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2011 Tom Rochtus Written by TOM ROCHTUS
case interview
Success
Written by TOM ROCHTUS
Printed by
CreateSpace, an Amazon.com Company
Charleston, South Carolina
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Copyright 2011 Tom Rochtus
All rights reserved.
The right of Tom Rochtus to be identified as Author of this work has been asserted by him
in accordance with the U.S. Copyright Act of 1976, 17 U.S.C. 101-810.
isbn-13: 978-1456450182
The paper used in this publication meets the minimum requirements of the American
National Standards Institute for Information SciencesPermanence of Paper for Printed
Library Materials, ANSI Z39.48-1992.
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Table of Contents
Introduction vii
About this Book ix
Why this Book xi
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Case Interview Success
4HE#HITCHAT0HASE
!BOUTTHE)NTERVIEWER
!BOUT9OURSELF
4HE"USINESS#ASE
1UESTIONSAND!NSWERS
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Chapter V: Guesstimates and Brainteasers 85
7HATARE'UESSTIMATES
'UESSTIMATE%XAMPLESAND3UGGESTED3OLUTIONS
7HATARE"RAINTEASERS
"RAINTEASER%XAMPLESAND3UGGESTED3OLUTIONS
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Introduction
) FYOUARETHINKINGABOUTACAREERINCONSULTINGWHETHERMANAGEMENT
OPERATIONAL OR ANOTHER AREA THIS BOOK IS FOR YOU 4HROUGHOUT THE
FOLLOWINGCHAPTERSYOUWILLNDPRACTICALADVICETIPSANDCONCRETEEX
AMPLES THAT WILL GREATLY IMPROVE YOUR CHANCES OF SUCCESS AND WILL HELP
YOUPASSINTERVIEWSWITHEASEANDCONDENCEBRINGINGYOUCLOSERTOTHE
CAREERYOUAREDREAMINGOF
/NEMAJORDIFFERENCEBETWEENnTRADITIONALoINTERVIEWSANDINTERVIEWS
FORCONSULTINGCOMPANIESINVESTMENTBANKSORRENOWNEDMULTINATIONAL
CORPORATIONSISTHATFORTHELATTERTHEINTERVIEWPROCESSISGENERALLYFAR
MORECOMPLEXANDTAKESMUCHMOREPREPARATION4HEFOCUSOFTHISBOOK
WILL PRINCIPALLY BE ON CONSULTING INTERVIEWS /NE WELL
KNOWN EXAMPLE
HEREISFORINSTANCETHEnBUSINESSCASEoWHICHINVOLVESASIMULATIONOF
ABUSINESSSITUATIONWHEREYOUNEEDTOSHOWYOURPROBLEM
SOLVINGCAPA
bilities.
'IVENTHISITISCRUCIALTHATYOUTAKEYOURTIMEPREPARINGFORTHEENTIRE
APPLICATION PROCESS &IRST MAKE SURE YOUR RESUME AND COVER LETTER ARE
ATTHEIRBESTBEFORESENDINGTHEMTOTHECOMPANIESYOUAREINTERESTED
IN/NCEINVITEDTOINTERVIEWYOUNEEDTOALLOWSEVERALDAYSOFPREPARA
TIONFOREACHINTERVIEWESPECIALLYDURINGTHEINITIALSTAGESOFTHEAPPLICA
TIONPROCESS+EEPINMINDTHATYOUHAVESTUDIEDEXTENSIVELYOVERSEVERAL
YEARSMAINLYTOGETACHANCETOSTARTANINTERESTINGCAREER4HEREFORE
MAKE A GOOD AMOUNT OF TIME FREE TO PREPARE AND TAKE THE INTERVIEW
process very seriously.
