Professional Documents
Culture Documents
AT
CHENNAI
Submitted to
UNIVERSITY OF MADRAS
Of
SUBMITTED BY
YOGESWARI KIRUTHIGA.S
Established in 1915
2011-2012
BONAFIDE CERTIFICATE
This is to certify that the project work under the title A STUDY ON CUSTOMER
SATISFACTION AT POLARIS SOFTWARE LAB LTD, CHENNAI is a bonafide record of
work done by YOGESWARI KIRUTHIGA.S (09BBA 74) final year student of Bachelor of
Business Administration, Womens Christian College, Chennai- 600 006 in partial fulfilment of the
require for the award of Degree of Bachelor of Business Administration, University of Madras for
academic year 2011-2012
Womens Christian college, Chennai, would like to declare that the project entitled A Study
on Customer Satisfaction at Polaris Software Lab Ltd, Chennai which is partial fulfilment of
work.
Date:
First of all I thank our almighty God sincerely for his presence which enabled me to finish this project
successfully
I express my sincere thanks to DR. (Mrs.) Ridling Margaret Waller, principal of Womens Christian
College, Chennai, and Dr. (Mrs.) Anita Rajendran, Head of the Department, Department of
Management studies for their valuable co-operation and help to prepare this project.
I am greatly indebted to Mr. Kumar for having consented to be my guide and for his valuable
I wish to take this opportunity to express my deep sense of gratitude to Mrs. Carolin Golda P, my
faculty guide for the invaluable guidance in this endeavour. I sincerely thank for her suggestions given
Finally it is my foremost duty to thank all my respondents, who helped me to complete my field work
LIST OF CHARTS
SYNOPSIS
CHAPTER-I
CHAPTER-II
CHAPTER-III
CHAPTER-IV
CHAPTER-V
5.1 FINDINGS
CHAPTER-VI
6.2 CONCLUSIONS
LIST OF TABLES
TABLE NO. TITLE PAGE NO.
Thus from the analysis it is shown that the customer satisfaction level
depends up on many factors like good handling of customers, availability of goods
etc. The study concluded that satisfaction of every customer improves the level of
company and takes the companys performance to great heights.
CHAPTER-I
INDUSTRY PROFILE
IT is the area of managing technology and spans wide variety of areas that include but
are not limited to things such as processes, computer software, systems,
computer, programming languages, and data constructs. In short, anything that renders data,
information or perceived knowledge in any visual format whatsoever, via any multimedia
distribution mechanism, is considered part of the domain space known as Information
Technology (IT). IT provides businesses with four sets of core services to help execute the
business strategy. These four core services are broken into business process automation,
providing information, connecting with customers, and productivity tools.
In the recent past, the Accreditation Board for Engineering and Technology and
the Association for Computing Machinery have collaborated to form accreditation and
curriculum standards for degrees in Information Technology as a distinct field of study as
compare to Computer Science and Information Systems today. SIGITE (Special Interest
Group for IT Educationist the ACM working group for defining these standards. The
Worldwide IT services revenue totaled $763 billion in 2009.
Presently, the top companies in it industry shows the following statistics of current
employment which is expected to rise given the improving market conditions.
The data centre services market in the country is forecast to grow at a compound
annual growth rate (CAGR) of 22.7 per cent between 2009 and 2011, to touch close to US$
2.2 billion by the end of 2011, according to research firm IDC India's report. The IDC India
report stated that the overall India data centre services market in 2009 was estimated at US$
1.39 billion.
India will see its number of internet users triple to 237 million by 2015, from 81
million registered in September 2010, according to a report titled 'Internet's New bn', by the
Boston Consulting Group (BCG). BCG said Internet penetration rate in India is expected to
reach 19 per cent by 2015, up from the current seven per cent.
The penetration of the internet in rural areas will see an all time high in 2011. In a
survey conducted by IMRB for the Internet and Mobile Association of India (IAMAI), the
total number of active internet users in rural area will rise by 98 per cent to touch 24 million
by the end of 2011 from 12.1 million in December 2010. The survey said that the claimed
internet user category is also set to grow by 96 per cent to reach 29.9 million by December
2011 from 15.2 million in December 2010. (Active users are those, who have used the
internet at least once in the past one month. Claimed internet users are those, who have used
the internet sometime but not necessarily in the past one month.)
Chennai-based Polaris Software Lab has announced that it is buying an 85 per cent
stake in San Francisco-based digital identity authentication services provider Iden-Trust for
US$ 20 million. The acquisition will mark Polaris' entry into the cloud computing space for
financial technology solutions, the company said in a filing to the Bombay Stock Exchange.
