T ake a walk

Dear Holly and Krysten,

Thank you for taking the time out of your busy schedules to meet with us over the

The ISAAC Foundation

course of the semester. We appreciate the opportunity to collaborate with you and your

wonderful organization. Working with The ISAAC Foundation has granted us real world

experience that has allowed us to learn and grow in the workforce.

Campaign Plan 2016

Our hope is that our campaign plan will increase awareness for The ISAAC Foundations

Trivia Night and other various programs that occur throughout the year. By enhancing

your social media presence and reaching out to other members of the community, the

jungle & river trails

campaign plan should increase current and future awareness throughout the greater

Spokane area.

We are very fortunate to have had the opportunity to work with you and have obtained a

true appreciation for your organization and those you have inspired. The ISAAC

Foundation is a special organization that we will treasure far beyond the end of the

semester. Your work in the community has greatly touched us and we wish you the best

of luck in all that you do.

Sincerely,

trailsadventure.com
1
Erin Donley Grace Nguyen Taryn Brandel Sam Small

2
 Index

Executive Summary...4

Public Relations Gap...................10

Target Audience11

Goals & Objectives...12

Tactics..16

Timeline.20

Campaign Evaluation24

Appendix...26

3
Research

Enhancing the lives of your friends and family touched by autism through

educational, emotional and financial support programs. This is the mission of an

organization that has thrived and supported the Inland Northwest since 2007. Initiated

by Holly Lytle, the ISAAC Foundation started in honor of her son Isaac, who unfortunately

passed away in February of 2007. The organization is a 501(c)(3) nonprofit that desires

to provide individuals with autism and his or her families the tools necessary to be

active, secure and engaged members of the community.

With the leadership of Holly Lytle, passionate staff and board members, and

dedicated community partners, The ISAAC Foundation currently supports the

educational, emotional, therapeutic needs of thousands of individuals and families in the

Inland Northwest. The ISAAC Foundation offers various services to the community, which

include: grants to assist with finances for therapy, weighted blankets, parent support

groups, a sibling spotlight program, parent connection workshops, volunteer/staff

training and cautionary notes through a joint program with the Spokane Firefighters. All

of these programs occur weekly/monthly and are accessible to those within the Spokane,

Stevens, Lincoln, Whitman, and Kootenai counties; families simply are screened and

accepted through an application process. In order to keep the current services running,

the foundation puts on six annual events to fund the foundation - the Taste of Hope

Auction, ISAAC Tribute Festival, Aces for ISAAC Golf Tournament, Trivia Night, Taste of

Gingerbread and Faces of Hope Exhibit.

4
Objectives

The goals of the campaign plan for The ISAAC Foundation come from the need to

increase awareness for the Trivia Night and for The ISAAC Foundation as an organization

in general. The campaign plan outlines four objectives to help ensure the organizations

success in reaching these goals.

The first objective is to increase The ISAAC Foundations presence across multiple

social media platforms. Employees and board members of The ISAAC Foundation will

create an active LinkedIn account to connect with previous sponsors, potential sponsors,

and individuals who have attended past events. The ISAAC Foundation also must create

an Instagram account that posts relevant facts regarding autism to spread awareness.

Post pictures of those who are positively affected by the Isaac Foundation and events.

Establish an active Twitter account that posts once a day. Retweet, Favorite, and Follow

other organizations who are similar to The ISAAC Foundation and potential donors.

Finally, The ISAAC Foundation must continue to be active on Facebook posted about

events, news, and any updates relevant to the organization.

The second objective is for members of The ISAAC Foundations board to increase

and cultivate their professional presence in the community. Have board members attend

career fairs other than those on college campuses to learn from what other non-profits

are doing in a more professional setting. Have the CEO and other board members attend

5
the events of similar non-profits to help develop positive relationship with the businesses

and people involved. Finally, ensure each board member has an up to date and polished

LinkedIn account to increase awareness among other professionals in the online

community.