Real-life Interviews
SKILLS ASSESSED
)NGENERALMOSTINTERVIEWERSRECEIVEASTANDARDTEMPLATEFROMTHE(2
DEPARTMENTWHICHTHEYWILLUSETOASSESSYOURPERFORMANCEDURINGTHE
INTERVIEW 5NDERSTANDING WHAT YOUR INTERVIEWER WILL BE EVALUATING YOU
ONWILLOBVIOUSLYMAKEYOUABETTERINTERVIEWEE&ORTHISREASONHEREIS
ALISTOFTHEMOSTIMPORTANTSKILLSQUALITIESTHATINTERVIEWERSWILLBEKEEP
INGANEYEOUTFORDURINGTHECASEINTERVIEW
Analytical Skills
!RGUABLYTHEMOSTIMPORTANTCONSULTINGSKILLISYOURANALYTICALCAPAC
ITY4HISESSENTIALLYENCOMPASSESYOURABILITYTOBREAKDOWNA PROBLEM
INTOITSSMALLERPARTSYOURUNDERSTANDINGOFEACHPARTANDEVENTUALLYUS
INGTHEACQUIREDKNOWLEDGETOCOMEUPWITHASENSIBLERECOMMENDATION
ORCONCLUSION9OUCANDEMONSTRATEYOURANALYTICALSKILLSBESTTHROUGH
ASOLIDUNDERSTANDINGOFTHEMOSTIMPORTANTBUSINESSCONCEPTSLOGICAL
DERIVATIONS AND SPOT
ON QUESTIONS NECESSARY TO PROGRESS THROUGH YOUR
CASE
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Case Interview Success
Excellence
/NEOFTHEBIGGESTDIFFERENCESBETWEENACADEMICLIFEANDPROFESSIONAL
LIFEPROBABLYLIESINIMPECCABLEEXCELLENCE7HILEITISACCEPTABLEATUNI
VERSITY TO SKIP A COURSE TO ONCE HAVE A LOWER GRADE OR EVEN TO MISS A
DEADLINE IT IS NOT ACCEPTABLE IN PROFESSIONAL LIFE $URING YOUR CAREER
EXCELLENCEINYOURWORKWILLTHUSALWAYSBEKEY&OREXAMPLEINCORRECTLY
RECOMMENDINGTHATARMSHOULDCLOSEONEOFITSMANUFACTURINGPLANTS
WOULDHAVESERIOUSCONSEQUENCES
$URINGYOURINTERVIEWYOUCANSHOWYOURWORKINGEXCELLENCEBYDEM
ONSTRATINGSTRONGQUANTITATIVESKILLSANDBYUSINGADATA
DRIVENAPPROACH
TO COME TO A CONCLUSION -AKE SURE THAT YOUR RECOMMENDATIONS ARE
BACKEDUPBYDATATHATPROVEYOURPOINT/FTENHOWEVERYOUMIGHTNOT
HAVEALLTHEDATANEEDEDTOPROVEYOURPOINTFULLY7HENYOUTHENHAVE
TOMAKEARECOMMENDATIONMAKESURETHATYOURWORDINGISCORRECT4WO
SIMILAR STATEMENTS SUCH AS n4HE DATA SUGGEST THATco INSTEAD OF n4HE
DATACLEARLYSAYTHATcoHAVEFORINSTANCEVERYDIFFERENTIMPLICATIONS
Client Skills
#ONSULTANTS ALREADY GET IN CONTACT WITH CLIENTS AT A VERY EARLY STAGE
7HERECLIENTCONTACTISINITIALLYWITHTHEMIDDLEMANAGEMENTYOUMIGHT
QUICKLYBESITTINGWITHSENIORMANAGERS'IVENTHISAQUESTIONMOSTIN
TERVIEWERSWILLBEASKINGTHEMSELVESISl#ANWEGOTOTHECLIENTWITHTHIS
GUYm4ODEMONSTRATESTRONGCLIENTSKILLSYOUNEEDTOCOMEACROSSASMA
TUREANDPROFESSIONAL4HEREFOREYOUSHOULDBEABLETOPRESENTYOURSELF
QUICKLYCOMMUNICATEEFFECTIVELYANDCORRECTLYANDMAKESUREYOUCOME
