A Project Report On Yamaha Superbikes For Yamaha Motor India PVT

Projectsfbnnba. blogs pvt.
com
Project Report
ON
l'REARCH IN YAMAHA SUPERBIKE&R 15
FOR
YAMAHA MOTOR INDIA PVT, LTD/
By
(2007-2009)
&YAMAHA
{POST GRADUAT DIPLOMA JN MANAGMENT)
PGDBM Course
{POST GRADUATION DIPLOMA JN BUSINESS MANAGMENT)
Submitted To:
University Of Pune
Institute of Businesses Management & Research
Pune
(2007-2009)
2
com
YAMAHA
OBRTlTICn^E
This is to certify that of INTERNATIONAL

INSTITUTE OF MANAGEMENT STUDIES has successfully
completed the project work titled "YAMAHA SUPERBIKE&R15 in
partial
fulfillment of requirement to the award of
POST GRADUATE DIPLOMA IN MANAGE ME NT( PC

DM) POST GRADUATE DIPLOMA JN BUSJNLS
MANAGEMENT (PGDBM) prescribed by JJMS, Pune.
This project is the record of authentic work carried out during

the academic year 2007-09,
Internal Project Guide Director

Projectsfbnnba. blogs pvt. com
YAMAHA
<D<ECL11<8 A<riOW
1 hereby declare that this project is

the record of authentic work callied out by use during
the academic year 2007-09 and has not been submitted to
any other University or Institute towards the award of any
degree.
YAMAHA
INDEX
5
ACKNOWLEDGEMENT
Tills project is an attempt to share my experience and learning

during the two months of project with YAMAHA MOTOR INDIA
PVT. LTD * in Noida.This project would not have been possible
without the support and guidance that I have received from various
people at different
stages of the project.
I would like to express my profound gratitude and sincere thanks

to
Sir .Marketing head nay external guide for
guiding
me throughout the project. It indeed has given me invaluable
exposure in fieldwork and market research.
I would also tike to express my thanks in no less measure to my internal

guide. I put my sincere thanks and regards to . My
internal project guide for his valuable guidelines.
My deepest regard to my parents who have always encouraged

me in pursuit of higher education. They have been immense
source of
inspiration and support to me as well, without which completing
this course would have been difficult. I dedicate this work to my
family without whose cooperation this task would have remained
unachieved.
Last but not the least I would like to thanks the dealers, sub-
dealers, garages and customers of Delhi, who cooperated in
giving me the information required for the project.
6
INTRODUCTION
YAMAHA
About India Yamaha Motor Pvt. Ltd.
Yamaha made its initial foray into India in

1985, Subsequently, it entered
into a 50:50 joint venture with the Escorts Group in 1996.
However, in August 2001, Yamaha acquired its remaining stake as
well, bringing the Indian operations under its complete control as
a 100% subsidiary of Yamaha Motor Co., Ltd, Japan.
India Yamaha Motor operates from its state-of-the-art-manufacturing

units at Fan da bad in Haryana and Surajpur in Uttar Pradesh and
produces motorcycles both for domestic and export markets. With a
strong workforce of 2000 employees, India Yamaha Motor is highly
customer-driven and has a countrywide network of over 400 dealers.
The company pioneered the volume bike segment with the launch of its
100 cc 2-stroke motorcycle RX 100. Since then, it has introduced an
entire range of 2-stroke and 4-stroke bikes in India. Presently, its
product portfolio includes Crux (lOOcc), Alba (I06cc) and Gladiator
(125cc).
Vision
We will establish YAMAHA as the ''exclusive & trusted brand"

of customers by "creating Kando" (touching their hearts) - the first
time and every time with world class products & services delivered by
people having "passion for customers".
7
Missloi
YAMAHA
Wc arc committed to:
Be the Exclusive & Trusted Brand renowned for marketing

and manufacturing of YAMAHA products, focusing on serving our
customer where wc can build long term relationships by raising their
lifestyle through performance excellence, proactive design &
innovative technology. Our innovative solutions will always exceed the
changing needs of our customers and provide value added vehicles.
Build the Winning Team writh capabilities for success, thliving in a

climate for action and delivering results. Our employees arc the most
valuable assets and we intend to develop them to achieve
international level of professionalism with progressive career
development. As a good corporate citizen, wrc will conduct our
business ethically and socially in a responsible manner with concerns for
the environment.
Grow through continuously innovating our business processes for

creating value and know ledge across our customers thereby earning the
loyalty of our partners & increasing our stakeholder value.
Core Competencies
Customer # 1
Wc put customers first in everything wc do. We take decisions keeping

the customer in mind.
Challenging Spirit
Wc strive for excellence in everything wrc do and in the quality of

goods & services wc provide, Wc wrork hard to achieve what wc
commit & achieve results faster than our competitors andwrc never give
up.
Team-work
S
We work cohesively with our colleagues as a multi-cultural team built

on trust, respect, understanding & mutual co-operation. Everyone's
contribution is equally important tor our success.
Frank & Fair Organization
We arc honest, sincere, open minded, fair & transparent in our dealings.
We actively listen to others and participate in healthy & frank
discussions to achieve the organization's goals.
YAMAHA
COMPANY PROFILE
1
Founding History
YAMAHA
Paving the Road to Yamaha Motor
Corporation
"J want to carry out trial manufacture of motorcycle engines/' Jt was
from these words spoken by Gcnichi JCawakami (Yamaha Motor's first
president) in 1953, that today's Yamaha Motor Company was bom.
"Ifyou're going to do something, be the best."
Gcnichi Kawakami
The first Yamaha motorcycle... the YA*1.
Then, in January of 1955 the Hamakita factory of Nippon Gakki was

built and production began on the YA-1. With confidence in the new
direction that Gcnichi was taking, Yamaha Motor Co. Ltd. was
founded on July 1, 1955. Staffed by 274 enthusiastic employees^
the new motorcycle manufacturer built about 200 units per month.
l
YAMAHA
Gcnichi JCauakami's history with Yamaha was long and rich. He saw
the new corporate headquarters in Cypress, California and the 25th
Anniversary of Yamaha become a reality in 1980, He also wratchcd bike
#20 million roll off the assembly line in 1982, Gcnichi passed awray on
May 25, 2002 yet his vision lives on through the people and products of
Yamaha, throughout the wrorld.
Founded
Founded July lt 1955
Capital 48,302 million yen (as of March 31, 2008)
President Takas hi Kajikaura
Employees 46,850 (as of December 31, 2007)

(Consolidated) Parent: 9,019 (as of December 31, 2007)
Sales (Consolidated) 1,756,707 million yen

(from January 1, 2007 to December 31, 2007)
Parent: 799,209 million yen
(from January 1, 2007 to December 31,2007)
l
Sales Profile Sales (%) by product category (consolidated)
60.1% 16.5% 15.1% js.3