The third objective was to increase the involvement of college students within The

ISAAC Foundation. Host a table at volunteer fairs on local college campuses including

Gonzaga University, Eastern Washington University and Whitworth University. The ISAAC

Foundation should also post to community job boards about intern positions. Finally,

collaborate in a social of some sort with local university clubs that work with individuals

with disabilities to establish emotional connections with the club volunteers.

The fourth and final objective was focused entirely on increasing attendance at the

trivia night. Request local radio stations provide free airtime to report on The ISAAC

Foundation, Trivia Night and the impact of the organization in the community. Create a

social media challenge where various groups can nominate and call each other out to

the trivia tournament. Encourage different departments, firms and school districts to

nominate other local departments, firms, and school districts. Increase incentive for

participation by partnering with restaurants such as ODohertys Irish Grille to provide

participants with a pre-trivia dinner deal. Finally, create a Facebook event that includes

all the Trivia Night event details.

6
 Completing these objectives will yield a great turnout at the Trivia Night as well as

increase awareness and name recognition for The ISAAC Foundation as a whole.

Programming

The 2016 campaign plan for The ISAAC Foundation is contingent upon four tactics

for the continued success of the organization. The four tactics are: to increase the

presence of The Isaac Foundation on social media networks; to attend professional

career fairs and development classes to develop professional skills and network with

potential donors; to increase volunteer/intern involvement

of college students; and the last is to create a social media challenge where various

groups can nominate and call each other out to the trivia tournament.

Each of these tactics is designed to draw more attention and bring about more

involvement to The ISAAC Foundation. The first tactic is designed to increase the

organizations overall presence across multiple channels of social media. One platform of

social media to improve upon is Twitter where posts will be made once per day with

pictures and information regarding updates of the organization. The ISAAC Foundation

also will create an Instagram account to post and share images of those who are

positively affected by the ISAAC Foundation. Along with these channels, personal

accounts for LinkedIn will be created for all staff members to keep messaging consistent

and personable.

7
 The second tactic is to attend professional career fairs and development classes to

develop professional skills and network with potential donors. The ISAAC Foundations

founder and program coordinator are the muscle behind the organization and are the

leaders for implementing this tactic. The community of Spokane offers various

professional events a year including career fairs and seminars. Universities have multiple

career fairs for students and with three universities located in Spokane and the

surrounding area, these events are integral to attend to broaden the organizations

connections. Along with career fairs, seminars are also to be frequented by the staff of

The ISAAC Foundation to continually improve the efficiency and efforts of the non-profit.

The last piece of this tactic is to have personal LinkedIn accounts for all staff members to

associate with and reflect The ISAAC Foundation.

The third tactic is to increase volunteer/intern involvement of college students with

The ISAAC Foundation. To do this, the organization must become very familiar with the

universities in Spokane including Gonzaga University, Whitworth University and Eastern

Washington University. Each school has

different volunteer fairs where The ISAAC Foundation will participate by hosting a table

at these events to spread awareness of the organization and generate interest to

become involved. There are also job boards at each university that The ISAAC Foundation

will post to about any open positions or internship opportunities. To acquire the interest

of college students, a great way to do so is by hosting an event in collaboration with a

local university club to establish an emotional connection with the club volunteers.

8
 The fourth and final tactic of the campaign plan is to create a social media

challenge where various groups can nominate and call each other out to the trivia

tournament. To do this, The ISAAC Foundation will create a social media campaign with

the hashtag #TRIVIA4ISAAC. For every group that registers, send an email to encourage

them to participate in the social media challenge using the hashtag. Include the

promotional video and a document that explicitly lays out instructions on how to initiate

a challenge within the email. Once the participants make videos, The ISAAC Foundation

will share these posts through their social media accounts.

Evaluation:

To measure the success of the campaign plan designed for The ISAAC Foundations

Trivia Night in September 2016, pre and post surveys, focus groups, and exit polling will

be conducted. These surveys will determine the effectiveness of the advertising efforts

to determine if the goals of the campaign plan were reached. The evaluation of the

campaign will determine the successful elements and potential improvements.