ACROSSASHONESTANDHUMBLE4OOOFTENBRILLIANTSTUDENTSCOMEACROSSAS
ARROGANTFORWHICHTHEYFAILEDTHEINTERVIEWROUND,ASTBUTNOTLEASTTO
SHOWGOODCLIENTSKILLSYOURWORDINGWILLAGAINBEVERYIMPORTANT+EEP
INMINDTHATACORRECTANSWERISANANSWERTHATISNOTONLYACCURATEBUT
ALSOCLIENT
FRIENDLY
Organizational Skills
#ONSULTANTSGENERALLYHAVEVERYBUSYSCHEDULESBUTTHEYNEEDTOBEAT
THEIRBESTATALLTIMES4HEREFORETHEYMUSTCONSISTENTLYBEEXTREMELYOR
GANIZEDANDSTRUCTURED)NTHEINTERVIEWPROCESSTHEINTERVIEWERWILLBE
LOOKINGATWHETHERYOUCOMEACROSSASAWELL
ORGANIZEDPERSON4ODEM
ONSTRATETHATYOUAREWELL
ORGANIZEDMAKESUREYOUAREONTIMEFORTHE
INTERVIEWHAVEAPADOFPAPERANDAPENATHANDTAKELEGIBLENOTESAND
COMMUNICATEINALOGICALANDSTRUCTUREDWAY!DDITIONALLYDURINGTHE
JOBCONSULTANTSOFTENGETINVOLVEDINDELICATESITUATIONSUNDERPRESSURE
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Chapter III
T HEFOCUSINTHISCHAPTERISONHOWTOCRACKBUSINESSCASES)TSTARTSBY
EXPLAININGWHATABUSINESSCASEISWHYCONSULTINGRMSUSETHEMIN
THEINTERVIEWPROCESSANDWHATESSENTIALLYMAKESABUSINESSCASEANALYSIS
SUCCESSFUL4HENEXTPARTDISCUSSESINDETAILTHESTANDARDMETHODOLOGY
TOAPPROACHBUSINESSCASES4HENTHEMOSTIMPORTANTFRAMEWORKSTOAS
SESSBUSINESSCASESAREDISCUSSEDWITHSEVERALEXAMPLESFOREACHTYPEOF
FRAMEWORK 4HE CHAPTER ENDS WITH A LIST OF THE TOP TEN TIPS TO ACHIEVE
BUSINESSCASESUCCESS
27 FREE SAMPLE
Case Interview Success
28 FREE SAMPLE
How to Crack Your Business Case
ADVANCE9OUWILLOFTENNEEDTOCHANGETHEFRAMEWORKTOSOMEEXTENT
TOADJUSTITTOTHESPECICBUSINESSPROBLEMGIVENTHATALLBUSINESSCASES
AREDIFFERENT0RACTICESUFCIENTLYUSINGTHEAPPROACHESTOTACKLEBUSI
NESSCASESDESCRIBEDLATER%NDINGUPWITHAWRONGANSWERWHILEUSING
ACORRECTAPPROACHISBETTERTHANHAVINGTHERIGHTANSWERWHILEUSINGA
WRONGAPPROACH9OUDENITELYDONOTWANTYOURINTERVIEWERTOHAVETHE
IMPRESSIONTHATYOUGOTLUCKYWITHTHEBUSINESSCASE)NADDITIONKEEP
INMINDTHATKNOWINGHOWTOAPPROACHBUSINESSCASESISNOTTHESAMEAS
BEINGABLETOCONSISTENTLYCRACKTHEM4HEDIFFERENCEBETWEENBOTHLIES
INALITTLEREAL
LIFEPRACTICEBUTTHEIMPACTONYOUREVENTUALPERFORMANCE
EVALUATIONISENORMOUS
3ECONDITISIMPORTANTTOCONTINUOUSLYBEANALYTICALANDDATA
DRIVEN
AND TO FOLLOW A LINEAR AND LOGICAL APPROACH $URING YOUR ANALYSIS AND
SYNTHESISITISTHUSIMPORTANTTHATYOUINCLUDEANDSTRUCTUREALLOFTHE
RELEVANTPIECESOFINFORMATIONPROVIDEDTOYOU
4HELASTKEYSKILLISTHEABILITYTOSYNTHESIZEALLYOURNDINGSTOPULL
