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Annotated Bibliography

Andruszka, Rebecca. Four Questions to Ask Before you Plan your Next Event. The

Muse. The Muse, 2015. Web. 24 September 2016.

(See above for item 1). The article argues that organization for an event is key,

especially when a nonprofit is organizing an event (2). When planning, you

should ask yourself what does your organization need from this event, what do

your guests need from this event, how are you going to do this, and how is this

different from other events. It then gives an example of these four steps in action.

Finally, the article emphasizes the importance of having strategy, organization,

and time management (3).

The author is Rebecca Andruszka and her credentials include having published

work in several websites and magazines and having done extensive work

planning events for nonprofit organizations. The publisher is The Muse. They are

a credible source. A possible audience is people who are planning an event for a

nonprofit (4) The article seems more factual. It was published about one year ago

and is not out of date for the topic I am discussing. There are no special features

(6). The article is fairly thorough and appears to be well-researched. It is relevant

because I am organizing an event that is nonprofit (5). This bias of this article is

that it is interested in making money, as it is advertising jobs (7).

Bourne, Philip E. and Thomas C. Erren. Ten Simple Rules for a Good Poster

Presentation. ncbi. National Center for Biotechnology Information, May, 2007.

Web. 24 September 2016.

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(See above for item 1). The main idea of the article is that posters are key to

effective communication (2). In order to create a stellar poster, define your

purpose, make sure the poster can sell your ideas or work in ten seconds, be

sure to select a title that grabs peoples attention, the content should be concise,

layout and format are important, give your poster personality, and the poster

should still impact people even after they have walked away from it. Also, have

grammar and sentence structure similar to a paper, but be sure to have an

element that separates the poster from a written piece of work. You should also

be aware that just because a group accepts your poster does not mean they are

endorsing you (3).

This article has two authors: Philip E. Bourne and Thomas C. Erren. Bournes

credentials include being a professor in the Department of Pharmacology at

University of California San Diego and being the Associate Director for Data

Science for the National Institute of Health. Errens credentials include being a

professor in the School of Medicine and Dentistry at the University of Cologne.

The publisher is the National Center for Biotechnology Information. Because they

are a governmental website, they are a credible source. The article seems more

factual. It was published seven years ago and is not out of date for the topic I am

discussing. A possible audience is health care professionals who are designing

posters (4). The article is extremely thorough and appears to be well-researched.

The information is very relevant because I will be designing flyers to advertise

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auditions and the concert (5). There are no special features (6). The bias of this

article is that it is in favor of advertising PubMed (7).

Goldberg, Harris, et al. Part Four: Production. Concert Ideas Event Planning Guide.

2004. Concert Ideas Inc, 2010, pp. 39-42. pdf.

(See above for item 1). The main idea of this chapter is giving a quick overview

of the production of a show (2). First, it defines production as anything related to

technical aspects and hospitality. The article then explains basic technical needs

a production might have. After that, it goes into depth about different sound

needs and emphasizes the importance of making sure that you have booked a

venue that can fulfill the needs for your show. Finally, the article describes

different forms of hospitality and emphasizes the need to be polite and

professional when dealing with your cast and crew (3).

There are six authors, but the main author is Harris Goldberg, whose credentials

include being the president and owner of Concert Planning, Inc. The publisher is

Concert Planning, Inc. They are a credible source because they have a lot of

experience with the topic they are writing about. The article seems more factual

and is written like a how-to guide. It was published in 2010, so it is not out of the

date for the topic I am discussing. A possible audience is people who want to be

producers or are trying to produce a show (4). The article is extremely thorough.

The article is a how-to guide and because the authors are knowledgeable in the

area of production, it is well-researched. This information is highly relevant

because I am trying to produce a show (5). There are no special features (6).
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The bias is towards supporting and advertising the services of the company

Concert Ideas, Inc. (7).

Grenny, Joseph. The Best Teams Hold themselves Accountable. Harvard Business

Review. Harvard University, May, 2014. Web. 24 September 2016.

