I.

Companys Profile

PLDT was established on November 28, 1928, by the Philippine Government act.

Philippine legislature and approved by then Governor-General Henry L. Stimson by

means of a merger of four telephone companies under operation of the American

telephone company GTE. Known as Act 3436, the bill granted PLDT a 50-year charter

and the right to establish a Philippine telephone network linking major points nationwide.

However, PLDT had to meet a 40-day deadline to start implementing the network, which

would be implemented over a period of one to four years.

By the 1930s, PLDT had an expansive fixed-line network and for the first time

linked the Philippines to the outside world via radiotelephone services, connecting the

Philippines to the United States and other parts of the world.

Telephone service in the Philippines was interrupted due to World War II. At the

end of the war, the Philippines' communications infrastructure was in ruins. U.S. military

authorities eventually handed over the remains of the communications infrastructure to

PLDT in 1947, and with the help of massive U.S. aid to the Philippines during the 1940s

and 1950s, PLDT recovered so quickly that its telephone subscribers outpaced that of

pre-war levels by 1953.

 On December 20, 1967, a group of Filipino entrepreneurs and businessmen led by

Ramon Cojuangco took control of PLDT after buying its shares from the American

telecommunications company GTE. The group took control of PLDT's management on

January 1, 1968, with the election of Gregorio S. Licaros and Cojuangco as chairman and

president of PLDT, respectively. A few months later, PLDT's main office

in Makati (known today as the Ramon Cojuangco Building) was opened, and PLDT's

expansion programs begin, hoping to bring reliable telephone services to the rural areas.

PLDT was permitted to operate during Martial Law. During the 1970s, PLDT

was nationalized by the government of then-President Ferdinand Marcos and in 1981, in

compliance of then existing policy of the Philippine government to integrate the

Philippine telecommunications industry, purchased substantially all of the assets and

liabilities of Republic Telephone Company, becoming the country's telephone monopoly.

Under this monopoly, service expansion were severely curtailed or practically

nonexistent. In the Martial Law years people would apply for phone service only to wait

for years and years on end behind an impossibly long application backlog. It is not

unheard of for people and small businesses back then to barter for a single telephone line

in the black market for tens of thousands of pesos. The incumbent Singaporean Prime

Minister Lee Kuan Yew referred to the situation when visiting the Philippines during the

term of President Fidel V. Ramos. He said, albeit in jest, In the Philippines 95% of the

population has no telephone, while the remaining 5% are waiting for that dial tone.
After President Marcos was overthrown in 1986, the company was re-privatized as

Ramon's son, Antonio "Tonyboy" O. Cojuangco, Jr. became PLDT chief. By 1995, with

the passage of the Telecommunications Act and the subsequent deregulation of the

Philippine telecommunications industry, the company has been de-monopolized. Later

that year, Hong Kong-based First Pacific Company Ltd. acquired a 17.5% stake in PLDT

making it the majority owner of the conglomerate. The company's CEO Manuel V.

Pangilinan became the new conglomerate's President replacing Cojuangco, who assumed

post as Chairman until 2004, when Pangilinan became his successor.

On April 2016, the company, then known as the Philippine Long Distance

Telephone Company, dropped the "long distance telephone" from its corporate name

and has since been known as PLDT Inc. Its board of directors approved of the new

corporate name to reflect on the company's new range of services, mainly focusing on

data services. On June 13, 2016, PLDT and its subsidiary Smart unveiled their new logos

and identity as part of the company's continuing digital pivot.

II. Product/Service Analysis Introduction

PLDT is the leading wireless telecommunications company in the Philippines. They

provide us services both wireless and fixed services for communications for us to

communicate people in the Philippines or around the globe.

 WIRELESS

Their wireless telecommunications services are provided by Pilipino

Telephone Corporation, or Piltel, and Smart Communications, inc., or Smart, in

terms of cellular service providers; Smart Broadband, Inc., or Smart Broadband

(formerly known as Meridian Telekoms, Inc., or Meridian), is in their wireless

broadband provider; Wolfpac Mobile, Inc. , or Wolfpac, is their wireless content

operator ; Mabuhay Satellite Corporation, or Mabuhay Satellite, ACeS Philippines

Cellular Satellite Corporation, or ACeS Philippines, and Telesat, Inc., or Telesat,

is their satellite and very small aperture terminal . or VSAT, operators.