COMPANY PROFILE
About Polaris:
Founded in 1993 and publicly-listed, Polaris Software is the world's most sophisticated
banking and insurance software company. Polaris is the chosen outsourcing partner for 10
of the top 15 global banks and 6 of the 10 top global insurance companies. Polaris offers
state-of-the-art, comprehensive solutions for core banking, corporate banking, wealth &
asset management and insurance. Over the last two decades, Polaris has implemented its
solutions and services among 200 of the world's largest financial institutions. Polaris
Software is also recognized by the world's top analysts (Forrester and Gartner) as global
leaders in banking and insurance software.
Strong RootsPolaris began its journey over 25 years ago when it partnered with Citibank to
create India's first ATM system. In 1993, Polaris was recognized by the Smithsonian
Institute for creating the FIRST Banking solution on distributed architecture.
As a result of this partnership experience with Citibank, Polaris gained two very critical
experiences:
Creating successful outsourcing models which enables Polaris to meet and exceed
global standards. This experience has been converted into a predictable and
repeatable model of success and is known as the OPERA.
In 2003, Polaris acquired Citibank's banking IT arm and transformed it into the world's
leading Financial Technology Corporation. Today, Polaris has been rated among the top 8 in
IT services in banking globally.
Polaris Vision:
Rooted in Polaris Values Passion, Humility, Integrity, Respect, FUN - PHIR FUN
Business Strategy
ISO 27001
CAGR of over 70%, the highest among all the IT organizations in India
Job satisfaction can partially mediate the relationship of personality variables and
deviant work behavior.
Common research finding is that job satisfaction is correlated with life style.
It gives clear evidence that dissatisfied employees skip work more often and more like
to resign and satisfied worker likely to work longer with the organization.
OBJECTIVES OF THE
STUDY
2.2: OBJECTIVE OF THE STUDY
Primary Objectives
Secondary Objectives
Assess the level of JOB satisfaction of employees with a particular product, service or
experience.
RESEARCH
Research is conscious to find out the truth which is hidden and which has not
been discovered anyone, applying scientific procedure.
RESEARCH METHODOLOGY
Research Design
Data Collection
Sampling Techniques
RESEARCH DESIGN
Descriptive research
The type of research chosen for the study is descriptive research. In descriptive
research various parameters will be chosen and analyzing the variations between these
parameters. This was done with an objective to find out the motivation level of the
employees.
In the simple random sampling, more commonly known as simple random sampling,
every element in the population has a known and equal chance of being selected as a sample.
The respondent has different type of characteristics and spread across various groups.
Standard form of appraisal is being used irrespective of the class of the employees, so
everyone knows about the system. Each and every employee has something to contribute
towards the study. The employees have been selected from the list randomly.
SAMPLE SIZE
In this study also convenience sampling is applied. The sample size of the study is 50
employees.
DATA COLLECTION
The data collected by the researcher were purely based in the primary data and was
less dependent on secondary data.
PRIMARY DATA
SECONDARY DATA
The secondary data was collected from personal department files and records, company
broachers, magazines and journals.
The collected data had been subject to analysis by using appropriate tools percentage method.
For tabulation of data, the researcher used the following statistical techniques
PERCENTAGE METHOD:
Percentage analysis:
Percentage refers to special kind of ration. It is used in making comparison between two or
more series of data. It is used to describe relationship. It is used to analyses the data. Bar
chart, pie charts were used to explain tabulation clearly.
Formula:
X 100
Different authors give various definitions of job satisfaction. Some of them are taken from
the book of D.M. Pestonjee Motivation and Job Satisfaction which are given below:
Job satisfaction is defined as a pleasurable, emotional, state resulting from appraisal of ones
job. An effective reaction to ones job.
By: Weiss
Job satisfaction is defined, as it is result of various attitudes the person hold towards the job,
towards the related factors and towards the life in general.
By: Glimmer
Job satisfaction is defined as a pleasurable or positive state of mind resulting from appraisal
of ones job or job experiences.
By: Locke
Hop pock, the earliest investigator in this field, in 1935 suggested that there are six major
components of job satisfaction. These are as under:
The relative status in the social and economic group with which he identifies himself
Security
Loyalty
Herberg, mausaer, Peterson and capwell in 1957 reviewed more than 150 studies and listed
various job factors of job satisfaction. These are briefly defined one by one as follows:
2. Supervision
This aspect of job satisfaction pertains to relationship of worker with his immediate
superiors. Supervision, as a factor, generally influences job satisfaction.
3. Working conditions
This includes those physical aspects of environment which are not necessary a part of the
work. Hours are included this factor because it is primarily a function of organization,
affecting the individuals comfort and convenience in much the same way as other
physical working conditions.
This factor includes all aspect of job involving present monitory remuneration for work
done.
