Mission

To invite all women to realise their personal potential for beauty

by engaging them with products that deliver Superior Care.
Dove believes that beauty should be for everyone because
looking and feeling your best makes you feel happier.
 Real Beauty by Real Women

Our H eritage
Insp i r ati on
Our

Our Collab
orators

Our S upp or t ers

RECOGNISING THE GROWING NEEDS OF MEN, WE COMPLETED THE DOVE MEN+CARE
PORTFOLIO IN 2015 WITH THE LAUNCH OF THE FORTIFYING SHAMPOO RANGE
 THE BRAND
ONE OF THE LEADING MALE GROOMING
BRANDS IN THE WORLD
CELEBRATES A NEW KIND OF
MASCULINITY BY RECOGNISING THAT
CARING FOR YOURSELF AND OTHERS IS A
SIGN OF REAL STRENGTH.
CARE MAKES A MAN STRONGER
PROVIDES SUPERIOR CARE FOR YOUR
HAIR, UNDERARMS AND SKIN MAKING IT
STRONGER + MORE RESILIENT.
 TARGET MARKET
MEET GINO
AGE 25 - 35 | LSM 7+
LIVES IN THE CITY
GRADUATED IN A TOP UNIVERSITY
CURRENTLY IN A RELATIONSHIP
LOOKING TO SETTLING DOWN IN THE FUTURE
HANGS OUT IN THE WEEKEND
FINDS TIME TO SPEND TIME WITH FAMILY
 MASTERBRAND
CARE MAKES A MAN S+RONGER

UP TO 5X STRONGER HAIR +
HAIR LESS HAIR FALL

PROPOSITION
TOUGH ON SWEAT,
DEOS NOT ON SKIN

HYDRATION FOR HEALTHIER,

SKIN STRONGER SKIN
 SHAMPOO
INGREDIENT: CAFFEINE

PACK +
PRODUCT

BODY WASH + BARS + DEOS

INGREDIENT: 1/4 MOISTURISING CREAM
YOUR
MISSION

DEVELOP A DIGITAL FIRST CAMPAIGN

THAT WILL BUILD RELEVANCE FOR
DOVE MEN+CARE BY MAKING THE
FUNCTIONAL AND EMOTIONAL
BENEFIT COME TO LIFE.

KPI: INCREASE IN PENETRATION -

MORE MEN USING DOVE MEN+CARE
CRITERIA FOR
JUDGEMENT
30% AUTHENTICITY
TRUE TO THE BRAND

30% RELEVANCE
CONNECT DEEPLY WITH PEOPLE,
IN CONTEXT

40% TALKABILITY
CUT THROUGH AT SCALE,
TURNING ATTENTION TO ACTION
 GUIDELINES
+ The brief back has to be a digital first idea
but can be scalable in other channels

+ powerpoint with the ff. content:

Submit to us your proposal in a one-slider

+ INSIGHT
+ BIG IDEA
+ EXECUTION PLAN AND CHANNELS
+ Brand Guidelines
+ No use of celebrities
+ Use Dove Men+Cares colors including
gray, blue and white

+ Take note of your sources which will be

required for the succeeding submissions
YOUR MISSION
STARTS NOW.