I MdIwc^cJhb I (Airhw Ptndutl:. I Ftwn Frcduoli Otrwn
Sales {%) by region (consolidated)
27.0% 21.5* 28.6% (0.3 ,126

I Moilfi Amenta IEuiupe . Ocffcen
Major Manufacture and sale of motorcycles,

scooters,
Products Services electro-hybrid bicycles, boats, sail boats,
Water
Vehicles, pools, utility boats, fishing
boats,
outboard motors, diesel engines, 4-
wheel
ATVs, side-by-side vehicles, racing karts,
golf
cars, multi-purpose engines, generators,
water
pumps, snowmobiles, small-sized snow
throwers, automotive engines, intelligent
machinery, industrial-use remote control
helicopters, electrical power units for
wrhc cl chairs, helmets.
Biotechnological
production, processing and sales of
Headquarters agricultural
and marine products and
microorganisms.
Affiliated Companies Import and sales of various types of
products,
development of tourist businesses
and
management of leisure, recreational
facilities and related services.
2500 Shingai. Jwata-shi, Shizuoka-kcn, Japan

Consolidated Affiliates:
subsidiaries: 112 27 (by the equity method)

Non-consolidated
subsidiaries: K
(by the equity
method)
l
com
YAMAHA
1962
Won Novice 250 and 350cc classes of 1st

All
Japan Road Race Championship
Motorcycle development operations
transferred from Yamaha
Technological Research Institute to YMC
1966 headquarters
Tull export operations transferred

from Nippon Gakki to YMC
Yamaha-built Toyota 2000GT sets world
1967 records in 3 speed trials categories and
international records in 13 categories
* First Yamaha racing kait model

"RCIOO"
released
1975
"C7 Campaign" launched with aim of reducing cost by 7%
1976
Jirst Yamaha industrial robot model, an "arc wrclding robot" released

First Yamaha marine diesel "MD35 released
1987
l
YAMAHA
First Yamaha-made surface mounter "21 Series"
released 1990
Corporate Mission; We Create

Kando
-
Touching People's Hearts and long
term management vision announced
hir
2005
Takas hi Kajikawa appointed as sixth YMC president

New medium-term management plan "NEXT 50 - Phase JJ" announced
Yamaha captures MotoGP triple crown by winning the rider, team
and
manufacturer titles
2006
Motorcycle manufacturing factory Yamaha Motor Manufacturing

West
Java (YMMWJ) founded in Indonesia
Mass production of Astaxanthin as a supplement begun at
factory in
Fukuroi, Shizuoka
Global Parts Center established in Fukuroi city, Japan and
full
operations begun
Compliance Promotion Committee established
PRODUCT
l
The growing world of Yamaha products, for the water, for the land, in
town and into the future
Land
Motorcycles
Sports bikes, Trail bikes. Road racers, Motocrosscrs, etc.
4m
Commuter Vehicles
Scooters, Business-use bikes
m
Recreational Vehicles
All-terrain vehicles, Side by side vehicles, Snowmobiles
Electro-Hybrid Vehicles
Electro-hybrid bicycles
Water
l
YAMAHA
Boats
Powerboats, Sailboats, Utility boats, Custom boats
Marine Engines
Outboard motors, Electric marine motors, Maiinc diesel

engines, Stern drives
Water Vehicles
Personal watercraft, jet boats
Power Products
Power Products
Golf cars, Land cars, Generators, Multipurpose engines,

Water pumps, Snow throwers, etc.
Industrial Products
l
Automobile
YAMAHA
Engines
Automobile
engines
Aeronautics
Industrial-use unmanned helicopters
Pools
Pools, Water slide systems, Aqua trainer tubs. Pool-related equipment
ra ,
3 Bf
tWtP f*
Intelligent Machinery
Surface mounters, Compact industrial robots, etc.
Aqua Environment
Alkaline ion water converters, Water purifiers, Filtration

equipment, etc. OES truss fishery reefs, Oil-water separation
equipment
I
Life Science
l
Astaxanthin essence
YAMAHA
Wheelchairs
Auxiliary electric power units for wheclchairs, Electric
wheelchairs, etc.
YAMAHA LAUNCHING INDIA'S FIRST SPORTS BJK.E
J recall during KO's riding in RxlOO was a great passion for all bike
lovers. Yamaha name was become a house hold name in most of the
house in India because of one only RxlOO. All young boys loved that
bike and its
l
melodious sound. But later Yamaha was not able imprint the same
passion with another model though the reputation of Yamaha was
highest among bike lovers who admire the sexy style and performance
of YAMAHA R1 and YAMAHA R6 yet another catchy name associated
with Yamaha was the legendary Valentino Rossi,!mim
YAMAHA RX. 100
VALENTINO ROSSI
What would the average Indian fan expect from designers like YAMAHA?
They dream nothing less than riding in R1 in the streets of Jndia! Jts
dream for all of us to move with speed of wind in the streets of Cochin
kaloor and Marine Drive ...well this dream seems distant but what
Yamaha can contribute nothing less than what they promised in latest
Auto Expo in New Delhi,,. The launch of YZE R-15,, Company
official says it's the DNA of Rl.
YAMAHA Rl > YAMAHA YZE-R15
2
I31ftllff JfflThis will really shake the concept of Indian two wheeler
Market, Yamaha has really initiated the process months back with
the launch of YAMAHA R1 in selected showrooms, J got the privilege to
interact with the distributors of Rl, the confidence levels are much
above they expected but average Jndian youth will not be able to spend
Rs 10,5 lakhs for a bike so the benefit has not extended to majority.
YAMAHA YZF R 15 will fulfill this dream. Surely, this will be the
first bike to set a bench mark in India, Company officials' have
kept the specification as secret but different rumors are there, all arc
matching with one point that R15 wri 11 be 150 CC,
Years back YAMAHA has launched another outstanding bike in
125 CC segment in Asian markets
YZF-R1 - State-of the ait race technology
The YZF-R1 is a legend of the supersport world, an acclaimed one-
litre performer that's become a motorcycling icon, an all-powerful
World Superbike race-winning machine that's also a monument to
the powrcr of beauty. The Rls performance is electrifying and yet
what makes this

2
motorcycle truly remarkable is its superbly rider-friendly character
because Yamaha's avant-garde, race-bred technology puts you
confidently in control.
PRODUCT PROFILE
2
YZF-R]
YAMAHA
BACK 'ER
JN
Everyone can hold the throttle wide open up the straight, its how
well everything works after you close the go-tube that will make
the biggest difference to howr competitive your lap is. With the
Rls slipper clutch metering the amount of back torque, you get
outstanding control and accuracy, and blisteringly fast corner
cntry.The slipper clutch enables changes in clutch plate pressure
when torque force comes to bear on the crank from the rear wheel,
and cxcmplifi cs what is most remarkable about the R1 engine - not
only the amount of power, but the linearity and superb transitional
characteristics of that powrcr.
stiff AND FLEXIBLE

