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A
PROJECT REPORT ON

COMPARITIVE STUDY OF BROADBAND


SERVICES OF TELECOM SECTOR
Master of Business Administration (MARKETING)

Submitted in partial fulfilment of the requirement for award


of Master of Business Administration of Tilak Maharashtra University,
Pune.
Submitted by
QUAZI ZAMEER AHMAD
PRN: 07208013232
Of
PAI International Centre for Management
Excellence, Pune
Guided by
Prof.Balasubramanian

Tilak Maharashtra University


Gultekdi, Pune-411037

PAI International Center for Management Excellence, Pune 1


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ACKNOWLEDGEMENT

A successful project work is a result of the organized and well coordinated


teamwork, so at the completion of the project.
I take this opportunity to thank Mr.Avinash Arole (City Head, Pune) & Mr.Vishal
Chawda (Channel Manager, Pune) for his valuable advice and direction which he
provided to me during the course of my project. I am grateful to our director Prof.R
Ganeshan and to all the members & the faculty of college for their constant support
and inspiration throughout the lifespan of the project.
I express my deep sense of gratitude and sincere thanks to my project guide
Prof.Balsubramanian for his constant guidance, co- operation and advice, which is
helped me in completing the project successfully.
Last but not the least, I would like to thank all my family members and
friends for their constant co operation and inspiration and direct or indirect help without
which this project could not be completed.

ZAMEER AHMAD QUAZI

PAI International Center for Management Excellence, Pune 2


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PREFACE

The research provides an opportunity to a student to demonstrate


application of his/her knowledge, skill and competencies required during the technical
session. Research also helps the student to devote his/her skill to analyze the problem to
suggest alternative solutions, to evaluate them and to provide feasible recommendations
on the provided data.
The research is on the topic of COMPARITIVE STUDY OF
BROADBAND SERVICES OF TELECOM SECTOR. Although I have tried my
level best to prepare this report an error free report every effort has been made to offer
the most authenticate position with accuracy.

PAI International Center for Management Excellence, Pune 3


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Maharashtra Cosmopolitan Education Societys


PAI International Centre For Management Excellence, Pune

DECLARATION

I hereby declare that the Project titled COMPARITIVE STUDY


OF BROADBAND SERVICES OF TELECOM SECTOR is an original piece of
research work carried out by me under the guidance and supervision of Mr. Prof.
Balasubramanian. The information has been collected from genuine & authentic
sources.
The work has been submitted in partial fulfilment of the requirement of MBA
Full Time Program of Tilak Maharashtra University, Pune.

Place:
Date:- Signature
ZAMEER AHMAD QUAZI

PAI International Center for Management Excellence, Pune 4


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EXECUTIVE SUMMARY:-
As the name of the project indicates comparative study means comparison of
two or more things so in this project comparison of Broadband service is happened.
This method helps us to identify which product is better as compare to other.
In this project I have collected data using survey method through
questionnaire. For conducting survey I have visited different areas of PUNE city such
as Baner road, Viman Nagar, Aundh, Kothrud & Model Colony. I took a sample size of
100 respondents in a random manner with the duration of 60 days.
Project involves comparison four companies of telecom sector such as Bharti
Airtel, BSNL, Tata Indicom & Reliance.
In the section of review literature I have mentioned introduction of telecom
industry, ISP, Broadband and also comparison of Broadband plans of different telecom
companies.
The research methodology section consists of definition, sources of data and
other aspects of research methodology.
The most interesting part of the project is data analysis & interpretation. This
section is based on primary data. The analysis of the respondents is done with the help
of MS-EXCEL software through pie chart & graphs tools.
Observation & findings play very important role for determining the
conclusion. So in this project also I got the various observations and findings that help
me to get the conclusion.
But the comparative study is based on the random sampling and there are
some other aspects also so it may be inclined to various limitations also.
After comparing two or more broadband service I got the conclusion that
BSNL is the market leader and Airtel is follow it.
I have mentioned some suggestions also which will be going to help Bharti
Airtel to enhance the broadband service if they will be implement.

PAI International Center for Management Excellence, Pune 5


I hereby declare that the Project titled COMPARITIVE STUDY OF BROADBAND
SERVICES OF TELECOM SECTOR is an original piece of research work carried out by
me under the guidance and supervision of Mr. Prof. Balasubramanian.
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TABLE OF CONTENTS

Sr.no Contents Page Number


1 Chapter 1. Introduction 1-3
2 Chapter 2. Objective of the study 4-7
Title of the project
Objective of the study
Scope of the study
3 Chapter 3. Profile of the company 8-17
4 Chapter 4. Review of literature 18-39
5 Chapter 5. Research Methodology 40-45
Research Design
Data collection methods/sources
Sampling plan
6 Chapter 6. Data Analysis and interpretations 46-51
7 Chapter 7. Findings 52-53
8 Chapter 8. Limitations 54-55
9 Appendix 58-60
Copies of questionnaire
Copies of form
Bibliography

PAI International Center for Management Excellence, Pune 6


I hereby declare that the Project titled COMPARITIVE STUDY OF BROADBAND
SERVICES OF TELECOM SECTOR is an original piece of research work carried out by
me under the guidance and supervision of Mr. Prof. Balasubramanian.
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CHAPTER-1
( INTRODUCTION )

PAI International Center for Management Excellence, Pune 7


I hereby declare that the Project titled COMPARITIVE STUDY OF BROADBAND
SERVICES OF TELECOM SECTOR is an original piece of research work carried out by
me under the guidance and supervision of Mr. Prof. Balasubramanian.
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INTRODUCTION

Comparative research, simply put, is the act of comparing two or more things
with a view to discovering something about one or all of the things being compared. This
technique is often utilizes multiple disciplines in one study.

When it comes to method, the majority agreement is that there is no methodology


peculiar to comparative research. The multidisciplinary approach is good for the
flexibility it offers, yet comparative programs do have a case to answer against the call
that their research lacks a seamless whole.

There are certainly methods far more common than others in comparative studies,
however. Quantitative analysis is much more frequently perused than qualitative, and this
is seen in the majority of comparative studies can be use quantitative data.

The general method of comparing things is the same for comparative research as it
is in our everyday practice of comparisons. Like cases are treated alike, and cases are
treated differently; the extent of difference determines how differently cases are treated.
The point here is that if one is able to sufficiently distinguish two cases, comparative
research conclusions will not be very helpful.

Secondary analysis of quantitative data is relatively widespread in comparative


research, undoubtedly in part because of the cost of obtaining primary data for such large
things as a countrys policy environment. A typical method of comparing welfare state is
to take balance their levels of spending on social welfare.

In line with how a lot of theorizing has gone in the last century, comparative
research does not tend to investigate grand theories such as Marxism. It instead
occupies itself with middle-range theories theories that do not purport to describe our
social system in its entirely, but a subset of it. A good example of this is the common
research programs that looks for differences between two or more social systems, then
look at these differences in relation to some other variable coexisting in those societies to
see if it is related.

PAI International Center for Management Excellence, Pune 8


I hereby declare that the Project titled COMPARITIVE STUDY OF BROADBAND
SERVICES OF TELECOM SECTOR is an original piece of research work carried out by
me under the guidance and supervision of Mr. Prof. Balasubramanian.
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The classic cases of this is Espying-Andersons research on social


welfare systems, and compared them based on there levels of deco modification of social
welfare goods. He found that he was able to class welfare states in four types, based on
their deco modification. She further theorized from this that deco modification was based
on a combination of class collisions and mobilization, and regime legacy. Here Espying-
Anderson is using comparative research: he takes many western countries and compared
their level of deco modification, then develops a theory of the divergence based on his
findings.

Comparative research is a methodology in the social sciences that aims to make


comparisons across different countries and cultures. A major problem in comparative
research is that the data sets in different countries may not use the same categories, or
define categories differently.

