Technological Institute of the Philippines

College of Business Education

Bachelor of Science in Accounting Technology

Cartoon Network The Indian Experience

MAN 007
Business Policy and Strategy

Submitted by:
Dalida, Edmar Jr.
Palad, Justin Gabriel
Rodriguez, Cielo Dane
AC42FB1
December 1, 2016
TABLE OF CONTENTS

I. TITLE 1
II. CASE BAKCGROUND 3
III. STATEMENT OF THE PROBLEM 3
IV. MANAGERIAL REPORT 3
V. DATA MODELING/PRESENTATION .. 4
VI. CASE SOLUTION 5
VII. MANAGERIAL REPORT 6

1
 CASE BACKGROUND

In the late 1890s, cartoons were portrayed to assess political situations in view of the
government. This gave way in creating comics which later turned into animated cartoons that can
be watched in different cinemas. And in 1950, cartoons were introduced in televisions that gave
opportunity to Cartoon Network.
This study aims to identify the challenges encountered during the whole promotional
juncture of Cartoon Network in India.
The success of the research helps students to ascertain probable and reliable decisions to
sustain a companys success in their industry that could be applied in real life situations.

STATEMENT OF THE PROBLEM

What is the major problem of Cartoon Network and how will they sustain their leadership
in the market despite of the difficulties that are arising?

MANAGERIAL REPORT

What are the negative aspects that the Cartoon Network faced?
How did they handle those negative aspects/obstacles?
What are the current and foregoing opportunities?
What are their courses of action to take advantage of their opportunities?

2
 What are the areas that need improvement?
What did they do to improve it?
What makes Cartoon Network better than its competitors?
What are their actions to sustain their strengths/advantage?

DATA MODELING & PRESENTATION

The leading Lack of

satellite anticipation of
television crowd reactions
Excellent and culture
promotional and Lack of dub
advertising review
activity Expensive
Focused on network
leveraging the channels
latest
technology
The entry of
Cartoons were other players
introduced on Criticisms of
TV audience
Few time-slots Exploitation of
for cartoons in children's
India preferences
30-40% of
Internet usage
viewers
constitute
teenagers &
3
adults
 CASE SOLUTION
Threats:
Cartoon Network worked out a broad strategy that emphasized on localization and
marketing
Temporary suspension of all Hindi programming and conduct a Standards and Practices
review
Demonstrating values in their shows
Launched a website that offered direct communication to viewers

Opportunities:
Production of animated cartoons nationwide with the advent of satellite broadcasting
technology
Build cartoon/animation viewership in Indian television
Cartoon network launched Night Shift, a time-slot to satisfy adult viewers

Weaknesses:
Strict inspection of expected audience on an event
Re-dub shows that needed language corrections/improvements
Constitute programs that will be affordable to demographic areas

Strengths:
Provide outdoor events such as Toon Crickets
Introduced the concept of Super-sized Cinema that premiered new shows
Offered downloadable games, Scrap book, e-cards and customized homepage.

4
 MANAGERIAL REPORT:

We all know that Cartoon Network became successful in entering India in the late 2000s.
They easily penetrated the media industry and made known as the largest and leading satellite
television channel in regards to cartoon. But that doesnt mean that fate is always in favor of the
network.
There exist some instances that challenged their abilities, and as years goes by, many
competitors entered the industry such as Nickelodeon & Walt Disney. The network also
experienced problems in advertising and localizing their shows which were criticized by many.
Parents also viewed it as unethical and unentertaining that exploited the pester power of
children.
Maintaining your position as one of the leading player in the competition is a delicate job
to do. One must be careful on every decision they will make, for it can affect the long-term
course of the business. And as a we study this case, we now conclude that the CN should invest
in conducting R&D in entering new markets for it can affect the long-term course of the
business.

Just like a fruit, if you leave one part open, everything will be rotten.