Prior to the event, pre-event surveys will be distributed to the general public to

identify the awareness of Trivia Night, and additional services offered such as the

weighted blankets. The questions

will provide insight about the awareness of the autism community in Spokane and the

likeness of the event.

9
 Post-surveys will be conducted at the conclusion of the event with open-ended

questions, people will explain how they feel about the organization and why in great

detail. The results of the surveys will reflect how effective the campaign was generating

awareness and attendance for Trivia Night.

At the conclusion of the event, exit polling and post-event surveys will be

conducted to measure the success of both the event and campaign plan. The surveys

will determine how effectively race awareness was raised, and if the proposed goals were

achieved. The ISAAC Foundation will be able to gain valuable insight from participants to

obtain a deeper understanding on what was successful during the event and what should

be improved upon.

10
 Public Relations Gap

The ISAAC Foundation is a 501(c)(3) organization that focuses on providing

programs that foster educational, emotional and financial support for families that have

been touched by Autism. Based in Spokane, Washington, The ISAAC Foundation hopes to

provide support to the Autism community within the local region. The organization offers

grants to assist in financing various therapies and medical costs affiliated with treating

Autism. The foundation hosts multiple events each year that raise funds to support the

services and programs of the organization. The ISAAC Foundation wants to develop a

Trivia Night fundraiser in the hope of establishing an additional event to the non-

profits annual calendar.

The primary public relations gap of the organization is the lack of social media

presence. While The ISAAC Foundation currently has an active Facebook account, other

platforms such as Twitter or Instagram are not being utilized. Since there are only two

paid employees, there is limited time and resources to be allocated to the management

of multiple social media accounts. Due to this, the organization desires individuals with

the time and knowledge to dedicate to social media efforts. With help from either

volunteers or interns, a presence across multiple platforms of social media could help

spread awareness about The ISAAC Foundation and its programs.

The secondary public relations gap is The ISAAC Foundations relationships with

local business and medical professionals. In particular, The ISAAC Foundation would like

to strengthen their connection with these two groups of professionals to ensure financial

11
stability and increase involvement. Businesses to connect with in the Spokane area

include law offices, engineering firms, dentist offices and other medical offices.

12
 Target Audience

A target audience can be defined as the intended recipients of an organization or

message. Understanding who exactly is the target audience through various means of

media and advertising is vital to an organization. Once the target audience is identified,

an organization is able to implement proper strategies to reach out to their intended

audience. The target audience can be divided into two categories: the active and latent

audiences.

The active audience the ISAAC Foundation targets consists of those who are

personally connected with Holly Lytle and her family as well as professionals in the

medical and engineering industry. The ISAAC Foundation also targets those who make a

large enough salary to donate to the organization and attend special events. This group

ranges from a variety of careers that include doctors, lawyers, and engineers. According

to statistics and research, parents who are involved in careers with a high salary are

formed into clusters for having children with autism. These clusters are more likely to

donate to non-profit organizations with a mission of helping those with autism.

The latent audiences that the ISAAC Foundation wants to target are small private

firms in the medical and engineering fields as well as different school districts. The ISAAC

Foundation seeks to involve incorporating different school districts to challenge one

another by facilitating events that could raise money. The ISAAC Foundation would also

like to target a younger audience to help with volunteering and spread the word about

the organization. A younger generation could be targeted through a more prominent use

of social media. Although the ISAAC Foundation has a functioning Facebook and website,
13
a Twitter and Instagram should be implemented. The Isaac Foundation ultimately hopes

to branch out to other groups of people to help raise money for grants and weighted

blankets.

Goal #1

To Increase the Presence of the Isaac Foundation on Social Media Networks

Impact Objectives:

1. Informational: To increase awareness of the Isaac Foundation through consistent

posts on Facebook, Twitter, Instagram, and LinkedIn by 15% by October 25, 2016.
2. Behavioral: To increase the amount of social engagement by the public on

Facebook, Twitter, Instagram, and LinkedIn by 15% by October 25, 2016.

