Effective communication demands certain combination of functions For example, a naked command may be far less effective in certain situations. e.g. Between two equals, between an attorney and the judge. o In these cases, the speaker or writer may cause action by: Evoke appropriate attitude Communicate relevant information.
III. Forms of Discourse
The form a language takes is not equivalent to its function. To find out the actual function of a certain passage, the following should be considered: o The context of the passage o It is also important to distinguish between proposition that a sentence formulates and some fact about the speaker for which the utterance of that sentence is evidence. o It may also happen that people make statements that are ostensibly about their beliefs, not for the sake of giving information about themselves, but simply as a way of saying something else.
IV. Emotive Words
For the sentence to formulate a proposition, its words must have literal or cognitive meaning, referring to objects or events and their attributes or relations. When it expresses an attitude or feeling, however, some of its words may also have an emotional suggestiveness or impact. A word or phrase can have both a literal meaning and an emotional impact.
I am firm; you are obstinate; he is a pig-headed fool
I am righteously indignant; you are annoyed; he is making a fuss about nothing
I have reconsidered it; you have changed your mind; he
has gone back on his word
V. Kinds of Agreement and Disagreement
Disagreement in Belief o Disagreement as to whether or not something has happened. o Can be resolved by ascertaining facts. Disagreement in Attitude o Parties may agree that an event has actually occurred, thus agreeing in belief, and yet they may strongly divergent or even opposite attitudes towards it o What may be regarded as the facts of the case is not the issue. o To resolve this type of disagreement, it may be fruitful to consider what implications or consequences are entailed by the action in question and what would have been entailed by this or that alternative course of action. When two parties appear to agree or disagree and formulate their divergent views in statements that are logically consistent with each other, both being perhaps, literally true, it would be a mistake to say that the parties do not really disagree, or that their disagreement is merely verbal. They are not merely saying the same thing in different words. They may, of course, be using their words to affirm what is literally the same fact, but they may also be using their words to express conflicting attitudes towards that fact.
VI. Emotively Neutral Language
If our purpose is to communicate information, and if we wish to avoid being misunderstood, we should use language that has the least emotive impact. Emotive language is not in itself bad, but when it is information we are after, we shall do well to choose words whose emotive meanings do not distract and hinder us from dealing effectively with what they describe.