PAI International Center for Management Excellence, Pune 9


I hereby declare that the Project titled COMPARITIVE STUDY OF BROADBAND
SERVICES OF TELECOM SECTOR is an original piece of research work carried out by
me under the guidance and supervision of Mr. Prof. Balasubramanian.
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CHAPTER-2
(TITLE ,OBJECTIVES & SCOPE
OF THE STUDY)

PAI International Center for Management Excellence, Pune 10


I hereby declare that the Project titled COMPARITIVE STUDY OF BROADBAND
SERVICES OF TELECOM SECTOR is an original piece of research work carried out by
me under the guidance and supervision of Mr. Prof. Balasubramanian.
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TITLE OF THE STUDY:-

COMPARATIVE STUDY
OF BROADBAND
SERVICES OF TELECOM
SECTOR

PAI International Center for Management Excellence, Pune 11


I hereby declare that the Project titled COMPARITIVE STUDY OF BROADBAND
SERVICES OF TELECOM SECTOR is an original piece of research work carried out by
me under the guidance and supervision of Mr. Prof. Balasubramanian.
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OBJECTIVES OF THE STUDY

1. To know general perception of the people towards the Broadband.


2. To find out the hidden information in Broadband plans of telecom services.

3. To find out the consumer satisfaction towards the Broadband plans.

4. To get the knowledge about the Market share of Broadband service providers.

5. To find out the difference in Broadband plans of service providers.

PAI International Center for Management Excellence, Pune 12


I hereby declare that the Project titled COMPARITIVE STUDY OF BROADBAND
SERVICES OF TELECOM SECTOR is an original piece of research work carried out by
me under the guidance and supervision of Mr. Prof. Balasubramanian.
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SCOPE OF THE STUDY

This study has been conducted to know the general perception of people towards
the Broadband.

It helps to clarify how Airtel is different from others and also helps to retain the
customer.

We come to know about the satisfaction level of customer. This study helps to
enhance the quality of service.

The study also helps us know the broadband plans of other competitor of Airtel.

This project will also help us in decision making while choosing the broadband
service.

PAI International Center for Management Excellence, Pune 13


I hereby declare that the Project titled COMPARITIVE STUDY OF BROADBAND
SERVICES OF TELECOM SECTOR is an original piece of research work carried out by
me under the guidance and supervision of Mr. Prof. Balasubramanian.
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CHAPTER-3
(PROFILE OF THE COMPANY)

PAI International Center for Management Excellence, Pune 14


I hereby declare that the Project titled COMPARITIVE STUDY OF BROADBAND
SERVICES OF TELECOM SECTOR is an original piece of research work carried out by
me under the guidance and supervision of Mr. Prof. Balasubramanian.
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Bharti Group started & headed by Mr.Sunil Bharti Mittal in 1976 as a


business of bicycle after that he was launched Airtel in 07-07-1995 at Delhi .Bharti
Airtel, formerly known as bharti Tele-venture limited (BTVL) is Indias largest
Telecom business operator with more than 100 million subscriber as of june2009.It
also offers fixed line services and broadband services. It offers its TELECOM services
under The Airtel brand The Company also provides telephone services and internet
access over DSL in 14 circles. The company complements its mobile, broadband &
telephone services with national and international long distance services. The
company also has submarine cable landing station at Chennai, which connects the
submarine cable connecting Chennai and Singapore. The company provides end-to-
end data and enterprise services to the corporate customers through national wide fiber
optic backbone, last mile connectivity in fixed- line and mobile circles, VASTAs, ISP
and international bandwidth access through the gateway and landing station.
Airtel is a brand of telecommunication services in India operated by bharti
Airtel. Airtel is largest cellular provider in India terms of number of subscribers.

PAI International Center for Management Excellence, Pune 15


I hereby declare that the Project titled COMPARITIVE STUDY OF BROADBAND
SERVICES OF TELECOM SECTOR is an original piece of research work carried out by
me under the guidance and supervision of Mr. Prof. Balasubramanian.
Airtel is the largest cellular service provider in India in terms of number of
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subscribers. Bharti airtel owns the airtel| www.troubleshoot4free.com/fyp/
brand and provides the following services
under the brand name Airtel: mobile services (using GSM technology), broadband &
telephone services (fixed line, internet connectivity (DSL) and leased line), long
distance services and enterprise services (Telecommunication consulting for
corporate). It has presence in all 23 circles of the country and covers 71% of the
current population (as of FY2007).
Landing international telecommunication companies such as Vodafone
and SingTel held partial stake in bharti airtel. In April 2006 bharti global limited was
awarded a telecommunication license in jersey in the channel Island by the local
telecommunication regulator the JCRA. In September 2006 the office of utility
regulation of Guernsey Awarded Guernsey Airtel with a mobile telecommunication
license. In 2007 jersey airtel and Guernsey announced the launch of a relationship
with Vodafone for island mobile subscribers. In July 2007, bharti airtel signed a MoU
with nokia-siemens for a 900 million dollar expansion of its mobile and fixed
network. In august 2007 the company announced it will be customized version of
Google search engine that will provide an array of services to its broadband
customers.

In March 2008, bharti airtel will roll third services in Sri Lanka in
association with SingTel. This is because Singapore-based Asian telecom major
SingTel, this owns a little over 30%in bharti airtel, is a major player in the 3G space
as it has already third generation network in several markets across Asia.

ABOUT LOGO

The Airtel logo is a specially drawn woodlark. It incorporate two solids, red
rectangular forms whose creates an open doorway. The title of the case is lettering
with its capital Areinforces our leadership position. The red dot cues in our focus on
innovation. Our logo is a reflection of our identity a confident symbol of a brand
that is always ahead of rest always In-touch and on customers side.

VISION & PROMISE

PAI International Center for Management Excellence, Pune 16


I hereby declare that the Project titled COMPARITIVE STUDY OF BROADBAND
SERVICES OF TELECOM SECTOR is an original piece of research work carried out by
me under the guidance and supervision of Mr. Prof. Balasubramanian.
By 2010 Airtel will be the most admired brand in India
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Loved by more customers

Targeted by top talent

Benchmarked by more businesses

We at Airtel always think fresh and innovative ways about the need of
our customers and how we went them to feel. We deliver what we promise and go out
of our way to delight the customer with a little bit more
Bharti tele-venture limited, a part of bharti enterprises, is Indias
leading provider of telecommunication services. The business at bharti Tele-venture
has been structured into two main strategic business groups and the infidel leaders
business group. The mobility business group provides GSM mobile services across the
India in twenty three telecom circles, while infidel business group provides broadband
and telephone services, long distance services and enterprise services. All these
services are provided under the airtel brand.

Bharat Sanchar Nigam Ltd. formed in October, 2000, is World's 7th


largest Telecommunications Company providing comprehensive range of telecom
services in India: Wireline, CDMA mobile, GSM Mobile, Internet, Broadband, Carrier
service, MPLS-VPN, VSAT, VoIP services, IN Services etc. Within a span of five
years it has become one of the largest public sector unit in India.BSNL has installed
Quality Telecom Network in the country and now focusing on improving it, expanding
the network, introducing new telecom services with ICT applications in villages and
wining customer's confidence. Today, it has about 47.3 million line basic telephone
capacity, 4 million WLL capacity, 20.1 Million GSM Capacity, more than 37382 fixed
exchanges, 18000 BTS, 287 Satellite Stations, 480196 Rkm of OFC Cable, 63730 Rkm
of Microwave Network connecting 602 Districts, 7330 cities/towns and 5.5 Lakhs
villages.

PAI International Center for Management Excellence, Pune 17


I hereby declare that the Project titled COMPARITIVE STUDY OF BROADBAND
SERVICES OF TELECOM SECTOR is an original piece of research work carried out by
me under the guidance and supervision of Mr. Prof. Balasubramanian.
BSNL is the only service provider, making focused efforts and planned
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initiatives to bridge the Rural-Urban Digital | www.troubleshoot4free.com/fyp/
Divide ICT sector. In fact there is no
telecom operator in the country to beat its reach with its wide network giving services in
every nook & corner of country and operates across India except Delhi & Mumbai.
whether it is an inaccessible area of Siachen glacier and North-eastern region of the
country. BSNL serves its customers with its wide bouquet of telecom services.

BSNL is numero uno operator of India in all services in its license area.
The company offers vide ranging & most transparent tariff schemes designed to suite
every customer.BSNL cellular service, CellOne, has more than 17.8 million cellular
customers, garnering 24 percent of all mobile users as its subscribers. That means that
almost every fourth mobile user in the country has a BSNL connection. In basic
services, BSNL is miles ahead of its rivals, with 35.1 million Basic Phone subscribers
i.e. 85 per cent share of the subscriber base and 92 percent share in revenue terms.
BSNL has more than 2.5 million WLL subscribers and 2.5 million Internet Customers
who access Internet through various modes viz. Dial-up, Leased Line, DIAS, and
Account Less Internet (CLI). BSNL has been adjudged as the NUMBER ONE ISP in
thecountry.

