A

RESEARCH REPORT
ON
MARKET POSITION IN RICE INDUSTRY REFERENCE TO
BEST FOOD.

SUBMITTED IN
PARTIAL FULFILLMENT OF THE REQUIREMET FOR THE AWARD OF DEGREE
OF MASTER OF BUSINESS ADMINISTRATION
(SESSION: 2015-17)

SUBMITTED TO SUBMITTED BY
KURUKSHETRA UNIVERSITY, Rahul
KURUKSHETRA MBA 4th Semester
Roll No. : 201522
Uni. Roll No.:

FACULTY OF MANAGEMENT
NARAINI GROUP OF INSTITUTIONS, CHIRAO, KARNAL
(Affiliated to Kurukshetra University, Kurukshetra, Haryana)
 ACKNOWLEDGEMENT

Before starting with the report I would like to thank a few people without whom this report
would not have been possible.
I hereby express my sincere gratitude and profound thanks to the management NAV JYOTI
AGRO FOODS PVT. LTD. for granting me such a great opportunity to be a part of one of the
renewed organizations.
No research can blossom from single persons mind without proper guidance, assistance and
inspiration from various quarters. My project was given its present shape by assistance of many
people whom I am greatly indebted to. I owe deep intellectual debt to the numerous people who
through their rich and various contributions have greatly improved my understanding of various
concepts of my project.
I would like to thanks all those people who graciously helped me by sharing their valuable time,
experience and knowledge for completion of this project.
I take an opportunity to express my sincere thanks to Dr. Pankaj Sharma (Director, NGI
Karnal) Mrs. Neha Sharma, H.O.D. M.B.A. Dept. and all the staff members of the M.B.A.
department for making available all the facilities in fulfilling the requirements for this reasonable
work

RAHUL
 DECLARATION

I, Rahul the student, student of MBA 2nd Year studying at Naraini Group of Institutions, Chirao
(Karnal), hereby declare that the Research Project Report on MARKET POSITION IN RICE
INDUSTRY REFERENCE TO BEST FOOD. submitted to Kurukshetra University,
Kurukshetra in partial fulfillment of degree of Master of Business Administration is the
original work conducted by me.

The information and data given in the report is authentic to the best of my knowledge.

This Research Project Report is not being submitted to any other university for award of any
other Degree, Diploma and fellowship.

RAHUL
 PREFACE

In this age of globalization hyper completion has become a regular feature. Today the markets
are no less then battlegrounds and one has to strive very hard for survival and growth.

Due to very repaid industrialization all over the world the demand for the managerial personnel
and the administrative personnel has increased. The perfect study of management involves both
the theoretical as well as practical aspects. To survive in this highly competitive market
Practical Knowledge is as relevant as the theoretical.

The significance of MBA Degree is that the theoretical aspects, which a student learns
throughout the year in the class sessions, can be practically applied through deferent projects,
which one undertakes. Keeping in tune with this doctrine, we have tried to apply theoretical
aspects throughout the project, which we learned under the course of management.

In this project more emphasize given to the various tools. Actually in recent trend to some extent
this technique also become victim of clutter, even though it can be eliminated by generating
innovative and more attractive tools to lure the customer.
 TABLE OF CONTENT

S. NO. PARTICULAR PAGE NO.

1. INTRODUCTION

2. COMPANY ROFILE

3. LITERATURE REVIEW

4. OBJECTIVES OF YHE STUDY

5. RESEARCH METHODOLOGY

6. DATAANALYSIS AND INTERPRETATION

7. FINDINGS

8. LIMITATIONS

9. SUGGESTION

10. CONCLUSION

11. BIBLIOGRAPHY

12. QUESTIONNAIRE