3. Attitudinal: To inform the public about autism awareness and fundraisers through

consistent posts, tweets, likes, and connections on Facebook, Twitter, Instagram,

and LinkedIn by 15% by October 25, 2016.

Output Objectives:

1. Create an active LinkedIn account and connect with previous sponsors, potential

sponsors, and those that have attended past events.

2. Create an Instagram account that posts relevant facts regarding autism to spread

awareness. Post pictures of those who are positively affected by the Isaac

Foundation and events.

3. Establish an active Twitter account that posts once a day. Retweet, Favorite, and

Follow other organizations who are similar to The Isaac Foundation and potential

donors.

14
15
 Goal #2

To Develop a More Professional Image in the Community

Impact Objectives:

1. Informational: To increase awareness of board members by 15% by

October 25, 2016.

2. Behavioral: To increase attendance at ISAAC Foundation booths at career

fairs by 15% by October 25, 2016.

3. Attitudinal: To create positive opinions towards employees of ISAAC

Foundation by 15% by October 25, 2016.

Output Objectives:

1. Have board member attend career fairs other than those on college

campuses to learn from what other non-profits are doing in a more

professional setting.

2. Have CEO and other board members attend the events of similar non-

profits to help develop positive relationship with the businesses and

people involved

3. Ensure each board member has an up to date and polished LinkedIn

account to increase awareness among other professionals in the online

community.

16
 Goal #3

To increase volunteer/intern involvement of college students

Impact Objectives:

1. Informational: To increase awareness of volunteer/intern opportunities with the

Isaac Foundation by 15% by October 25, 2016.

2. Behavioral: To increase volunteer and intern participation of college students (aged

18-24) by 15% by October 25, 2016.

3. Attitudinal: To increase positive opinion about volunteering with the Isaac

Foundation by 15% by October 25, 2016.

Output Objectives:

1. Host a table at volunteer fairs on local college campuses including Gonzaga

University, Eastern Washington University and Whitworth University.

2. Post to community job boards about intern position(s).
3. Collaborate in a social of some sort with local university clubs that work with

individuals with disabilities to establish emotional connections with the club

volunteers.

17
 Goal #4
To Increase Attendance of Participants in the ISAAC Foundations Trivia Night in

September
Impact Objectives:

1. Informational: To increase awareness of The ISAAC Foundation and Trivia Night with

the local community by 15% by October 25, 2016.

2. Behavioral: To increase attendance of Trivia Night by 15% by October 25, 2016.
3. Attitudinal: To increase positive opinion of The ISAAC Foundation by 15% by

October 25, 2016.

Output Objectives:

1. Request local radio stations provide free airtime to report on The ISAAC

Foundation, Trivia Night and the impact of the organization in the community.
2. Create a social media challenge where various groups can nominate and call each

other out to the trivia tournament. Encourage different departments, firms and

school districts to nominate other local departments, firms, and school districts.
3. Increase incentive for participation by partnering with restaurants such as

ODohertys Irish Grille to provide participants with a pre-trivia dinner deal.

4. Create a Facebook event that includes all the Trivia Night event details.

18
 Tactic #1

To increase of The ISAAC Foundation on Social Media Networks

The ISAAC Foundation aims to enhance the lives of Spokanes autism community

through educational, emotional, and financial support programs. The organization

engages in four social media platforms: Twitter, Facebook, Instagram, and LinkedIn. The

ISAAC Foundations implantation of a successful social media campaign can be

accomplished through consistent posts on all social media networks. The organization

will post on Facebook two to three posts per week that include updates on upcoming

events and how followers can get involved through service opportunities or donations.

The ISAAC Foundations Facebook page will also share posts that provide information

regarding autism to facilitate awareness for the autism community in Spokane.