BSNL has set up a world class multi-gigabit, multi-protocol convergent


IP infrastructure that provides convergent services like voice, data and video through
the same Backbone and Broadband Access Network. At present there are 0.6 million
DataOne broadband customers. The company has vast experience in Planning,
Installation, network integration and Maintenance of Switching & Transmission
Networks and also has a world class ISO 9000 certified Telecom Training Institute.
Scaling new heights of success, the present turnover of BSNL is more than Rs.351,
820 million (US $ 8 billion) with net profit to the tune of Rs.99, 390 million (US $
2.26 billion) for last financial year. The infrastructure asset on telephone alone is
worth about Rs.630, 000 million (US $ 14.37 billion). BSNL plans to expand its
customer base from present 47 million lines to 125 million lines by December 2007 and
infrastructure investment plan to the tune of Rs. 733 crores (US$ 16.67 million) in the
next three years The turnover, nationwide coverage, reach, comprehensive range of
telecom services and the desire to excel has made BSNL the No. 1 Telecom Company
of India.

Vision
PAI International Center for Management Excellence, Pune 18
I hereby declare that the Project titled COMPARITIVE STUDY OF BROADBAND
SERVICES OF TELECOM SECTOR is an original piece of research work carried out by
me under the guidance and supervision of Mr. Prof. Balasubramanian.
To become the largest telecom Service Provider in Asia.
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Mission

To provide world class State-of-art technology telecom services to its customers


on demand at competitive prices.

To provide world class telecom infrastructure in its area of operation and to


contribute to the growth of the country's economy.

Objectives
To be the Lead Telecom Services Provider.

To provide quality and reliable fixed telecom service to our customer and thereby
increase customer's confidence.

To provide mobile telephone service of high quality and become no. 1 GSM
operator in its area of operation.

To provide point of interconnection to other service provider as per their


requirement promptly.

Contribute towards:
i. National Plan Target of 500 million subscriber base for India by 2010.
ii. Broadband customers base of 20 million in India by 2010 as per
Broadband Policy 2004.
iii. Providing telephone connection in villages as per government policy.
Implementation of triple play as a regular commercial proposition.

Board of Directors
Chairman & Managing Director - Mr.Kuldeep Goyal

PAI International Center for Management Excellence, Pune 19


I hereby declare that the Project titled COMPARITIVE STUDY OF BROADBAND
SERVICES OF TELECOM SECTOR is an original piece of research work carried out by
me under the guidance and supervision of Mr. Prof. Balasubramanian.
Director (Operations) - Shri Rajesh Wadhwa
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Introduction
Tata Teleservices Limited (TTSL) is a part of the Tata Group of companies, an Indian
conglomerate. It runs under the brand name Tata Indicom in India, in various telecom
circles of India. The company forms part of the Tata Group's presence in the
Telecommunication Industry in India, along with Tata Teleservices (Maharashtra)
Limited (TTML) and TATA COMMUNICATIONS LTD.

PAI International Center for Management Excellence, Pune 20


I hereby declare that the Project titled COMPARITIVE STUDY OF BROADBAND
SERVICES OF TELECOM SECTOR is an original piece of research work carried out by
me under the guidance and supervision of Mr. Prof. Balasubramanian.
In February this year, TTSL announced that it would provide CDMA mobile services
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targeted towards the youth, in a joint venture | www.troubleshoot4free.com/fyp/
with Virgin, UK, on a Franchisee model
basis.

Company background

Tata Teleservices is part of the INR Rs. 2,51,543 Crore (US$ 62.5 billion) Tata Group,
that has over 87 companies, over 330,000 employees and more than 2.8 million
shareholders. With a committed investment of INR 36,000 Crore (USD $7.5 billion) in
Telecom (FY 2006), the Group has a formidable presence across the telecom value
chain.

Tata Teleservices spearheads the Groups presence in the telecom sector. Incorporated
in 1996, Tata Teleservices was the first to launch CDMA mobile services in India with
the Andhra Pradesh circle.

Starting with the major acquisition of Hughes Telecom (India) Limited [now renamed
Tata Teleservices (Maharashtra) Limited] in December 2002, the company swung into
an expansion mode. With a total Investment of Rs 19,924 Crore, Tata Teleservices has
created a Pan India presence spread across 20 circles that include Andhra Pradesh,
Chennai, Gujarat, J & K, Karnataka, Delhi, Maharashtra, Mumbai, North East, Tamil
Nadu, Orissa, Bihar, Rajasthan, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh (E),
Uttar Pradesh (W), Kerala, Kolkata, Madhya Pradesh and West Bengal.

Having pioneered the CDMA 3G1x technology platform in India, Tata


Teleservices has established a robust and reliable 3G ready telecom infrastructure that
ensures quality in its services. It has partnered with Motorola, Ericsson, Lucent and
ECI Telecom for the deployment of a reliable, technologically advanced network.

The company, which heralded convergence technologies in the Indian telecom sector, is
today the market leader in the fixed wireless telephony market with a total customer
base of over 3.8 million.

Tata Teleservices bouquet of telephony services includes Mobile services, Wireless


Desktop Phones, Public Booth Telephony and Wireline services. Other services include

PAI International Center for Management Excellence, Pune 21


I hereby declare that the Project titled COMPARITIVE STUDY OF BROADBAND
SERVICES OF TELECOM SECTOR is an original piece of research work carried out by
me under the guidance and supervision of Mr. Prof. Balasubramanian.
value added services like voice portal, roaming, post-paid Internet services, 3-way
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conferencing, group calling, Wi-Fi Internet, | www.troubleshoot4free.com/fyp/
USB Modem, data cards, calling card
services and enterprise services. Some of the other products launched by the company
include prepaid wireless desktop phones, public phone booths, new mobile handsets and
new voice & data services such as BREW games, Voice Portal, picture messaging,
polyphonic ring tones, interactive applications like news, cricket, astrology, etc.

Tata Indicom redefined the existing prepaid mobile market in India, by unveiling their
offering Tata Indicom "Non Stop Mobile" which allows customers to receive free
incoming calls. Tata Teleservices today has Indias largest branded telecom retail chain
and is the first service provider in the country to offer an online channel
www.ichoose.in to offer postpaid mobile connections in the country.

Today, Tata Teleservices Limited along with Tata Teleservices (Maharashtra) Limited
serves over 28 million customers in over 5,000 towns. With an ambitious rollout plan
both within existing circles and across new circles, Tata Teleservices offers world-class
technology and user-friendly services in 20 circles.

Tata Teleservices has also acquired GSM licenses for specific circles in India.

Senior Management

The Board of Directors for TTSL includes Tata Sons Chairman Mr. Ratan N. Tata,
while the company is currently headed by its Managing Director, Mr. Anil Kumar
Sardana.

Market Data

Tata Indicom in March 2008, crossed the 24 million subscribers mark in the wireless
category with an overall subscriber base of over 25 million.

It has a current subscriber base of 24.3 million and a 9.33% cumulative market share.
Tata Indicom continues to register the highest CAGR at 113% in the wireless segment
with a net base of 12.8 million against a starting base of 11.8 million.
PAI International Center for Management Excellence, Pune 22
I hereby declare that the Project titled COMPARITIVE STUDY OF BROADBAND
SERVICES OF TELECOM SECTOR is an original piece of research work carried out by
me under the guidance and supervision of Mr. Prof. Balasubramanian.
(All figures based on March 2008. Figures Available on AUSPI website)
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Tata Teleservices also gained the No. 2 slot in terms of Market Share in Delhi NCR
region with a subscriber base of 3 million. It beat Vodafone to the No. 2 spot and
positioned itself just behind Airtel in the circle.

PAI International Center for Management Excellence, Pune 23


I hereby declare that the Project titled COMPARITIVE STUDY OF BROADBAND
SERVICES OF TELECOM SECTOR is an original piece of research work carried out by
me under the guidance and supervision of Mr. Prof. Balasubramanian.
Reliance Communications (formerly Reliance Infocomm), along with Reliance
Telecom and Flag Telecom,www.final-yearprojects.co.cc
is part of Reliance | www.troubleshoot4free.com/fyp/
Communications Ventures (RCoVL). It
is an Indian telecommunications company. According to National Stock Exchange data,
Anil Dhirubhai Ambani controls 66.77 per cent of the company, which accounts for
more than 1.36 billion shares. It is the flagship company of the Reliance-Anil Dhirubhai
Ambani Group,
Comprising of power (Reliance Energy), financial services (Reliance Capital)
and telecom initiatives of the Reliance ADAG. It uses CDMA2000 1x technology.
RelCom is also into Wireline Business throughout India and has the largest OFC
backbone architecture [roughly 110,000 km] in the country. The company also has
licenses in the GSM telecom services space for most of the Telecom Circles (zones in
layman's words).
It currently operates in 8 circles and plans to launch in the others soon.
Reliance Communications has interests in Direct to Home (DTH) TV also,
known as "Big TV". It plans to launch its DTH business by July 2008. Once launched,
RelCom will have presence across all B2C communications channel in one of the
fastest growing markets in the world.
Reliance Communications is the flagship company of the Anil Dhirubhai Ambani
Group (ADAG) of companies. Listed on the National Stock Exchange and the Bombay
Stock Exchange, it is Indias leading integrated telecommunication company with over
60 million customers.

