How To Measure The Success Of Enterprise Mobile Apps

Enterprise mobility is not a childs play. Implementing and measuring a mobile apps success is
nothing dierent. Measuring an apps success will enable your enterprise to get a true insight
into the development and deployment of your mobile app.

Here are a few critical mobile attributes that should be captured and measured successfully to
develop usage metrics:

Revenue vs. costs: Managing costs and revenue to maximize prot is key for any enterprise. A
business can have high revenue, but the costs should be low, it will show prot and is bound to
go out of business when the handy capital runs out. Once you know all the important parts of
your enterprise mobility strategy, youll be able to calculate the qualitative costs against the
monetary benets of the solution, including increased sales and protability.

App latency: Latency refers to the total time taken in a request for a response. The basic rule is
to optimize to a one-second response time. Along with tracking API latencies, you should keep an
eye on the complete response time for apps that are powering the APIs. Data show that
moderately 60 percent of users abandon the transaction or may even delete the app if the total
response time is over three to four seconds. The app load limit refers to the transaction number
and calls during a particular time interval. You need not just look at how to grow the app faster,
but also how to handle a large number of users at one time. You need to know how to handle
drastic changes in load during app usage hinders without compromising on speed.

App crash ratio: The basic requirement of any app is its stability. If your app is programmed
perfectly, the chances are it wont crash often. However, app stability also depends on the entire
mobile experience including the mobile platform, usage, app type, maturity and more. The
average crash rate of an app is two to three percent. Presently, the crash rates of Android 6.0 and
iOS 9 are 2.52 percent and 2.70 percent, respectively. Technical metrics help you know if users
face problems while using your app. Basing on the the platforms and the devices, make sure you
collect the data. Examine crash rates and error by device OS and carrier to sharpen in on issues
and nally, make sure to collect performance metrics such as how slow the app is to load.

Device type: Capturing the users preferred device type for an enterprise application will help
you measure mobile app usage. It will help you to see how many devices are jailbroken and are a
potential security risk. These stats will help you gain an understanding of the average devices life
and software. It shows you users device choice for specic apps and also exposes security risks
that can be addressed quickly and eciently.

App usage: Do you know 50 million apps are downloaded daily and 95 percent of apps are
discarded in a month? This is disturbing. It is important to measure how often users are
accessing the app, again similar to downloads, whether its daily/weekly/monthly. Find out how
much time users are spending using the app and by doing so, you will get an idea of the users
who are using it frequently and who arent. This will reveal which specic group of employees are
using your app to improve their productivity. This data will not just help determine how in-app
oers would sway mobile app usage rate but also will conclude the functioning of new features
and marketing campaigns.

Enterprise mobile apps oer huge benets such as simpler collaboration, productivity gains and
improved sales enablement. But to truly bring in these benets, you will need to keep your
business goals in mind and on course. So, start tracking data to improve your app performance
and most importantly take action to resolve the issues and shortcomings of your mobile app to
make it a big hit in the market.

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