While the Isaac Foundation has a moderate Facebook presence of 1,913 likes, their

Twitter page has only 249 followers. The Twitter account is not as active as the Facebook

page and can be improved upon. In order to establish a consistent and effective account,

The ISAAC Foundation will tweet at least once per day with pictures and information

regarding updates of upcoming social events and fundraisers.

Instagram and LinkedIn are two social media platforms that would enable The

ISAAC Foundation to have a stronger social media presence online. The ISAAC

Foundations social media presence can be improved by publishing a photo once per

week on Instagram. The Instagram posts will involve relevant facts regarding autism to

spread awareness and images of those who are positively affected by the ISAAC

Foundation and events. An active LinkedIn account will help establish connections

19
between The ISAAC Foundation with previous and potential sponsors and those that have

attended past events.

Tactic #2

Attend Professional Career Fairs And Development Classes To Develop Professional Skills
And

Network With potential Donors

The board of The ISAAC Foundation should be attending as many professional

networking events as possible. Spokane host many career fairs year round and though

colleges in the area also do the same a college career fair is not on the same level

professionally as ones found at the Spokane Convention Center. These events are

attended by people of similar experience to those on The ISAAC Foundations board.

Networking with these like-minded people will only add to the professional contact list of

the ISAAC Foundation.

At these career fairs the board members can find many non-profits similar to The

ISAAC Foundation. It is important to visit these booths and learn from the people present

there. Any techniques learned that can be implemented within The ISAAC Foundation

should be. It only helps grow The ISAAC Foundation and better the organization as a

whole.

Finally, Spokane hosts many professional development seminars throughout the

areas. This could be anywhere from a college campus or an office building. Board

members should look online to see if any are open to the public and attend them. These

20
seminars teach professionals how to improve both themselves and their organizations.

Apart from the skills the board members will learn this is also another networking

opportunity. The ISAAC Foundation is always being represented by its employees and any

chances to get the word out about The ISAAC Foundation should be taken. As a final note,

be sure all board members at new connections to their LinkedIn as they acquire them.

There is no such thing as too big of a professional network.

Tactic #3

To increase volunteer/intern involvement of college students with The ISAAC Foundation

The ISAAC Foundation aims to increase the involvement of college students

collaborating with the organization through volunteer and internship opportunities. To

meet this goal, the organization looks to establish connections with college students on

university campuses in Spokane and the surrounding area. If The ISAAC Foundation

increases its presence on local campuses such as Gonzaga, Whitworth and Eastern

Washington University, then there is a significant opportunity to create connections and

find students seeking to become involved. Every year, universities hold multiple

volunteer fairs where local clubs and organizations host a table to provide information

and generate interest. Hosting a table in this setting around the universities in Spokane

would help the Isaac Foundation reach more potential volunteers.

Another opportunity for The ISAAC Foundation to increase participation of college

students could be attained through collaborating with specific clubs on universities

campuses. This would mean having members of The ISAAC Foundation and a campus

21
organization pair up. The two could participate in an activity together such as a dance

night or another similar event. In doing this, members of the club on campus are

exposed to The ISAAC Foundation and have the opportunity to establish an emotional

connection with the foundation itself. University club members will get to directly witness

those who are directly affected by The ISAAC Foundation and see the benefits in action.

If these club members find that emotional connection through this collaborative effort,

the college students will be more apt to identify with The ISAAC Foundation and

potentially have a higher interest in either volunteering or interning with the

organization.

Tactic #4
Create a social media challenge where various groups can nominate and call each other

out to the trivia tournament.

