Acknowledgements

I would like to express my gratitude towards our lecturer Ms.Siti Norlida who
make sure that we understand the advertising principle. Without her
supervision and guidance, this assignment would be impossible to achieve.

Last but not least, I would like to thank some of my friends who help and
guide me throughout this assignment. Your co operation is deeply
appreciated.
 TABLES OF CONTENTS

1. The Product Sustagen Milk

2. The History of Sustagen

3. Benefits of Sustagen Milk

4. Past advertisements of Sustagen

5. Past target audience, Objective & Creative

Execution

6. Present Sustagen advertisment

7. Present target audience, Objective & Creative

Execution
The Product
Sustagen range of nutritional choices for growing up children.
History of Sustagen

Nutritious milk scientifically formulated by Mead Johnson. The company was

founded in 1905 in Jersey City, New Jersey, by Edward Mead Johnson whom
launched his business after living Johnson & Johnson which he had co-
founded with his brothers, now an established and popular brand for baby
products.

Over the next several decades Mead Johnson built upon its leadership in
science-based nutrition by introducing many innovative infant feeding
products.

During the 1940s Mead Johnson began establishing wholly-owned

subsidiaries in Mexico and Latin America where it had already been operating
successful export businesses. That expansion continued, extending into
Europe and Asia until 1967, when the company was acquired by Bristol-Myers
Company which later merged with Squibb Corporation.

Today, Mead Johnson grew to be recognised world wide for its family of infant
nutritional products and its leadership in pediatric nutrition. The company
continues to pursue innovation science-based nutrition on behalf of infant,
parents and healthcare professionals throughout the world.
Benefits of Sustagen Milk

Sustagen provides your childs nutritional needs for the brain, muscles, good
teeth, strong bones, healthy blood cells, build and repair cells in the body and
promotes energy.

As your nutrition partner, sustagen is formulated with Opti-Nutri Blend to help

your child get the nourishment he needs.

What is Opti-Nutri Blend?

1.Balance Macronutrient Blend

Helps meet experts recommendation (FAO/WHO) of energy contribution

from protein, carbohydrate and fat.

2. High in 10 essential vitamins and minerals

Levels of vitamins and minerals vary between different product stages

Such as Sustagen Junior 1+ is high in vitamins A, D, B2, B12, E and C,
Folic Acid, Calcium, Iodine and Iron.

3. Fiber- INULIN

Inulin helps in increase intestinal bifidobacteria and help maintain a good

intestinal environment.
 Past Advertisements of Sustagen

TV Commercials in 2013

A Mother serving food for her child.

A Mother running after her child to feed him.

A Mother mix and stirring a glass of Sustagen Milk for her child.

The child looks healthy, happy and full of energy after drinking Sustagen Milk.
 Present Advertisement of Sustagen

Current TV Commercials in 2016

A Mother trying to persuade her child to eat.

A Mother mix and stir a glass of Sustagen Milk.

The child drinks his nutritious Sustagen Milk. Both Mother and Child are
Happy.
CONCLUSION

Sustagen are the most sought after brand for nutritious Milk for its variety of
product range.

Sustagen provides complete pyramid of a balanced diet for a growing child

with sufficient vitamins and minerals.

Sustagen Milk boosts confidence amongst health conscious parents to give

the best for their growing childrens needs.

It has successfully provides nourishment for infants and children with its
innovative science-based nutrition serving world wide through out the years
until today.