Customer Satisfaction

A PROJECT REPORT
ON
CUSTOMER SATISFACTION
OF
ICICI BANK LTD.
In Partial fulfillment for the award of

BACHELOR OF BUSINESS MANAGEMENT
PERFORMED
By
V.D.SRI VISHNU CHARAN
Under the Guidance
Of
S.B.ANIL KUMAR M.B.A , M.Com , B.Ed..
(Dept of MANAGEMENT)
DEPARTMENT OF MANAGEMENT
P.V.K.K DEGREE COLLEGE
(AFFILIATED TO S.K UNIVERSITY)
ANANTAPURAMU.
TO WHOM SO EVER IT MAY CONCERN
This is to certify that V.D.SRI VISHNU CHARAN
(Reg no-15575033) the student of Bachelor of Business Management from

P.V.K.K Degree College, Anantapur has performed the project work entitled
CUSTOMER SATISFACTION.
For the Academic years 2016-2017, in your organization.
For ICICI BANK LTD
MR.RAMCHANDRA MBA
(BANK MANAGER)
ICICI BANK
Srikantam circle branch,anatapur-515001
Andhra pradesh
DECLARATION
I hereby declare that the project work entitled CUSTOMER

SATISFACTION at ICICI BANK. Wholly prepared and submitted to P.V.K.K
Degree College affiliated to Sri Krishna Devaraya University, Anantapur in partial
fulfillment of the requirements for the degree of Bachelor of Business Managament
is a original work done by me and it is not submitted to any other university or
published any time before.
(V.D.VISHNU CHARAN)
ACKNOWLEDGEMENTS
The satisfaction that accompanies the successful completion of any task would be incomplete
without mentioning people who made it possible whose encouragement trust and constant
guidance crowned by effort with success.
I would like to express thanks to Correspondent - P.V.K.K Degree College for giving me
the valuable guidance and sustained assistance at every stage of this project.
I wish to express my deep sense of gratitude to Principal MR..CHAKRADHAR, for

permitting me to do this project.
I am very thankful to my guide S.B.ANIL KUMAR for his constant support in

completion of this study.
I am very thankful to MR.RAMA CHANDRA(Bank Manager) for giving me the

opportunity to do project work in ICICI BANK.. The people in the organization are a delightful
as well as a learning experience. I thought to know many new things that are prevalent in modern
day business.
(V.D.VISHNU CHARAN)
CUSTOMER SATISFACTION ON ICICI BANK
TABLE OF CONTENTS
CONTENTS
Sr. No. Subject Covered Page No.
1 Acknowledgements 00
2 Executive Summary 03
3 My Project Objective 04
4 Banking Structure in India 05
5 Introduction 06
6 History of Banking in India 07
7 Bank In India 11
8 Fact Files of Banks in India 13
9 Indian Banking Industries 18
10 ICICI Bank 19
11 ICICI Group 41
12 Technology used in ICICI Bank 48
13 Product and Customer segments 49
11 Product 52
14 SWOT Analysis 60
15 Research Methodology 68
Company Efforts To Ensure Customer Satisfaction

16 72
BBM PROJECT WORK P.V.K.K DEGREE COLLEGE Page

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17 Data Analysis 75
18 Comparison With SBI 77
19 SWOT Analysis(comparative) 82
24 Findings 83
20 Suggestions 84
21 Conclusion 86
22 Bibliography 87
23 Questionnaire 88

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EXECUTIVE SUMMARY
Private banking is a concept which is new and fast emerging in the world of banking where
changes have become a necessity in order for banks to survive in this competitive environment
vis--vis not only from the public and private sector banks but also from the foreign banks. The
objective of the research is to explore the various products, which a private banker deals into and
the systematic process involved to match client requirements with the right kind of product.
Through this research one of the main objectives is to explore the reason why most of the banks
are injecting private banking as business profile to their set of service offerings.
Though private banking evolved in late 80s in Asia, in India its not more than 5 years old. ICICI
started it in Aug 2002 and since then it has been a remarkable success. Today there are enormous
solutions to cater client needs but what suits best to a client is where private banking fits in.
Every client will have different needs, liking and preferences. So a customized portfolio for
every client is the need of the day.
This research will highlight more on the product portfolio of ICICI Private Banking, how they
have changed or innovatively structured to be attractive and competitive.

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Research objective
1. To draw the comparative analysis of ICICI BANK Ltd with SBI etc.
2. To identify the major attributes of customer satisfaction.
3. To study customer perception about ICICI BANK Ltd.
4. To identify and study the various ways of ensuring customer satisfaction adopted by ICICI
BANK Vs HDFC & SBI.

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BANKING STRUCTURE IN INDIA
Scheduled Banks in India
(A) Scheduled Commercial Banks
Public sector Banks Private sector Foreign Banks in Regional Rural Bank
Banks India
(28) (27) (29) (102)
Nationalized Old Private
Bank Banks
Other Public New Private
Sector Banks Banks
(IDBI)
SBI and its
Associates
(B) Scheduled Cooperative Banks
Scheduled Urban Cooperative Scheduled State Cooperative
Banks (55) Banks (31)
Here we more concerned about private sector banks and competition among them. Today, there are
27 private sector banks in the banking sector: 19 old private sector banks and 8 new private sector
banks.
These new banks have brought in state-of-the-art technology and aggressively marketed their
products. The Public sector banks are facing a stiff competition from the new private sector banks.
The banks which have been setup in the 1990s under the guidelines of the Narasimham Committee
are referred to as NEW PRIVATE SECTOR BANKS.

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INTRODUCTION
The banking section will navigate through all the aspects of the Banking System in India. It will
discuss upon the matters with the birth of the banking concept in the country to new players
adding their names in the industry in coming few years.
The banker of all banks, Reserve Bank of India (RBI), the Indian Banks Association (IBA) and
top 20 banks like IDBI, HSBC, ICICI, ABN AMRO, etc. has been well defined under three
separate heads with one page dedicated to each bank.
However, in the introduction part of the entire banking cosmos, the past has been well explained
under three different heads namely:
History of Banking in India
Nationalization of Banks in India
Scheduled Commercial Banks in India
The first deals with the history part since the dawn of banking system in India. Government took
major step in the 1969 to put the banking sector into systems and it nationalized 14 private banks
in the mentioned year. This has been elaborated in Nationalization Banks in India. The last but
not the least explains about the scheduled and unscheduled banks in India. Section 42 (6) (a) of
RBI Act 1934 lays down the condition of scheduled commercial banks. The descriptions along
with a list of scheduled commercial banks are given on this page.

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HISTORY OF BANKING IN INDIA
Without a sound and effective banking system in India it cannot have a healthy economy. The
banking system of India should not only be hassle free but it should be able to meet new
challenges posed by the technology and any other external and internal factors.
For the past three decades India's banking system has several outstanding achievements to its
credit. The most striking is its extensive reach. It is no longer confined to only metropolitans or
cosmopolitans in India. In fact, Indian banking system has reached even to the remote corners of
the country. This is one of the main reasons of India's growth process.
The government's regular policy for Indian bank since 1969 has paid rich dividends with the
nationalization of 14 major private banks of India.
Not long ago, an account holder had to wait for hours at the bank counters for getting a draft or
for withdrawing his own money. Today, he has a choice. Gone are days when the most efficient
bank transferred money from one branch to other in two days. Now it is simple as instant
messaging or dial a pizza. Money have become the order of the day.
The first bank in India, though conservative, was established in 1786. From 1786 till today, the
journey of Indian Banking System can be segregated into three distinct phases. They are as
mentioned below:
Early phase from 1786 to 1969 of Indian Banks
Nationalization of Indian Banks and up to 1991 prior to Indian banking sector Reforms.
New phase of Indian Banking System with the advent of Indian Financial & Banking
Sector Reforms after 1991.
To make this write-up more explanatory, I prefix the scenario as Phase I, Phase II and Phase III.

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Phase I
The General Bank of India was set up in the year 1786. Next came Bank of Hindustan and
Bengal Bank. The East India Company established Bank of Bengal (1809), Bank of Bombay
(1840) and Bank of Madras (1843) as independent units and called it Presidency Banks. These
three banks were amalgamated in 1920 and Imperial Bank of India was established which started
as private shareholders banks, mostly Europeans shareholders.
In 1865 Allahabad Bank was established and first time exclusively by Indians, Punjab National
Bank Ltd. was set up in 1894 with headquarters at Lahore. Between 1906 and 1913, Bank of
India, Central Bank of India, Bank of Baroda, Canara Bank, Indian Bank, and Bank of Mysore
were set up. Reserve Bank of India came in 1935.
During the first phase the growth was very slow and banks also experienced periodic failures
between 1913 and 1948. There were approximately 1100 banks, mostly small. To streamline the
functioning and activities of commercial banks, the Government of India came up with The
Banking Companies Act, 1949 which was later changed to Banking Regulation Act 1949 as per
amending Act of 1965 (Act No. 23 of 1965). Reserve Bank of India was vested with extensive
powers for the supervision of banking in India as the Central Banking Authority.
During those days public has lesser confidence in the banks. As an aftermath deposit
mobilization was slow. Abreast of it the savings bank facility provided by the Postal department
was comparatively safer. Moreover, funds were largely given to traders.

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Phase II
Government took major steps in this Indian Banking Sector Reform after independence. In 1955,
it nationalized Imperial Bank of India with extensive banking facilities on a large scale especially
in rural and semi-urban areas. It formed State Bank of India to act as the principal agent of RBI
and to handle banking transactions of the Union and State Governments all over the country.
Seven banks forming subsidiary of State Bank of India was nationalized in 1960 on 19th July,
1969, major process of nationalization was carried out. It was the effort of the then Prime
Minister of India, Mrs. Indira Gandhi. 14 major commercial banks in the country was
nationalized.
Second phase of nationalization Indian Banking Sector Reform was carried out in 1980 with
seven more banks. This step brought 80% of the banking segment in India under Government
ownership.
The following are the steps taken by the Government of India to Regulate Banking Institutions in
the Country:
1949: Enactment of Banking Regulation Act.
1955: Nationalization of State Bank of India.
1959: Nationalization of SBI subsidiaries.
1961: Insurance cover extended to deposits.
1969: Nationalization of 14 major banks.
1971: Creation of credit guarantee corporation.
1975: Creation of regional rural banks.
1980: Nationalization of seven banks with deposits over 200 crore.
After the nationalization of banks, the branches of the public sector bank India rose to
approximately 800% in deposits and advances took a huge jump by 11,000% of institutions.

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Phase III
This phase has introduced many more products and facilities in the banking sector in its reforms
measure. In 1991, under the chairmanship of M Narasimham, a committee was set up by his
name which worked for the liberalization of banking practices.
The country is flooded with foreign banks and their ATM stations. Efforts are being put to give a
satisfactory service to customers. Phone banking and net banking is introduced. The entire
system became more convenient and swift. Time is given more importance than money.
The financial system of India has shown a great deal of resilience. It is sheltered from any crisis
triggered by any external macroeconomics shock as other East Asian Countries suffered. This is
all due to a flexible exchange rate regime, the foreign reserves are high, the capital account is not
yet fully convertible, and banks and their customers have limited foreign exchange exposure.

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BANKS IN INDIA
In India the banks are being segregated in different groups. Each group has their own benefits
and limitations in operating in India. Each has their own dedicated target market. Few of them
only work in rural sector while others in both rural as well as urban. Many even are only catering
in cities. Some are of Indian origin and some are foreign players.
All these details and many more is discussed over here. The banks and its relation with the
customers, their mode of operation, the names of banks under different groups and other such
useful informations are talked about.
One more section has been taken note of is the upcoming foreign banks in India. The RBI has
shown certain interest to involve more of foreign banks than the existing one recently. This step
has paved a way for few more foreign banks to start business in India.

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Major Banks in India
ABN-AMRO Bank Indian Overseas Bank
Abu Dhabi Commercial Bank IndusInd Bank
American Express Bank ING Vysya Bank
Andhra Bank Jammu & Kashmir Bank
Allahabad Bank JPMorgan Chase Bank
Bank of Baroda Karnataka Bank
Bank of India Karur Vysya Bank
Bank of Maharastra Laxmi Vilas Bank
Bank of Punjab Oriental Bank of Commerce
Bank of Rajasthan Punjab National Bank
Bank of Ceylon Punjab & Sind Bank
BNP Paribas Bank Scotia Bank
Canara Bank South Indian Bank
Catholic Syrian Bank Standard Chartered Bank
Central Bank of India State Bank of India (SBI)
Centurion Bank State Bank of Bikaner & Jaipur
China Trust Commercial Bank State Bank of Hyderabad
Citi Bank State Bank of Indore
City Union Bank State Bank of Mysore
Corporation Bank State Bank of Saurastra
Dena Bank State Bank of Travancore
Deutsche Bank Syndicate Bank
Development Credit Bank Taib Bank
Dhanalakshmi Bank UCO Bank
Federal Bank Union Bank of India
HDFC Bank United Bank of India
HSBC ICICI Bank United Bank Of India
IDBI Bank United Western Bank
Indian Bank UTI Bank

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Fact Files of Banks in India
The first, the oldest, the largest, the biggest, get all such types of informations about Banking in
India in this section.
The first bank in India to be given an ISO Certification Canara Bank
The first bank in Northern India to get ISO 9002 certification for Punjab and Sind
their selected branches Bank
The first Indian bank to have been started solely with Indian Punjab National
capital Bank
The first among the private sector banks in Kerala to become a South Indian Bank
scheduled bank in 1946 under the RBI Act

India's oldest, largest and most successful commercial bank,
offering the widest possible range of domestic, international and State Bank of India
NRI products and services, through its vast network in India and
overseas
India's second largest private sector bank and is now the largest The Federal Bank
scheduled commercial bank in India Limited
Bank which started as private shareholders banks, mostly Imperial Bank of

Europeans shareholders India
The first Indian bank to open a branch outside India in London in Bank of India,
1946 and the first to open a branch in continental Europe at Paris founded in 1906 in
in 1974 Mumbai

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The oldest Public Sector Bank in India having branches all over
India and serving the customers for the last 132 years Allahabad Bank
The first Indian commercial bank which was wholly owned and Central Bank of
managed by Indians India
Bank of India was founded in 1906 in Mumbai. It became the first Indian bank to open a branch
outside India in London in 1946 and the first to open a branch in continental Europe at Paris in
1974.
PUBLIC SECTOR BANKS
Among the Public Sector Banks in India, United Bank of India is one of the 14 major banks,
which were nationalized on July 19, 1969. Its predecessor, in the Public Sector Banks, the United
Bank of India Ltd., was formed in 1950 with the amalgamation of four banks viz. Camilla
Banking Corporation Ltd. (1914), Bengal Central Bank Ltd. (1918), Camilla Union Bank Ltd.
(1922) and Hooghly Bank Ltd.(1932).
Oriental Bank of Commerce (OBC), Government of India Undertaking offers Domestic,

NRI and Commercial banking services. OBC is implementing a GRAMEEN PROJECT in
Dehradun District (UP) and Hanumangarh District (Rajasthan) disbursing small loans. This
Public Sector Bank India has implemented 14 point action plan for strengthening of credit
delivery to women and has designated 5 branches as specialized branches for women
entrepreneurs.