TOGETHERTHEBIGPICTUREANDEVENTUALLYTOPRESENTYOURNDINGSCOHER
ENTLY3OMEPEOPLEAREMORETALENTEDWITHTHISBUTTHROUGHPRACTICING
SEVERALBUSINESSCASESYOUWILLGETAGOODFEELINGOFHOWTODOTHIS
!LONGTHESETHREEKEYSKILLSYOUWILLALSOBEEVALUATEDONOTHERSKILLS
SUCHASPRESENTATIONSKILLSENTHUSIASMANDCREATIVITY.OTICETHATHAVING
SPECICKNOWLEDGEOFTHECASEmSINDUSTRYCANBEABONUSBUTITISNEVER
REQUIRED
)TISIMPORTANTTOMENTIONHERETHATSOMEINTERVIEWERSMIGHTGIVEYOU
THE IMPRESSION THAT THEY ARE HARDLY PAYING ATTENTION 4HEY MIGHT FOR
INSTANCELOOKUNINTERESTEDREPEATEDLYCHECKTHEIRWATCHOREVENSTART
PLAYINGWITHTHEIRSMARTPHONE4HEYDOTHISTOSEEWHETHERYOUAREABLE
TOREMAINCALMANDMAINTAINFOCUSONTHEBUSINESSCASE4HEREFORESTAY
CONDENTKEEPYOURENTHUSIASMANDCONTINUESOLVINGTHECASE
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Case Interview Success
INAREAL
LIFECASEINTERVIEW7HILEPRACTICINGBUSINESSCASESONYOUROWN
CAN BE QUITE CHALLENGING DOING ONE ALOUD WITH SOMEONE ELSE IS EVEN
MORECHALLENGING4HEREFOREITISADVISEDTHATATSOMEPOINTYOUPAIRUP
WITHCLASSMATESCOLLEAGUESORFRIENDSTOACTIVELYPRACTICEBUSINESSCASES
4HEINTERVIEWERSHOULDUNDERSTANDTHEBUSINESSCASEINADVANCEAND
BEREADYTOGUIDETHEINTERVIEWEETHROUGHOUTTHECASE4HEINTERVIEWEE
SHOULDNEVERREADTHROUGHTHECASEAHEADOFTIME!LWAYSTAKETHEBUSI
NESSCASESIMULATIONSSERIOUSLYANDSTAYCLOSETOTHEACTUALCASEINTERVIEW
FORMAT!SALASTHINTITISRECOMMENDEDTHATYOUTAPERECORDTHEBUSINESS
CASESIMULATIONSTOAFTERWARDSIDENTIFYPOTENTIALAREASFORIMPROVEMENT
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Chapter IV
Presentation Cases
W HILETRADITIONALCASEINTERVIEWSAREBYFARTHEMOSTCOMMONMETHOD
TOSCREENPOTENTIALCANDIDATESITSEEMSTHATMANYCONSULTINGRMS
ARENOWINCORPORATINGANOTHERINTERVIEWTECHNIQUE4HISINTERVIEWTECH
NIQUE IS THE PRESENTATION CASE WHERE CANDIDATES ARE ASKED TO PRESENT
ANDDISCUSSASPECICTOPICTOONEORMOREINTERVIEWERS'ENERALLYYOU
WILLBEGIVENASTACKOFDOCUMENTSTHATFORMABUSINESSCASEWHICHYOU
HAVE TO SUMMARIZE AND EVENTUALLY PRESENT WITHIN A PREDENED TIME
FRAME3OMETIMESRMSMIGHTASKCANDIDATESTOCOMPLETEANUNNISHED
PRESENTATIONANDPROVIDETHEKEYINSIGHTS,ASTSOMERMSWILLEVENASK
YOUTOPREPAREAPRESENTATIONATHOMEWHICHYOUTHENHAVETOGIVEDUR
INGTHEINTERVIEW0RESENTATIONCASESAREUSUALLYPARTOFASECONDROUND
INTERVIEWANDWILLRARELYBEANINTEGRATIVEPARTOFARSTINTERVIEWROUND
4HEREASONWHYMANYCONSULTINGRMSAREINCORPORATINGPRESENTATION
