU AU SE OC NO DE Total Projecte
Specialist 1 60,000 Cost of
5 cc syringe N B R R
1500 Nutrition8 N L G P T V C no. of d
and12,000
5,000 Service
Face mask 1000 Dietician15 patients Revenue
Specialist 15,000 1 60,000
Nutritional
Gauze 50 55 55 5820 62
200 Receptionist 57
4,000 67 69 65 73 80 85
3,500 1 42,000
Counseling
Sphygmomanometer 2 776 500 388,000
Security 4000
Guard 8,000
4,000 1 48,000
Wellness 45
Stethoscope 65 2 67 641500 70 67
3,000 62 70 75 79 82 76
Utility Worker 3,000 1 36,000
Program
Thermometer 3 250 750 822 250 205,500
ClassSterile
sessions
Water 55 60 60 55 4530 48 46
1,800 49 54 51 55 810,000
69 72
understanding
TOTAL 513,170
chemotherapy 659 250 164,750
In Patient 1,242,00
Chemotherapy 30 45 52 60 60 64 72 78 84 89 94 100 828 1500 0
Canteen Income - - - - - - - - - - - - - - 700,000
Total: 2,700,250.00
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Price Quantity Amount
Radio
Advertisement 3,000 1 3,000 MARKETING
Flyers 50 100 5000
Gross Profit 2,700,250
Tarpaulin 3,000 2 6,000
Less: Operating Expenses
TOTAL
Supplies 513,170 14,000
Salaries 810,000
Marketing 14,000
Utilities And Rent Expenses 186,000
1,523,170
Income before taxes 1,177,080
Tax Expenses 353,124 UTILITIES EXPENSES
Total 823,956
COST
Electricity 30,000
Water 12,000
Telephone/internet 24,000
Rent of building P10, 120,000
000.00/ month
Taxes for the year is 30% of net income
before taxes TOTAL: 186,000.00
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