As chassis loads continue to escalate it's only logical that the chassis
itself should be a tuneable component. Our engineers have identifi
cd specific areas of the frame w here stiffer is better, and others w here
tl ex provides the key to good handling. By tuning tl ex quotients of the
main frame, rear ami
2
and fork, Yamaha created an optimal rigidity balance tor the new YZF-
R1. As a result* chassis response to initial steering inputs is light and
responsive while stability in high-speed turns is excellent, and
overall handling qualities,,, simply brilliant.
Engine
Engine type Li quid-coo led, 4-stroke, forward

inclined parallel 4-cylinder, 4-valve,
DOHC
Displacement 998 cc
Bore x Stroke 77.0 x 53,6 mm
Compression ratio 12,7; 1
Maximum power 132.4 kW (ISO PS) @ 12,500
rpm*
139.0 kW (189 PS) @ 12,500
rpm**
Maximum torque 112,7 Mm (11.5 kg-m) @
10.000 rpm*
118,3 Nm (12,1 kg-m) @
10.000 rpm**
Starting system Electric
Lubrication wet sump
Carburcttor/Fucl supply Fuel injection
Clutch type Wet multiple-disc coil spring
ignition system T.C.I
Primary / Secondary reduction 3,042/3,000
ratio
Transmission type Constant mesh, 6-speed
2
clearance Dry w eight
Fuel tank capacity Oil
Final transmission
capacity
Chassis
Frame type
Front suspension
Front wheel
travel
Rear suspension
Rear wheel
travel
Front brake
Rear
brake
Front ty
re
Rear tyre
Dimensions
Overall length x width x

height Seat height
Wheelbase
Minimum ground
YAMAH Single disc,, 220 mm
120/70 ZR17MC
A (5SW)
190/50 ZR17MC (73
Chain W)
2,000mm x 720mm x
1,110mm
Aluminium die-east
835mm
Deltabox
1,415 mm
Telescopic forks,.
135 mm
43 mm
177kg/ 131 kg
120 mm
18 litres
Swing arm
3,83 litres
130 mm
Dual discs, ,
310 mm
2
MT-QL - Torque like a hammer

YAMAHA
Jt's a genius idea - unite a hi-tech l,670cc V-twin with an aluminium
sports frame and cutting-edge suspension and brakes - and you've
got a sports riding revolution. There is nothing like the MT-01; a
massive engine that produces huge torque for hammer-blow
acceleration, a sports chassis that knifes through the turns, a pulsating
exhaust note that's total aural ecstasy and monumental styling that'll
stop the traffic.
MT01
Jt's a genius idea - unite a hi-tech l,670cc V-twin writh an aluminium
sports frame and cutting-edge suspension and brakes - and you've
got a sports riding revolution.
Engine
Engine type Air-cooled, 4-strokc, V-twin,

DHV,4 valves per cylinder
Displacement 1,670 cc
Bore x Stroke 97,0 x 113.0 mm
Compression ratio 8:4:1
2
Front brake
Maximum Rear brake
power f ront tyre
Maximum Rear tyre
torque
Dimensions
Carburettor fuel supply
Starting
system
Lubrication
Clutch type
Ignition system
Transmission
type
Final
transmission
Chassis
Frame type
1ront
suspension
Front wheel
travel
Rear suspension
Rear wheel
travel
Aluminium CF die-cast,
double cradle
663 kW (90 PS) @ 4,750 rpm Telescopic
150,3 Km (15,3 kg-m) forks 120 mm
@ 3,750
rpm Swing arm (link
Twin-bore, suspension) 117 mm

Dual discs, , 310
Electronic Fuel
Injection mm
Electric Single disc,, 267
Dry sump mm
Wet, 120/70 ZR17 M/C
multiple <58W)
disc 190/50 ZR17 M/C (73
T.C.J WO
Constant
mesh, 5-speed
Chain
2
Overall length x width x height 2,185mm x 800mm x 1,105mm

Scat height 825mm
Wheelbase 1,525 mm
Minimum ground clearance 145 mm
Dry weight 243kg
iucl tank capacity 15 litres
Oil tank capacity 5,0 litres
2
the tuning fork mark and

Yamaha Veneer logo
1934
The Tuning Fork Mark
in the mark designated
for the
newly established
The three tuning forks of Nippon Gakki
the Co,, Ltd,
Yamaha logo mark represent
the 1927
cooperative relationship that
links
the three pillars of our business
A trademark application
technology, production, and featuring
sales.
They also evoke the robust
vitality
that has forged a reputation
for
sound and music the world over,
a
territory indicated by the
enclosing
circle. The mark also
symbolizes
the three essential
musical
elements: melody, harmony,
and
rhythm.
189H
The phoenix clutches a tuning

fork
1937
Widely used in newspaper
advertising and catalogs
-T'
1937
A trademark application for tuning
forks alone
1959
A trademark application for
Yamaha Organ
1937
musical instruments

Yamaha Piano
2
The Yamaha Logo Mark
The Yamaha logo
L964 mark,
combining the Yamaha
logo and
the tuning fork mark, was
Used for adopted
motorcycles
1967
Introduction of standardized
logo;
current alternate
version designated
as 'reverse format1
1980
Reverse format of 1967

designated as standard format
1987
Used on corporate flags,

etc,
1998
Current designated
standard versions
and alternate versions of tuning
fork mark
YAMAHA
in 1967, coinciding with the
introduction of the standardized Company name changed
tuning fork mark. Used in various to
forms over the years, the current Yamaha Corporation to
Yamaha logo mark was designated mark
in 1998. 100th anniversary of the firm.The
1967 tuning fork is deleted,

to
emphasize the Yamaha name
OYAMAHA
1998
Designated Yamaha logo mark
1980 OYAMAHA
Symmm
YAMAHA Designated standard and
alternate versions of the current
Yamaha logo mark updated, with
Yamaha logo mark
simple line-art type designated as
standard format
1987 3
4Ps of Marketing
Marketing is an ongoing process of planning and executing the

marketing mix (Product, Price, Place, Promotion often referred to
as the 4 Ps) for products, services or ideas to create exchange
between individuals and organizations.
Marketing tends to be seen as a creative industry, which includes

advertising, distribution and selling, Jt is also concerned with anticipating
the customers' future needs and wants, which arc often discovered
through market research.
Essentially, marketing is the process of creating or directing an

organization to be successful in selling a product or service that people
not only desire, but arc willing to buy.
Therefore good marketing must be able to create a "proposition" or

set of benefits for the end customer that delivers value through
products or services.
Four Ps
Jn the early l%0s. Professor Neil Borden at Harvard Business Sebool

identified a number of company performance actions that can
influence the consumer decision to purchase goods or services,
Borden suggested that all those actions of the company represented a
"Marketing Mix'\ Professor E. Jerome McCarthy, also at the Harvard
Business School in the early 1960s, suggested that the Marketing Mix
contained 4 elements: product, price, place and promotion,
Jn popular usage, "marketing" is the promotion of products,

especially advertising and branding. However, in professional usage the
term has a wider meaning which recognizes that marketing is customer-
centered. Products arc often developed to meet the desires of groups of
customers or even, in some cases, for specific customers, tf. Jerome
McCarthy divided marketing into four general sets of activities. His
typology has become so universally recognized that his four activity sets,
the Four Ps, have passed into the language.
The four Ps arc:

Product: The product aspects of marketing deal with the

specifications
of the actual goods or services, and how it relates to the end-
user's
needs and wants. The scope of a product generally
includes
supporting elements such as warranties, guarantees, and support.
Pricing: This refers to the process of setting a price for a product,
including discounts. The price need not be monetary - it can simply
be what is exchanged for the product or services, c,g, time,
energy, psychology or attention,
Promotion: This includes advertising, sales promotion, publicity, and
personal
selling, branding and refers to the various methods of promoting
the
product, brand, or company,
Placement (or distribution): refers to howr the product gets to the
customer; for example, point of sale placement or retailing. This
fourth P has also sometimes been called Place, referring to the
channel by which a product or services is sold (c,g, online vs,
retail), wrhich geographic region or industry, to which
segment (young adults, families, business people), etc. also
referring to howr the environment in which the product is sold in
can affect sales.
These four elements arc often referred to as the marketing mix,[3)

which a marketer can use to craft a marketing plan. The four Ps model
is most useful when marketing lowr value consumer products. Industrial
products, services, high value consumer products require adjustments
to this model. Services marketing must account for the unique nature of
services, industrial or B2B marketing must account for the long term
contractual agreements that arc typical in supply chain transactions.
Relationship marketing attempts to do this by looking at marketing from a
long term relationship perspective rather than individual transactions.
As a counter to this, Morgan, in Riding the Waves of Change (Josscy-

Bass, 1988), suggests that one of the greatest limitations of the 4 Ps
approach "is that it unconsciously emphasizes the inside-out view'
(looking from the company outwards), whereas the essence of
marketing should be the outside in approach. Nevertheless, the 4
Ps offer a memorable and workable guide to the major categories
of marketing activity, as well as a framework within which these can
be used.
3
YAMAHA
RESEARCH METHODOLOGY
RLS LARCH METHODOLOGY

Research may be defined as rlie search for knowledge through an

objective and scientific method of finding solution of problem.
Research methodology is a way to systematically solve the research
problem. It includes the various steps that are generally adopted by
a researcher in studying problem along with the logic behind them.
During my research I have adopted the following research design.
Research Design:
> To decide the objective and subjective of the
research. > To determine the most suitable method of
research. > To determine the sources of data.
> To decide the appropriate research instrument for data
collection. > To determine the suitable sampling design and
sampling size.
> To conduct the field survey for data collection.
> To prepare the research report.
Descriptive Research
This method is undertaken when the researcher is interested in

knowing about the characteristics of certain groups such as age,
sex, education level, income. Interested in knowing the proportion
of unit in a given population who behaved in a particular
way, determining the relationship between two or more variable.
This method was the most suitable in my research work.
Data collection
There may be different types of information and data, Some of

the information may be unpublished, some is complete and
some is
3
# YAMAHA
incomplete, some is reliable data and some is based, Et is necessary
for flic researcher to know and the information which is usually
employed in marketing research work and the types of sources
from which it is generally collected. The research problem
decides the nature of the sources of data. They may be primary
data and secondary data.
Primary Data
Primary7 data is being collected during the course of asking

questions by performing surveys. Primary data is obtained
either through respondent; either though questionnaire or
through personal interview7. I have collected the data through both
of them.
Secondary Data:
Are the data already available in the form of print material,

website, journals etc, i have used some Magazines, Newspapers,
Websites and course material for that purpose.
Research Instrument:
I have used the structured questionnaire in my research process

which has carefully designed keeping the entire objective in mind.
Most of the questions in my questionnaires were closed ended in
nature.
Sampling plan:
The process of collecting observation from the elements of a

large population may be expensive, time consuming and difficult.
It will be cheaper and quicker to collect information from a
sample plan of the population. A sample is a subset of population
through a v alid statistical procedure so that it can be regarded
as representative of the entire population. The valid statistical
procedure of drawing sample from the population is called
sampling. Sampling plan consists of following elements:-
Sample units:
3
My sample units were direct dealers + sub-dealers + service

centre and customers so it is clear that sampling unite are nothing
but variable to be studied.
Sample Frame:
The entire list which contains the sample unit is known as

sample frame; In this case my sample frame was Delhi city.
Sample size:
The large sample is more accurate the results would be but

practically it is not feasible to survey the entire target
population or even the substantial portion of it. In this project,
being aware of the time and cost constraints, sample size was 2
direct dealers including 27 sub dealers and customers.
Sample method:
In my research process I have used Non probability7 sampling,

which involves purposive or deliberate selection of particular
units of a sample.
Contact method:
Personal interview is that in which an interviewer obtains

information from interviewee by meeting face to face. The
methods of collecting information through personal interviews
are usually carried out in a structured way.
Field survey:
After carefully choosing the way I have started the survey for
accuracy7 of the data I picked my sampling unit from some parts
of the city, and then went on to analysis and report making part.
3
YAMAHA
YAMAHA ASSECORIES
Besides
accessories for
your
motorcycle or
scootcrYama
ha
also offers
a superb range of officially
branded Yamaha riding gear and
casual
clothing. On this page we offer you a
sneak preview' of what we have
available for you.
Ask for the 200K Apparel &
Novelties catalogue at your
dealer to check
YAMAHA
Appare & . Novelties 200K

l
ANALYSIS
YAMAHA
ARE YOU AWARE ABOUT THE SUPERBIKE?
HAVE YOU SEEK YAMAHA LATEST BIKE?

4
YAMAHA
WOULD YOU LJKE TO PURCHASES

IT?
DO YOU THINK SUPERB] KES ARE FIT FOR UMDAIN COND1TON?

4
YAMAHA
HAVE YOU SEEN INDIA FRIST 150 CC SPORT BIKE BY

YAMAHA R15
HAVE YOU SEEN INDIA FRIST 150CC SPORTS BIKE BY YAMAHA R15 ?
YES
NO
10%
90%
DO YOU THINK THIS BIKE SUCCESS IN INDIA?