(See above for item 1). The main idea of the article is that in order to have a

successful team, it is essential that workers are able to politely confront each

other (2). In teams the author has studied, the weaker teams tend to have little

accountability while in great teams peers are able to work with each other to

resolve problems. In order to establish accountability, set expectations, praise

people who set others accountable, be a model of the standards you expect, set

time aside to teach this skill, and set a policy that makes it clear that no one

person is responsible for escalating a situation (3).

The author is Joseph Grenny and his credentials include being a cofounder of

VitalSmarts and publishing several New York Times bestselling books. The

publisher is Harvard Business Publishing, which is owned by Harvard University.

Because the article is published by a company owned by Harvard University, it is

a credible source. The article seems more factual. It was published two years

ago and is not out of date for the topic I am discussing. A possible audience is

business students (4). The article is extremely thorough and appears to be

well-researched. This information is fairly relevant because I need a strong team

(5). There are no special features (6). The bias is towards the Harvard Business

Review because the website is marketing its magazine (7).

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Gunelius, Susan. Ten Laws of Social Media Marketing. Entrepreneur. Entrepreneur

Media, Inc., 2016. Web. 24 September 2016.

(See above for item 1). The main idea of this article is that there are ten laws to

successfully using social media as a marketing resource (2). These ten laws are

the law of listening, the law of focus, the law of quality, the law of patience, the

law of compounding, the law of influence, the law of value, the law of

acknowledgement, the law of accessibility, and the law of reciprocity. By

following these laws, one will draw more attention to a cause or product and will

increase customer base or the number of people who attend a show (3).

The author is Susan Gunelius and her credentials include being the CEO of

KeySplash Creative, Inc. and writing several books. The publisher is

Entrepreneur Media, Inc. and they are a credible source. The article seems more

factual. It was published less than a year ago and is therefore not out of date for

the topic I am researching. A possible audience is small business owners who

want to market more effectively (4). The article is pretty thorough and

well-researched. The information is extremely relevant because I want to

effectively use social media to advertise my concert (5). There are no special

features (6). The bias is toward Entrepreneur Media, Inc. because it is trying to

sell its magazine (7).

Kuglich, Daniel. Persuasive Techniques in Advertising. ReadWriteThink. National

Council of Teachers of English, 2009. Web. 24 September 2016.

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(See above for item 1). The main idea of this article is that there many

techniques that fall in three major methods of persuasion in advertising (2). Ethos

is an appeal to character, logos is an appeal to logic, and pathos is an appeal to

emotions. After this, the article goes on to define the following advertising

techniques: avante garde, weasel words, magic ingredients, patriotism, transfer,

plain folks, snob appeal, bribery, and bandwagon (3).

The author is Daniel Kuglich and his credentials include being an English

teacher at Centennial High School. The publisher is the National Council of

Teachers of English and they are a credible source. The article seems more

factual. It was published seven years ago and is not out of date for the topic I am

discussing. The worksheet and lesson plan is fairly thorough and is

well-researched. A possible audience is teachers and students (4). This

information is fairly relevant because I need to understand these strategies in

order to market effectively (5). There is the special feature of having several

lesson plans devoted to this topic (6). A possible bias is toward ReadWriteThink

because at the top of the webpage they were asking for donations (7).

More Information on Fair Use. copyright. United States Copyright Office, August,

2016. Web. 24 September, 2016.

(See above for item 1). The main idea of the article is that fair use is when

copyrighted materials can be legally used without obtaining rights and that a

certain set of conditions must be fulfilled in order to do this (2). Fair use allows

items to be legally used with obtaining rights. Conditions that must be fulfilled
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include the purpose and character of the use, the nature of the copyrighted

material, the amount used, and the effect on the market using the copyrighted

material without rights will have. Usually, it is alright for a nonprofit or educational

organization to use materials without obtaining the rights to use them (3).