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The following are the list of Public Sector Banks in India
Allahabad Bank
Andhra Bank
Bank of Baroda
Bank of India
Bank of Maharastra
Canara Bank
Central Bank of India
Corporation Bank
Dena Bank
Indian Bank
Indian Overseas Bank
Oriental Bank of Commerce
Punjab & Sind Bank
Punjab National Bank
Syndicate Bank
UCO Bank
Union Bank of India
United Bank of India
Vijaya Bank .

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List of State Bank of India and its subsidiary, a Public Sector Banks
State Bank of India
State Bank of Bikaner & Jaipur
State Bank of Hyderabad
State Bank of Indore
State Bank of Mysore
State Bank of Saurastra
State Bank of Travancore
PRIVATE SECTOR BANKS:
Private banking in India was practiced since the beginning of banking system in India. The first
private bank in India to be set up in Private Sector Banks in India was IndusInd Bank. It is one of
the fastest growing Bank Private Sector Banks in India. IDBI ranks the tenth largest development
bank in the world as Private Banks in India and has promoted world class institutions in India.
The first Private Bank in India to receive an in principle approval from the Reserve Bank of
India was Housing Development Finance Corporation Limited, to set up a bank in the private
sector banks in India as part of the RBI's liberalization of the Indian Banking Industry. It was
incorporated in August 1994 as HDFC Bank Limited with registered office in Mumbai and
commenced operations as Scheduled Commercial Bank in January 1995.
ING Vysya, yet another Private Bank of India was incorporated in the year 1930. Bangalore has a
pride of place for having the first branch inception in the year 1934. With successive years of
patronage and constantly setting new standards in banking, ING Vysya Bank has many credits to
its account.

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List of Private Banks in India
Bank of Punjab
Bank of Rajasthan
Catholic Syrian Bank
Centurion Bank
City Union Bank
Dhanalakshmi Bank
Development Credit Bank
Federal Bank
HDFC Bank
ICICI Bank
IDBI Bank
IndusInd Bank
ING Vysya Bank
Jammu & Kashmir Bank
Karnataka Bank
Karur Vysya Bank
Laxmi Vilas Bank
South Indian Bank

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INDIAN BANKING INDUSTRY
The Indian banking market is growing at an astonishing rate, with Assets expected to reach
US$1 trillion by 2010. An expanding economy, middle class, and technological innovations are
all contributing to this growth.
The countrys middle class accounts for over 320 million People. In correlation with the
growth of the economy, rising income levels, increased standard of living, and affordability of
banking products are promising factors for continued expansion.
The Indian banking market is growing at an astonishing rate, with Assets expected to reach US$1
trillion by 2010. An expanding economy, middle class, and technological innovations are all
contributing to this growth.
The Indian banking Industry is in the middle of an IT revolution, Focusing on the

expansion of retail and rural banking. Players are becoming increasingly customer - centric
in their approach, which has resulted in innovative methods of offering new banking products
and services. Banks are now realizing the importance of being a big player and are
beginning to focus their attention on mergers and acquisitions to take advantage of
economies of scale and/or comply with Basel II regulation.Indian banking industry assets
are expected to reach US$1 trillion by 2010 and are poised to receive a greater infusion of
foreign capital, says Prathima Rajan, analyst in Celent's banking group and author of the report

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CUSTOMER SATISFACTION ON ICICI
BANK
Type Private, BSE & NSE, NYSE

1955 (as Industrial credit and
Founded
Investment corporation of
India) ICICI Bank Ltd.,
ICICI Bank Towers,
Headquarters
Bandra Kurla
Mumbai, India
N Vaghul, K.V. Kamath, Chanda
Key people Kochhar, V Vaidyanathan, Madhabi
Puri
Banking
Industry Insurance
Capital Markets and allied industries
Loans, Credit Cards, Savings,
Products
Investment vehicles, Insurance etc.
Revenue USD 5.79 billion
Total assets Rs. 3,997.95 billion (US$ 100

billion) at March 31, 2008.
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OVERVIEW
ICICI Bank (formerly Industrial Credit and Investment Corporation of India). ICICI
Limited was established in 1955 by the World Bank, the Government of India and the Indian
Industry, for the promotion of industrial development in India by giving project and corporate
finance to the industries in India.
ICICI Bank has grown from a development bank to a financial conglomerate and has become
one of the largest public financial institutions in India. ICICI Bank has financed all the major
sectors of the economy, covering 6,848 companies and 16,851 projects. As of March 31, 2000,
ICICI had disbursed a total of Rs.1,13,070 crores, since inception.
ICICI Bank Fact Files:
Total assets: Rs.146,214 crore (December 31, 2004)
Network: 530 branches
ATMs: Over 1,880
Abroad Subsidiaries: United Kingdom and Canada
Abroad branches: Singapore and Bahrain
Representative offices: United States, China, United Arab Emirates, and Bangladesh and South
Africa.
ICICI Bank is India's second-largest bank with total assets of about Rs. 2,513.89 bn (US$
56.3 bn) at March 31, 2006 and profit after tax of Rs. 25.40 bn (US$ 569 mn) for the year ended
March 31, 2006 (Rs. 20.05 bn (US$ 449 mn) for the year ended March 31, 2005). ICICI Bank
has a network of about 614 branches and extension counters and over 2,200 ATMs. ICICI Bank
offers a wide range of banking products and financial services to corporate and retail customers
through a variety of delivery channels and through its specialized subsidiaries and affiliates in
the areas of investment banking, life and non-life insurance, venture capital and asset
management. ICICI Bank set up its international banking group in fiscal 2002 to cater.

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ICICI Bank (BSE: ICICI) ( Industrial Credit and Investment Corporation of India) is
India's largest private sector bank in market capitalization and second largest overall in terms of
assets. Bank has total assets of about USD 100 billion (at the end of March 2008), a network of
over 1,491 branches, 22 regional offices and 49 regional processing centers, about 4,485 ATMs
(at the end of September 2008), and 24 million customers (at the end of July 2007). ICICI Bank
offers a wide range of banking products and financial services to corporate and retail customers
through a variety of delivery channels and specialized subsidiaries and affiliates in the areas of
investment banking, life and non-life insurance, venture capital and asset management. (These
data are dynamic.) ICICI Bank is also the largest issuer of credit cards in India. ICICI Bank has
got its equity shares listed on the stock exchanges at Kolkata and Vadodara, Mumbai and the
National Stock Exchange of India Limited, and its ADRs on the New York Stock Exchange
(NYSE).
The Bank is expanding in overseas markets and has the largest international balance sheet among
Indian banks. ICICI Bank now has wholly-owned subsidiaries, branches and representatives
offices in 18 countries, including an offshore unit in Mumbai. This includes wholly owned
subsidiaries in Canada, Russia and the UK (the subsidiary through which the hisave savings
brand is operated), offshore banking units in Bahrain and Singapore, an advisory branch in
Dubai, branches in Belgium, Hong Kong and Sri Lanka, and representative offices in
Bangladesh, China, Malaysia, Indonesia, South Africa, Thailand, the United Arab Emirates and
USA. Overseas, the Bank is targeting the NRI (Non-Resident Indian) population in particular.
ICICI reported a 1.15% rise in net profit to Rs. 1,014.21 crore on a 1.29% increase in total
income to Rs. 9,712.31 crore in Q2 September 2008 over Q2 September 2007. The bank's
current and savings account (CASA) ratio increased to 30% in 2008 from 25% in 2007.

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ICICI Bank currently has subsidiaries in the United Kingdom, Russia and Canada, branches
in Singapore, Bahrain, Hong Kong, Sri Lanka and Dubai International Finance Center and
representative offices in the United States, United Arab Emirates, China, South Africa and
Bangladesh. Our UK subsidiary has established a branch in Belgium. ICICI Bank is the most
valuable bank in India in terms of market capitalization.
ICICI Bank's equity shares are listed in India on the Bombay Stock Exchange and the
National Stock Exchange of India Limited and its American Depositary Receipts (ADRs) are
listed on the New York Stock Exchange (NYSE).
ICICI Bank has formulated a Code of Business Conduct and Ethics for its Directors and
employees. At June 5, 2006, ICICI Bank, with free float market capitalization of about Rs.
480.00 billion (US$ 10.8 billion) ranked third amongst all the companies listed on the Indian
stock exchanges.
ICICI Bank was originally promoted in 1994 by ICICI Limited, an Indian financial Institution,
and was its wholly owned subsidiary. ICICI's shareholding in ICICI Bank was reduced to 46%
through a public offering of shares in India in fiscal 1998, an equity offering in the form of ADRs
listed on the NYSE in fiscal 2000, ICICI Bank's acquisition of Bank of Madura Limited in an all-
stock amalgamation in fiscal 2001, and secondary market sales by ICICI to institutional investors
in fiscal 2001 and fiscal 2002. ICICI was formed in 1955 at the initiative of The World Bank, the
Government of India and representatives of Indian industry.
The principal objective was to create a development financial institution for Providing
medium-term and long-term project financing to Indian businesses. In the 1990s, ICICI
transformed its business from a development financial institution offering only project finance to
a diversified financial service group offering a wide variety of products and services, both
directly and through a number of subsidiaries and affiliates like ICICI Bank. In 1999, ICICI
become the first Indian company and the first bank or financial institution from non-Japan Asia
to be listed on the NYSE.

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BUSINESS OBJECTIVES
Vision
To be the leading provider of financial services in India and a major global bank.
Mission
We will leverage our people, technology, speed and financial capital to:
be the banker of first choice for our customers by delivering high quality, world-class
service.
Expand the frontiers of our business globally.
Play a proactive role in the full realisation of Indias potential.
maintain a healthy financial profile and diversify our earnings across businesses
and geographies.
Maintain high standards of governance and ethics.
Contribute positively to the various countries and markets in which we operate.
Create value for our stakeholders.

Product and Services
Service and banking of ICICI bank categorized in to personal banking, business banking and
NRI banking services.
Personal banking- Deposit in form of saving, recurring, term deposit, senior citizen deposit and
children depository account are there for individual customer can also avail of their housing,
automobile, farm equipment, business or personal loan scheme. Personal client can also invest in
mutual funds and participate in stock trading through ICICI bank.
Business banking Business banking services of ICICI Bank are exhaustive. Project
financing,deal assessment, and land evaluation are investment banking services offered to
corporate clients. Global trade and cash management transaction services facilitate remittances
and receipts across important cities. Capital market and custodial services enable business
houses to participate in equity trading and transfer across major stock markets of world.

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Customer
ICICI bank targets all segment of customer with various types of products and services. I
interacted with a a lot of customers and collect their feedback on the given services of company,
and feedback are positive response from all point of view. Customers are beneficiary from both
sides monetary as well as non monetary. The bank targets to add nearly 500,000 customers under
the new scheme in the next one year and plans to offer auto loans through the new online channel
in the future, ICICI Bank's Executive Director, V Vaidyanathan, said here.
"As of now, nearly 24 per cent of our customer transactions are happening through internet. We
are primarily targeting our urban customers, who constitute nearly 70 per cent of our total
customer-base," Vaidyanathan said.
Customers, opting for the service can also benefit from the quantum optima facility, wherein if
the balance exceeds Rs 5,000, the money will automatically be transferred to a fixed deposit
scheme, he said. The facility, which also enable customers to transact between an ICICI Bank
account and accounts in other banks, is being offered free of cost, he said ICICI bank, presently,
has above 2 crore customers. The lender opened nearly 470 branches in the last fiscal. The lender
has also plans to launch 'SMS n Cash' scheme later this week under which ICICI account holders
can transfer funds to those who do not have a bank account. ICICI bank is strongly committed to
protecting the privacy of its customers and has taken all necessary and reasonable measures to
protect the confidentiality of the customer information and its transmission through the world
wide web and it shall not be held liable for disclosure of the confidential information when in
accordance with this privacy commitment or in terms of the agreements, if any, with the
customers.
ICICI bank Endeavours to safeguard and ensure the security of the information provided by the
customer. ICICI bank uses 128-bit encryption, for the transmission of the information, which is
currently the permitted level of encryption in India. When the information provided by the
customers is not transmitted through this encryption, the customer's system (if configured
accordingly) will display an appropriate message ensuring the best level of secrecy for the
customer's information.

