FACEBOOK ADS 101

1. Facebook Ad Account Setup

Facebook Ads Manager (provide explanation on what Facebook

Ads Manager is), include the snap shot of the page.
Explain step by step on how to create/setup the FB Ads Manager
(show the snap shot of the page for every step)
Manage Ads (provide brief explanation with the snap shot of the
relevant page for each function) as the following:
a. Daily Ad Spend
b. Account Level
c. Create Ad Button
d. Filters
e. Date Range
f. Columns
g. Breakdown
h. Reporting
Accounting Setting (provide brief explanation with the snap shot
of this function)
Billing (provide brief explanation with the snap shot of the
relevant page for each function) as the following:
a. Billing Threshold
b. Change Billing Threshold
c. Account Spending Limit
d. Set or Update an Account Spending Limit

2. Facebook Advertising Policies

The importance of compliant to FB Ad Policies (explain the

importance of compliant what are the consequences of not
being compliant)
General Policies on FB Ad (provide brief information on general
policies)
Types of ad that are prohibited under the FB Ad Policies (provide
the explanation with all the relevant examples)
Image Policies (provide the explanation with all the relevant
examples), e.g. for the following policies:
a. 20% Text Policy FB s Grid Tool, Upload Ad Image
b. Cannot Portray Non-Existent Functionality Such as a Fake Play
Button (explain and provide example in image form)
c. Cannot Contain Before-and-After Images or Images that
Contain Unlikely Results (explain and provide example in
image form)
d. Contain Display Sexual, Political or Sensitive Issues (explain
and provide example in image form)
e. Other relevant image/text policies
 3. Facebook Ad Types and Objectives

The Different Facebook Ad

a. What is FB Ad Objectives?
b. The importance of FB Ad Objectives website conversions,
click to website, lead generation, get page likes, post
engagement,
c. Types of FB Ad Objectives (provide explanation with the snap
shot of the relevant page for each objectives) as the
following:
1. Awareness
o Brand awareness
o Local awareness
o Reach
2. Consideration
o Traffic
o Engagement
o App Installs
o Video views
o Lead generation
3. Conversion
o Conversions
o Product catalogue sales
o Store visits

4. Conclusion
Where to get more information on FB Ads links, website, videos
etc.

INSTRUCTIONS TO WRITER:

1. Write brief introduction under each topic

2. Write explanation on each sub-topic
3. Provide a relevant snap shot of the FB Page and/or example when
explaining the topics/sub-topics.
4. When it comes to process, e.g. Facebook Ad Account Setup, show a
step by step process and supported by a snap shot for each process.

5. The proposed content outline should be used as a general guideline

only. Writer should add or rearrange wherever necessary in order to
produce a quality e-book.

6. Use Arial Font: Size 12

7. All images/snap shot must be clear enough for reproduction or printing
purposes.
8. No of Pages must be in the range of 20-30 (around 5000 words).
9. Plagiarism is totally not accepted. The write up/e-book must be
authentic and original. Sources taken from any copyrighted material
should come with full citation.
10. The eBook should be ready in 5 DAYS from the date of assignment
approved.