Our business encompasses a complete range of telecom services covering mobile


and fixed line telephony. It includes broadband, national and international long distance
services and data services along with an exhaustive range of value-added services and
applications. Our constant endeavor is to achieve customer delight by enhancing the
productivity of the enterprises and individuals we serve.
Reliance Mobile (formerly Reliance India Mobile), launched on 28 December
2002, coinciding with the joyous occasion of the late Dhirubhai Ambanis 70th
birthday, was among the initial initiatives of Reliance Communications. It marked the
auspicious beginning of Dhirubhais dream of ushering in a digital revolution in India.
Today, we can proudly claim that we were instrumental in harnessing the true power of
information and communication, by bestowing it in the hands of the common man at
affordable rates.

PAI International Center for Management Excellence, Pune 24


I hereby declare that the Project titled COMPARITIVE STUDY OF BROADBAND
SERVICES OF TELECOM SECTOR is an original piece of research work carried out by
me under the guidance and supervision of Mr. Prof. Balasubramanian.
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CHAPTER-4
(REVIEW OF LITERATURE)

PAI International Center for Management Excellence, Pune 25


I hereby declare that the Project titled COMPARITIVE STUDY OF BROADBAND
SERVICES OF TELECOM SECTOR is an original piece of research work carried out by
me under the guidance and supervision of Mr. Prof. Balasubramanian.
Telecom Industry in India
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The fast track growth of the Indian telecom industry has made it a key
contributor to Indias progress. India adopted a phased approach for reforming the
telecom sector right from the beginning. Privatisation was gradually introduced, first in
value-added services, followed by cellular and basic services. An independent
regulatory body, Telecom Regulatory Authority of India (TRAI), was established to
deal with competition in a balanced manner. This gradual and thoughtful reform process
in India has favoured industry growth.

Today, there are more than 225 million telecom subscribers in India. Every month, 6-7
million new subscribers are added. Upcoming services such as 3G and WiMax will help
to further augment the growth rate. Furthermore, the Indian economy is slated to sustain
its 7-9 per cent growth rate in the near future. This is supported by the political stability
that the country is experiencing currently. Indias demographic outlook makes it one of
the largest markets in the world.

A conductive business environment is also created by a favourable regulatory regime.


There exists enormous business potential for telecom companies on account of the
countrys low teledensity, which is close to 19 per cent presently. The Indian telecom
industry is growing at the fastest pace in the world and India is projected to be the
second largest telecom market globally by 2010.

History of Indian Telecommunications

Started in 1851 when the first operational land lines were laid by
the government near Calcutta (seat of British power). Telephone services were
introduced in India in 1881. In 1883 telephone services were merged with the postal
system. Indian Radio Telegraph Company (IRT) was formed in 1923. After
independence in 1947, all the foreign telecommunication companies were nationalized
to form the Posts, Telephone and Telegraph (PTT), a monopoly run by the
government's Ministry of Communications. Telecom sector was considered as a
strategic service and the government considered it best to bring under state's control.

The first wind of reforms in telecommunications sector began to flow in


1980s when the private sector was allowed in telecommunications equipment
manufacturing. In 1985, Department of Telecommunications (DOT) was established. It
was an exclusive provider of domestic and long-distance service that would be its own
regulator (separate from the postal system).

PAI International Center for Management Excellence, Pune 26


I hereby declare that the Project titled COMPARITIVE STUDY OF BROADBAND
SERVICES OF TELECOM SECTOR is an original piece of research work carried out by
me under the guidance and supervision of Mr. Prof. Balasubramanian.
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In 1986, two wholly government-owned companies were created the Videsh


Sanchar Nigam Limited (VSNL) for international telecommunications and Mahanagar
Telephone Nigam Limited (MTNL) for service in metropolitan areas.

In 1990s, telecommunications sector benefited from the general opening


up of the economy. Also, examples of telecom revolution in many other countries,
which resulted in better quality of service and lower tariffs, led Indian policy makers to
initiate a change process finally resulting in opening up of telecom services sector for
the private sector. National Telecom Policy (NTP) 1994 was the first attempt to give a
comprehensive roadmap for the Indian telecommunications sector. In 1997, Telecom
Regulatory Authority of India (TRAI) was created. TRAI was formed to act as a
regulator to facilitate the growth of the telecom sector. New National Telecom Policy
was adopted in 1999 and cellular services were also launched in the same year.

Telecommunication sector in India can be divided into two segments:


Fixed Service Provider (FSPs), and Cellular Services. Fixed line services consist of
basic services, national or domestic long distance and international long distance
services. The state operators (BSNL and MTNL), account for almost 90 per cent of
revenues from basic services. Private sector services are presently available in selective
urban areas, and collectively account for less than 5 per cent of subscriptions. However,
private services focus on the business/corporate sector, and offer reliable, high- end
services, such as leased lines, ISDN, closed user group and videoconferencing.

Cellular services can be further divided into two categories: Global


System for Mobile Communications (GSM) and Code Division Multiple Access
(CDMA). The GSM sector is dominated by Airtel, Vodafone-Hutch, and Idea Cellular,
while the CDMA sector is dominated by Reliance and Tata Indicom. Opening up of
international and domestic long distance telephony services are the major growth
drivers for cellular industry. Cellular operators get substantial revenue from these
services, and compensate them for reduction in tariffs on airtime, which along with
rental was the main source of revenue. The reduction in tariffs for airtime, national long
distance, international long distance, and handset prices has driven demand.

Classification of Telecommunication services

Internet Service Provider (ISP)


VSATs
Radio Paging
GMPCS
Basic services
Cellular services

PAI International Center for Management Excellence, Pune 27


I hereby declare that the Project titled COMPARITIVE STUDY OF BROADBAND
SERVICES OF TELECOM SECTOR is an original piece of research work carried out by
me under the guidance and supervision of Mr. Prof. Balasubramanian.
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Internet Service Provider (ISP)


An Internet service provider (ISP, also called Internet access provider,
or IAP) is a company that offers its customers access to the Internet. The ISP connects
to its customers using a data transmission technology appropriate for delivering Internet
Protocol datagrams, such as dial-up, DSL, cable modem, wireless or dedicated high-
speed interconnects.

ISPs may provide Internet e-mail accounts to users which allow them to communicate
with one another by sending and receiving electronic messages through their ISPs'
servers. (As part of their e-mail service, ISPs usually offer the user an e-mail client
software package, developed either internally or through an outside contract
arrangement.) ISPs may provide other services such as remotely storing data files on
behalf of their customers, as well as other services unique to each particular ISP.

End-User-to-ISP Connection

ISPs employ a range of technologies to enable consumers to connect to their network.


For users and small businesses, the most popular options include dial-up, DSL
(typically Asymmetric Digital Subscriber Line, ADSL), broadband wireless, cable
modem, fiber to the premises (FTTH), and Integrated Services Digital Network (ISDN)
(typically basic rate interface).

For customers with more demanding requirements, such as medium-to-large businesses,


or other ISPs, DSL (often SHDSL or ADSL), Ethernet, Metro Ethernet, Gigabit
Ethernet, Frame Relay, ISDN (BRI or PRI), ATM, satellite Internet access and
synchronous optical networking (SONET) are more likely to be used.

Typical home user connection

Dial-up
DSL
Broadband wireless access
Cable Internet
FTTH
ISDN
Wi-Fi

Typical business type connection

DSL
SHDSL
Ethernet technologies

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Locality

When using a dial-up or ISDN connection method, the ISP cannot determine the caller's
physical location to more detail than using the number transmitted using an appropriate
form of Caller ID; it is entirely possible to e.g. connect to an ISP located in Mexico
from the USA. Other means of connection such as cable or DSL require a fixed
registered connection node, usually associated at the ISP with a physical address.

ISP Interconnection

Just as their customers pay them for Internet access, ISPs themselves pay upstream ISPs
for Internet access. An upstream ISP usually has a larger network than the contracting
ISP and/or is able to provide the contracting ISP with access to parts of the Internet the
contracting ISP by itself has no access to.