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The customer would be required to cooperate with ICICI bank in order to ensure the security of
the information, and it is recommended that the customers necessarily choose their passwords
carefully such that no unauthorized access is made by a third party. To make the password
complex and difficult for others to guess, the customers should use combination of alphabets,
numbers and special characters (like! @, #, $ etc.). The customers should undertake not to
disclose their password to anyone or keep any written or other record of the password such that a
third party could access it.
ICICI bank undertakes not to disclose the information provided by the customers to any
person, unless such action is necessary to:
Conform to legal requirements or comply with legal process;
Protect and defend ICICI bank's or its affiliates rights, interests or property;
Enforce the terms and conditions of the products or services; or
Act to protect the interests of ICICI bank, its affiliates, or its members, constituents or of
other persons.

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Competitor
The main competitor of is ICICI bank is SBI because this bank is totally taken by government
after this bank HDFC bank is the main competitor of ICICI bank .There are different types of
segment operation semment, investment and services, demat and NRI services.The competitor
from the operation segment are State Bank of India(SBI), Axis, Housing Development and
Financial corporation(HDFC) etc.From the investment And service sector HDFC standard life
insurance corporation, Bharati Axa life insurance ,Reliance Life Insurance Corporation, Max
new work life insurance SBI Life insurance,Life Insurance Corporation of India.In demat section
India bull,Anangram,SBI,HDFC,India Infoline are the main competitor of ICICI bank.In the NRI
service section the Western Union bank is the main competitor of ICICI bank.There are some
other company who also compete with the ICICI bank After the SBI the HDFC bank is the main
competitor of ICICI bank.
HDFC Bank Ltd. is a commercial bank of India, incorporated in August 1994, after the
Reserve Bank of India allowed establishing private sector banks. The Bank was promoted by the
Housing Development Finance Corporation, a premier housing finance company (set up in 1977)
of India. HDFC Bank has 1,500 branches and over 2,890 ATMs, in 530 cities in India, and all
branches of the bank are linked on an online real-time basis. As of September 30, 2008 the bank
had total assets of INR 1006.82 billion.
State Bank of India is the largest bank in India. It is also, measured by the number of branch
offices and employees, the second largest bank in the world.[citation needed] The bank traces its
ancestry back through the Imperial Bank of India to the founding in 1806 of the Bank of
Calcutta, making it the oldest commercial bank in the Indian Subcontinent. The Government of
India nationalised the Imperial Bank of India in 1955, with the Reserve Bank of India taking a
60% stake, and renamed it the State Bank of India. In 2008, the Government took over the stake
held by the Reserve Bank of India.SBI provides a range of banking products through its vast
network in India and overseas, including products aimed at NRIs. With an asset base of $126
billion and its reach, it is a regional banking behemoth. SBI has laid emphasis on reducing the
huge manpower through Golden handshake schemes and computerizing its operations.The

26
ANANTAPUR
.There are some other banks which gives challenging some how in the banking and service
sectorthey are:
Allahabad Bank
Andhra Bank
Bank of Baroda
Bank of India
Bank of Maharashtra
Canara Bank
Corporation Bank
Dena Bank
IDBI Bank
Indian Bank
Punjab & Sind Bank
Punjab National Bank
Syndicate Bank
UCO Bank
Union Bank of India
United Bank of India
Vijaya Bank

27
ANANTAPUR
Environment
An employer the bank extends a lot of authority along with justified accountability to you. The
working culture is very collaborative in nature. It can be owed to the fact that the bank is highly
segmented with a lot of overlapping and mostly distinct roles and responsibility.ICICI Bank has
established itself as a one stop solution (Universal Bank) for all financial need of individuals and
institutions alike. The credit for the same can be attributed to its vast network, probably the
largest among private sector banks.This makes the life of an employee a lot easier, especially for
those who face the external customers. You do not have to justify your organization, it is only the
product that has to be pitched. As far as employee benefits are concerned, ICICI Bank offers a lot
of financial benefits ranging from your family health insurance to your kids school donations.
The organization is sensitive to the needs of its employees as this quality is one of the building
blocks (DNA) of the organizational culture. The organization will be giving you enough
flexibility to innovate and come-up with new ideas. It will also exhibit its in terms of well laid
systems, processes and infrastructure. It will extend a fast track growth for those with
extraordinary talent at the same time offer stability to those who are able to deliver
satisfactorily.Overall, I would say its a lifetime experience to work with such a behemoth
organization. It might not be the best paymaster but it definitely will impress you with its
capability as the head master (Principal) of banking industry.there are huge competition between
the eployee to achieve theo goal.
BUSINESS OBJECTIVES:
Vision
To be the leading provider of financial services in India and a major global bank.
Mission
We will leverage our people, technology, speed and financial capital to:
be the banker of first choice for our customers by delivering high quality, world-class
service.
expand the frontiers of our business globally.
play a proactive role in the full realisation of Indias potential.
maintain a healthy financial profile and diversify our earnings across businesses
and geographies.
maintain high standards of governance and ethics.
contribute positively to the various countries and markets in which we operate.
create value for our stakeholders.

28
ANANTAPUR
Product and Services

Service and banking of ICICI bank categorized in to personal banking, business banking and
NRI banking services.
Personal banking- Deposit in form of saving, recurring, term deposit, senior citizen deposit and
children depository account are there for individual customer can also avail of their housing,
automobile, farm equipment, business or personal loan scheme. Personal client can also invest in
mutual funds and participate in stock trading through ICICI bank.
Business banking Business banking services of ICICI Bank are exhaustive. Project financing,
deal assessment, and land evaluation are investment banking services offered to corporate
clients. Global trade and cash management transaction services facilitate remittances and receipts
across important cities. Capital market and custodial services enable business houses to
participate in equity trading and transfer across major stock markets of world.
CUSTOMER
ICICI bank targets all segment of customer with various types of products and services. I
interacted with a a lot of customers and collect their feedback on the given services of company,
and feedback are positive response from all point of view. Customers are beneficiary from both
sides monetary as well as non monetary. The bank targets to add nearly 500,000 customers under
the new scheme in the next one year and plans to offer auto loans through the new online channel
in the future, ICICI Bank's Executive Director, V Vaidyanathan, said here.
"As of now, nearly 24 per cent of our customer transactions are happening through internet. We
are primarily targeting our urban customers, who constitute nearly 70 per cent of our total
customer-base," Vaidyanathan said.
Customers, opting for the service can also benefit from the quantum optima facility, wherein if
the balance exceeds Rs 5,000, the money will automatically be transferred to a fixed deposit
scheme, he said. The facility, which also enable customers to transact between an ICICI Bank
account and accounts in other banks, is being offered free of cost, he said ICICI bank, presently,
has above 2 crore customers. The lender opened nearly 470 branches in the last fiscal. The lender
has also plans to launch 'SMS n Cash' scheme later this week under which ICICI account holders
can transfer funds to those who do not have a bank account. ICICI bank is strongly committed to
protecting the privacy of its customers and has taken all necessary and reasonable measures to
protect the confidentiality of the customer information and its transmission through the world
wide web and it shall not be held liable for disclosure of the confidential information when in
accordance with this privacy commitment or in terms of the agreements, if any, with the
customers.
ICICI bank Endeavours to safeguard and ensure the security of the information provided by the
customer. ICICI bank uses 128-bit encryption, for the transmission of the information, which is
currently the permitted level of encryption in India. When the information provided by the
customers is not transmitted through this encryption, the customer's system (if configured
accordingly) will display an appropriate message ensuring the best level of secrecy for the
customer's information.

29
ANANTAPUR
.
COMPETITOR
The main competitor of is ICICI bank is SBI because this bank is totally taken by government
after this bank HDFC bank is the main competitor of ICICI bank .There are different types of
segment operation semment, investment and services, demat and NRI services.The competitor
from the operation segment are State Bank of India(SBI), Axis, Housing Development and
Financial corporation(HDFC) etc.From the investment And service sector HDFC standard life
insurance corporation, Bharati Axa life insurance ,Reliance Life Insurance Corporation, Max
new work life insurance SBI Life insurance,Life Insurance Corporation of India.In demat section
India bull,Anangram,SBI,HDFC,India Infoline are the main competitor of ICICI bank.In the NRI
service section the Western Union bank is the main competitor of ICICI bank.There are some
other company who also compete with the ICICI bank After the SBI the HDFC bank is the main
competitor of ICICI bank.
HDFC Bank Ltd. is a commercial bank of India, incorporated in August 1994, after the
Reserve Bank of India allowed establishing private sector banks. The Bank was promoted by the
Housing Development Finance Corporation, a premier housing finance company (set up in 1977)
of India. HDFC Bank has 1,500 branches and over 2,890 ATMs, in 530 cities in India, and all
branches of the bank are linked on an online real-time basis. As of September 30, 2008 the bank
had total assets of INR 1006.82 billion.
State Bank of India is the largest bank in India. It is also, measured by the number of branch
offices and employees, the second largest bank in the world.[citation needed] The bank traces its
ancestry back through the Imperial Bank of India to the founding in 1806 of the Bank of
Calcutta, making it the oldest commercial bank in the Indian Subcontinent. There are some other
banks which gives challenging some how in the banking and service sectorthey are:
Allahabad Bank
Andhra Bank
Bank of Baroda
Bank of India
Bank of Maharashtra
Canara Bank
Corporation Bank
Dena Bank
IDBI Bank
Indian Bank
Punjab & Sind Bank

30
ANANTAPUR
ENVIRONMENT
An employer the bank extends a lot of authority along with justified accountability to you. The
working culture is very collaborative in nature. It can be owed to the fact that the bank is highly
segmented with a lot of overlapping and mostly distinct roles and responsibility.ICICI Bank has
established itself as a one stop solution (Universal Bank) for all financial need of individuals and
institutions alike. The credit for the same can be attributed to its vast network, probably the
largest among private sector banks.This makes the life of an employee a lot easier, especially for
those who face the external customers. You do not have to justify your organization, it is only the
product that has to be pitched. As far as employee benefits are concerned, ICICI Bank offers a lot
of financial benefits ranging from your family health insurance to your kids school donations.
The organization is sensitive to the needs of its employees as this quality is one of the building
blocks (DNA) of the organizational culture. The organization will be giving you enough
flexibility to innovate and come-up with new ideas. It will also exhibit its in terms of well laid
systems, processes and infrastructure. It will extend a fast track growth for those with
extraordinary talent at the same time offer stability to those who are able to deliver
satisfactorily.Overall, I would say its a lifetime experience to work with such a behemoth
organization. It might not be the best paymaster but it definitely will impress you with its
capability as the head master (Principal) of banking industry.there are huge competition between
the eployee to achieve theo goal.
TECHNOLOGY
ICICI use many type of advance technological software like Pinnacle 7.0 and
Pinnacle7.016.Among from this software ICICI bank uses the e-banking, core banking, mobile
banking electronic display sy ICICI Bank was using Teradata for its data warehouse. However,
due to its proprietary hardware, the cost of procurement, upgrades and administration was
soaring. The closed box architecture of Teradata imposed restrictions on scalability. Secondly,
querying and loading could not happen simultaneously. Queries could only be run during
business hours because the loading of data had to take place during off-business hours. This
meant that the refresh rate of EDW was delayed, so queries may not reflect the most current data.
ICICI Bank was also dependent on Teradata for support and other activities: The bank was
completely tied down to that solution.
These issues compelled ICICI Bank to look for more efficient and flexible solutions. The
solution would have to address not only current issues, but accommodate future growth
expectations and business requirements. ICICI Bank evaluated numerous data warehousing
solutions in the pursuit of solving its issues, and developed a shortlist of alternatives for its
migration proof-of-concept: Sybase, SAS and Netezza. The primary criteria for evaluation was
the price-to-performance ratio where Sybase IQ emerged the clear winner. During this rigorous
testing, Sybase IQ delivered faster results on independent hardware and operating systems with
minimum infrastructure. Commending the improvements achieved, Amit Sethi, Joint General
Manager, ICICI bank says, "What impressed us wasthat even with overall lower costs, we could
achieve significantly better query performanceafter implementing the Sybase enterprise
warehouse solution." ICICI Infotech today launched an enterprise resource planning (ERP)
solution for the small and medium enterprises.