It includes all aspect of job which individual sees as potential sources of betterment of
economic position, organizational status or professional experience.
6. Security
It is defined to include that feature of job situation, which leads to assurance for continued
employment, either within the same company or within same type of work profession.
9. Communication
It includes job situation, which involves spreading the information in any direction within
the organization. Terms such as information of employees status, information on new
developments, information on company line of authority, suggestion system, etc, are used
in literature to represent this factor.
CHAPTER-IV
DATA ANALYSIS AND
INTERPRETATION
TABLE NO: 4.1
INFERENCE :It is inferred that 10% of the respondents are getting below 10,000 monthly
salary ,18% of respondents are getting 10,000-20,000 monthly salary,18% are getting 20,000-
30,000 salary and 4% of the respondents are getting 50,000 and above
CHART NO: 4.1.1
20
18 18
18
16
14
12
10
10
6
4
4
0
TABLE NO: 4.2
RELATIONSHIP WITH NO.OF RESPONDENTS PERCENTAGE
SUPERVISOR
CORDIAL 22 44
MODERATE 12 24
NOT CORDIAL 16 32
TOTAL 50 100
TABLE SHOWING THE RELATIONSHIP WITH SUPERVISOR
INFERENCE: It is inferred from the above table that 22% of the respondents have cordial
relationship with supervisor, 12% of the respondents have moderate relationship with
supervisor and 16% of the respondents do not have cordial relationship with the supervisor.
CHART NO:4.2.1
25
20
15
10
0
CORDIAL MODERATE NOT CORDIAL
INFERENCE: It is inferred from the above table that the 16% of the respondents agree, 13%
of the respondents somewhat agree, 11% of the respondents somewhat disagree,10% of the
employees disagree that the working conditions are safe in Polaris
20
15
10
INFERENCE: It is inferred from the above data that 42% of the respondents agree that they
get adequate leave, 34% of the respondents somewhat agree, 20% of the employees
somewhat disagree and 4% of the employees disagree with adequate paid leave
25
20
15
10
LEVEL OF
SATISFACTION ON NO.OF RESONDENTS PERCENTAGE
TARGETED RELATED
INCENTIVES
SATISFACTORY 20 40
NEUTRAL 16 32
NOT SATISFACTORY 14 28
TOTAL 50 100
INFERENCE: It is inferred that the 40% of the employees are satisfied,32% of the
respondents are neutral and 28 % of the respondents are not satisfied with the level of
satisfaction on targeted related incentives
20
18
16
14
12
10
8
6
4
2
0
SATISFACTORY NEUTRAL NOT SATISFACTORY
MANAGEMENT IS
FLEXIBLE
UNDERSTANDS THE NO.OF.RESPONDENTS PERCENTAGE
IMPORTANCE OF WORK
AND PERSONAL LIFE
AGREE 16 32
SOMEWHAT AGREE 17 34
SOMEWHAT 14 28
DISAGREE
DISAGREE 03 06
TOTAL 50 100
INFERENCE; It is inferred that the 32 % of the respondents agree ,34% of the respondents
somewhat agree,28 % of the employees somewhat disagree and 6 % of the employees
disagree that the management is flexible and understands the importance of work and
personal life
18
16
14
12
10
0
AGREE SOMEWHAT AGREE SOMEWHAT DISAGEE DISAGREE
INFERENCE: It is inferred that the 54% of the respondents agree ,16 % of the respondents
somewhat agree,24% of the employees somewhat disagree and 6 % of the employees
disagree for the insurance scheme provided by the organisation
CHART NO 4.7.1
25
20
15
10
INFERENCE: It is inferred that the 54% of the employees agree, 24 % of the employees
somewhat agree,4% of the respondents somewhat disagree and 18 % of the employees
disagree that the senior communicates the areas of improvement in job
25
20
15
10
INFERENCE: It is inferred that the 86% of the respondents say yes for satisfaction with
working hours and 14 % of the respondents say no for satisfaction with working hours
CHART NO: 4.9.1
YES
0 5 10 15 20 25 30 35 40 45
NO.OF.RESPONDENTS PERCENTAGE
SENIOR ENCOURAGES
HIGH ACHIEVEMENT BY
REDUCING THE FEAR OF
FAILURE
AGREE 13 26
SOMEWHAT AGREE 17 34
SOMEWHAT DISAGREE 10 20
DISAGREE 10 20
TOTAL 50 100
INFERENCE- It is inferred that the 26 % of the respondents agree, 34 % respondents
soomewhat agree, 20 % of the respondents somewhat disagree and 20 % of the respondents
disagree that the senior encourages high achievement by reducing the fear of failure
16
14
12
10
0
AGREE SOMEWHAT AREE SOMEWHAT DISAGREE DISAGREE
INFERENCE: It is inferred that the 14 % of the respondents feels good about the pay
package,28 % of the respondents feels satisfactory for the pay package,36 % of the
respondents feels that the pay package is adequate and 22 % of respondents feels that its not
adequate
TABLE 4.12
SUGGESTION ON
VIEWS AND NO.OF.RESPONDENTS PERCENTAGE
PARTICIPATION
VALUED
AGREE 09 18
SOMEWHAT AGREE 17 34
SOMEWHAT 23 46
DISAGREE
DISAGREE 01 2
TOTAL 50 100
INFERENCE: It is inferred that the 18 % of the respondents agree that the views and
participation are valued,34 % somewhat agrees ,46 % somewhat disagrees and 2 % disagrees
that their views and participation are valued
20
15
10
5.1: FINDINGS
The majority of respondents are in the age between 21 25 years.