4
YAMAHA
WHICH ONE YOU THINK BATTER AND, WHY?
n Senes 1 Series^ n Senes^ n Series4 Senes5
ONE YOU HONDA

THINK
BATTER
ANDWHY
?
HOW MUCH YOU CAN SPEND ON SUPERBIKE?

4
YAMAHA
1 2 3
4
4
YAMAHA
RhCOMMLNDA l K)NSL1GGkST[ON
Yamaha showroom details
.Under Yamaha No super bike in the showroom but they tell that they
have
B-294,saraswrati booking
vihar.Pitam Pura * Color demand- Red , yellow
New del hi-34 * Promotion activity - Road show, canopy
* Mostly customer want styles bike
* Loan - JCJCJ bank, and bushan bank
* They say that bushan bank loans process is
slow,
and rate of interest is high,
* Mostly young generation want super bikes
* They provided insurance form Allianz's
* They deals only Yamaha bike
Parameter's
/ Good location
/ Display was good and showroom is look
like
direct showroom
S They have 8-10 member staff girls also, all
arc
well dress
S Covancc power was good
S They have different 2 zone for customer,
and
staff and cash and finance
v/ Price was
different S
Customer
Services S Batter
stock of bike's
So according to me jindcr Yamaha is

loeketed in good area and it have good
looking showroom and better services for
customer
4
A-20,G.T. No super bike in the showroom but they tell no

demand
kamal * Color demand-
road,opp * Promotion activity - No promotion activity
hans
* Loan JCJCJ bank, and bushan bank
cinema
azadpur, delhi- slow,
110033 and rate of interest is high,
* They provided insurance form Allianz's
* They also have dealership with hero- Honda
* They says that here low sale of Yamaha
* No re-sale value customer say
Parameters
v'' Display was good and showroom is look

like
direct showroom
v' They have 4-5 member
staff,
S Covancc power was
average
v/ They have different 2 zone for customer,
and
v/ Price was different
/ Customer Services
v/ Batter stock of
bikes ^ No AC
/ No
clearness
v' No clear
dress
So according to me oswal autos is loeketed

in middle class area they have better showroom
but they dont have batter services,and R15
is on demand ,and they dont have stock ,
according to
oswal autos R15
is super hit bike
4
Yamaha Yamaha showroom have super bike in saket
motor * Color demand- Red , ycllowr,wrhitc

India sales pvt.ltd * Promotion activity - Road show, canopy ,auto
Yamaha show
delhi
bike
station,gt 02 & gf
* Loan -JCJCJ bank, and bushaan bank
04,MFG
* They say that bushaan bank loan's process is
Mall slow,
saket, and rate of interest is high.
new delhi-110017 * They provided insurance form Allianzs
* They have 4 to 5 zone
S Normal bike
zone S Super bike
zone
S Cyber cafe zone, game zone
s And another one is asscscry
zone
Parameters
s Good location
v" Display wras too good
/ Advertisement was
good
/ They have H-10 member staff girls also, all
arc
well dress
S Covancc power was good
v" They have different 2 zone for customer,
and
/ Price is different
S Customer
Services
v/ Batter stock of
bikes S Changing
room
S Net
services /
S my research Yamaha is located in good area
e and Yamaha have good looking showroom
r and better services for customer
v
i
c
e
4
So according to
Yamaha Yamaha showroom have super bike in saket
motor * Color demand- Red , yellow,white

India sales pvt.ltd * Promotion activity - Road show, canopy ,auto
3 ub,bun glow show
road, delhi
kamla * Mostly customer want styles bike
* Loan -JCJCJ bank, and bus ha n bank
nagar delhi-
110007 * They say that bushan bank loans process is
slow,
and rate oI interest is high.
* They provided insurance form Allianzs
* They have 4 to 5 zone
v'' Normal bike
zone
v' Super bike zone
S Cyber cafe zone

s And another one is asscscry zone
Parameters
v" Good location
/ Display was good
/ Advertisement was
good
w: They have 10 member stalf girls also, all
arc
well dress
v" Covancc power was good
and
s Price is different
S Customer
Services
v'' Batter stock of
bike's S Changing
room
/ Net
s rvice
e
r So according to my research Yamaha is
v located
i in good area and Yamaha have good
c looking
e showroom and better services for customer
s ,but
this showroom is too small and not in
/ batter
location
S
e
4
YAMAHA
Carlton motors No super bike in the showroom but they tell that they
pvt. have booking
Ltd * Color demand- no information
12K2-86 * Promotion activity - no information
kashmere gate * Mostly customer want styles bike
bara bazar * Loan -JCJCJ bank, and bushan bank
slow,
* They deals only Yamaha bike
Parameter's
S Not a good
location v/ NO
Display
/ They have 2-4 member
staff S Covancc power was
good
and
cash and finance
S Price is different
s Customer
Services
s Batter stock of bike 's
So according to me carlton motors in good

area and it have good looking showroom and
they also get booking R15
Delhi Scooters They have R1 super bike in the showroom Color

demand-
A-3lA,Ring road, * Promotion activity - no information
Raj ouri Garden, * Mostly customer want styles bike
New * Loan -1CJCJ bank, and bushan bank
Delhi - 110027 * They say that bushan bank loans process is slow,,
* They deals only Aamaha bike
Parameters
S good location
v' Display was good ,and decoration look
like a
direct showroom
S They have 4-5 member staff ,all was
busy
with custmour
s Covancc power was good
v'' They have different 2 zone for customer,
and
cash and finance
S Price w as
different S
Customer
Services / Batter
stock of bike's
So according to me delhi scooter in good

area and it have good looking
showroom and according to my
research delhi scooter sell is good like
ncwr bikc-R15
Delhi scooter is fist dealer showroom in
delhi have super bike
5
COMPETITORS
YAMAHA
siLZLiki hayabusa
Suzuki introduced the sportbike Suzuki GSX1300R, popularly known

as the Hayabusa, in 1999. Since its inception the Suzuki Hayabusa
wras widely regarded as the fastest production motorcycle in the
world until major Japanese motorcycle manufacturers voluntarily
imposed speed regulators in
their bikes.
The Hayabusa derives its name from the Japanese term for the
Peregrine f alcon, the fastest creature on the planet with speeds in
excess of 300 km/h in its hunting dive. The Hayabusa's 4-stroke, four-
cylinder liquid-coo led 1299cc engine enables it to generate an
enormous peak power of 175 bhp at 9800 rpm and reach from 0-
100 km/h in three seconds flat.
The Hayabusa's roaring success prompted other motorcycle

manufacturers to come up with similar speed merchants like the BMW
K1200S and the
Kawasaki ZX-14R.
Suzuki Hayabusa Technical Specifications
Specs Lnginc
Bore x
1299cc, 4-stroke, four-cylinder, liquid-cooled, DOHC,
Stroke 16-valve, TSCC
81.0 x 63.0mm
Compression Ratio 11,0; 1