CASESINTHEIRINTERVIEWROUNDSISBECAUSETHECASEINTERVIEWISINANUM
BEROFWAYSALSOANIMPERFECTEVALUATIONTOOL!TRADITIONALCASEINTERVIEW
WILLFORINSTANCEGIVETHEINTERVIEWERONLYLITTLEINSIGHTINTOTHEINTERVIEW
EEmSPRESENTATIONSKILLSANDHISORHERCLIENTSKILLS4HEPRESENTATIONCASE
ONTHEOTHERHANDALLOWSTHEINTERVIEWERTOPROFOUNDLYASSESSYOURPRE
SENTATIONSKILLSANDGETANIDEAOFHOWYOUWOULDINTERACTWITHCLIENTS)N
GENERALPRESENTATIONCASESAREDESIGNEDTOEVALUATETHEFOLLOWINGSKILLS
75 FREE SAMPLE
Chapter V
Guesstimates
and Brainteasers
p Logic:!REYOUABLETOCOMEUPWITHASTRUCTUREDAPPROACHTO
NDANANSWER
p Numerical skills: !REYOUCOMFORTABLEWITHMAKINGFASTCALCU
LATIONSWITHLARGENUMBERS
p Creativity:#ANYOUNDMULTIPLEWAYSTODERIVEANANSWERORA
BACKDOORTOAQUICKERBUTACCURATEANSWER
p Professionalism: !RE YOU ABLE TO REMAIN CALM WHEN BEING
CONFRONTEDWITHACOMPLICATEDGUESSTIMATE
'UESSTIMATESARETYPICALLYASKEDDURINGTHERSTINTERVIEWROUNDAND
ONLY OCCASIONALLY IN LATER ROUNDS -AKE YOURSELF COMFORTABLE WITH THE
STRUCTURE TO SOLVE GUESSTIMATE PROBLEMS THROUGH CONTINUOUS TRAINING
ANDYOUWILLNOTICESIGNICANTIMPROVEMENTSINYOURSKILLSTOSOLVETHIS
type of problem.
!LWAYSKEEPINMINDTHATFORAGUESSTIMATEQUESTIONITISBETTERTOAR
RIVEATAMODERATELYWRONGANSWERUSINGASTRUCTUREDMETHODOLOGYWITH
85 FREE SAMPLE
Case Interview Success
GOODASSUMPTIONSTHANTOIMMEDIATELYGIVETHECORRECTANSWERBECAUSE
YOUREADITLASTWEEKINTHENEWSPAPER'IVINGTHERIGHTANSWERWITHOUT
MAKINGALOGICALANALYSISWILLNOTIMPRESSYOURINTERVIEWERASTHISISNOT
THEGOALOFAGUESSTIMATE/NTHEOTHERHANDYOUCOULDIMPRESSYOURIN
TERVIEWERBYINDICATINGMULTIPLESTRATEGIESTOCOMETOAGOODESTIMATION
/FTEN GUESSTIMATES ARE GIVEN AS IN
CASE GUESSTIMATES IN WHICH THE
GUESSTIMATEISPARTOFALARGERBUSINESSCASE&OREXAMPLEINABUSINESS
CASEONASOLARPANELMANUFACTURERIN&RANCETHEINTERVIEWERCOULDSTOP
YOUBEFORESTARTINGTHEBUSINESSCASEOREVENINTHEMIDDLEOFYOURANALY
SIS TO ASK YOU AN ESTIMATION OF THE TOTAL SOLAR PANEL MARKET IN &RANCE
3OMETIMESTHEINTERVIEWERWILLEXPECTYOUTOUSEYOURESTIMATIONINTHE
BUSINESSCASESOMETIMESTHEINTERVIEWERWILLASKYOUTOGOBACKTOTHE
BUSINESSCASEWITHOUTACTUALLYUSINGTHEESTIMATION!NOTHERPOSSIBILITYIS
THATYOUGETAGUESSTIMATEANDABUSINESSCASEUNRELATEDTOEACHOTHER
OFTENINARSTINTERVIEWROUND)NSOMECONSULTINGRMSYOUMIGHTGET
ONEORTWOSTAND
ALONEGUESSTIMATESINTHERSTROUNDANDNOBUSINESS
CASESUNTILTHESECONDROUND