In the simplest case, a single connection is established to an upstream ISP and is used to
transmit data to or from areas of the Internet beyond the home network; this mode of
interconnection is often cascaded multiple times until reaching a Tier 1 carrier. In
reality, the situation is often more complex. ISPs with more than one point of presence
(PoP) may have separate connections to an upstream ISP at multiple PoPs, or they may
be customers of multiple upstream ISPs and may have connections to each one of them
at one or more point of presence.

Peering

ISPs may engage in peering, where multiple ISPs interconnect at peering points or
Internet exchange points (IXs), allowing routing of data between each network, without
charging one another for the data transmitteddata that would otherwise have passed
through a third upstream ISP, incurring charges from the upstream ISP.

ISPs requiring no upstream and having only customers (end customers and/or peer
ISPs) are called Tier 1 ISPs.

Network hardware, software and specifications, as well as the expertise of network


management personnel are important in ensuring that data follows the most efficient
route, and upstream connections work reliably. A tradeoff between cost and efficiency
is possible.

Virtual ISP

A Virtual ISP (VISP) is an operation which purchases services from another ISP
(sometimes called a "wholesale ISP" in this context [1]) which allow the VISPs
customers to access the Internet using services and infrastructure owned and operated
by the wholesale ISP.

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Free ISP

Free ISPs are Internet Service Providers (ISPs) which provide service free of charge.
Many free ISPs display advertisements while the user is connected; like commercial
television, in a sense they are selling the users' attention to the advertiser. Other free
ISPs, often called free nets, are run on a nonprofit basis, usually with volunteer staff.
There are also free shell providers and free web hosts.

Broadband
Broadband is defined as a high bandwidth connection to the Internet.
Broadband is easier and faster to use than the traditional telephone and modem as
information can be sent and downloaded much quicker.

Broadband can be provided over your phone line, via cable or via satellite. It involves
large volumes of information being carried at high speeds to your PC. This allows
websites, text, graphics, music and videos to be experienced in real time. Broadband,
therefore, has many features that can be taken advantage of in the home or office:

The connection to the Internet is always on, allowing for constant Internet access
and no need to dial up.
The phone line is unaffected; this means that you can make telephone calls whilst
the Internet is on.
Normally, you pay a standard monthly fee for unlimited internet access, and you
are not charged for the time you spend on the Internet. There are certain
broadband products now that also offer pay as you go access.
Websites, music and videos can be downloaded at a fast rate.
You can take advantage of instant messaging and online high speed interactive
games.
You can receive uninterrupted real time services, such as Internet radio,
streaming video and voice-over-ip, phone calls.

Broadband can make using the Internet in the home much easier, faster and more
efficient. Most businesses also take advantage of broadband to help in running the
company. Working from home is now much more feasible thanks to the high speeds
that broadband has to offer.

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Types of Broadband
DSL
ADSL
SDSL
LLU
Cable
Satellite
Wireless

DSL Broadband

Digital Subscriber Line (DSL) is a technology that delivers broadband over your
phone line to be used in the home or office.
With DSL technology, large volumes of information are sent over a copper cable
at rapid speeds.
DSL allows you to download web pages, text, graphics, music and video in real
time.

ADSL Broadband

Asymmetric Digital Subscriber Line (ADSL) is a technology similar to the DSL


technology.
With ADSL, information is downloaded more rapidly than it is uploaded.
ADSL is particularly useful for homes and businesses as it can download web
pages and files at fast speeds.
ADSL2 and ADSL2+ are new technologies offered by some providers offering
speed up to 24Mbps. One provider offering this service is Be

Symmetric Broadband (SDSL)

Symmetric broadband (SDSL) is a technology similar to ADSL broadband.


SDSL broadband downloads information at the same speed as it uploads
information. Whereas ADSL broadband downloads the information faster than it
uploads it.
This type of broadband requires an extra telephone line.
SDSL broadband is particularly suitable for businesses that send large volumes of
information.

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Local Loop Unbundling

Local Loop Unbundling (LLU) is where ADSL or SDSL broadband technologies


are provided without using the British Telecom's exchange system.
This means that LLU providers can offer broadband features at a competitive
price.
LLU is only available in certain parts of UK. Providers include Bulldog and Be.

Cable Broadband

There are several ways in which broadband can be delivered to your PC; this type
of broadband is delivered through a cable.
Cable companies also offer television and telephone packages as well as
broadband Internet services.
Cable companies provide broadband, television or phone packages to about 45%
of homes and businesses in the UK.
You can only get cable broadband if a company has cabled your street.
Cable providers include ntl.

Satellite Broadband

There are several ways in which broadband can be delivered to your PC, PC; this
type of broadband is delivered through a satellite.
To receive satellite broadband you must have a dish antenna, and can be used
almost everywhere in the UK.
There are 2 types of satellite services:
One-way satellite services download information via satellite and upload
information via a telephone or IDSN line.
Two-way satellite services download and upload information via satellite. This
provides an even higher bandwidth and a faster speed.
Satellite transmission may be affected by weather conditions.
The cost of installing and running satellite broadband can be quite expensive
compared with other types of broadband.
Satellite broadband generally has quite high latency (ping times) compared to
other broadband, and so is unsuitable for certain types of Internet Access such as
online gaming.

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Wireless Broadband

Wireless broadband is one of the ways in which broadband can be delivered to


your PC.
This type of broadband requires an antenna to be installed to get connection to
the Internet.
Wireless broadband is particularly suitable for distributing information between
buildings and for homes where access to ADSL or cable broadband is
unavailable.

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Benefits What will it enable you to do?


Broadband has many key features that can make using the Internet more
relaxing, enjoyable and useful. By speeding up what you do online it can make a real
difference in your everyday life, whether it be at home or in the workplace.

1. Fast speeds, with broadband your Internet is much faster than the conventional
dial-up connection. A 1Mb service can send and receive information up to 20
times faster than a dial-up connection.
2. Large volumes of data can be transferred, the high bandwidths that broadband
has to offer means that large amounts of data can be sent and received by your
PC at a fast rate.
3. Your Internet is always on, this means that you don't have the hassle or dialing
up or logging on every time you want to access the Internet.
4. Your telephone line is unaffected, so you can make phone calls from your
landline whilst the Internet is running. There is no need to disconnect the internet
when you want to make a telephone call.
5. No surprise charges, broadband providers often charge a standard monthly fee
depending on what package you get. This means that you can pay for unlimited
Internet access, you do not get charged for the time you spend on the Internet.
6. Download websites almost instantly, you can enjoy complex web pages with
detailed graphics without having to wait for them to load up.
7. Download music and videos, avoid the queues at the shops by purchasing music
and videos online. Downloads can be made online at a fast rate, and you don't
even have to leave your house.
8. Interact with others in real time, through instant messaging or online
interactive games, you can communicate with friends and family around the
world.
9. Running your business, the fast speeds that broadband has to offer and
increased volume of data transfer can be used to help a business run more
rapidly, efficiently and productively.
10.Working from home, broadband has led to much faster and efficient
communication. This has opened up the opportunity for many people to work
from home.
11.Free phone calls, you can make free phone calls to other online users using
services such as Skype.
12.File sharing, P2P files haring for exchanging music, videos etc

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Speed
There are many different broadband packages available, each offering a
particular speed. Before purchasing your broadband package, it is important to
understand which broadband speed best meets your requirements.

What is broadband speed?

Broadband speed, otherwise known as bandwidth, is how much digital


information can be received over the line in the form of binary digits.
Speed and bandwidth are measured in kilobits per second (Kbps) and megabits
per second (Mbps). Do not get these confused with kilobytes and megabytes,
these are measurements used when talking about hard drive space, not broadband
speed. (Occasionally Kilobytes and Megabytes are used when comparing file
transfer speed as well 8 bits = 1 byte, so 1mbps = 0.125 Mbps)
The higher the speed or bandwidth, the faster the Internet connection.

Finding the speed to suit you

Different speeds suit different purposes. For example, video and music streaming
requires a greater bandwidth compared with viewing a website.
The different speeds that are available with broadband are:
If you only use the Internet for viewing websites and sending emails, the
256Kbps speed is most likely to suit you. You cannot get the best out of music
and video streaming, but this speed may be sufficient for low intensity users.
Speeds ranging from 512Kbps and 1Mbps give a good performance in music and
video streaming, streaming; they are also suitable speeds for the less demanding
online games. These speeds are the most popular in homes and small businesses
because they offer the best balance between price and performance.
If you download a lot of music and video files, play demanding online games or
share the Internet connection between many users, the faster speeds may suit you.
The higher speeds range from 2Mbps to 10Mbps.