31
ANANTAPUR
The ERP package - Orion Advantage - comes bundled with an HP dual processor Xeon server,
Oracle 9i database, Windows 2003 server and costs about Rs 9.90 lakh and has a 15-user license.
An ERP package helps a manufacturer or any other business implementing it to manage all the
important parts in the company such as product planning, parts purchasing, maintaining
inventory and interacting with suppliers and customers.
ICICI Infotech officials told a press conference here today that Orion Advantage offered a set of
business practice solutions for industry segments such as engineering, auto ancillary,
pharmaceuticals, chemicals and IT distribution. Besides the cost advantage, the ERP package
also came pre-configured. ICICI Infotech had mapped the processes specific to each industry
segment into the package.
Mr. Manoj Kunkalienkar, Executive Director and President, ICICI Infotech, said that small and
medium enterprises (SMEs) offered a good market and ICICI Infotech hoped to become a
leading solution provider to this segment.
Mr. R.K. Kanthi, Deputy General Manager, ICICI Infotech, said there was no ERP package for
the SMEs that bundled the server, database and operating system right now. That was the
advantage ICICI Infotech offered to SMEs as Orion Advantage came bundled and pre-
configured. Besides the high cost of generic ERP packages, their implementation time as far as
SMEs were concerned was also long. Orion Advantage could be installed in 45 days.
ICICI Infotech had signed up six customers so far for the package and hoped to garner a 15 per
cent market share of the SME segment, whose number in the country was estimated at 2.30 lakh.
Mr. K.S. Natarajan, Managing Director, Trident Pneumatics Pvt Ltd of Coimbatore, one of the
companies that had installed Orion Advantage, said that the company had tried three other ERP
packages, all of which had failed, before settling on Orion Advantage.
Mr Kunkalienkar said that ICICI Infotech planned to move the two development centers in
Chennai into a single location and double the staff strength from 300 now in the next two years.
The Chennai centers were involved in research and development of Orion ERP solutions and
Premia, an insurance package.
ERP Systems Integration
Pinnacle Software Solutions has the expertise and experience to assist you with your enterprise
systems integration. From developing your strategy, through implementation and support, we
bring the right combination of resources, management skillsets, and technical know-how. We
will help you successfully integrate your Enterprise Resource Planning (ERP) systems into
your overall business and technology infrastructure.
Whether you are planning an upgrade of an existing ERP system, or a complete replacement of a
legacy application and platform, we can help you improve your financial, human resources,
electronic mail, and other business systems. We work with the leading ERP systems, including
the latest versions of the Oracle and PeopleSoft applications:
General Ledger Project Costing
Accounts Payable Human Resources
Accounts Receivable Payroll
Purchasing Benefits

32
ANANTAPUR
ICICI Prudential Life Insurance Company Limite d
ICICI Prudential life Insurance Company Limited was incorporated on 20th July 2000.The
authorized capital of the company is Rs.2300 million and the paid up capital is Rs.1500 million.
The company is joint venture of ICICI (74%) and UK based company Prudential Plc (26%). The
company was granted certificate of registration for carrying business, by Insurance Regulatory
th
and Development Authority on 24 November 2000. It commenced commercial operation from
th
19 December 2000 and becoming a leading private sector life insurance company.
The company recognizes that the driving force for gaining sustainable competitive advantage in
this business is superior customer experience and investment behind the brand. The company
aims to achieve this by striving to provide world class service level trough constant innovation in
product, distribution channels and technology based delivery.
Vision and Mission
Their vision is to make ICICI Prudential Life Insurance Company the dominant new insurer in
the life insurance industry. This they hope to achieve through their commitment to excellence,
focus on service, speed and innovation, and leveraging our technological expertise.
The success of the organisation will be founded on its strong focus on values and clarity of
purpose. These include:
Understanding the needs of customers and offering them superior products and service
Building long lasting relationships with their partners
Providing an enabling environment to foster growth and learning for their employees
Board of Directors
The ICICI Prudential Life Insurance Company Limited Board comprises reputed people from
the finance industry both from India and abroad.
Shri K.V. Kamath, Chairman
Mr. Mark Tucker
Smt. Lalita D. Gupte
Mr. Danny Bardin Mrs.
Kalpana Morparia Shri
M.P. Modi
Mr. John Caouette
Shri S.P.Subhedar, (Alternate Director to Mr. Danny Bardin)
Mr. Derek Stott, (Alternate Director to Mr. Mark Tucker)
Smt. Shikha Sharma, Managing Director
Ms. Shikha Sharma, Managing Director

Mr. Kevin Wright, Executive Vice President - Sales & Distribution
Ms. Madhavi Soman, Chief - Strategic Initiatives
Mr. V. Rajagopalan, Appointed Actuary
Mr. Sandeep Batra, Chief Financial Officer & Company Secretary
Mr. Saugata Gupta, Chief - Marketing & Service
Mr. Shubhro J. Mitra, Chief - Human Resources

33
ANANTAPUR
Corporate Office:
ICCI Prulife Towers,
1089, Appasahab Marathe Marg,
Prabhadevi,
Mumbai 400 025.
Telephone Number: 022-462 1600
Website : www.iciciprulife.com
ICICI Lombard General Insurance Company
ICICI Lombard General Insurance Company Limited is a 74:26 joint venture between ICICI
Bank Limited and Canada based Fairfax Financial Holdings Limited. ICICI Bank is India's
second largest bank, while Fairfax Financial Holdings is a diversified financial corporate
engaged in general insurance, reinsurance, insurance claims management and Investment
management. Lombard Canada Ltd, a group company of Fairfax Financial Holdings Limited, is
one of Canada's oldest property and casualty insurers. ICICI Lombard General Insurance
Company received regulatory approvals to commence general insurance business in August
2000.
Board Members
Mr K V Kamath, Chairman
Mr R Athappan, Director
Mr B V Bhargava, Director
Mr Dileep Choksi, Director
Mr James F Dowd, Director
Ms Lalita D Gupte, Director
Ms Kalpana Morparia, Director
Mr S Mukherji, Director
Mr Chandran Ratnaswami, Director
Mr H N Sinor, Director
Mr Sandeep Bakhshi, Managing Director & CEO

34
ANANTAPUR
Audit Committee
Mr. S Mukherji, Chairman
Mr. Dileep Choksi, Director
Mr. James F Dowd, Director
Mr. H.N. Sinor, Director
Investment Committee
Mr. Chandran Ratnaswami, Chairman
Ms. Kalpana Morparia, Director
Mr. Sandeep Bakhshi,, Managing Director & CEO
Mr. S Gopalakrishnan, Head Investments
Mr. Rakesh Jain, Head-Finance & Accounts
Mr. Liyaquat Khan, Appointed Actuary
Board Governance Committee
Ms. Kalpana Morparia, Chairperson
Mr. Chandran Ratnaswami, Director
Mr. H. N. Sinor, Director
Health Insurance
ICICI Lombard is known to be a pioneer in introducing innovative concepts in the Indian health
Insurance sector. Be it the floater concept, the critical illness cover or the tax gain policy, all
these were first introduced by ICICI Lombard. It was also one of the first general insurance
companies in India to have a robust online system in place for buying and renewing policies.
The various plans offered by ICICI Lombard include Family Floater Plan - where one policy
covers the entire family, Health Advantage Plus - where they cover OPD and dental expenses,
also help save maximum tax under section 80D and Critical Illness plan - a special policy.

35
ANANTAPUR
Home Insurance
Home Insurance is actually one of the most neglected areas in the general insurance category.
Simply, because people in general, especially in India, do not give much importance to it.
However, in the recent years, due to the increase in awareness, and the great extent of damage
caused to property due to natural calamities and terrorism, it has been gaining importance. The
Home Insurance Policyoffered by ICICI Lombard covers both the structure and the contents of
the house. You can opt for either of the covers or both. Unlike other policies, it also covers
damage due to terrorist activities, loss of cash, public liability, temporary resettlement and others.
Motor Insurance
As Motor Insurance is mandatory in India and is governed by the Motor Tariff Act, the policies
offered by various companies are more or less the same. There is not much room for innovation
in this category. ICICI Lombard too offers Car Insurance and Two Wheeler Insurance. They are
known to offer one of the best rates in the market. As the entire buying process is online and is
instant, without any submission of documents or other formalities, people generally opt it for
convenience.
Travel Insurance
Travel insurance is one of the most prominent sector of general insurance, especially overseas
travel insurance and student medical insurance. ICICI Lombard offers various options in both the
categories. The Overseas Travel Plans and Student Medical Plans offered cover medical and non-
medical expenses, including compensation for flights hijacked and pre existing diseases in case
of emergency. They charge on a per day basis if the travel is more than 7 days. ICICI Lombard
has tied up with United Health Group to facilitate access to all its clinics while in U.S.
The Student Medical Plans are accepted in almost universities worldwide. They also have a
section in their website, University Search, where one can find specific plans for specific
universities.

36
ANANTAPUR
NRI Services
ICICI Lombard has developed insurance policies for Non-resident Indians that can be bought,
renewed and tracked online.
Parents' Health Insurance covers hospitalization and medical expenses incurred by parents of the
policyholder in India. For parents' travelling outside India, ICICI Lombard offers a Parents'
Overseas Travel Insurance policy.
An NRI can insure his children/ dependents travelling abroad to study, under the Student
Medical Insurance plan. Likewise, the Home Insurance and Car Insurance schemes enables an
NRI to secure his assets in India.
Channels
Channel is the term used for the various approaches a company uses to tap its customers. ICICI
Lombard uses a multi channel approach to ensure the sales, service and other allied activities are
carried out in the most effective manner.
Retail
The Retail channel consists of sales executves, sales officers, brokers and agents. They are the
one who are in direct contact with the customers and bring the innovative insurance solutions to
their doorsteps.
Online
ICICI Lombard has developed a web-based system to meet all the pre and post-policy
transaction. One can get quotes, buy, renew and track their policies onlin e through the website
[www.icicilombard.com]. With the do-it-yourself architecture, the online channel is fast,
convenient, easy to understand and operate.

37
ANANTAPUR
Technology
ICICI use many type of advance technological software like Pinnacle 7.0 and
Pinnacle7.016.Among from this software ICICI bank uses the e-banking, core banking, mobile
banking electronic display sy ICICI Bank was using Teradata for its data warehouse. However,
due to its proprietary hardware, the cost of procurement, upgrades and administration was
soaring. The closed box architecture of Teradata imposed restrictions on scalability. Secondly,
querying and loading could not happen simultaneously. Queries could only be run during
business hours because the loading of data had to take place during off-business hours. This
meant that the refresh rate of EDW was delayed, so queries may not reflect the most current data.
ICICI Bank was also dependent on Teradata for support and other activities: The bank was
completely tied down to that solution.
These issues compelled ICICI Bank to look for more efficient and flexible solutions. The
solution would have to address not only current issues, but accommodate future growth
expectations and business requirements. ICICI Bank evaluated numerous data warehousing
solutions in the pursuit of solving its issues, and developed a shortlist of alternatives for its
migration proof-of-concept: Sybase, SAS and Netezza. The primary criteria for evaluation was
the price-to-performance ratio where Sybase IQ emerged the clear winner. During this rigorous
testing, Sybase IQ delivered faster results on independent hardware and operating systems with
minimum infrastructure. Commending the improvements achieved, Amit Sethi, Joint General
Manager, ICICI bank says, "What impressed us wasthat even with overall lower costs, we could
achieve significantly better query performanceafter implementing the Sybase enterprise
warehouse solution." ICICI Infotech today launched an enterprise resource planning (ERP)
solution for the small and medium enterprises.
The ERP package - Orion Advantage - comes bundled with an HP dual processor Xeon server,
Oracle 9i database, Windows 2003 server and costs about Rs 9.90 lakh and has a 15-user license.
An ERP package helps a manufacturer or any other business implementing it to manage all the
important parts in the company such as product planning, parts purchasing, maintaining
inventory and interacting with suppliers and customers.

38
ANANTAPUR
ICICI Infotech officials told a press conference here today that Orion Advantage offered a set of
business practice solutions for industry segments such as engineering, auto ancillary,
pharmaceuticals, chemicals and IT distribution. Besides the cost advantage, the ERP package
also came pre-configured. ICICI Infotech had mapped the processes specific to each industry
segment into the package.
Mr. Manoj Kunkalienkar, Executive Director and President, ICICI Infotech, said that small and
medium enterprises (SMEs) offered a good market and ICICI Infotech hoped to become a
leading solution provider to this segment.
Mr. R.K. Kanthi, Deputy General Manager, ICICI Infotech, said there was no ERP package for
the SMEs that bundled the server, database and operating system right now. That was the
advantage ICICI Infotech offered to SMEs as Orion Advantage came bundled and pre-
configured. Besides the high cost of generic ERP packages, their implementation time as far as
SMEs were concerned was also long. Orion Advantage could be installed in 45 days.
ICICI Infotech had signed up six customers so far for the package and hoped to garner a 15 per
cent market share of the SME segment, whose number in the country was estimated at 2.30 lakh.
Mr. K.S. Natarajan, Managing Director, Trident Pneumatics Pvt Ltd of Coimbatore, one of the
companies that had installed Orion Advantage, said that the company had tried three other ERP
packages, all of which had failed, before settling on Orion Advantage.
Mr Kunkalienkar said that ICICI Infotech planned to move the two development centers in
Chennai into a single location and double the staff strength from 300 now in the next two years.
The Chennai centers were involved in research and development of Orion ERP solutions and
Premia, an insurance package.

39
ANANTAPUR
ERP Systems Integration
Pinnacle Software Solutions has the expertise and experience to assist you with your enterprise
systems integration. From developing your strategy, through implementation and support, we
bring the right combination of resources, management skillsets, and technical know-how. We
will help you successfully integrate your Enterprise Resource Planning (ERP) systems into
your overall business and technology infrastructure.
Whether you are planning an upgrade of an existing ERP system, or a complete replacement of a
legacy application and platform, we can help you improve your financial, human resources,
electronic mail, and other business systems. We work with the leading ERP systems, including
the latest versions of the Oracle and PeopleSoft applications:
General Ledger Project Costing

Accounts Payable Human Resources
Accounts Receivable Payroll
Purchasing Benefits
Asset Management Compensation
Our technology management solutions will help you migrate hardware platforms, improve
network and database performance, develop or refresh policies and procedures, and develop
sound disaster recovery and backup solutions. Please contact us to learn how Pinnacle Software
Solutions can help you develop solutions that fit your enterprise.