The majority of respondents are male.
The majority of respondents have done UG.
The majority of respondents have 2 3 years of experience.
The majority of respondents salary are 10,000 to 20,000.
Co-operation from Subordinates.
Very high respondents said that there is good co-operation in work place between
colleagues.
Half of the respondents agree that performance and promotion are given properly.
Salary
Salary is the factor which is not satisfied by the most of the people
Policy and condition.
Policy and conditions are not satisfied by the employees.
CHAPTER-VI
SUGGESTIONS AND
RECOMMENDATIONS
6.1: SUGGESTION
Communicate clear goals and expectations to your employees.
Balanced, appropriate workload.
Encourage employees to find a personal fit with the company culture.
Support employees in their work and growth.
Encourage innovation. Engaged employees are innovative. They're always looking for a
better way.
Empowerment. Empowerment is the ability to make decisions within the work
environment without having to get prior approval. Empowered employees feel ownership
for their jobs and their roles in them.
Incentives that are matched to accountability and results. Managers who want their
employees to be engaged recognize that incentives must be allocated based on objective
criteria and that different employees are motivated by different things.
Delegation-. Delegation is good for you because it expands your managerial span of
control. It's good for your employees because it is a growth opportunity for them. It
demonstrates your trust in them to do the job correctly and increases their ownership of
the task.
Sense of belonging. For many of us, friendships at work are our closest relationships
outside our families.
Satisfaction in job and cordial relationship is very important for a worker.
People who are hardworking and results oriented must be rewarded
Senior must communicate the areas of improvement in job.
CONCLUSION
6.2: CONCLUSION
Human resource is the major ingredient for the organization to attain its objectives. To be
effective, Human resource function in the organization should work closely with the line
functions. If the HR policies and activities are continuously assessed and reviewed, it can
spun workers towards the goals of the organization. When the workers are satisfied on their
job, they can work effectively and help to attain the companys objectives.
The workers are satisfied with the areas of teamwork, Communication and information flow,
opportunities to utilize skills and talents, Salary level, job responsibility. The organization
should provide better career development opportunities to increase the level of interest in
their work and involvement of the supervisors.
ANNEXURE
6.3: QUESTIONNAIRE
Name:
Age:
Gender:
Qualification:
Designation:
a.)Below Rs.10,000
b.)Rs.10,000-20,000
c.)Rs.20,000-30,000
a.)Cordial
b.)Moderate
c.)Not cordial
a.)Agree
b.)Somewhat agree
c.)Somewhat disagree
d.)Disagree
6.) Management is flexible and understands the importance of balancing my work and
personal life
a.)Agree
b.)Somewhat agree
c.)Somewhat disagree
d.)Disagree
7.) The insurance schemes provided by the organisation helps in motivating the employees
a.)Agree
b.)Somewhat agree
c.)Somewhat disagree
d.)Disagree
a.)Agree
d.)Disagree
a.)Good
b.)Satisfactory
c.)Adequate
d.)Not adequate
a.)Agree
b.)Somewhat agree
c.)Somewhat disagree
d.)Disagree
13.) People who are hardworking and results oriented are praised and rewarded in polaris
a.) Agree
b.)Somewhat agree
c.)Somewhat disagree
d.)Disagree
a.)Agree
b.)Somewhat agree
c.)Somewhat disagree
d.)Disagree
a.)Agree
b.)Somewhat agree
c.)Somewhat disagree
d.)Disagree
General Suggestions if
any,_______________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
_____________________________
BIBLIOGRAPHY
BIBLIOGRAPHY
BOOKS
Kothari C.R, Research Methodology Methods and Techniques, 2nd Edition, New Age
International Publication (P) ltd, New Delhi.
WEBSITES
WWW.SCRIBD.COM
WWW.MONEYWORKSFORME.COM
WWW.WIKIPEDIA.COM
WWW.GOOGLE.COM