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Broadband Speed

256Kbps - This speed is appropriate for viewing most websites, taking about 3
seconds for the website to load. This speed is about 5 times faster than the speed
given with a 56Kbps dial-up Internet connection.
512Kbps - This is the most common speed used in homes and small businesses.
It takes 1.6 seconds for a website to load and about 1.5 minutes to download a 5
minute music file at maximum speed. This speed is suitable for video and music
streaming and for viewing most websites.
1Mbps - This speed is also commonly used amongst homes and small
businesses. It is appropriate for website viewing, streaming and online gaming. It
takes 0.8 seconds to load a web page and about 40 seconds to download a 5
minute music file at maximum speed.
2Mbps - This and faster speeds are more suitable for people who play a lot of
demanding online games. It is also suitable for people who share one Internet
connection between many PC-s. It takes 0.4 seconds to load a website and about
20 seconds to download a 5 minute music file at maximum speed.
8Mbps (ADSL Max) - Many providers are now offering this option. It is a
variable speed product where your provider will give you the maximum speed
that your line can support (up to 8mbps) and the upload speeds are also increased.
24Mbps (ADSL2+) - Ultra fast broadband offered by some providers (Cable up
to 10mbps). The speed of your broadband will depend on how close you are to
the exchange, the quality of the copper and whether there is any interference from
other devices or users. If you are very close to the exchange, there is no line noise
and the quality of copper is good you will receive 24Mbps, otherwise you will
receive the best speed up to this. These high speed services are particularly good
for watching real-time DVD quality films.

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Comparision Broadband Plans:-


Airtel Broadband Connection
You can avail both postpaid as well as prepaid broadband schemes with
Airtel. You get a landline from the company and can avail a host of various packages as
per convenience and requirements. The initial costs of packages start from 444 INR
each month and extend to around 1000 or more, depending on download limits, speed
requirements etc. Speeds for the 444 INR tariff package are at 256 Kbps and include a
limited browsing option of 25 hours in a month. However, the more flexible option of
unlimited downloads are available at a monthly rental of 1000 INR. The speeds are
excellent and service quality is also extremely good.

Airtel Broadband Connection Plans

NEW UNLIMITED PLANS

MONTHLY FREE SPEED FCV ON


RENTAL Rs BRODBAND EXTRAUSAGE LANDLINE
USAGE Rs
Rs/MB
649 UNLIMITED 128 kbps NA 100
899 UNLIMITED 256 kbps NA 100
1099 UNLIMITED 384 kbps NA 100
1399 UNLIMITED 512 kbps NA NA

LIMITED PLANs

MONTHLY FREE SPEED FCVON


RENTAL EXTRAUSAGE
Rs BRODBAND LANDLINERs
USAGE Rs/MB
550 3GB 512kbps 0.60/MB 100
698 5GB 512kbps 0.60/MB 150
799 8GB 1mbps 0.60/MB NA
1199 15GB 2mbps 0.60/MB NA

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NIGHT UNLIMITED PLANS:-

MONTHLY FREE SPEED EXTRAUSAGE FCV ON


RENTEL Rs BRODBAND(10PM LANDLINERs
to 8am unlimited) Rs/MB

698 3 GB + Night Utd 256 kbps 0.60/ MB 150


798 5 GB + Night Utd 512 kbps 0.60/ MB 150

SPEACIAL DISCOUNT ON HALF YEARLY PACK:-

FAST ISTALLATION
NO SECURITY DEPOSITE
NO MONTHLY RENT FOR MODEM OR WI FI ROUTER
FREE TELEPHONE INSTRUMENT

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Reliance Broadband Connection

This broadband connection is unfortunately not available in all cities of


India. However, the download speeds are good and you get a high quality of service
from Reliance. You can avail both postpaid and prepaid plan packages that come with
various plans like Data Transfer, Flat Fee, Night Unlimited and many others. The
starting price of the internet packages is around 900 INR each month and you get access
to multiple user facility as well. Maximum download speeds can even be 4 Mbps.
There is an initial installation fee involved of 1000 INR and you get 50 MB of storage
space free of cost along with 2 email IDs of Ricmail.com.

Reliance Broadband Connection Plans


Fast, affordable and flexible- Data Transfer - Pay per Mb Plans (Authenticated)

One connection can be used for multiple PCs

Pay only for the data transferred (upload + download)


Data transfer measured in KB
Enjoy high speeds up to 4 Mbps.

Service Download Monthly Bundled Usage Additional


Speeds * Rental (Rs.) Usage / MB
Plan 900 1 Mbps 900 2 GB Rs. 0.8
Plan 1199 2 Mbps 1199 8 GB Rs. 0.8
Plan 1999 2 Mbps 1999 12 GB Rs. 0.8
Plan 2999 2 Mbps 2999 20 GB Rs. 0.5
Plan 4999 2 Mbps 4999 35 GB Rs. 0.5
Plan 8999 2 Mbps 8999 75 GB Rs. 0.5
Plan 10000 4 Mbps 10000 75 GB Rs. 0.5

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Flat Fee Plans (Unauthenticated):


One connection can be used for multiple PCs
Unlimited downloads and use at a fixed monthly charge

True always-on connectivity. No login or authentication required for accessing


the Internet.

Service Download Monthly Bundled Usage Additional


Speeds * Rental (Rs.) Usage / MB
Plan 1100 150 Kbps 1100 Unlimited Not Applicable
Plan 1500 300 Kbps 1500 Unlimited Not Applicable
Plan 2700 600 Kbps 2700 Unlimited Not Applicable
Plan 4500 1 Mbps 4500 Unlimited Not Applicable

Please note: (applicable for both plans)

Two Ricmail.com Email IDs with storage space of 50 MB each free with every
Broad net SME connection
Installation charges of Rs. 500 extra

Refundable security deposit (Only for pay per MB plans) - Rs. 1000

All taxes including Service Tax extra as applicable


SMTP relay option available.

Static IP

Each Static IP is charged @ Rs. 2000 p.a.

Available in the slabs of 1,5,13 via MACD only for both Usage based and Flat
Fee plans.

Maximum static IP permissible 13.


*Speeds indicated are only up to our ISP Node and are given on best effort basis
as per TRAI guidelines.

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BSNL Broadband Connection


This broadband connection is in tandem with existing BSNL landlines.
If you do not have an existing landline from BSNL, you will need to pay advance sums
and get it booked. Once you have the landline, you need to apply for a broadband
connection. You can select from business or home connections. The prices of the
packages will differ. For example, in the home connection only one user can access
while in business connection a multiple user option is available. There isnt much that
one can hope for in terms of the download speed as it occurs from underground cables.
In fact, BSNL broadband connection has one of the poorest download speeds amongst
all other service providers. Package pricing starts from 250 INR in a month and
upwards. This is inclusive of download speeds extending between 256 Kbps to around
2 Mbps. You can download files of maximum size 1 GB. You can also access diverse
services using BSNL broadband like video conferencing facility, VPN, broadcast
application, multicasting etc.

BSNL Broadband Connection Plans

BSNL Broadband is the Broadband service of BSNL. This service is being


provided on existing copper wire infrastructure. In addition to the High Speed Internet
Service being provided through this technology, other services such as VPN,
Multicasting, Video Conferencing, Video-on-Demand, Broadcast application etc have
also been added.
Your browser does not support inline frames or is currently configured not to display
inline frames.
Terms and conditions:

Security deposit and installation charges for Landline telephone shall be taken
from new customers as applicable for Local/STD/ISD;
No security deposit for Broadband Connections up to Plan 500 and for CICs on
bulk connections (>25) subject to an undertaking by CIC.
Security Deposit for all higher Broadband plans will be equivalent to One Month
Fixed Charges (but Max. Rs 5000/-).
Security Deposit & Fixed Monthly Charges for the Modem will be as per the
existing instructions;
Minimum Hire period for all Broadband plans will be one month. In case of
surrender of Broadband Connection after one month, the charges shall be
recovered on pro-rata basis

