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Table of Contents
1. Methodology and Statistics
1.1 Questionnaire
2. Key Findings
3. Consumer Demographics
3.1 Age
3.2 Gender
3.3 Marital Status
3.4 Annual Household Income
3.5 Level of Education
3.6 Average Number of Adults and Children per
Household
4. Television Owners
4.1 Consumer Attitude Towards Technology
4.2 Devices Owned by Consumers
4.3 Consumer Intent to Purchase a TV
4.4 Important Factors When Purchasing a TV
4.5 TV Features Consumers are Willing to Pay More For
4.6 Understanding of the Term "Smart TV"
5. Consumer Segments
5.1 Profile of Consumer Segments
5.2 Traditional TV Owners
5.3 Additional Connected Device Owners
5.4 Smart TV Owners