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MARKETI
NG
PLAN
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CHAPTER I

EXECUTIVE SUMMARY

RBT Consulting Corporation is a diverse group of HR and IT

professionals. Driven with passion in developing and finding ways

to come up with the right solutions to business challenges. RBT is

a dynamic company with a main focus of development of

productivity oriented solutions and high impact HR services.

There are a growing number of competition in BPO. RBT will work

to satisfy the needs and wants of the increasing pool of potential

clients in BPO industry. RBT have already develop one of the most

leading services in the industry, namely, A) Talent Search or

Executive Search, B) Organization Development Consulting, C) HR

Outsourcing, D) Human Resource Integrated System and E)

Payroll Outsourcing.

RBT will sell its services through its websites and social media

accounts using direct to the consumer approach. It will allow RBT

to establish and maintain close relationships to potential clients,

and also attract more.

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SITUATION ANALYSIS

RBT have already entered its first year in the industry. It has

already provided different business solutions to different business

challenges and marketing will be one of the key to the

development of the brand and product awareness. RBT offers

different services, serving different business industries.

CHAPTER II

A. TARGET MARKET

Small to Medium Businesses

B. SWOT ANALYSIS

The following SWOT analysis captures the key strengths and

weaknesses within the company and describes the opportunities

and threats facing RBT.

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STRENGTHS

- RBT provides quality services.

- RBT consists of highly experienced IT and HR professionals.

- Since RBT is a start-up company, we respond quickly to our

clients.

- We provide excellent customer care because we have plenty

of time to devote to our clients.

WEAKNESSES

- We have little market presence and reputation.

- Difficulty of developing brand awareness as a start-up

company.

OPPORTUNITIES

- The BPO industry is expanding with many opportunities for

success.

- Our competitors may be slow to adapt new technologies.

THREATS
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- Future/potential competition from an already established

company.

- Development in technology may change beyond our ability

to adapt.

C. COMPETITION

RBT has a lot of competitors offering the same services. Thats

why we are forming our own market. Our target market ranges

from small to medium enterprises belonging to different

industries. Our competitor like John Clements has a strategy of

promoting their brand through posting different articles related to

business, which would draw in not only applicants searching for

executive positions but also for companies.

D.PRODUCT OFFERING

RBT offers the following services:

Executive Search or Talent Search

We offer a specialized form of management consulting in which

we frequently provide significant benefits beyond search including

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assessing an organization and its culture, integrating a new

leader for optimum success and advising executive leadership

and boards.

Organization Development Consulting

We offer different strategies and initiatives that align, promote,

and encourage the improvement of a department so it can meet

its mission, fully realize its potential and maximize its ability to

make positive and lasting contribution to its constituencies. Our

consulting process places equal focus on the development of the

individual employee.

HR Outsourcing

Whatever your companys human resources requirement, our

team is here to meet those needs. We are both a generalist, in

which we offer a wide variety of services and a specialists,

focusing on specific areas such as payroll or recruiting. Depending

on the size of your business and how much control you want us to

maintain over your HR functions, you can either outsource all your

HR tasks or contract for a services ala carte. This is a strategic

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tool that relieves you of HR responsibilities and enables you to

focus on what your company do best. It will also allow our client

to concentrate on their core business activities

Human Resource Information System

We implement a management system which is an intersection of

human resources and information technology through HR

software. We take care a number of activities including those

related to human resources, accounting, management and

payroll. With this system, we allow our clients to plan its HR costs

effectively and increase efficiency when it comes to making

decisions in HR. Thus making the productivity of both employees

and managers more effective.

Payroll Outsourcing

Our basic services include calculating payroll and tax obligations

for each employee, printing and delivering checks, and providing

management reports.
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E. KEYS TO SUCCESS

The key to success is for us to have stable generation of leads

so well be able contact our clients. Since our target market are

businesses, we will conduct a B2B marketing strategy which is

contacting our clients one to one. We must also ensure

customer satisfaction. Our approach to our clients is not just

introducing the services that we offer, but knowing the current

problems they are facing right now and present the solutions

that we have. After all, they are not after what we have, all

they care is what they need. If we achieve these keys to

success, we will become a profitable and sustainable company.

F. CRITICAL ISSUES

As a start-up business, RBT is still in the early stages. The

critical issues are for RBT to:

Constantly monitor customer satisfaction and ensuring our

strategies wont compromise our service and their

satisfaction.

Complete control of our income and clients.

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CHAPTER III

MARKETING STRATEGY

The key to the marketing strategy is focusing on our online

activities with our different social media account on various social

media sites. Example: Facebook, Twitter, Linked In. Also,

telemarketing.

MARKETING OBJECTIVES

Increase sales

Build brand awareness

Enhance relationships with past, current and future clients

STRATEGIES

The single objective is to position RBT as the most reliable service

provider in the country, serving the domestic market as well as

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the international market. The marketing strategy first aims to

create customer awareness concerning the offered services.

The message that RBT will seek to communicate is that it offers

customers a life of convenience. This message will be

communicated through various methods. The first will be the RBT

website, which will provide a rich source of service information. A

lot of time and research will be invested to provide clients with

the perception of total professionalism. Contents of the websites

will also be posted on our social media sites, to show clients who

we are and what we do. Our competitors post articles about

business, the current trends, executive job vacancies, event

happenings about their companies which can also be applied or

posted to our social media accounts.

We may invest on Facebook ads. In Facebook, we can customize

who we want to reach, monitor who views our page and most

specially promote our company domestically and internationally.

A study published on the Think With Google blog found that

about 50 percent of B2B researchers (who usually make many of

the purchasing decisions on behalf of their company) are

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millennials, or professionals aged 18-34. If you look at who is

using social media, youll see that the majority of millennials (as

well as the adult population) are using at least one social media

platform, with Facebook, LinkedIn, and Twitter being the most

popular. According to Pew Research Center, 82% of online adults

ages 18 to 29 use Facebook, along with 79% of those ages 30 to

49. This age range likely makes up many of your target audience

who are making regular B2B purchases. Brand awareness is very

important thats why we have to constantly appear on top, online

where our competitors are.

SAMPLE FACEBOOK PAGE OF RBT

SAMPLE POSTS OF COMPETITORS

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John Clements posts different articles about business.

John Clements post to invite applicants with their available

positions.
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John Clements conducted a seminar and invited CEO of different

companies.
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Ji

They also post quotes with their logo underneath. One way of

making people remember about their company.

John Clements has a section in their website where applicants can

search for vacant position available in different industries. To

make job searching easier for applicants.

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The second marketing method will be investing on billboard. The

purpose is to raise brand awareness and name recognition. The

billboard will be placed in front or near our building for companies

to know that we are here.

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The third marketing method is telemarketing, this is where we

mostly have to focus on. Telemarketing offers opportunity to

immediately gauge interest in our services and will give us an

edge over our competitors by quickly responding to our client

needs, and we may also ask for referrals. Sales lead

generation and appointment setting are core telemarketing

services that can result quickly build a new customer/client base.

The fourth method is through brochures and/or pamphlets which

will be given whenever we attend on events, seminars or business

meeting with clients.

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