The ISAAC Foundation aims to increase participants in the organizations Trivia

Night event on September 25, 2016. In order to raise attendance, The ISAAC Foundation

will create a social media challenge where various groups can nominate and call each

other out to the trivia tournament. To encourage an influx of registration, create a social

media campaign called #TRIVIA4ISAAC. Start with a fun promotional video explaining the

5 Ws of the event and explain the rules behind the challenge (Please see attached

document for rules). This video should be posted on all social mediums.
From there, every time a group registers, send an email to encourage them to

participate in the social media challenge. Include the promotional video and a document

that explicitly lays out instructions on how to initiate a challenge within the email. Once

the participants make videos, share these videos through The ISAAC Foundations social

media accounts. In addition, throughout the months the social media campaign is

22
running, all posts about the Trivia Night event should include the hashtag

#TRIVIA4ISAAC. Set aside some time to plan out the content for each week by using a

spreadsheet or Google Doc, where you have the email copy, image or video link, and

social media copy all on one line for each day. Start creating the various content and

drop each document/piece into the appropriate place to get the challenge underway.

Finally, load up all the content on social media.

23
 Timeline
May 2016
Have CEO and other board members attend the events of similar non-profits to

help develop positive relationship with the businesses and people involved
Ensure each board member has an up to date and polished LinkedIn account to

increase awareness among other professionals in the online community.

Increase incentive for participation by partnering with restaurants such as

ODohertys Irish Grille to provide participants with a pre-trivia dinner deal.

Begin advertising The ISAAC Foundations Trivia Night event on the organizations

social media websites.

Create an active LinkedIn account and connect with previous sponsors, potential

sponsors, and those that have attended past events.

Create an Instagram account that posts relevant facts regarding autism to spread

awareness. Post pictures of those who are positively affected by the Isaac

Foundation and events.

Generalize the Instagram account and post a photo at least once per week.
Create a Facebook event that includes all the Trivia Night event details.
Post engaging content on Twitter at least once per day to build an audience.

Retweet, Favorite, and Follow other organizations who are similar to The Isaac

Foundation and potential donors.

Create #TRIVIA4ISAAC social media campaign.
Create a print ad, brochure, video and newsletter about The ISAAC Foundations

Trivia Night event

Create the pre-event survey questions.
Update media contact to ensure all contacts are up to date.

June 2016
24
 Have CEO and other board members attend the events of similar non-profits to

help develop positive relationship with the businesses and people involved
Ensure each board member has an up to date and polished LinkedIn account to

increase awareness among other professionals in the online community.

Conduct pre-event polling at River Park Square shopping center.
Distribute newsletter about the organization and upcoming events.
Create electronic feature story.
Post the created video(s) on all social media accounts and the website using the

hashtag #TRIVIA4ISAAC.
Coordinate sponsorship with local corporations around the community for prizes for

the event.
Send out electronic media release about the Trivia Night event.

July 2016

Have CEO and other board members attend the events of similar non-profits to

help develop positive relationship with the businesses and people involved
Ensure each board member has an up to date and polished LinkedIn account to

increase awareness among other professionals in the online community.

Coordinate sponsorship with local corporations around the community for prizes for

the event.
Distribute electronic feature story to the media contact list.

August 2016
Have CEO and other board members attend the events of similar non-profits to

help develop positive relationship with the businesses and people involved
Ensure each board member has an up to date and polished LinkedIn account to

increase awareness among other professionals in the online community.

Coordinate sponsorship with local corporations around the community for prizes for

the event.
Create the post-event survey questions for the Trivia Night.
Distribute electronic feature story to the updated media contact list
25
September 2016
Have CEO and other board members attend the events of similar non-profits to

help develop positive relationship with the businesses and people involved
Ensure each board member has an up to date and polished LinkedIn account to

increase awareness among other professionals in the online community.

Table at volunteer fairs around local universities
Post to community job boards about intern positions
Collaborate with university clubs to help with one of their events
Have board members attend career fairs other than those on college campuses to

learn from what other non-profits are doing in a more professional setting
Request local radio stations provide free airtime to report on The ISAAC

Foundation, Trivia Night and the impact of the organization in the community.
Host the Trivia Night event
Verbally conduct post-event surveys as participants leave the Trivia Night.

October 2016

Conduct exit polling through a focus group of those who attended The ISAAC

Foundations Trivia Night event.