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In case of premature surrender of Broadband Annual plan option, the charges


shall be adjusted on pro-rata basis taking the disconnected FMC rate. In addition
one month full FMC shall be levied as early termination charges hence forth.
In case a subscriber joins/ leaves in the middle of a month, the fixed monthly
charges for unlimited Broadband Plans shall be calculated on proportionate basis
i.e. actual number of days of connection working subject to the commitment of
minimum period of hire.
The customer will have choice to select the modem type of his choice but subject
to availability;
For the customers, who have either procured the modem or have taken the
modem under the committed period plan, the modem charges shall not be
applicable;
For the broadband plans, where free modem is offered to the customer, will be
subject to that the customer commits for a period of 12 months and pays the
necessary charges in advance. In this case, the modem shall be the property of the
customer and will not be required to return in case of surrender.
Home plan can be taken on Bfones in name of Government/company but actually
working at residences of their employees. An undertaking shall have to be given
by the customer in this regard.
Subscribers having telephones in the name of Company, firms, shops,
educational institutes or any other commercial entity can take only Business Plan.
They are not eligible for Home Plan except startup plan 250;
The tariff of all the Broadband plans mentioned above are in addition to the
normal Monthly charges/ usage charges of the Bfone except combo plans;
The plans HomeFlexi350, HomeCombo199 and HomeCombo299 will be
implemented w.e.f. 1-8-2008 only where spare capacity of landline and
broadband service is available.
20% discount on Broadband services (usage and Rental) to Government
Employees (Central Government/ State Government/ PSUs) and to Visually
Impaired customers of both existing / new connection.
The rebate in Fixed Monthly charges will be granted on proportionate basis if the
Broadband services remain interrupted/ faulty for continuous more than 3 days.
For all the plans, Dynamic IP addresses only will be given. In case, where the
provision of static IP address has been made, No Static IP addresses will be given
in the initial phase but in later One Static IP address will be offered free of cost
under Business plan 3000/5000/9000/UL3300/UL3300Plus/UL6000/UL 6000
plus and in addition to this, one additional static IP address can also be offered @
Rs. 1500/- per annum under these plans.
For Broadband plans Business UL9000/UL9000plus/UL15000 & UL15000plus,
the uplinking will be maximum up to 768 kbps
Billing for the service will be included in the normal B-fone (Land-line Phone)
bill. The billing cycle shall be same as Bfone billing cycle. Monthly rental will be
collected in advance and usages charges will be in arrears.
The tariffs mentioned above are exclusive of service tax.

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General Home Plans


Particulars Tariff in Rs.
Home Home Home 500 Home Home Home
125 250 1000 1800 3300
Bandwidth 256 256 256 384 512 2 Mbps
(wherever Kbps/ Kbps/ Kbps/Up to Kbps/ Kbps/
technically feasible) Up to Up to 2Mbps Up to Up to
2Mbps 2Mbps 2Mbps 2Mbps
Monthly Charges 125 250 500 1000 1800 3300
(Rs)
Annual Charges 1250 2500 5000 10000 18000 33000
(Rs)
Free 150 MB 1.0 GB 2.5 GB 5 GB 10 GB 20 GB
Download/Upload
Limit (GB) per
month
Additional Usage 0.90 0.90 0.80 0.80 0.70 0.70
Charges/MB
beyond free
download/upload
limit (Rs)
Free E-mail 1/5 MB 1/5 MB 1/5 MB 1/5 MB 1/5 MB 2/5 MB
IDs/Space (Per E-
mail ID)
Night Unlimited No No Yes Yes Yes Yes
(0200-0800 Hrs)
Fixed Monthly As per As per As per As per As per As per Existing
Charges for Existing Existing Existing Existing Existing Plan
Telephone (Rs) Plan Plan Plan Plan Plan
Free Calls
Charges Beyond
Free Calls Limits
(Rs)
Maximum Usages NA NA NA NA NA NA
Charges for BB
inclusive of FMC

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* For Plan Business4000/Business15000 committed period for free

Particulars Home Business


HOWI HO BU BUWI BUWI BUWI
1000 WI WI 8000 12000 20000
1800 4400
Bandwidth 256 512 256 512 1024 2048
Kbps Kbps Kbps Kbps Kbps Kbps
Single/ Multi SU SU MU MU MU MU
user
(SU/MU)
One time 750 750 750 750 750 750
Installation
Charges
(Rs.)*
Fixed 1000 1800 4400 8000 12000 20000
Monthly
Charges*
(Rs.)
Discounted 10000 18000 44000 80000 120000 200000
Annual
Payment
Option
(Rs.)*
Free Email 2/5 2/5 2/5 2/5 4/5 4/5 MB
IDs/ Space MB MB MB MB MB
(Per email
ID)
Dl/UL limit Unlimited
per month
Security One months Fixed Monthly Charges
Deposit

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Tata Communications
Tata Communications' portfolio of services includes transmission, IP, converged voice,
mobility, managed network connectivity, hosted data centre, communications solutions
and business transformation services across the globe, along with communication
services to residential customers.

The group offers connectivity in over 200 countries across the world via its global
network and offers customer services from offices located in 80 different cities in 40
countries. Its presence in diverse locations automatically creates a strong business
continuity plan for the company while serving a global clientele. Tata Communications
has also made significant and strategic investments in various telecom companies in
South Africa, Nepal and Sri Lanka to strengthen its market position in its target markets
in Asia and Africa.

Postpaid Plans Installation* Security


(Rs.) Deposit
(Rs.)

Standard Charges 1,000 1,000

With 4 Months Advance Rental Zero Zero

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Unlimited & Volume based Plans

Unlimited Plans Speed Free Monthly Free Value Added


Data Access Services#
Transfer Charges (Valid for 1 Year)
(Rs.)

Infinity 384 Kbps 384 Kbps Unlimited 1,000 PC Security Shield


License
Infinity 512 Kbps 512 Kbps Unlimited 1,500 PC Security Shield
License
1 Domain Name
Registration
1 Business Mail Id
Infinity 1Mbps 1 Mbps Unlimited 2,500 PC Security Shield
License
1 Domain Name
Registration
3 Business Mail Ids

Volume Based Plans Speed Free Monthly Additional Free


(Min/ Max Data Access Usage Value
Transfer Charges Charges Added
(MB) (Rs.) (Rs./MB) Services#
(Valid for
1 Year)
Business Plus 5000 256 Kbps/ 2 Mbps 5,000 1,060 1.00 PC
Security
Shield
License
Business Plus 8000 256 Kbps/ 2 Mbps 8,000 1,550 1.00 PC
Security
Shield
License
Business Plus 20000 256 Kbps/ 2 Mbps 20,000 3,400 0.75

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CHAPTER-5
(RESEARCH METHODOLOGY)

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RESEARCH METHODOLOGY

Definition of Research
The word research is derived from the Latin word meaning to know.
It is a systematic and a replicable process, which identifies and defines problems, within
specified boundaries. It employs well-designed method to collect the data and analysis
the results. It disseminates the findings to contribute to generalize able knowledge. The
characteristics of research presented below will be examined in greater details later are:

Systematic problem solving which identifies variables and tests relationships


between them,
Collecting, organizing and evaluating data.
Logical, so procedures can be duplicated or understood by others
Empirical, so decisions are based on data collected
Reductive, so it investigates a small sample which can be generalized to a
larger population
Replicable, so others may test the findings by repeating it.
Discovering new facts or verify and test old facts.
Developing new scientific tools, concepts and theories, this would facilitate to
take decision.

For the proper analysis of data simple statistical techniques such as


percentage were use. It helps in making more generalization from the data available.
The data which was collected from a sample of population was assumed to be
representing entire population was interest. Demographic factors like age, income and
educational background was used for the classification purpose.

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Sample size

For carrying out any research or study on any subject it is very difficult to
cover even 10% of the total population. Therefore the sample size has to be decided for
a meaningful conclusion. For designing the sample size, it was thought proper to cover
a very small percentage of population in various age groups.

The method used for sample technique was non probability convenience
sampling method. This method is used because it is known previously as to whether a
particular person will be asked to fill the questionnaire. Convenient sampling is used
because only those people will be asked to fill the questionnaires that were easily
accessible and available to the researcher.

Considering the constraints, it was decided to conduct the study based on


sample size of 100 people in specific age groups. Scientific method is not adopted in
this study because of financial constraints and also because of lack of time; also the
basic aim of doing the research is academic, hence most convenient way is selected.

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Sources of data
A) PRIMARY SOURCES

Primary data are those data, which are collected originally for the
first time. For collecting primary data planning, time, money and energy will be require.
The merits of primary data are that it is authentic and reliable.

For this study, primary data was collected through survey conducted in PUNE. Primary
sources include direct personal investigation and indirect oral Investigation.

B) SECONDARY SOURCES

Secondary data are those data which has been already collected this kind of
pre-collected information is usually not related and is quite unconnected to the present
matter of study or the current requirement the secondary information is usually in the
form of some published or semi published material and easily available.

For this study, secondary data was collected through internet, company brochure, and
company booklet and also from standard book of marketing.