Fuel System Kci hi n'Denso Fuel
L rib ii cation injection Wet sump
ignition D ig ital/T ransi st
Transmission prized
Final Drive 6-spced, constant
Overall Length mesh
Overall Width #530 chain
Overall 2140mm (84,3
HeightSeat in.)
Height 740mm (29,1
Ground Clearance in,)
Wheelbase 1155mm (45,5
Dry Weight in.)
805mm (3 1,7
Suspension Front in.)
120mm (4.7 in.)
1485mm (58.5
Suspension Rear
in.)
217kg (478 lbs ) 218kg (480 lbs ) CA. model
Brakes Front
inverted telescopic, coil spring, fully adjustable
Brakes Rear
spring
Fires Front preload, 14-way adjustable rebound damping and 13-
Tires Rear way adjustable compression damping
Fuel Tank Capacity Link-type, gas/oil damped, fully adjustable
Color spring
preload, 22-way adjustable compression &
rebound
damping
Dual hydraulic
disc
Single hydraulic
disc
120/70-ZR-
l 7
190/50-ZR-
l7
21 L (5,5 L (5.0 gal.) CA. modelBlack, Red, Blue
gal.) 19,0
Rawasaki ZX12R Ninja
5
With the Kawasaki ZX12R Ninja, Kawasaki plunged into the
high-
performance sportbike war raging among the Japanese
motorcycle
manufacturers. The Ninja's liquid-coo led, i 199cc DOHC, 16-valve 4-
cylindcr engine generates a peak power of 178 blip at 10500 rpm.
The Kawrasaki Ninja's revolutionary a 11-aluminium monocoquc frame

and cast steering swing arm pivot areas realise an extremely stiff
structure and contiibutc to the bike's superb high-speed stability and
superspoit handling performance.
The ZX12R's wind-tunnel designed fairing was developed with help

from Kawasaki's aircraft division and the redesigned upper cowrl has
a shorter nose for improved aerodynamics and a sportier look. In
honour of an agreement reached among Japanese manufacturers,
starting with 2001 models, Kawasaki introduced speed limiters in the ZX-
12R to reduce the
bike's top speed to 300 km/h.
Kawasaki ZX12R Ninja Technical Specifications
Engine Tour-stroke, DOHC, inline four

Displacement i,l98cc
Starting Electric
Bore x stroke 83,0 x 55.4mm
Compression ratio 12,2:1
Cooling Liquid_
Carburetio 1ucl injection with 46mm throttle bodies and

sub throttles
n Ignition Digital
5
Transmission Six -speed

YAMAHA
Frame Muminum mono cog
Lie
Rake / trail 23.5V3.9in.
43mm inverted hydraulic telescopic fork with
Suspension (front) adjustable compression and rebound damping,
adjustable spring preload
UNI-TRAlC system with single shock,
Suspension ( rear) adjustable
ompression and rebound damping, adjustable
Wheel travel ride
(front)W heel travel icight, and adjustable preload
(rear) Tire (front) 4.7 in.
Tire (rear) 5.5 in.
Front brake 120/70 x 17 tubeless
Rear brake 200/50 x 17 tubeless
Overall length 320mm dual hydraulic
Overall width discs230 single hydraulic
Overall height disc
Ground clearance H2. l in.
Scat height 29.1 in.
Diy weight 47.2 in.
Fuel capacity 4.7 in.
Wheelbase 32.3 in.
463 lbs.
5.0 gal.
57.1 in.
Honda CBR1100XX Blackbird

5
The CBR1100XX was the culmination of Honda's ambitious effort

to produce the ultimate superbike with a breathtaking performance. The
unique design of the Blackbird facilitates excellent aerodynamics by
achieving a small frontal area and one of the lowest effective
coefficients of drag in motorcycling* while ensuring a remarkably high
level of wind protection and
rider comfort.
The CBR's liquid-cooled, 16-valve DDHC inline-four cylinder

ll37cc engine generates a peak power of 153 bhp at 10000 rpm. On
the braking front, Honda's revolutionary Linked Braking System
(LBS), first used in the 1993 CBR1000F and completely revised
on the 19% ST 1100, simultaneously engages both front and rear
brakes when cither the front
brake lever or rear brake pedal is used.
The CBR's dual-spar diamond-con figuration aluminum frame

features a triple-box-section extruded aluminum swingarm that
offers exceptional rigidity without excessive size and weight. The
swingarm is supported by a standard Honda Pro-Link rear suspension
system which features an
H.M.A.S. rear damper.
Honda CBR1100XX Technical Specifications
Engine Type 1137cc 1 iquid-cooled iniinc 4-cylindcr

Bore and Stroke 79mm x 5&mm
Compression Ratio 11.0:1
Valve Train DOHC; 4 valves per cylinder
Fuel System
Suspension f ront Brakes
Ignition
Transmissio
n
Final Drive
Front Suspension
Rear
Electronic fuel se-ratio 6-speed
injection with 530 Q- ring -sealed
automatic cnricher
chain
circuit
43mm HMAS cartridge fork; 4,7 inches travel
Computer-controlled
digital with Pro-Link HMAS single shock with spring preload
3-dimensional and rebound damping adjustability; 4,7 inches
mapping travelLinked Braking System; Dual 310mm
C discs with
l
o
5
three-piston calipers
Rear Brakes Linked Braking System; Single 256mm disc

Front lire with three-piston caliper
120/70 ZR-17
Rear Tire radial IK0/55 ZR-
Wheelbas 17 radial
e 5K.7inches
Rake (Caster Angle)25-0
Trail 99mm(3.9 inches)
Scat Height 31.9 inches
Dry Wei gilt 491.6 pounds
Fuel Capacity 6.3 gallons, including LI-gallon reserve
Color Badass Metallic Titanium
YAMAHA- R15 AND COMPARE W ITH BAJAL HLRO HONDA
Bajaj Hero Honda Yamaha

Pulsar 22O DTSi KarizmaR YZF R15
1%
Rs. K7125.00 Rs.K2220.00
efnfe Rs. 97425.00
VEHICLE SUMMARY
ms\
Type: Sports Sports Sport Bike
5
l op Speed: 126kph 125kph 145kph