40
ANANTAPUR
ICICI GROUP
ICICI VENTURE
ICICI Venture is the largest and one of the most successful private equity and Venture capital
management companies in India with aggregate funds under Management in excess of USD 2
billion. ICICI Venture is a subsidiary of ICICI Bank, Indias second-largest bank with total assets
of about US$ 56.3 bn (March 31, 2006) and market capitalization of about USD 10.8 bn .
Over the years, ICICI Venture has built an enviable portfolio of companies in the sectors of
information technology, pharmaceuticals, biotechnology, media and retail delivery value..
ICICI Venture has the distinction of managing a large number of exits in the Country. With
over 100 liquidity events, the organization has reaped rich Experience and is well positioned to
handle IPOs, strategic sale and/or mergers.
ICICI Venture has a wide network of third party investors, which include Domestic investors
such as public sector banks, financial institutions and Insurance companies. A significant portion

41
ANANTAPUR
ICICI SECURITIES Indias Leading Investment Bank
ICICI Securities Limited is Indias leading full service investment bank with a Dominant
position in all segments of its operations - Corporate Finance, Fixed Income and Equities. It is a
subsidiary of ICICI Bank, the largest private sector bank in India and operates out of Mumbai
with offices in New Delhi, Chennai, Kolkata, New York, London and Singapore. Under the able
leadership of Mr.S.Mukherji, Managing Director and CEO, ICICI Securities continues to grow as
reflected in its performance over the past couple of years.
The Corporate Finance team has consistently been among the top players in M&As and fund
raising from domestic and international capital markets. The Equities team is a major Indian
brokerage house and its research covers over 90% of Sensex market capitalization. The bond
research of the Fixed Income team is a benchmark for the industry.
The eminent position of ICICI Securities is reflected in the number of awards that our teams in
the Fixed Income, M&A and Equity Capital Markets win. Our Fixed Income team for the last
two years (CY04 and CY05) has been adjudged as the Best Bond House in India by both Asia
money and Finance Asia. The Equities team was adjudged as the Best Indian Brokerage House-
2003 by Asia money. The Corporate Finance team tops the M&A/Capital markets league tables
regularly. Our wholly owned subsidiary, ICICI Brokerage Services Limited (IBSL), buys and
sells equities for our institutional clients. ICICI Securities has a U.S. subsidiary, ICICI Securitie.
PRUDENTIAL ICICI
Prudential ICICI Asset Management Company enjoys the strong parentage of Prudential plc, one
of UK's largest players in the insurance & fund management sectors and ICICI Bank, a well-
known and trusted name in financial services in India. Prudential ICICI Asset Management
Company, in a span of just over eight years, has forged a position of pre-eminence in the Indian
Mutual Fund industry as one of the largest asset management companies in the country with
assets under management of Rs. 23559.60 crores (as of March 31, 2006).

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PRUDENTIAL LIFE INSURANCE
India's Number One private life insurer, ICICI Prudential Life Insurance Company is a joint
venture between ICICI Bank-one of India's foremost financial services companies-and Prudential
plc- a leading international financial services group headquartered in the United Kingdom. Total
capital infusion stands at Rs. 15.85 billion, with ICICI Bank holding a stake of 74% and
Prudential plc holding 26%.
We began our operations in December 2000 after receiving approval from Insurance Regulatory
Development Authority (IRDA). Today, our nation-wide team comprises nearly 120,000
insurance advisors, 18 banc assurance partners and 200 corporate agent tie-ups.
ICICI Prudential was the first life insurer in India to receive a National Insurer Financial
Strength rating of AAA (Industry) from Fitch ratings. For three years in a row, ICICI Prudential
has been voted as India's Most Trusted Private Life Insurer, by The Economic Times - AC
Nielsen ORG Marg survey of 'Most Trusted Brands'. As we grow our distribution, product range
and customer base, we continue to tirelessly uphold our commitment to deliver world-class
financial solutions to customers all over India.
ICICI Prudential life Insurance Company Limited was incorporated on 20th July 2000.The
authorized capital of the company is Rs.2300 million and the paid up capital is Rs.1500 million.
The company is joint venture of ICICI (74%) and UK based company Prudential Plc (26%). The
company was granted certificate of registration for carrying business, by Insurance Regulatory
th
and Development Authority on 24 November 2000. It commenced commercial operation from
th
19 December 2000 and becoming a leading private sector life insurance company.
The company recognizes that the driving force for gaining sustainable competitive advantage in
this business is superior customer experience and investment behind the brand. The company
aims to achieve this by striving to provide world class service level trough constant innovation in
product, distribution channels and technology based delivery.

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Vision and Mission
Their vision is to make ICICI Prudential Life Insurance Company the dominant new insurer in
the life insurance industry. This they hope to achieve through their commitment to excellence,
focus on service, speed and innovation, and leveraging our technological expertise.
The success of the organisation will be founded on its strong focus on values and clarity of
purpose. These include:
Understanding the needs of customers and offering them superior products and service
Building long lasting relationships with their partners
Providing an enabling environment to foster growth and learning for their employees
And above all building transparency in all our dealings.They believe that they can play a
significant role in redefining and reshaping the sector. Given the quality of their parentage and
the commitment of their team, they feel that tere will be no limits to their growth.
Corporate Office:
ICCI Prulife Towers,
1089, Appasahab Marathe Marg,
Prabhadevi,
Mumbai 400 025.
Telephone Number: 022-462 1600
Website : www.iciciprulife.com
ICICI LOMBARD
ICICI Lombard General Insurance Company Limited is a 74:26 joint venture between ICICI
Bank Limited and the US-based $ 26 billion Fairfax Financial Holdings Limited. ICICI Bank is
India's second largest bank, while Fairfax Financial Holdings is a diversified financial corporate
engaged in general insurance, reinsurance, insurance claims management and investment
management. Lombard Canada Ltd, a group company of Fairfax Financial Holdings Limited, is
one of Canada's oldest property and casualty insurers. ICICI Lombard General Insurance
Company received regulatory approvals to commence general insurance business in August 20

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Retail Segment of ICICI Lombard General Insurance :
ICICI Lombard's Retail Segment consists of personal insurance products - Health, Home,
Motor and Travel insurances.
Health Insurance
ICICI Lombard is known to be a pioneer in introducing innovative concepts in the Indian health
Insurance sector. Be it the floater concept, the critical illness cover or the tax gain policy, all
these were first introduced by ICICI Lombard. It was also one of the first general insurance
companies in India to have a robust online system in place for buying and renewing policies.
The various plans offered by ICICI Lombard include Family Floater Plan - where one policy
covers the entire family, Health Advantage Plus - where they cover OPD and dental expenses,
also help save maximum tax under section 80D and Critical Illness plan - a special policy
covering a list of critical illnesses. They also have a basic Personal Accident Plan which covers
against accidents. ICICI Lombard health plans also provide coverage against terrorism.
Home Insurance
Home Insurance is actually one of the most neglected areas in the general insurance category.
Simply, because people in general, especially in India, do not give much importance to it.
However, in the recent years, due to the increase in awareness, and the great extent of damage
caused to property due to natural calamities and terrorism, it has been gaining importance. The
Home Insurance Policyoffered by ICICI Lombard covers both the structure and the contents of
the house. You can opt for either of the covers or both. Unlike other policies, it also covers.
Motor Insurance
As Motor Insurance is mandatory in India and is governed by the Motor Tariff Act, the policies
offered by various companies are more or less the same. There is not much room for innovation
in this category. ICICI Lombard too offers Car Insurance and Two Wheeler Insurance. They are
known to offer one of the best rates in the market. As the entire buying process is online and is
instant, without any submission of documents or other formalities, people generally opt it for
convenience.

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Travel Insurance
Travel insurance is one of the most prominent sector of general insurance, especially overseas
travel insurance and student medical insurance. ICICI Lombard offers various options in both the
categories. The Overseas Travel Plans and Student Medical Plans offered cover medical and non-
medical expenses, including compensation for flights hijacked and pre existing diseases in case
of emergency. They charge on a per day basis if the travel is more than 7 days. ICICI Lombard
has tied up with United Health Group to facilitate access to all its clinics while in U.S.
The Student Medical Plans are accepted in almost universities worldwide. They also have a
section in their website, University Search, where one can find specific plans for specific
universities.
All the above retail policies can be bought online, without any documentation through their
website www.icicilombard.com .One can not only buy, but also manage and renew their
insurance policies online.
NRI Services
ICICI Lombard has developed insurance policies for Non-resident Indians that can be bought,
renewed and tracked online.
Parents' Health Insurance covers hospitalization and medical expenses incurred by parents of the
policyholder in India. For parents' travelling outside India, ICICI Lombard offers a Parents'
Overseas Travel Insurance policy.
An NRI can insure his children/ dependents travelling abroad to study, under the Student
Medical Insurance plan. Likewise, the Home Insurance and Car Insurance schemes enables an
NRI to secure his assets in India.
Channels
Channel is the term used for the various approaches a company uses to tap its customers. ICICI
Lombard uses a multi channel approach to ensure the sales, service and other allied activities are
carried out in the most effective manner.

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Retail
The Retail channel consists of sales executves, sales officers, brokers and agents. They are the
one who are in direct contact with the customers and bring the innovative insurance solutions to
their doorsteps.
Online
ICICI Lombard has developed a web-based system to meet all the pre and post-policy
transaction. One can get quotes, buy, renew and track their policies online through the website
[www.icicilombard.com]. With the do-it-yourself architecture, the online channel is fast,
convenient, easy to understand and operate.

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Technology Used in ICICI Bank
In the era of globalization each and every sector faced the stiff competition from their
rivals. And world also converted into the flat from the globe. After the policy of liberalization
and RBI initiatives to take the step for the private sector banks, more and more changes are
taking the part into it. And there are create competition between the private sector banks and
public sector bank.
Private sector banks are today used the latest technology for the different transaction of day
to day banking life. As we know that Information Technology plays the vital role in the each
and every industries and gives the optimum return from the limited resources. Banks are service
industries and today IT gives the innovative Technology application to Banking industries. ICICI
BANK is the leader in the industries and today IT and ICICI BANK together combined they
reached the sky. New technology changed the mind of the customers and changed the queue
concept from the history banking transaction. Today there are different channels are available for
the banking transactions.
We can see that the how technology gives the best results in the below diagram. There are
drastically changes seen in the use of Internet banking, in a year 2001 (2%) and in the year 2008
(25%).
These type of technology gives the freedom to retail customers.
Centralized Processing Units Derived Economies of Scale
Electronic Straight Through Processing Reduced Transaction Cost
Data Warehousing , CRM Improve cost efficiency, Cross sell
Innovative Technology Application Provide new or superior products
The countrys middle class accounts for over 320 million people. In correlation with the growth
of the economy, rising income levels, increased standard of living, and affordability of banking
products are promising factors for continued expansion.

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ICICI Bank Product & Customer Segment:
PERSONAL BANKING
Loan Product Deposit Product Investment & Insurance
Auto Loan Saving a/c Mutual Fund
Loan Against Current a/c Bonds

Security Fixed deposit Knowledge Centre
Loan Against Demat a/c Insurance
Property Safe Deposit General andHealth
Personal loan Lockers Insurance
Credit card Equity and Derivatives
2-wheeler loan Mudra Gold Bar
Commercial
vehicles finance
Home loans
Retail business
banking
Tractor loan
Working Capital
Finance
Construction
Equipment Finance
Health Care Finance
Education Loan
Gold Loan
Cards Payment Services Access To Bank

Credit Card NetBanking
Debit Card OneView
Prepaid Card InstaAlert
MobileBanking
ATM
Phone Banking
-------------------------------- Email Statements
Forex Services Branch Network
--------------------------------
Product & Services
Trade Services
Forex service
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WHOLESALE BANKING
Corporate Small and Medium Financial Institutions and
Enterprises Trusts
Funded Services Funded Services BANKS

Non Funded Non Funded Services Clearing Sub-Membership
Services Specialized Services RTGS submembership
Value Added Value added services Fund Transfer
Services Internet Banking ATM Tie-ups
Internet Banking Corporate Salary a/c
Tax Collection
Financial Institutions
Mutual Funds
Stock Brokers
Insurance Companies
Commodities Business
Trusts

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CUSTOMER SATISFACTION ON ICICI
BANK
NRI SERVICES
Accounts & Deposits Remittances
Rupee Saving a/c North America

Rupee Current a/c UK
Rupee Fixed Deposits Europe
Foreign Currency Deposits South East Asia
Accounts for Returning Indians Middle East
Africa
Others
Quick remit
IndiaLink
Cheque LockBox
Telegraphic/ Wire Transfer
Funds Transfer Cheques/DDs/TCs
Investment & Insurances Loans
Mutual Funds Home Loans

Insurance Loans Against Securities
Private Banking Loans Against Deposits
Portfolio Investment Scheme Gold Credit Card
Payment Services Access To Bank
NetSafe NetBanking
BillPay OneView
InstaPay InstaAlert
DirectPay ATM
Visa Money PhoneBanking
Online Donation Email Statements
Branch Network

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PRODUCT
ICICI Bank offers wide variety of Deposit Products to suit your requirements. Coupled with
convenience of networked branches/ ATMs and facility of E-channels like Internet and Mobile
Banking, ICICI Bank brings banking at your doorstep. Select any of our deposit products and
provide your details online and our representative will contact you for Account Opening.
SAVING ACCOUNTS
ICICI Bank offers you a power packed Savings Account with a host of convenient features and
banking channels to transact through. So now you can bank at your convenience, without the
stress of waiting in queues
SENIOR CITIZEN SERVICES
We understand that as you reach the age to retire, you do have certain concerns
whether your hard earned money is safe and secure whether your investments give you the
kind of returns that you need. That's why we have an ideal Banking Service for those who are 60
years and above. The Senior Citizen Services from ICICI Bank has several advantages that are
tailored to bring more convenience and enjoyment in your life.

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YOUNG STARS
It's really important to help children learn the value of finances and money management at an
early age. Banking is a serious business, but we make banking a pleasure and at the same time
children learn how to manage their personal finances.
FIXED DEPOSITS
Safety, Flexibility, Liquidity and Returns!!!! A combination of unbeatable features of the Fixed
Deposit from ICICI Bank.
RECURRING DEPOSITS
When expenses are high, you may not have adequate funds to make big
investments. But simply going ahead without saving for the future is not an option for you.
Through ICICI Bank Recurring Deposit you can invest small amounts of money every month
that ends up with a large saving on maturity. So you enjoy twin advantages- affordability and
higher earnings

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HOME LOAN
The No. 1 Home Loans Provider in the country, ICICI Bank Home Loans offers
some unbeatable benefits to its customers - Doorstep Service, Simplified Documentation and
Guidance throughout the Process. It's really easy!
PERSONAL LOANS
If you're looking for a personal loan that's easy to get, your search ends here. ICICI
Bank Personal Loans are easy to get and absolutely hassle free. With minimum documentation
you can now secure a loan for an amount up to Rs. 15 lakhs
CAR LOAN
The NO 1 financier for car loans in the country. Network of more than 1500
channel partners in over 780 locations. Tie-ups with all leading automobile manufacturers to
ensure the best deals. Flexible schemes & quick processing. Hassle-free application process on
the click of a mouse.