Follow up with those who attended the event for potential volunteer/partnership

opportunities

26
 Campaign Evaluation

The campaign evaluation is constructed to achieve the four main goals: increase in

social media, gaining more volunteers and interns, increase in event attendance, and

professional development. Qualitative and quantitative data will be gathered through pre

and post surveys to properly analyze the success of The ISAAC Foundations campaign.

The pre-survey will be distributed at the beginning of the Trivia Night. The data we

acquire will help facilitate awareness for the ISAAC Foundation and the autism

community in in the greater Spokane area. The post survey will be given to individuals at

the conclusion of our event after September 23, 2016.

The pre-survey will contain questions pertaining to basic information regarding The

ISAAC Foundation and ones involvement in the community. The questions are designed

to provide information about brand awareness, involvement in the community and

organization, and guest attendance. Pre-survey questions will be closed ended and Like

Scale questioning. The survey will also provide space for additional comments and

feedback.

At the conclusion of the event, comprehensive data will be gathered from

participants and volunteers through focus groups. The ISAAC Foundation will be able to

gain valuable insight from participants to obtain a deeper understanding on what was

successful during the event and what should be improved upon. The questions will be

open-ended to allow participants to express freely how they felt about the event and

27
organization and why they have formed those opinions. Participants of the focus groups

will include individuals from various and diverse backgrounds

Post surveys will be conducted at the conclusion of the Trivia Night on September

23, 2016. After the event is completed, the results of the surveys will be thoroughly

reviewed and examined. The results of the surveys will reflect how effective the

campaign was generating awareness and attendance for Trivia Night. After further

review, the results of the focus group, exit polls, and the pre and post surveys will be

taken into consideration for future events and goals of the organization.

28
 Appendix

Media Contact List...27

Pre-Event Survey..29

Post-Event Survey30

Rules to the #TRIVIA4ISAAC Campaign31

Flyer..32

29
Medium Organizatio Contact Title E-mail Phone
n
Print The Gary Editor garyg@spokesma (509) 459-
Spokesman Graham n.com 5405
Review
The Inlander Jacob Fries Editor editor@inlander.c (509) 325-
om 0634 x261
Spokane Blythe Editor blythe@spokanec (509) 533-
Coeur Thimsen da.com 5350
DAlene
Living
Coeur Mike Editor mpatrick@cdapre (208) 664-
DAlene Press Patrick ss.com 8176 x2000

Journal of Kim Editor (509) 344-

Business Crompton 1263

The Gonzaga Joanne Manager shiosaki@gonzag (509) 313-

Bulletin Shiosaki a.edu 6875
The James Advisor jmcpherson@whit (509) 777-
Whitworthian McPherso worth.edu 1000
n
The Lawrence Managing easterner.me@gm (206) 948-
Easterner Barich Editor ail.com 4194
The Daily Shane Managing meditor@dailyeve (509) 335-
Evergreen Michard Editor rgreen.com 1099
TV KHQ Traci News Director q6news@khq.com (509) 448-
Zeravica 6000

Rob Curry Morning News

Producer

Luke Evening News

Tovpurn Producer

Stephanie Anchor
Vigil (Keeping Vigil)
KREM Noah News Director ncooper@krem.co (509) 448-
Cooper m 2000

Marissa Producer
Ochoah mochoah@krem.c
30
 om

KXLY Jerry Post Executive jerryp@kxly.com (509) 324-

News Director 4000

Melissa Executive melissal@kxly.co

Deis Producer m

Community
Jennifer Relations jenh@kxly.com
Hill
KPBX Steve News Director sjackson@kpbx.or (509) 328-
Jackson g 5729

Radio KVEW 42 & Joan Lucus News & joanl@kvewtv.co (509) 820-
KAAP 35 Promotions m 8004
Director
KXLY FM Jennifer Social Media jenh@kxly.com (509) 324-
Hill & Marketing 4000
Promotions
Whitworth Danny General dparker15@my.w (509) 777-
College Parker Manager hitworth.edu 1000
Pirate R.
Universiti Gonzaga Mary Joan Director of hahn@gonzaga.e (509) 313-
es University Hahn Community & du 6095