Fuel
32.00
Consumption:
City 43.00
Fuel
Consumption: 223ce 149,8cc

Highway Liquid-coo led, 4-
ENGINE
SPECIFICATION $
Displacement:
Engine: 220 ce
Lengt
h: 17bhp@7
Maximum Power: 20.0bps
Width: OOOrpm
@S500rp
Height: m 1.87kgm
Maximum Torque: @6000rp
m
Gears: 19.12nm 5 Speed
Clutch: @6000r 150
Bore: pm NA
Stroke: NA
No, of Cylinders: 5 Speed
Cylinder 177 NA
Configuration: Valve 67
Per Cylinder: 62.4 NA
Engine Block NA
Material: Chassis NA
Type: NA
Cooling NA
Type: NA
Carburetor:
Motor Power: NA
Motor Range:
Paddling
Arrangement Oto 60: 4.84 see.
~
l O O t o O :
DIMENSIONS
strokc 57 Liq 3.20 see.
58.7 uid
17bhp@8500rpm
1 Coo
ling
15nm@7500rpm 1995.00 mm
670.00 mm
6 Manual Delta box 1070.00 mm
Wet Plate Frame
OTHER SPECIFICATIONS
W'eight: 136,00 kg 150.00 kg 131.00 kg
5
150.00
Ground Clearance: 177.00 mm 160.00 mm
mm
Fuel Tank: 15.00 tlrs 15.00 ltrs 12.00 ltrs
Wheelbase: 1350.00 mm 1290.00 mm
1355.00
Turn Circle: 0.00 mtrs mm 0.00 mtrs
Electrical System: NA 0.00 mtrs
NA 12V35Wr / 35 W
Headlamp: NA
+ 35W
NA
Battery Type:
Battery
Voltage:
Battery Capacity:
Battery Charger Type:
Horn: NA Alloys
80/90 /
NA
Wheel Type: 100/80
mm
Wheel
V
Size: NA
Yamaha Blue and
Graphite
Tubeless:
Colors: NA NA
Telescopic
NA Linked
ACTIVE AND PASSIVE SAFETY
Suspension Front): NA type Monocross
Suspension Rear): NA NA Liquid Cooling
Hydraulic, single
Brakes: 260mm dia Disc
Biakcs( Rear): 230mm dia disc
Disc Stand Alarm:
comfort and con venience

Fuel Guage: Analogue Digital
Digital Self Start: Analogue
Tacho Meter: Analogue Analogue
Analogue-
Trip Meter: Digital-1 A lloys:
V 1 Digital-2
Warranty: NA
NA
Speedometer: Digital Analogue Digital
5
Passenger Footrest: X
Passenger Backrest: X
Step-up Scat: X
Pass-light: X
Low Fuel Indicator: X
Low Oil Indicator: X
Low Battery Indicator: X
High Oil Temp
Indicator:
Choked Air Filter
Indicator:
Summary and conclusion - R15
Yamaha YZF R15 is the first model for the Indian market designed in
the true supersport image and featuring a high-level balance of
enjoyable running performance on winding roads. Packed full of
state-of-the-art technologies, the new YZF-R15 boasts performance
worthy of a supersport model and a body design that evokes the
image of the YZF-R series and gives visual expression to the quality
of its ride. The YZF R15 is powered by 149,See Fuel injected liquid
cooled engine that will be producing an almost impossible 17bhp
with maximum torque of 15 Nm at 7500rpm; which makes it like the
most powerful bike under 200cc range and has a 6-
speed Transmission, Yamaha is showcasing its potential for India with
some
real performance.
it is based on totally race technology with which MotoGP bikes

runs, technology with which R1 is built, ft has India's first 150cc 4
valve engine with forged pistons, Delta box frame & 6s peed gear box,
ft's overall length is 1995mm, overall width is 670mm and its wheels
base is 1290mm. Since
6
sporty YZF R15 is shorter too and its height is just 1070mm, YZF
R15 features F 80/90 -17 inches tyres in the front and 100/80-17 inches
tyres in the rear. Both the tyres are tubeless.
Design
The "R Design: This characteristic of motorcycles designed by

YAMAHA as represented by the R series reflects the philosophy
mnning through these models expressing performance visually,
f or example, YZF-R6 shows a strong body line that springs up in a

single line from the rear axle to the pivot and then to the head pipe. This
is a visual expression of the straight shape of the Deltabox frame. These
elements arc a visual expression of "frame rigidity,' Viewed from
the side, the shape created by the side panel and the upper surface
of the tank creates an impression of the center of gravity shifting to
the front tire. This is a visual representation of how the front tire
grips the road in its sporty running performance. Needless to say,
YZF-Rl, with its athletic build, is also a visual expression of
performance, A characteristic of the R series is that, when you view
the machine, you get a sense of its concept and performance.
This philosophy has been fully transmitted to YZF-R15. An important

point to note is that this motorcycle is not a sealed-down version of
YZF-Rl or YZF Rb, YZF-Rl5s design is based on having an excellent
engine cooling method.
The shape of the cowling around the radiator area was determined so that
the shapes of the air intake area and the rear outlet area where the air is
scooped out arc optimized to improve radiator efficiency. As for the
outlet area, the mid-cowl area was designed using sculpturing 3D
methods to create a three dimensional shape with a sense of volume.
This resulted in an outlet area through which air is directed outwards
with minimal resistance. We were able to present the new R series
also in terms of design, and we have been able to maximize the
performance of the liquid cooled engine, which will be a first for the
Indian market.
When viewed from the front, it gives a sense of volume that seems
well beyond its I50cc displacement. This docs not simply mean
that it is voluminous, but that it is grounded in the Ait of
Engineering which transforms function into art.
6
Engine
Y2F-R15 is equipped with this all-aluminum cylinder called the

DiASil Cylinder and a forged piston, the same type of piston used in
YAMAHA's supersport bikes. The fact that both the piston and cylinder
of YZF-R15 arc a 11-aluminum ensures excellent heat dissipation,
eliminates he at-induced engine power loss, and helps improve fuel
efficiency. The DiASil Cylinder is given a special surface treatment
to prevent oil evaporation from the cylinder's surface and improve
oil consumption. The cylinder also has excellent hardness and is
considerably resistant to wear compared to conventional iron
sleeves.
Additionally, the piston is made in a forging process, the optimum