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COMMERCIAL VEHICLE LOANS
Range of services on existing loans & extended products like funding of new vehicles,
refinance on used vehicles, balance transfer on high cost loans, top up on existing loans, Extend
product, working capital loans & other banking products.
TWO WHEELER LOANS
Avail attractive schemes at competitive interest rates from the No 1 Financier for
Two Wheeler Loans in the country. Finance facility up to 90% of the On Road Cost of the
vehicle, repayable in convenient repayment options and comfortable tenors from 6 months to 36
months. Ride home on your Dream Two Wheeler with our hassle free finance.
FARM EQUIPMENT LOANS
Preferred financier for almost all leading tractor manufacturers in the country.
Flexible repayment options in tandem with the farmer's seasonal liquidity. Monthly, Quarterly
and Half-yearly repayment patterns to choose from. Comfortable repayment tenures from 1 year
to 9 year.

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CREDIT CARDS
ICICI Bank Credit Cards give you the facility of cash, convenience and a range of
benefits, anywhere in the world. These benefits range from life time free cards, Insurance
benefits, global emergency assistance service, discounts, utility payments, travel discounts and
much more.
DEBIT CARDS
The ICICI Bank Debit Card is a revolutionary form of cash that allows customers
to access their bank account around the clock, around the world. The ICICI Bank Debit Card can
be used for shopping at more than 100,000 merchants in India and 13 million merchants
worldwide.
TRAVEL CARD
Presenting ICICI Bank Travel Card. The Hassle Free way to Travel the world.
Traveling with US Dollar, Euro, Pound Sterling or Swiss Francs; Looking for security and
convenience; take ICICI Bank Travel Card. Issued in duplicate. Offers the Pin based security.
Has the convenience of usage of Credit or Debit card.

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PRE PAID CARDS
ICICI Bank brings to you a complete bouquet of pre-paid cards providing payment
solutions at your fingertips. ICICI Bank pre-paid cards are a safe & convenient way for associate
payments, disbursements, gifting & small ticket transactions. Pre-paid cards are available on a
VISA platform thus providing accessibility to over one lakh merchant establishments & cash
withdrawal from all VISA ATMs in India.
Investments
At ICICI Bank, we care about all your needs. Along with Deposit products and Loan offerings,
ICICI Bank assists you to manage your finances by providing various investment options
ranging from ICICI Bank Tax Saving Bonds to Equity Investments through Initial Public Offers
and Investment in Pure Gold. ICICI Bank facilitates following investment products:
ICICI Bank Tax Saving Bonds
Government of India Bonds
Investment in Mutual Funds
Initial Public Offers by Corporate
Investment in "Pure Gold"
Foreign Exchange Services
Senior Citizens Savings Scheme, 2004
You can invest in above products through any of our branches. For select products ICICI Bank
also provides the ease of investing through electronic channels like ATMs and Internet
(ICICIdirect.com).

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ICICI Bank Bonds
All ICICI Bank Bonds have been rated "AAA" by CARE and "LAAA" by ICRA
indicating the highest degree of safety for your money
All Investment in ICICI Bank Tax Saving Bonds issued up to March 2005 are
eligible for tax rebate under Sec 88 to the full extent possible
Bonds are listed on BSE, NSE
GOI Bonds
8% Savings Bonds (Taxable), 2003 Low risk.
Reasonable investment tenure.
Nomination facility available.
Cannot be traded in secondary market.
Interest income taxable.
Mutual Funds
Mutual Funds pool money of various investors to purchase a wide variety of securities while
pursuing a specific goal. Selection of Securities for the purpose is done by specialists from the
field. Returns generated are distributed to the Investors. Mutual Fund Companies offer various
schemes. Investors can choose any particular Fund/Scheme or mix of Funds/Schemes depending
upon their perception towards risk. Investment is done on the basis of prevailing Net Asset
Values of various schemes. Mutual Funds Investments are subject to Market Risks.
Types of Funds Sold
We will help you determine which types of funds you need to meet your investment goals. This
may include the following types of funds:
Debt: Liquid schemes, Income schemes, G-sec schemes, Monthly Income Schemes etc.
Equity: Diversified Equity Schemes, Sector Schemes, Index Schemes etc.
Hybrid Funds: Balanced Schemes, Special Schemes - Pension Schemes, Child,etc.,
At ICICI Bank we will help you identify an appropriate mix of Mutual Fund schemes for your
portfolio using asset allocation strategies. Through ICICI Bank you can invest in various
schemes of multiple mutual funds with decent performance record. You can take the aid of our
various research reports on mutual funds and their schemes before choosing a scheme for
investment.

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ICICI Bank Branches
ICICIdirect.com
Dedicated workforce to serve you
Before being deputed, our officers complete a comprehensive training program
and, once deputed, they receive thorough instructions in financial planning skills
and techniques. Throughout their careers officers also attend programs to update
their skills.
All officers in charge of Mutual Funds are certified professionals by AMFI
(Association of Mutual Funds in India)
Many of these officers also hold professional degrees like - MBA, CA, ICWA,
and CFA etc.
IPO:
You can invest in IPOs online through www.icicidirect.com with same convenience of investing
in equities - hassle-free and with zero paper work. Also, get in-depth analyses of new IPOs issues
(Initial Public Offerings) which are about to hit the market. IPO calendar, recent IPO listings,
prospectus/offer documents and live prices will help you keep on top of the IPO markets.
ICICI Bank Pure Gold
Gold has been traditionally the most favored form of investment for Indians. In fact, India, even
today is amongst the highest consumers of Gold in the world. However, the Gold market remains
largely unorganized with reliability and convenience remaining the key issues for gold buyers in
the country.ICICI Bank with its `Pure Gold' offer attempts to bridge the gap between the need of
the customers for buying gold and availability of an organized avenue to satisfy that need, by
taking care of the two key components - Reliability and Convenience. Reliability 24 Carat ICICI
Bank Pure Gold is imported from Switzerland. This Gold carries a 99.99% Assay Certification,
signifying highest level of purity, as per international standards.
Convenience
ICICI Bank Pure Gold is competitively priced based on daily prices in the international bullion
market. Currently, gold is available in 2.5g, 5g, 8g, 20g and 50g categories

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S.W.O.T. analysis of ICICI BANK

Introduction to SWOT Analysis.
The overall evaluation of the companys Strength, Weakness, Opportunities and Threats is called
as SWOT Analysis.
The external environment analysis of any business will give you the opportunities and
threats facing the business. The external environment consists of two parts:
1) Macro Environment: Demographic, Economic, Technology, Political-legal,

Socio-cultural
2) Micro Environment: Customers, Competition, Distributors, Suppliers.
The Internal Environment Analysis will give you the strength and weakness of the business.
STRENGTH WEAKNESSES
Right strategy for the right Some gaps in range for certain
products. sectors.
Superior customer service vs. Customer service staff need
competitors. training.
Great Brand Image Processes and systems, etc
Products have required Management cover insufficient.
accreditations. Sectoral growth is
High degree of customer constrained by low

satisfaction. unemployment levels and
competition for staff
Good place to work
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UR

STRENGTH
Opportunities Threats
Profit margins will be good. Legislation could impact.
Could extend to overseas broadly. Great risk involved
New specialist applications. Very high competition prevailing in
Could seek better customer deals. the industry.
Fast-track career development Vulnerable to reactive
opportunities on an industry-wide attack by major competitors

basis. Lack of infrastructure in rural areas
An applied research centre to create could constrain investment.
opportunities for developing High volume/low cost market is

techniques to provide added-value
intensely competitive.
services.

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Opportunity Matrix
A Marketing opportunity is an area of interest in which a company can perform profitably. An

opportunity can take many forms. Some of them are:
1) Buying process made easy- Internet shopping

2) Meet the information needs of the customers in a better way.
3) A company can customize the product which was originally offered in standard form.
The opportunities that fall under the first quadrant are higher on the side of success probability
and also on the attractiveness, so the company should tap those opportunities as early as possible.
1.) The opportunities falling under the second quadrant should be
tapped only after the success of the opportunities in the first quadrant. Although the success
probability is on the lower side still the attractiveness is on the higher side.
2.)The opportunities in the third quadrant are less important as compared to the opportunities
in the first and second quadrant. Although the attractiveness is on the lower side but the
success probabilities of these opportunities are on the higher side.
The opportunities in the fourth quadrant are negligible as the success probability and
attractiveness both are on the lower side.

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Threat Matrix.
An Environmental Threat is a challenge posed by an unfavourable trend or development. In the

absence of any defensive marketing action these threats may lead to deterioration in sales and
indirectly in the profits of the company.
The Threats falling under the first quadrant are harmful to the progress of the firm.
Their occurrence probability and also the seriousness is on the higher side. Therefore the
company should take immediate actions against these threats.
The Threats falling under the second quadrant are also very harmful as their seriousness of these
threats is on the higher side, although the probability occurrence is on the lower side.
The Threats coming under the third quadrant are less serious as compared to the threats in the
first and second quadrant. The company should keep a backup plans for these threats as this can
also affect the profitability of the company.
The Threats under the fourth quadrant are negligible as the probability occurrence and
seriousness both are on the lower side of the matrix.

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STRENGHTS
1) Online Services: ICICI Bank provides online services of all its banking facilities. It also
provides D-Mart account facilities on-line, so a person can access his account from anywhere he
is.
[D-Mart is a dematerialized account opened by a salaried person for purchase & sale of shares of
different companies.]
2) Advanced Infrastructure: Branches of ICICI Bank are well equipped with advanced
technology to provide the customers with taster banking services. All the computerized machines
are located in suitable manner & are very useful to the customers & staff of the bank.
3) Friendly Staff: The staff of ICICI Bank in all branches is very friendly & help the
customers in all cases. They provide faster services along with bonding & personal relationship
with the customers.
4) 12 hrs. Banking services: Compared to other bank ICICI bank provides long hrs. of
services i.e. 8-8 services to the customers. This service is one of its kind & is very helpful for
the customers who are in urgent need of money.
5) Other Facilities to the Customers & Employees: ICICI Bank also provides other
facilities like drinking water facilities, proper sitting arrangements to the customers. And there
are also proper Ventilation & sanitary facilities for the employees of the bank.
6) Late night ATM services: ICICI bank provides late night ATM services to the
customers. The ATM centers of ICICI bank works even after 11:00pm. at night in certain
branches.

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Weakness
1) High Bank Service Charges: ICICI bank charges highly to customers for the
services provided by them when compared to other bank & that is why it is only in the reach of
higher class of society.
2) Less Credit Period: ICICI bank provides credit facilities but only upto limited period.
Even when the credit period is not over it sends reminder letters to the customers which may
annoy them.

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OPPORTUNITIES
1) Bank Insurance services: The bank should also provide insurance services. That
means the bank can have a tie-up with a insurance company. The bank will advertise & promote
the different policies introduced by the insurance company & convince their customers to buy
insurance policies.
2) Increase in percentage of Returns on increase: The bank should provide higher

returns on deposits in comparison of the present situation. This will also upto large extent help
the bank earn profits & popularity.
3) Recruit professionally guided students: Bank & Insurance is a special non-aid

course where the students specialize in the functioning & services of the bank & also are
knowledge about various tax policies. The bank can recruit these students through tie-ups with
colleges. Such students will surely prove as an asset to the bank.
4) Associate with social cause: The bank can also associate itself with social causes like
th
providing relief aid patients, funding towards natural calamities. But this falls in the 4
quadrant so the bank should neglect it.

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THREATS
1) Competition: ICICI Bank is facing tight competition locally as well as internationally.

Bank like CITI Bank, HSBC, ABM, Standered Chartered, HDFC also provide equivalent
facilities like ICICI do and also ICICI do not have consistency in its international operation.
2) Net Services: ICICI Bank provides all kind of services on-line. There can be easy
access to the e-mail ids of the customers through wrong people. The confidential information
of the customers can be leaked easily through the e-mail ids.
3) Decentralized Management: Each branch manager is given the authority of taking

decisions in their respective branches. The decisions made by different managers are diverse
and any one wrong decision can laid to heavy losses to the bank.
4) No Proper Facilities to Uneducated customers: ICICI Bank provides all services

through electronic computerized machines. This creates problems to the less educated people.
th
But this threat falls in the 4 quadrant so its negligible. The company can avoid this threat.

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RESEARCH METHODOLOGY
Data Collection Techniques:
This project consists of two parts.
The first part is a study of the banking industry, ICICI Bank using secondary data sources. This
secondary information has been sourced from the internet and from business related magazines
and newspapers.
The second part of the study has been done using an exploratory research process and a
structured questionnaire was developed for this purpose. For the collection of primary data this
was the only method used. The reason I used this method is because a need was felt for the free
influx of information about the products. Also this method allowed the use of skills gained in.
Sample Design:
The population considered for the purpose of the survey was people residing in Delhi and the
National Capital Region (NCR).
Sampling Technique Used:
Since the information required was not of a very technical nature and also looking at the scope of
the project and the extent of the target segment, the sampling technique employed was
Convenience Sampling. I administered the questionnaires.
Sample Size:
I have restricted the sample size to 50 respondents. This was done keeping in mind the time
constraints and the fact that I felt that this number would be enough to serve the information
needs required to show the trends.