Pete Public
Tormey Relations tormey@gonzaga. (509) 313-
Associate edu 6132
Director
Whitworth Nancy Director of nhines@whitwort (509) 777-
University Hines Communicatio h.edu 4502
ns
lclark@whitworth.
Lauren Media edu (509) 777-
Clark Relations 4732
Manager
Eastern Teresa Director of tconway@ewu.ed (509) 359-
Washington Conway Marketing & u 6489
University Communicatio
ns
Dave
Meany Director of dmeany@ewu.ed (509) 359-
Media u 6355
Relations
Washington Kathy Client Service kmontagne@wsu. (509) 335-
State Montagne Manager edu 8309

31
 University
Spokane Spokane Kevin Director of KevinMor@spokan (509) 354-
School Morrison Community eschools.org 7338
Districts Relations
West Valley Sue Public sue.shields@wvsd (509) 924-
Shields Relations .org 2150
Director
Central Marla Director of mnunberg@cysd. (509) 228-
Valley Nunberg Communicatio org 5405
Genther ns

Pre-Event Survey
Please complete this survey according to your knowledge and opinion of The ISAAC
Foundation (TIF).

1. Have you heard of TIF prior to registering for trivia? Yes No

2. Have you attended any of TIF events prior to this? Yes No
3. Do you know what services TIF offers? Yes No
4. Are you involved in any TIF programs? Yes No
5. Do you follow TIF on any social media platforms? Yes No

Please rate your opinion of the following:

Poor Excellent
6. Presence in the community
1.........2.........3.........4.........5
7. Quality of service
1.........2.........3.........4.........5
8. Quality of prior events (if attended) N/A
1.........2.........3.........4.........5
9. Appeal of Trivia Night to students, educators and professionals
1.........2.........3.........4.........5
10. Effectiveness of advertising for TIF Trivia Night
1.........2.........3.........4.........5

Thank you for taking the time to complete this survey. If you have any additional
comments, please feel free to share them here.
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Email:
__________________________________________________________________________________________
_______

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Post-Event Survey
Please complete this survey according to your knowledge and opinion of The ISAAC
Foundation (TIF).

1. Do you know what services TIF offers? Yes No

2. Would you ever volunteer at an ISAAC Foundation event? Yes No
3. Would you consider making a donation to TIF after this event? Yes No
4. I will attend an ISAAC Foundation event again. Yes No
5. Do you follow TIF on any social media platforms? Yes No

Please rate your opinion of the following:

Not Likely Very Likely
5. I will attend an ISAAC Foundation event again.
1.........2.........3.........4.........5
6. I will discuss TIF with friends and peers.
1.........2.........3.........4.........5
7. I want to become involved in TIF programs.
1.........2.........3.........4.........5

Poor Excellent
8. Presence in the community
1.........2.........3.........4.........5
9. Quality of service
1.........2.........3.........4.........5
10. Quality of events
1.........2.........3.........4.........5
11. Appeal of event to students, educators and professionals
1.........2.........3.........4.........5

Thank you for taking the time to complete this survey. If you have additional comments,
please use the following space to voice them.

Email:
__________________________________________________________________________________________
______

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Rules to the #TRIVIA4ISAAC Campaign
1. Register for The ISAAC Foundation Trivia Night event.
2. Decide on who you would like to nominate to challenge at the event. This can be

competing firms, school districts, departments, friends, etc.

3. Create a video where your group explicitly calls out your competitors.
4. State that the competitors have 24 hours to register for the event. If the

competitors do not register within 24 hours and do not want to register later, it is

suggested they make a donation of $10 to the foundation.

5. Share this video on your personal social media pages and tag the competitors in

the post.
6. Share this video on The ISAAC Foundations Facebook page.
7. Show up to Trivia Night in September 2016 and battle it out.

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Hosted by Bent T rivia in
collaboration with
O'Doherty's Irish Grille

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