The United States Copyright Office wrote and published this. Its credentials

include writing the law that it is explaining. Because it is a government website, it

is a credible source. The article is factual. It was last updated in August, 2016. It

is not out of date for the topic I am discussing. The article is extremely thorough

and appears to be well-researched. A possible audience is people trying to

understand how to legally use items that are copyrighted (4). This information is

very relevant because I want to make sure to obey all copyright laws (5). Special

content includes previous court cases (6). The bias is towards supporting the

U.S. government (7).

Price, Lindsay. Student Directing Series: Auditions. Theatrefolk. Theatrefolk,

September, 2013. Web. 24 August, 2016.

(See above for item 1). This article describes the auditioning process as a peer

and defines what happens behind the table at auditions (2). The author begins by

explaining how to prepare for auditions and defining the types of auditions, which

include prepared auditions, cold reads, rehearsed scenes, and improv or group

exercises. Following this, the article discusses what to expect on audition day

and how to make it a positive experience for everyone. Finally, the author

explains how to respond to criticism and anger regarding the cast list (3).
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The author is Lindsay Price and she has many play writing and producing

credentials at various schools. The publisher is a company called Theatrefolk.

Although they are not a university press or government website, the source is still

credible. Because this article provides tips for holding auditions, it is more

opinionated. This article was published three years ago and is not out of date for

the topic I am discussing. The article is very thorough. Because it is a how-to

guide, it does not contain much factual research. Instead, it contains ideas on

how to hold auditions as a student director. A possible audience is students who

are trying to direct a production (4). This information is very relevant because I

want people to have a positive audition experience (5). There are no special

features (6). The bias of this article is towards Theatrefolk, who is trying to sell

Plays (7).

Price, Lindsay. Student Directing Series: Working with your Peers. Theatrefolk.

Theatrefolk, September, 2015. Web. 23 August 2016.

(See above for item 1). This article is about how to be a good student director

and how to organize rehearsals (2). It argues that the skills a leader needs are

the ability to communicate, confidence, the ability to positively interact with

others, the ability to collaborate with others, and organization. The article then

argues that the concepts central to a successful rehearsal process are vision,

conception, schedule, organization, and routine. Finally, it then explains how to

politely get a rehearsal on task (3).

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The author is Lindsay Price and she has many play writing and producing

credentials at various schools. The publisher is a company called Theatrefolk.

Although they are not a university press or government website, the source is

credible. Because this article provides tips to direct your peers, it is more

opinionated. This article was published a year ago and is not out of date for the

topic I am discussing. The article is very thorough. Because it is a how-to guide,

it does not contain much factual research. Instead, it contains ideas on how to be

a good leader and suggestions about how to be a great student director. A

possible audience is students who are trying to direct a production (4). This

information is very relevant because in order to have a successful project, I need

to learn how to be a good director (5). There are no special features (6). The bias

of this article is towards Theatrefolk, who is trying to sell plays (7).

Walker, Mark. How to Avoid the Number One Mistake of Failed Events. eventbrite.

Eventbrite, 2014. Web. 24 September 2016.

(See above for item 1). The main idea of the article is that the number one

mistake events make is not defining the target audience (2). If one doesnt have

a clearly defined audience, how will one effectively market your event? It then

gives three steps to determining the target audience, which are understanding

what buyer persona one wants to target, researching the buyers, and market

sizing. Finally, the article re-emphasizes the need to have an audience in order

for an event to be successful (3).

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The author is Mark Walker and his credentials include being the Head of Content

for Eventbrite UK and Ireland. The publisher is Eventbrite. Because they are

trying to sell a product, they are not as credible as a university press or

government website. However, because this article is more opinionated than

factual, the information is still valid. The article is three years old and is not out of

date for the topic I am discussing. The article is fairly thorough. Because it is

more opinion based than fact based, it does not appear well-researched. Despite

this, it is still a good source because the information it gives is helpful and valid.

The intended audience is people who are organizing an event (4). The

information is very relevant because I am organizing an event (5). There is no

special content (6). The bias is towards Eventbrite, who are trying to market their

services (7).