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Customer Satisfaction:
Customer satisfaction is equivalent to making sure that product and service performance meets
customer expectations. It is the perception of the customer that the outcome of a business
transaction is equal to or greater than his/her expectation. Customer satisfaction occurs when the
acquisition of products and /or services provides a minimum negative departure from
expectations when compared with other acquisitions and when the marginal utility of a
transaction is equal to or greater than preceding acquisitions. Customer satisfaction occurs when
the perception of the reward from the purchase of goods or services by the customer meets or
exceeds his/her perceived sacrifice. The perception is a consequence of matching past purchase
and consumption experience with the current purchase.
Customer Service and Satisfaction:
When we talk about customer service and/or satisfaction, we talk about creativity. Creativity
allows us to handle or diffuse problems at hand or later on rather in the process of conducting the
everyday business. We talk about how, or what, does the organization have to do to gain not only
the sale but also the loyalty of the customer. We want to know the payoff of the transaction both
in the short and long term. We want to know what our customers Want? We want to know if our
customers are satisfied. Satisfaction, Of course, means that what we delivered to a customer met
the customers Approval. We want to know if customers are delighted and willing to come
Back, and so on. Fleiss 2 and Feldman 3 present examples of that delightfulness in their writings.
Fleiss has written about Ben and Jerrys ice cream and Feldman has discussed excellence in a
cab ride. As important as delightfulness is, some of us minimize it, or even totally disregard it. At
this point, we fail. Some of the issues that will guarantee failure in sales, satisfaction, and loyalty
are:

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Employees must adhere to a rigid chain of command
Employees are closely supervised
Conflictin whatever formis not allowed
Rewards are based on carrot-and-stick principles
Wrong objectives are measure.
We must understand customer expectation levels concerning quality. We must also understand
the strategy for customer service quality, and next we must understand the measurement and
feedback cycles of Customer satisfaction.
The customer is the person or unit receiving the output of a process on the system. In fact, it is
worth emphasizing that a customer can be the immediate, intermediate, or ultimate customer.
Also, a customer may be a person or persons, or a process or processes. Customer satisfaction,
however, is when the customer is satisfied with a product/service that meets the customers
needs, wants, and expectations.
There are at least three levels of customer expectations about quality:
Level 1. Expectations are very simple and take the form of assumptions, must have, or take it
for granted. For example, I expect the airline to be able to take off, fly to my destination, and
land safely. I expect to get the correct blood for my blood transfusion and I expect the bank to
deposit my money to my account and to keep a correct tally for me.
Level 2. Expectations are a step higher than that of level 1 and they require some form of
satisfaction through meeting the requirements and/or specifications. For example, I expect to be
treated courteously by all airline personnel. I went to the hospital expecting to have my hernia
repaired, to be in some pain after it was done, to be out on the same day, and to receive a correct
bill. And I went to the bank expecting the bank teller to be friendly, informative, and helpful with
my transactions.

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Level 3. Expectations are much higher than for levels 1 and 2. Level 3 requires some kind of
delightfulness or a service that is so good that it attracts me to it. For example, an airline gives
passengers traveling coach class the same superior food service that other airlines provide only
for first-class passengers. In fact, I once took a flight where the flight attendants actually baked
cookies for us right there on the plane. When I went to the hospital, I expected staff to treat me
with respect and they carefully explained things to me. But I was surprised when they called me
at home the next day to find out how I was doing. And at my house closing, the bank officer,
representing the bank holding my mortgage, not only treated me with respect and answered all
my questions about my new mortgage, but just before we shook hands to close the deal, he gave
me a housewarming gift.
Customer satisfaction surveys help to:
Improve customer, client, or employee loyalty.
React quickly to changes in the market.
Identify and capitalize on opportunities.
Beat the competition.
Retain or gain market share.
Increase revenue.
Reduce costs.

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COMPANYS EFFORT TO ENSURE SATISFACTION OF CUSTOMERS:

Objectives of ICICI
Promote good and fair banking practices by setting minimum standards in dealing
with you
Increase transparency so that you can have a better understanding of what you can
reasonably expect of the services;
Encourage market forces, through competition, to achieve higher operating

standards;
Promote a fair and cordial relationship between you and your bank;
Foster confidence in the banking system
To Help You To Understand How Our Financial Products And Services Work By:
Giving you information about them in any one or more of the following languages:
Hindi, English or the appropriate local language.
Ensuring that our advertising and promotional literature is clear and not misleading
Ensuring that you are given clear information about our products and services, the terms
and conditions and the interest rates/service charges, which apply to them.
Giving you information on what are the benefits to you, how you can avail of the
benefits, what are their financial implications and whom you can contact for addressing
you queries .
To Help You Use Your Account Or Service By:
Providing you regular appropriate updates.
Keeping you informed about changes in the interest rates, charges or terms and
conditions.
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Information
You can get information on interest rates, common fees and charges through any one of the
following:
Looking at the notices in our branches ;
Phoning our branches or help-lines;
Looking on our website;
Asking our designated staff/help desk ;or
Referring to the service guide/Tariff Schedule.
Before You Become a Customer we will:
give you clear information explaining the key features of the services and products you
tell us you are interested in;
give you information on any type of products and services which we offer and that may
suit your needs;
tell you if we offer products and services in more than one way [for example, through
ATMs, on the Internet, over the phone, in branches and so on] and tell you how to find
out more about them;
tell you what information we need from you to prove your identity and address, for us to
comply with legal, regulatory and internal policy requirements.

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Advertising, Marketing and Sales
We will make sure that all advertising and promotional material is clear, and not
misleading.
In any advertising in any media and promotional literature that draws attention to banking
service or product and includes a reference to an interest rate, we will also indicate
whether other fees and charges will apply and that full details of the relevant terms and
conditions are available on request.
If we avail of the services of third parties for providing support services, we will require
that such third parties handle your personal information (if any available to such third
parties) with the same degree of confidentiality and security as we would.
We may, from time to time, communicate to you various features of our products availed
by you. Information about our other products or promotional offers in respect of our
products/services, will be conveyed to you only if you have given your consent to receive
such information/ service either by mail or by registering for the same on our website or
on our phone banking/customer service number.
We have prescribed a code of conduct for our Direct Selling Agencies (DSAs) whose
services we may avail to market our products/ services which amongst other matters
requires them to identify themselves when they approach you for selling our products
personally or through phone.
In the event of receipt of any complaint from you that our representative/courier or DSA
has engaged in any improper conduct or acted in violation of this Code, we shall take
appropriate steps to investigate and to handle the complaint and to make good the loss.
Privacy and Confidentiality
We will treat all your personal information as private and confidential [even when you
are no longer a customer], and shall be guided by the following principles and policies.

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Data Analysis
1. WHICH OF THE FOLLOWING ATTR IBUTES COMPELLED YOU To MOST

OPEN SAVING ACCOUNT IN ANY BANK?
2:-Which TYPE OF SERVICE PREFERS THE MOST by you?
3:-Which of following banks do you have account?
4:-WHAT TYPE OF ACCOUNT DO YOU HAVE IN BANK?
5:-How many services offered by your banks have been Used By you?
6:-How would you know about these services?

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7:-What the people think about the Banks?
8:-What a respondent see in purchase of new plan from Banks?
9:-Is ICICI Bank Provide better facilities than SBI & HDFC Bank?
10:-Do you know what type of value added services provide by ICICI BANKS?
11:-How would you rate product offered ICICI Bank than other?
Very Good Good Moderate Less Poor

Rating 5 4 3 2 1
12:-How would you rate product service / product vs. cost by ICICI Bank?
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COMPARISON OF ICICI WITH SBI
ICICI bank is the largest private sector bank in India and the second largest commercial bank in
India. It has branches all over India and even in smaller towns in South India after the takeover
of Bank of Madurai. The bank also has foreign subsidiaries like ICICI bank, Canada in Canada,
Britain and Russia ,representative offices in USA, China, UAE, Bangladesh, South Africa and
branches in Bahrain, Singapore .
It offers a platform for online share trading through ICICI Direct and insurance services -
ICICI Prudential. NRI services include money transfer through Money2India, which offer
better foreign exchange rates for lower amounts compared to other services.
Like most private sector banks, all ICICI bank branches in India are networked. You can
access your account from any ICICI bank branch in India. Anyone can also deposit
cash/local cheque in your account at any branch of ICICI bank.
Also they have very convenient bank timings and are open for 12 hours from 8.00 a.m to
8 p.m from Monday to Saturday. When you deposit a cheque at their branch, they will
readily give you a stamped acknowledgement for deposit. You can only deposit cash in
your own account at the ATM, for depositing cash into a third party account, you have to
visit the branch. You have to select the deposit cash option, you will get an envelope for
depositing cash, which you can then fill in the details and deposit it back. At locations
where ICICI bank does not have a branch, the queue at the ATMs is very long. Just after
office hours , between 6 pm - 7.30 pm, customers sometimes have to wait for 15-20
minutes on some days, to access the ATM.

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Since ICICI bank was established after 1991 it offers online banking where you can
check the balance in your account any time. The interface for savings accounts is much
better and user friendly compared to that for their roaming current account
However, unlike other banks like HDFC bank, their online bank statement does not
indicate the branch at which the amount is deposited. The information is available in the
email statement sent to you the next day. You have to contact phone banking, enter CRN
and TPIN, during working hours to get this information. Very often, the system is slow,
so you have to hold on for 10 minutes.
For savings account, up to 3 cash deposits per quarter (3 months) at the non base branch
can be made at no cost. For additional cash deposits, the bank charges the recipient Rs
100 (+ service tax) per deposit, irrespective of the amount deposited. When the bank
implemented this change, the ICICI bank customers were not informed about the revision
in the charges. For outstation cheques, ICICI bank charges a minimum of Rs 30 (+
service tax) for savings accounts. For salary accounts, the minimum AQB required is zero
and you retain the account even after you leave the job. If your AQB is more than Rs
100000, you get a free at par chequebook. For an AQB of more than Rs 500000 (fixed
deposit + savings account balance), you are eligible for private banking services. For non
maintenance of average quarterly balance, not only do they deduct Rs 750 from your
balance, they also deduct an additional service tax.
Many of the ICICI bank customers are salary account holders, who are forced by their
employers to open an account with ICICI bank to receive their salary. The account is
opened at a branch which is convenient for the employer, but extremely inconvenient for
the employee. If want any clarification or information, their customer support (through
phone banking or email) will instruct you visit the nearest branch - where the concerned
person may or may not be available. For savings account customers if you send an email
asking for clarifications, it is usually answered after a week.

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They have discontinued the auto sweep-in facility (earlier called Quantum Optima),
where the amount in savings accounts was automatically converted into a fixed deposit, if
it exceeded Rs 15000. With the decline in interest rates for loans, providing this facility is
no longer profitable for the bank. You now have to give an application at the branch if
you wish to continue with this facility now. The form for making the application was sent
along with the monthly bank statement. You can alternately open a recurring deposit,
where a fixed amount is added to your fixed deposit every month.
Making a new Fixed Deposit with ICICI bank for current accounts is extremely time
consuming, especially when compared to HDFC bank. They will insist that you withdraw
cash from your account for making the FD. Since withdrawals of amounts more than Rs
25000 are subject to cash withdrawal tax, for larger amounts , you will have to split the
fixed deposit and visit the branch on 2 different days. ICICI bank is probably the only
bank in India where they will not accept a ICICI bank cheque for making a fixed deposit.
We had given a cheque with the fixed deposit form , but the bank officer insisted that we
pay cash. She said she would fill the form for us, but she did not select the options which
were initially indicated, causing further problems for us.

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(SBI) is the largest public sector bank in India
SBI has branches and ATMs all over India, details of which are available at their website.
State Bank of Hyderabad, State Bank of Patiala, State Bank of Saurashtra, State Bank of
Bikaner and Jaipur ,State Bank of Indore, State Bank of Mysore and State Bank of
Travancore are the seven subsidary banks of SBI. As of March 2006, SBI holding in these
banks varies from 74% to 100% , but is likely to decrease in future. In places where the
Reserve Bank of India, (RBI) the central bank of India does have an office, SBI carries
out many of its functions. SBI timings vary according to location, for example the Powai,
Mumbai branch of State Bank of India is open between 10.15 am to 2pm (Monday-
Friday
You can open a public provident fund (PPF) account at any State Bank of India branch.
PPF accounts are one of the few savings instruments which offer a high tax free interest
rate of 8% per year. All deposits made on or before 5th of a month earn interest for the
entire month. If you deposit a cheque in your PPF account on the 5th of the month, you
will get interest for the month, though your account may be debited at a later date. The
interest is credited to the account at the end of the accounting year in India.
If you know an agent who is registered with that particular branch of State Bank , he will
pay you back, a part of the commission he receives from the bank. So you can get back
0.5% - 0.6% of the amount deposited immediately by cash. Usually larger the amount,
the higher the commission paid back by the agent (it is negotiable) . The pay-in slip for
PPF has 3 sections - depositors copy, agents copy and bank copy. The agents copy has to
be given to the agent and he will give part of the commission. Earlier financial services
firm like Blue-chip in Mumbai, would also give a commission of 0.25% , but they have
stopped in the last 2 years.