%VERYGUESSTIMATEISDIFFERENTANDMOSTGUESSTIMATESCANBESOLVEDIN
MULTIPLEWAYSUSINGDIFFERENTMETHODOLOGIES.ONETHELESSTHEREARESOME
GOOD STRATEGIES THAT WILL HELP YOU TO SOLVE MOST GUESSTIMATES 4HE MOST
COMMONSTRATEGYISTHEnTOP
DOWNoAPPROACHINWHICHYOUSTARTBROADLY
ANDTHENSLOWLYDRILLDOWNTONDTHEANSWER4HESTRATEGYISDEMONSTRAT
EDINTHEGUESSTIMATEEXAMPLESSECTION4HISAPPROACHWILLHELPYOUSOLVE
MOSTGUESSTIMATESNONETHELESSSOMEGUESSTIMATESDEMANDAMORECUS
TOMIZEDAPPROACHINORDERTOBESOLVED
'ENERALLYWHENSOLVINGGUESSTIMATESITISIMPORTANTTHATYOURSTUN
DERSTANDWHATISREQUIRED&ORINSTANCEWHENYOUARESUPPOSEDTOESTI
MATEHOWMANYTAXISAREOPERATINGIN.EW9ORKYOUSHOULDOBVIOUSLY
UNDERSTANDTHATYOUEVENTUALLYNEEDTOCOMEUPWITHACERTAINNUMBER
OFCARS7HENSTARTINGYOURANALYSISITISALSOIMPORTANTTOUNDERSTAND
WHETHERYOURINTERVIEWERWILLPROVIDEYOUWITHSPECICINFORMATIONOR
WHETHERYOUWILLHAVETOMAKEASSUMPTIONS9OUCANDETERMINETHISBY
CHECKINGYOURRSTASSUMPTIONSWITHTHEINTERVIEWER)NCASEHEORSHE
REFUSESTOCOMMENTONYOURASSUMPTIONSORINDICATESTHATHEORSHEDOES
NOTKNOWTHENYOUWILLHAVETOASSUMETHEANSWERYOURSELF)FTHEINTER
VIEWER DOES PROVIDE YOU WITH DATA MAKE SURE YOU USE THIS TO COME TO
YOURNALANSWER
!FTERYOUAREGIVENAGUESSTIMATEQUESTIONFEELFREETOTAKEAMOMENT
TOTHINKOVERTHEBESTAPPROACHTOSOLVEIT9OUCOULDFORINSTANCESAY
n7HATANINTERESTINGQUESTIONPLEASEALLOWMESOMETIMETOTHINKABOUT
HOW ) WILL APPROACH THISo 5SE THIS TIME EFFECTIVELY TO CONSIDER AN AP
PROACHSUCHASFOREXAMPLETHETOP
DOWNAPPROACH)FPOSSIBLETRYTOGO
FORAMETHODOLOGYWITHWHICHYOUDONOTHAVETOMAKECOMPLICATEDOR
86 FREE SAMPLE
Chapter VI
Review of Critical
Business Concepts
- ANYOFYOUREADINGTHISBOOKHAVEABUSINESSORMANAGEMENTBACK
GROUNDANDWILLALREADYBEQUITEFAMILIARWITHMOSTOFTHEBUSINESS
CONCEPTSTHATWILLBEDISCUSSEDINTHEFOLLOWING2EGARDLESSOFWHETHER
YOUHAVEALREADYSEENORSTUDIEDTHESEFRAMEWORKSITISRECOMMENDED
THATYOUREVIEWTHESECONCEPTSAGAINASTHEYWILLPROVEHELPFULDURING
YOURINTERVIEWS
$URING A BUSINESS CASE IT IS RECOMMENDED THAT YOU START WITH
THE FRAMEWORKS EXPLAINED EARLIER ON CRACKING BUSINESS CASES (OW
EVER THE MORE YOU PRACTICE AND BECOME COMFORTABLE WITH THESE
FRAMEWORKS THE MORE YOU WILL START TO NOTICE THAT YOU CAN ADDITION
ALLY I NTEGRATE BUSINESS CONCEPTS WHEN RELEVANT TO IMPROVE AND
STRENGTHENYOURBUSINESSCASEANALYSIS
7HEN INTEGRATING ONE OR MORE BUSINESS CONCEPTS INTO YOUR ANALYSIS
