Impulse Buying Behaviour

1. Your age *
20 years or younger

21 to 25 years

26 to 30 years

31 to 35 years

36 to 40 years

41 years or older

2. Your income *
20 000 or less

20 001 to 30 000

30 001 to 40 000

40 001 to 50 000

50 001 or more

3. Your education *
Junior high school or lower

Senior high school

University/ college

Graduated/ master

Phd or higher
 3. Your occupation *
Self employed/ business owner

Professional (e.g. doctor, engineer, accounter, lawyer ...)

Manager/ executive

Administrator/ clerical

Student

Housewife

Retired

Unemployed

Other (Please Specify)

1. To what extent do you agree or disagree with each of the following statements? *
Strongly Strongly
Disagree Undecided Agree
Disagree Agree
It is important for
me to be a fashion
leader
I am aware of
fashion trends and
want to be one of
the first to try
them
I am confident in
my ability to
recognise fashion
trends
Clothes are one of
the most
important ways I
have of
expressing my
individuality
I am the first to
try new fashion:
therefore, many
people regard me
as being a fashion
leader
Because of my
active life style, I
need a wide
variety of clothes
I always buy at
least one outfit of
the latest fashion
I read fashion
magazines and
pay attention to
fashion trends
I spend a lot of
money on clothes
and accessories
I spend a lot of
time on fashion-
related activities
It is important to
be well-dressed
If you want to get
ahead, you have
to dress the part
What you think of
yourself is
reflected by what
you wear
Wearing good
clothes is part of
leading the good
life
I recent being told
what to wear by
so called fashion
experts
Fashion in
clothing is just a
way of to get
more money from
the consumer
I buy clothes I
like, regardless of
current fashion
2. To which extent do you agree or disagree with each of the following statements? *
Strongly Strongly
Disagree Undecided Agree
Disagree Agree
I often buy things
spontaneously
"Just do it"
describes the way
I buy the things
I often buy things
without thinking
"Buy now, think
about it later"
describes me
Sometimes I feel
like buying things
on the spur of the
moment
Sometimes I am a
bit reckless about
what I buy
If I see something
I want, I buy it

3. Based on your last impulse fashion related buying experience, please answer to following
questions. To what extent do you agree and disagree with each of the following statements?
*
Strongly Strongly
Disagree Undecided Agree
Disagree Agree
I ended up
spending more
money than I
originally set out
to spend
I bought more
than I had
planned to buy

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