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Primary data collection

A) RESERCH TECHNIQUE

For collecting primary data, research technique. I have used in my project


report was direct personal investigation and indirect oral investigation.

B) CONTACTED METHOD

In order to collect primary data I have conducted a survey and target respondent
were contacted personally.

C) SAMPALING PLAN

1. Population

To achieve the objective of the research, target population


includes Students, businessman and professionals.

2. Sample size

From the above mention population the total sample size 100 was selected.

3. Sample unit

PUNE City.

4. Sample extent

For conducting survey I have visited different areas of PUNE city which are
as under:
Baner road
Viman Nagar
Aundh
Kothrud
Model Colony

5. Sample duration: 60 days.

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TYPES & TECHNIQUES

The study conducted is a conclusive descriptive statistical study; the researcher comes
to the decision which is precise and rational. The study is conclusive because after
doing the study the researcher comes to a conclusion regarding the position of the brand
in the minds of respondents of different firms groups. The study is statistical because
throughout the study all the similar samples are selected and group together. All the
similar responses are taken together as one and their percentages are calculated.

Thus, this, conclusive descriptive statistical study is the best study for this purpose as it
provides the necessary information which is utilize to arrive at a concrete decision.

TOOLS USED

To know the response I have used the questionnaire method in sample survey. If one
wishes to find what people think or know, the logical procedure is to ask them. This has
lead marketing researchers to use the questionnaire technique for collecting data more
than any other method.

In this method questionnaire were distributed to the respondents and they were asked to
answer the questions in the questionnaire. The questionnaires were structured non-
disguised questionnaire because the questions, which the questionnaire contained, were
arranged in a specific order besides every question asked was logical for the study; no
question can be termed as irrelevant.

The questionnaire, were non-disguised because the questionnaire were constructed so


that the objective is clear to the respondent. The respondents were aware of the
objective. They knew why they asked to fill the questionnaire.

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CHAPTER -6
( DATA ANLYSIS AND
INTERPRETATIONS )

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DATA ANALYSIS & INTERPRETATION

1. The number of respondents using telecom service.

Option Percentage

Mobile 55

Broadband 40

Both 04

It has been observed that maximum numbers of respondents use Mobile service.

2. The number of respondents using broadband services of different companies.


Airtel 29

BSNL 34

Reliance 16

Tata indicom 17

Other 04

As per the graph we found the maximum number of respondents using BSNL service. It means
BSNL is on 1st position and Airtel is on 2nd position.

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3. The number respondents using two types of service.

Options Percentage of
respondents
Prepaid 10

Postpaid 90

The above graph shows maximum number of people using postpaid service.

4. The types of plans used by the respondents.

Option Percentage of respondents

Unlimited 60
Limited 15
Night Unlimited 25

According to above graph the maximum numbers of respondents using Unlimited Plan
while other using limited or night unlimited with less percentage.

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5. These are the number of respondents satisfied with the monthly rental of Broadband plan.

Option Percentage
of
respondents
Yes 64

No 36

It has been observed from above graph that the most of the people are satisfied from monthly
rental plan.

6. These are facilities attracts number of respondents for Broadband plan?

Option Percentage of respondents

Speed 16

Good Service 9

Night Tariff 11

Low Cost 64

According to above graph Speed facility attracts more as compare to good service,
Night plan & low cost.

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7. These are the respondents satisfied with the existing Broadband plan.

Option Percentage
of
respondents
Yes 78

No 22

It has been found that 76% of respondents are satisfied with the existing broadband
plan while 22% are not satisfied.

8. These are the number of respondents has given their rate of the satisfaction level with the services of
present Broadband plan.

Option Percentage of respondents

Fully satisfied 14

Satisfied 47

Average 27

Dissatisfied 8

Highly dissatisfied 2

Highly Dissatisfied Fully satisfied


dissatisfied 2% 15%
2%
Average
30%

Satisfied
51%

From the above graph we come to know only 15% respondents are fully satisfied while 51%
respondents are only satisfied.
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9. These are the number of respondents choose their Broadband plan because of following reason.

Option Percentage of
respondents
For landline 23
purpose only

For money 48
saving

For the 29
facilities
provided in
the plan

According to above graph most of the respondents using Broadband because of money saving
reason.

10. These are the no. of respondents if they will get other service provider provides you better service
will change existing one?

Option Percentage
of
respondents
Yes 78

No 22

It has been found that the most of the people wants to change their existing plan if they will get
better service option.

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CHAPTER -7
( OBSERVATION & FINDING )

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OBSERVATION & FINDINGS

55% of the people use only mobile, and 5% people use Broadband but 40% of
respondents used both the services. It shows the popularity of Broadband is less
as compare to mobile service.

34% of respondents are using the BSNL services, which is the highest percentage
of users of Broadband. Airtel takes 2nd place in Pune with 29% of users. Then
comes reliance and Tata indicom, and other having least customers in the Pune.

Postpaid service is most popular in the Broadband services with 90% of


customers. The remained uses prepaid services.

In current situation 66% of respondents are using Unlimited plans, where the rest
are using Night unlimited & limited plan of the cellular companies.

64% of respondents are satisfied with the monthly rates of the Broadband plans;
it is because telecom companies have slashed their usage l rates few months ago.
Still in this situation 36% of respondents did not satisfy with monthly rates which
service they are using.

In the Broadband plan of cellular companies most of the respondents are using
this service because of its Low cost with 64% of answer. Where 16% of people
like this services because of its speed and other for good service.

78% of customer satisfied with the Broadband plans of cellular companies, and
which are not satisfy with the service they are mostly BSNL and TATA indicom
users.

Most of the people are using Broadband services because of money savings with
the percentage of 48%. Where 29% of people like this service because of the
facilities provided by the operators. And 23% of people are using this service
because of landline purpose only.

When I was asked question if other service provider provides you better option
will you change your existing service then 78% says Yes while remaining 22%
says No, Why because people want good service in a cheapest cost .

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CHAPTER -8
( LIMITATIONS )

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LIMITATIONS OF THE STUDY

The research was conducted in a limited area.

The internet information can be irrelevant.

Time was major constraint.

The respondents were limited so it cannot be treated as a whole population.

The respondents may be biased.

Due to language problem respondents were unable to understand the questionnaire


and it may cause misleading results.

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CONCLUSIONS

In Pune it is found that BSNL is the market leader. But people like the Broadband plans
provided by the other companies. And Airtel is having 2nd highest customers in Pune.

Other Service providers having least customers in Pune, where Reliance and Tata
Indicom having almost equal percent of customers.

People are more cautious about money and service only.

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SUGGESTIONS

In the Broadband plans of telecom sector, companies should reduce the usage
rates. So that company will be able to capture the market share.

They should provide other facilities like credit usage facility according to
seniority of customer.

They should make aware the customers that they have limited license period.

They should not take other hidden charges.

They should work to improve on fast service.

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ANNEXURES

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Questionnaire
Name -

Age - 1)18-40 2)41-70 3)70 above

Sex - 1) Male 2) Female

Education- 1) Under graduate 2) Graduate 3) Post graduate


4) Other

Q1. Which telecom service do you use?


a) Cellular b) Broadband c) Both

Q2. Which company provides you broadband service?


a) Airtel b) Reliance c) BSNL
e) Tata indicom d) other

Q3. Which service you r using?


a) Prepaid b) Postpaid

Q4. Which plan you are using?


a) Unlimited b) Limited b) Night unlimited

Q5. Are you satisfied with the monthly rental of your Broadband plan?
a) Yes b) No

Q6. Which facility attracts you most in the Broadband plan?


a) Speed b) Good service c) Night Tariff
d) Validity

Q7 Are you satisfied with the Broadband plan which you are using?
a) Yes b) No

Q8. Rate the satisfaction level with the services of your Broadband plan?
a) Fully satisfied b) Satisfied c) Average
d) Dissatisfied e) Highly dissatisfied

Q9. Why you chose Broadband plan?


a) For landline purpose only b) For commercial saving
c) For the facilities provided in the plan

Q10.If other service provider provides you better service will change existing one?
a) Yes b) No

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BIBLOGRAPHY

1) Books:

Philip Kotler, Marketing management prentice Hall of India Pvt. Ltd. New Delhi.

C. R. Kothari Research methodology, Vishwa publication, New Delhi.

2) Articles & journals

3)Web Resources:

http;//www.trai.gov.in
http://www.tataindicom.com
http://www.rcom.co.in
http://www.ideacellular.com
http://www.bsnl.co.in
http;//www.airtel.in

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