YOUSHOULDNEVERLITERALLYNAMETHEBUSINESSCONCEPTYOUWILLBEUSING
BUT RATHER EXPLAIN ITS IDEA 9OU SHOULD FOR EXAMPLE NEVER SAY ncAND
INORDERTOANALYZETHEINDUSTRYATTRACTIVENESS)WILLAPPLYTHE0ORTERmS
VE FORCES MODELo )NSTEAD YOU COULD SAY ncAND IN ORDER TO ANALYZE
THEINDUSTRYATTRACTIVENESSITSEEMSAGOODIDEATOTAKEABETTERLOOKAT
THEINDUSTRYCOMPETITORSTHESUBSTITUTESTHEPOTENTIALNEWENTRANTSTHE
SUPPLIERSANDTHEBUYERSo!SYOUWILLSEEMOSTOFTHESEFRAMEWORKSAND
CONCEPTSAREOFTENFAIRLYSIMPLETOUNDERSTANDANDUSINGTHEMCORRECTLY
TOTACKLEABUSINESSCASECANGREATLYENHANCEYOURANALYSIS
)N THE FOLLOWING YOU WILL ND AN OVERVIEW OF THE MOST IMPORTANT
BUSINESSCONCEPTS/VERALLTHEYAREEASYTOUNDERSTANDANDYOUCAN
T om RochtusWASBORNAND RAISEDIN"ELGIUM(EHASABACHELORmS
DEGREE IN MANAGEMENT FROM THE 5NIVERSITY OF ,EUVEN IN ADDITION
TO A MASTERmS DEGREE IN MANAGEMENT OF TECHNOLOGY FROM THE ,OUVAIN
3CHOOLOF-ANAGEMENTWHEREHEGRADUATEDMAGNACUMLAUDE(EHAS
FURTHERMORESPENTSEVERALYEARSTRAVELINGANDSTUDYINGABROADINCLUD
INGAMASTERmSDEGREEIN)NTERNATIONAL"USINESSAT%GADEIN-ONTERREY
-EXICO AND AN ACADEMIC EXCHANGE AT THE 5NIVERSITY OF %DINBURGH
5+ (ISPROFESSIONALCAREERSTARTEDWHENEARLYATUNIVERSITYHESETUP
HISOWNSUCCESSFULINFORMATIONTECHNOLOGYCOMPANYANDPARTICIPATEDIN
ANDWONAWARDSATPROMINENTCOMPETITIONSFORINNOVATIVEYOUNGENTRE
PRENEURS!SPARTOFHISMASTERmSDEGREEHECOMPLETEDANINTERNSHIPAT
0ROCTER'AMBLEASASTRATEGYPLANNERWHICHEVENTUALLYINSPIREDHIM
TOPURSUEACAREERINMANAGEMENTCONSULTING!FTERSUCCESSFULLYAPPLY
INGFORTHELEADINGMANAGEMENTCONSULTINGRMS4OMEVENTUALLYSIGNED
WITH"AIN#OMPANYONEOFTHEWORLDmSMOSTPRESTIGIOUSMANAGEMENT
CONSULTINGCOMPANIES$URINGHISFREETIMEHEENJOYSTRAVELINGTOnOFF
BEAToDESTINATIONSASWELLASSPENDINGTIMEWITHHISFAMILYANDFRIENDS
T HANKS TO EVERYONE WHO HAD A HAND IN MAKING THIS BOOK POSSIBLE
$ENITIVELYTO#REATE3PACE)NCANDTO!MAZON)NCFORALLTHEIRHELP
IN THE EDITORIAL PRODUCTION AND DISTRIBUTION PROCESSES &URTHERMORE
A SPECIAL THANKS TO !NA ,LERENAS FOR DESIGNING ALL THE IMAGES AND THE
COVEROFTHISBOOKBUTMOSTLYFORHERCONTINUOUSSUPPORTTHROUGHOUTTHE
WHOLEPROCESS4OEND)WOULDALSOLIKETOTHANKALLMYFRIENDSANDFAM
ILYESPECIALLYMYFATHERFORBEINGACONSTANTSOURCEOFJOYANDSUPPORTIN
EVERYTHING)DO4HANKYOU
9 781456 450182
Aceyourcase.com Aceyourcase.com
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2011 Tom Rochtus Written by TOM ROCHTUS