way of achieving lightweight designs.The reciprocating mass with the
forged piston is approximately 20% less ( according to Yamaha test)
than with an engine of the same displacement fitted with a
conventional cast aluminum piston. Resulting in an invigorating feeling
wrhcn revving up. Conventional pistons arc typically made in a casting
process wrhcrc molten aluminum is cast in a mold. YAMAHA
developed its proprietary controlled forging technology" in 1997,
which enables mass production of forged aluminum pistons, t hese
pistons have been used in sport models such as the R series. The
same manufacturing process was used to develop YZF-R15. Forged
pistons retain the excellent strength of aluminum alloys because the
mctallurgic matrix of aluminum is not affected during the fabrication
process. Therefore, the
piston can be made lighter and thinner.
Chassis
YZF-R15 is equipped with a linked type monocross suspension that
delivers a comfortable ride and a cushioning performance that is
less prone to bottoming out. Jn particular, it reduces annoying
sinking" when riding tandem. The linked mono cross suspension
consists of a link mechanism sandwiched between the rear ami and
cushion unit to create changes in the lever ratio based on the lever
effect. When the shock absorber is almost fully extended, the lever ratio
is high and therefore the spring is soft, and the
damper works softly as wrcll.
As the shock absorber strokes in, the lever ratio gradually decreases and
the spring rate increases. Eventually, wrhcn it is nearly fully stroked in,
the lever ratio becomes small and the spring becomes hard and strong.
The damper
also becomes hard. By making changes to the lever ratio in this way,
we were able to achieve soft riding comfort as wrcll as excellent
damping under intense load conditions. The optimization of the frame
and rear arm rigidity of the Deltabox Frame combined with the
effects of the linked type monocross suspension achieve good
riding comfort, agile handling, and turliability, hardly ever causing
bottoming out.
Fuel Efficiency
Jn order to maximize the efficiency of the fuel injector, which injects

the optimum amount of fuel for different amounts of intake air, YZF-
R15 is equipped w ith a large 3-liter air cleaner. The duct area of the
intake duct w as designed optimally to optimize the tlowr of intake air.
Additionally, the use of a 4-valve combustion chamber (a combustion
chamber with 2 intake and exhaust valves each) has allowed designers
to layout the spark plug at the center of the combustion chamber for
better flame propagation. This also increases the total valve area
relative to the 2-valve chambers for improved intake exhaust efficiency
(volumetric efficiency), YZF-R15 is fitted with a hemispherical 4-
valve combustion chamber, a configuration that allow's intake and
exhaust valves to be laid out in the smallest size possible.
Summery and conclusion - Rl, MT01
I could start telling you wrhat a great motorcycle the Rl is, but well,
you could just read any review' as everyone seems to have come to
the same conclusion anyway. But I can tell you according to my
research.
For starters, it's quite comfortable on longer rides. A lot of people

complain about getting tired w'rists on an extreme machine like this, but
as long as you don't lean on the clip-oncs too much and ride on nice
twisty roads to keep you busy, it's no problem at all,
Jn the city, it's not the ideal bike, but it docs get me around. As long as
you can get past the lines of cars (which isn't that hard with a small
motorcycle) and you can keep on moving, it's ok. (Well, the problem
with not moving is more in the protective clothing J'm always
wearing when riding my Rl, which can be quite hot when you're not
moving on a hot summer day).
You should never ride an Rl on a highway if you want to have fun.
Jt's simply impossible to drive remotely close to the speed limit, so
you're
always looking out for speed camera's and police vehicles ;-) And
most highways don't have many corners anyway.
Of course, the best place to drive an R1 is on a race circuit. We don't

have that many race circuits around here though, so there aren't
a lot of opportunities to ride it there., but the big possibility of
crashing it when racing (in which ease we couldn't afford a
replacement Rl) has kept me from racing it. So wrc just try to find
as many roads as possible wrhich resemble race circuits, to have a lot
of fun on Rl ;-)
And wrhcn you want to take it (relatively) easy, the enormous torque
which the Rl power plant delivers from lowr down makes sure you
don't have to keep the revs up. It's really a quite comfortable
touringbike ;-)
OUESTIONERIES
Nome:*
Address:-
Phone no,:*
E-mail: -
Are you aware of

superbikes?
1, yes
2. No
Have you seen Yamaha latest

bike?
1, yes
2. No
Would you like to purchases?

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l'REARCH IN YAMAHA SUPERBIKE&R 15

This is to certify that of INTERNATIONAL

POST GRADUATE DIPLOMA IN MANAGE ME NT( PC

This project is the record of authentic work carried out during

Internal Project Guide Director

1 hereby declare that this project is

Tills project is an attempt to share my experience and learning

I would like to express my profound gratitude and sincere thanks

I would also tike to express my thanks in no less measure to my internal

My deepest regard to my parents who have always encouraged

Yamaha made its initial foray into India in

India Yamaha Motor operates from its state-of-the-art-manufacturing

We will establish YAMAHA as the ''exclusive & trusted brand"

Be the Exclusive & Trusted Brand renowned for marketing

Build the Winning Team writh capabilities for success, thliving in a

Grow through continuously innovating our business processes for

Wc put customers first in everything wc do. We take decisions keeping

Wc strive for excellence in everything wrc do and in the quality of

We work cohesively with our colleagues as a multi-cultural team built

Frank & Fair Organization

"Ifyou're going to do something, be the best."

The first Yamaha motorcycle... the YA*1.

Then, in January of 1955 the Hamakita factory of Nippon Gakki was

Founded July lt 1955

Capital 48,302 million yen (as of March 31, 2008)

President Takas hi Kajikaura

Employees 46,850 (as of December 31, 2007)

Sales (Consolidated) 1,756,707 million yen

Sales Profile Sales (%) by product category (consolidated)

60.1% 16.5% 15.1% js.3

Sales {%) by region (consolidated)

27.0% 21.5* 28.6% (0.3 ,126

Major Manufacture and sale of motorcycles,

2500 Shingai. Jwata-shi, Shizuoka-kcn, Japan

subsidiaries: 112 27 (by the equity method)

Won Novice 250 and 350cc classes of 1st

Tull export operations transferred

1967 records in 3 speed trials categories and

international records in 13 categories

* First Yamaha racing kait model

"C7 Campaign" launched with aim of reducing cost by 7%

Jirst Yamaha industrial robot model, an "arc wrclding robot" released

First Yamaha-made surface mounter "21 Series"

Corporate Mission; We Create

Takas hi Kajikawa appointed as sixth YMC president

Motorcycle manufacturing factory Yamaha Motor Manufacturing

Sports bikes, Trail bikes. Road racers, Motocrosscrs, etc.

Scooters, Business-use bikes

All-terrain vehicles, Side by side vehicles, Snowmobiles

Outboard motors, Electric marine motors, Maiinc diesel

Personal watercraft, jet boats

Golf cars, Land cars, Generators, Multipurpose engines,

Industrial-use unmanned helicopters

Alkaline ion water converters, Water purifiers, Filtration

YAMAHA LAUNCHING INDIA'S FIRST SPORTS BJK.E

YAMAHA RX. 100

YAMAHA Rl > YAMAHA YZE-R15

Years back YAMAHA has launched another outstanding bike in

125 CC segment in Asian markets

YZF-R1 - State-of the ait race technology

The YZF-R1 is a legend of the supersport world, an acclaimed one-

litre performer that's become a motorcycling icon, an all-powerful