FIXED LINE

Fixed line telecommunications services are primarily provided through PLDT.

Fixed line services through PLDT's subsidiaries PLDT Clark Telecom, Inc., Subic

Telecommunications Corporation and PLDT-Maratel, Inc., Piltel, Bonifacio

Communications Corporation and PLDT Global Corporation, or PLDT Global,

which together account for approximately 4% of our consolidated fixed line

subscribers.

III. Situation Analysis

THEIR STRENGTHS
 PLDT co. is superior when it comes to technology, why? This is to better meet the

needs of their customers in ways that competitors cant imitate. Technology is a difficult

qualitative factor to defend, so competing institutions will have an easy time overcoming

it. PLDT has more advance technology to serve its customers very well. This advantage

makes them more competitive since that it needs lots of effort when it comes to

technology. Having this kind of advantage increases their market value, also accelerates

their progress. They provide now fast and reliable services to make sure that they satisfy

their customers needs.

Next is the people in the management. For me this kind of advantage has made

them more capable of becoming the leading telecommunications company here in the

Philippines. Mr. Manny V. Pangilinan owns not only the PLDT but lots of companies and

corporation. He can influence any kind of customer by advertising them through his other

company. TV5, a TV network on which he is the president, can be a good advertisement

for his PLDT co. Mr. Pangilinan also owns various successful company that through his

order, he can make those companies support each other.

THEIR WEAKNESES

When it comes to their weakness, the lack of propriety technology or intellectual

property in patents/copyrights will make them unable to compete to their rivals. Propriety

technology is patent to the entities technology. If PLDT has outdated propriety

technologies, their rivals can get its idea which will be complicated in part of PLDT

Company. Itll limit its capacity to compete to their competitors and making them unable
to reach its goal. Propriety technology is an asset of an entity that they build and became

effective. If outdated or didnt take any response to it, it may become a weakness to that

company.

THEIR OPPORTUNITIES

Base on my research, Telecommunication Company have many opportunities to

attract more and more customers or subscribers. Because of todays technological status,

theres always a new trend and for us Filipinos who always IN when it comes to trends

they can make this a great opportunity. Nowadays, communication is more on a necessity

and it means that changes in lifestyle may occur because of never ending needs of people.

Releasing of new gadgets or soft wares will make the PLDT Company provide

promos and services that will support this. This is their possible edge since that they are

the leading telecommunications company here in the Philippines, they can influence their

current subscribers and influence those who are not.

Internet is the great source of knowledge and information. And for students like

us, these is a necessity for gaining information in our classes. Whenever class starts, for

example in the month of June or July, the number of students spikes because its time for

school days and it means the vacation come to an end. This is a great opportunity for

PLDT to gain more customer. They can make internet service offer either in Prepaid or
Postpaid that can suit the subscribers needs and lifestyle. This offers can make the

subscribers needs filled and influence more of them.

THEIR THREATS

Their primary threats is as clear as the sky-their competitors. Since that new

gadgets, new trends comes out, competitors will not take a blind eye on it. They will also

make their strategy to gather more subscribers. If their competitors provide more efficient

and affective services to the subscribers, PLDT may lose its current subscribers.

Telecommunication has a wide variety in terms of satisfaction of subscribers. And first

thing to do is providing non-stop services to the subscribers wherever they are. It means

that PLDT must seek the solution in making their services available wherever place it is.

They should make more satellite and upgrade their system to provide good services to

those who are not in urban places. Because this may be take for granted by their

competitors and get more subscribers. There were still some place in Metro Manila that

lacks or have slow services from them.

Weather condition is can be their threat since that providing communication when

a storm hits or an earthquake is can be dull. So they should make their service more

stable not only to get more subscribers but also to provide and satisfy the needs of their

subscribers.
 Trend or lifestyle is can be the last of the line when it comes to their threats, this

also belongs to their opportunities but may become a threat if not properly taken care.

Because of continues change in trend, they should think on how they will gain and how

to make an efficient way to support this trend. If their support to the trend is not effective

as their expected. This can make a backfire-meaning negative impression to the company

that will make their image ruin and will make loses out of it.

Financial Ratio Analysis

Liquidity
Asset Management
Solvency
Profitability

Analysis interpretation

Conclusions

IV. Recommendation