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The minimum amount that can be invested in one year is Rs 500 and maximum amount is
Rs 70000. This investment has a lock in period of 15 years. No withdrawals are allow till.
For cash withdrawals, you can either use a withdrawal slip or cheque. If an account is
inactive for a long time, State Bank of India does not charge any fee for reactivation.
However, they have a verification process, which may take a long time. Payment of
income tax, advance tax, sales tax can be done at SBI branches. Foreign currency drafts
can also be obtained at the branches. Since SBI offers a variety of banking services, their
branches are usually very crowded.
State Bank of India has increase home loan interest rates by 25-75 basis points. Also no
fixed rate loans will be available for periods more than 10 years. These changes have
come into effect from March 1, 2006.
SBI Railway Visa Card allows booking of railway tickets online at the Indian Railways
website at zero transaction charges. Users of this credit card can get back up to 10% of
ticket fare as railway points. These points can be redeemed later, like frequent flyer miles
offered by airlines. State Bank of India is the largest issuer of debit cards in india.
State Bank customers who have to wait a long time to process a bank transaction can
register their complaint through a touch screen device for customer feedback service at
the branch. The information is recorded and processed in the central server. As of March
2006, it is implemented in 10 branches of SBI in Mumbai. When SBI employees go on
strike, the Reserve Bank of India takes over all clearing operations. However, banking
operations are affected since SBI has nearly 30% of the total customers of banks in India.
Cheques/DD drawn on SBI was not cleared due to the strike. All government taxes like
income tax, sales tax, service tax can be paid at any branch of SBI.

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COMPETITIVE SWOT ANALYSIS WITH ICICI BANK
STRENGTHS WEAKNESSES
O
P S O Strategies W O Strategies
P
O Strength: Large Capital base. Weakness: Workforce
R
T Opportunity: Market Expansion. Responsiveness.
U
N Opportunity: Outsourcing of Non
I Strategy: Deep Penetration into Core Business.
T
I Rural Market. Strategy: Outsource Customer
E Care & other E-Helps.
S
S T Strategies W T Strategies
T
H Strength: Low operating costs Weakness: Not Equal to
R International Standards.
E
A Threat: Increased Competition Threat: Entry of many Foreign
T from others Pvt. Banks. Banks.
S
Strategy: Steps to Ensure
Loyalty by old Strategy: Consider additional
Customers. benefits

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FINDINGS
1. It was found from the study that bank believes in quality service rather than quantity of
service.
2. The officials employed are very much enthusiastic about their job.
3. The officials try to make best relation with the customers.
4. There is separate counter for NRI services.
5. The limit of cash vault is Rs. 10, 00,000 for a day.
6. The registers and files are maintained on a daily basis.
7. The registers are maintained in a well organized manner.
8. The marketing strategy of the bank is very attractive.
9. The bank always tries to attract customers with innovative offers.
10. The bank is very keen to implement 5's plan in all its branch.
11. ICICI and SBI credit deposit ratio is on the side though ICICI banks show a little decreasing
trend to the exten of 2.24 % Over mar2007 _ mar 2008.
12. Both the bank investment deposit ratio is on the declining trend
13. Both the banks has shown better utilization of cash portfolio
14. ICICI bank Interest expences to interest earned remains the same Over 2 Years reduction.
15. Other Income ratio remains fluctuation in both the banks.
16. Operating expences to total income shows a decresing trend in ICICI bank whereas it was
on the rising side in SBI.
17. Interest income to total funds shows rising mode in ICICI whereas In SBI more or less it
remains at the level; The ratio of interest expenses to total funds shows an increase in Value in
ICICI Bank whereas in SBI interest expences shows a Rising mode.
18. The ratio of Non Interest income remains the same for ICICI for The past 2 Years whereas
in SBI at shows a decline.
19. The stock witness some selling pressure in the coming days in ICICI Bank .
20. The continuation pattern negates immediate bearish momentum on the stock and it's
advisable to buy at declines. Short term investor can initiate a buy above 500 with a target of 560
- 570

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SUGGESTIONS
A. Best play in a buoyant environment - Favorable macro, buoyant Market - related revenues
and a benign environment for asset quality.
1 ICICI -as a player focused on maintaining and /or improving Market share in key business
segments, particularly retail lending- Will, in our view, benefit immensely form a positive
operating Environment.
2. ICICI is viewed as it is benefited from the procyclicality effect of The economic cycle as its
borrowers in the legacy project financing Activity witnessed their debt servicing ability
increasing considerably. It is believed that the profitability of this segment has improved as a
Result of lower loan loss provisions and lower taxable rates of Income from this source.
Expectations is on the procyclical benefit ,To continue and hence profitability of legacy lending
to be sustained At levels seen earlier.
3. Market related revenues is believed to contribute 14% - 15% to ICICIB's operating revenues
and have boosted its preprovision RoAA. Buoyant environment to sustain the contribution from
market -related revenues is expected and hence the operating profitability.
4. Pricing power in consumer financing segment profitability Against potential shocks.
5. ICICIB enjoys a dominant market position across customer Categories in retail lending.The
strong market position and robust Demand for consumer financing vests significant pricing
power With ICICIB is believed either by allowing a hike in lending rats, Negotiating higher
subvention form manufacturers of cutting Distribution costs.
6. Strong pricing power and a balance sheet that is significantly Biased towards retail lending
buffers ICICB's profitability from Potential shocks in the bank's funding cost.
7. ICICB has an adverse mismatch profile between assets and Liabilities. High volatility in
interest rates could adversely effect Profitability in the short term; however, as the back book
gets Reprised at new lending rates upon maturity, the bank's NIM will Likely show
improvement. This phenomenon to play out through FY1002E and FY2009E is expected.

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B. Increasing contribution from strategic investments - Yet another driver

1. The value accruing from subsidiaries to be 17% of ICICIB's Current marke capitization. This
to rise to 20% of ICICIB's target Price over the next 12 months is expected with banking and life
Insurance being the key drivers.
2. The life insurance business of ICICIB has been incurring losses On an accounting basis due
to continued investment in expznding The scale and scope of the business. The life insurance
business is Believed in creating wealth for its shareholders through market Share gains,
increasing penetration of life insurance and improving operating efficiency.
3.S The asset management and venture capital fund of ICICB makes A negligible contribution
currently; however, these businesses is Believed to hold significant upside potential as they
achieve scale Economies.

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Conclusion
Thus, ICICI has been able to use technology to provide value-added service to its customers
during the last few years. For ICICI, technology is an integral part of their business. However,
their overall progress could have been smoother but for certain internal and extraneous factors
and also a pressure on spreads due to a competitive market (Annual report, 2000 01). E-banking
has become a necessary survival weapon and is fundamentally changing the banking industry
worldwide. To day, the click of the mouse offers customers banking services at a much lower
cost and also empowers them with unprecedented freedom in choosing vendors for their
financial service needs. No country today has a choice- whether to implement E-banking or not
given the global and competitive nature of the economy. ICICI have toupgrade and constantly
think of new innovative customized packages and services to remain competitive. The invasion
of banking by technology has created an information age and commoditization of banking
services. ICICI have come to realize that survival in the new e-economy depends on delivering
some or all of their banking services on the Internet while continuing to support their traditional
infrastructure. The rise of E-banking is redefining business relationships and the most successful
banks will be those that can truly strengthen their relationship with their customers. Without any
doubt, the international scope of E-banking provides new growth perspectives and Internet
business is a catalyst for new technologies and new business processes.

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Bibliography
www.rbi.org.in
www.moneycontrol.com
www.nseindia.com
www.icicibank.com
www.google.com
Economic times
Business world

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QUESTIONNAIRE
Dear SIR/MADAM, I am conducting survey on ICICI BANK. I shall be very thankful to

give your few minutes to me for answering my few questions below.
Name Address
Gender..
Age Occupation.
1.) What kind of account do you maintain in this bank?
(a.) current [ ] (b.) savings [ ]

(c.) loan a/c [ ] (d.) demat a/c [ ]
(e.)credit card [ ]
2.) How long have you been customer of the ICICI bank?
(a.) <1 year [ ] (b.) 1-4 years [ ]

(c.) 4-7 years [ ] (d.) >7 ]
years [
3.) Do you always get the prompt service whenever you visit the ICICI bank branch?
(a.) Strongly agree [ ] (b.) Agree [ ]

(c.) Neither Agree NOR disagree [ ] (d.) Disagree [ ]
(e.) Strongly disagree [ ]

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4.) Do you agree that the produce to open an account with the ICICI bank is difficult?
( a.) Strongly agree [ ] (b.) Agree [ ]

(c.) Neither Agree nor Disagree [ ] (d.) Disagree [ ]
5.) Do you agree that the process of depositing and withdrawing money from the ICICI
bank complex?
(c.) Neither Agree nor Disagree [ ] (d.) Strongly disagree [ ]
( e.) Disagree
6.) Are satisfied you with the queries of the customers have been resolved by the
ICICI bank?
(a.) Strongly Agree [ ] (b.) Agree [ ]
(c.) Neither Agree nor Disagree [ ] (d.) Disagree [ ]
7.) Do you agree that minimum account limit is not high and easy to maintain in the
ICICI bank?
(a.) Strongly agree[ ] (b.) Agree [ ]

(c.) Neither Agree nor disagree [] (d.) Disagree [ ]
8.) Do you think that ICICI bank offers competitive Interest Rate?
(a.) Yes [ ]
(b.) No [ ]
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ANANTAPUR
9.) According to you which service provided by the ICICI bank is best?
(a.) Depositing and Withdrawing money [ ] (b.)Query handling [ ]

(c.) New account process[ ] (d.) Friendliness of bank personnel
(e.) Minimum account limit is not high [ ] (f.) Online services [ ]
(g.) Parking facilities and accessibility [ ] (h.) Convinence of location [ ]
10.) What are problems that you face whenever you make a visit to the ICICI BANK?
(a.) Depositing and Withdrawing money [ ] (b.) Query handling [ ]
(c.).New account process [ ] (d.)Friendliness of bank personnel [ ]
(e.)Minimum account limit is not high [ ] (f.)Easy maintainence of account [ ]
(g.) Parking facilities and accessibility [ ] (h.)Convinence of location [ ]
11.) Are satisfied you with the service provided by the ICICI bank?

(c.) Neither Agree nor disagree [ ] (d.) Disagree [ ]
12.) Do you think that ICICI bank conduct any recreation facilities for the customers?
(a.) Yes [ ] (b.) NO [ ]
13.) Do ICICI Bank charge unnecessarily for not maintaining minimum balance in your
account?
(a.) Yes [ ] (b.) No [ ]

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ANANTAPUR
14.) What do you feel about overall service Quality of ICICI Bank ?
(a.) Excellent [ ] (c.) Good [ ]

(b.) Very good [ ] (d.) Average [ ]
(e.) Poor [ ]
15.) Which of the following facilities is given more importance in ICICI bank?
(a.) Loan facilities [ ] (b.) O/D facilities [ ]

(c.) ATM facilities [ ]

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A PROJECT REPORT

ICICI BANK LTD.

In Partial fulfillment for the award of

Under the Guidance

S.B.ANIL KUMAR M.B.A , M.Com , B.Ed..

This is to certify that V.D.SRI VISHNU CHARAN

(Reg no-15575033) the student of Bachelor of Business Management from

For the Academic years 2016-2017, in your organization.

For ICICI BANK LTD

Srikantam circle branch,anatapur-515001

I hereby declare that the project work entitled CUSTOMER

I wish to express my deep sense of gratitude to Principal MR..CHAKRADHAR, for

I am very thankful to my guide S.B.ANIL KUMAR for his constant support in

I am very thankful to MR.RAMA CHANDRA(Bank Manager) for giving me the

Sr. No. Subject Covered Page No.

4 Banking Structure in India 05

6 History of Banking in India 07

8 Fact Files of Banks in India 13

9 Indian Banking Industries 18

12 Technology used in ICICI Bank 48

13 Product and Customer segments 49

Company Efforts To Ensure Customer Satisfaction

BBM PROJECT WORK P.V.K.K DEGREE COLLEGE Page

18 Comparison With SBI 77

BBM PROJECT WORK P.V.K.K DEGREE COLLEGE Page

BBM PROJECT WORK P.V.K.K DEGREE COLLEGE Page

BBM PROJECT WORK P.V.K.K DEGREE COLLEGE Page

(A) Scheduled Commercial Banks

(B) Scheduled Cooperative Banks

Scheduled Urban Cooperative Scheduled State Cooperative

Banks (55) Banks (31)

BBM PROJECT WORK P.V.K.K DEGREE COLLEGE Page

History of Banking in India

Nationalization of Banks in India

Scheduled Commercial Banks in India

BBM PROJECT WORK P.V.K.K DEGREE COLLEGE Page

Early phase from 1786 to 1969 of Indian Banks

BBM PROJECT WORK P.V.K.K DEGREE COLLEGE Page

BBM PROJECT WORK P.V.K.K DEGREE COLLEGE Page

1949: Enactment of Banking Regulation Act.

1955: Nationalization of State Bank of India.

1959: Nationalization of SBI subsidiaries.

1961: Insurance cover extended to deposits.

1969: Nationalization of 14 major banks.

1971: Creation of credit guarantee corporation.

1975: Creation of regional rural banks.

1980: Nationalization of seven banks with deposits over 200 crore.

BBM PROJECT WORK P.V.K.K DEGREE COLLEGE Page

BBM PROJECT WORK P.V.K.K DEGREE COLLEGE Page

BBM PROJECT WORK P.V.K.K DEGREE COLLEGE Page

BBM PROJECT WORK P.V.K.K DEGREE COLLEGE Page

The first bank in India to be given an ISO Certification Canara Bank

scheduled bank in 1946 under the RBI Act

Bank which started as private shareholders banks, mostly Imperial Bank of

BBM PROJECT WORK P.V.K.K DEGREE COLLEGE Page

managed by Indians India

PUBLIC SECTOR BANKS

Oriental Bank of Commerce (OBC), Government of India Undertaking offers Domestic,

BBM PROJECT WORK P.V.K.K DEGREE COLLEGE Page

Central Bank of India

Indian Overseas Bank

Oriental Bank of Commerce

Punjab & Sind Bank