Master of Business Administration Program

105
105.04.20

Passed by the 5nd Academic Affairs Meeting, Academic Year 2015, on April 20, 2016

I II III IV
(Special Topics in (Special Topics in (Special Topics in (Special Topics in
Management I) Management II) Management III) Management IV)
CM664 CM665 CM666 CM667
MBA (0) (0) (0) (0)

(Organization Behavior) (Managerial Finance) (Strategic Management)
CM503 CM647 CM603
(3) (3) (3)
(12)
(Marketing
Management)
CM504
(3)
6 3 3 0

AA-CP-04-CF03 (1.2 )101.11.15


CM597 Business Practice 3
CM610 Overseas Study 3

CM681 Advanced Research Methods 3

CM693 Enterprises Diagnosis & Problem Solving 3
1. MBA Program MBA in Management and
Service Science MBA in Leadership MBA in International
Business(MBA in Marketing)
2. 36 MBA 12
18 6 (6 )
12 6
3.
4. TOEFL/ITP
520 ( 190 IBT68 ) IELTS 6 GMAT 70%
GRE 70%(TOEIC)675


5.

6. (
)
7.




8. MBA
9.
10.
11.
AA-CP-04-CF06 (1.2 )101.11.15

MBA in Management and Service Science

105
105.04.20

Passed by the 5nd Academic Affairs Meeting, Academic Year 2015, on April 20, 2016

CM509 Innovation and Technology Management 3
CM508 Operations Management 3
CM628 New Product Management 3
CM511 Business Research Methods 3
CM513 Multivariate Data Analysis 3
CM507 Service Theory and Practice 3
CM500 Service Innovation 3
CM584 Enterprise Resource Planning 3
CM540 Customer Relationship Management 3
CM541 Project Management 3
CM542 Business Venturing 3
CM543 Industry Analysis 3
CM544 Supply Chain Management 3
CM622 Marketing Management in Hi-Tech Industry 3
CM579 e Special Topics in e-Business 3
Special Topics in Innovation and
CM582 3
Entrepreneurship
CM537 Network Analysis 3
AA-CP-04-CF06 (1.2 )101.11.15

MBA in Leadership

105
105.04.20

Passed by the 5nd Academic Affairs Meeting, Academic Year 2015, on April 20, 2016

CM552 Leadership Competency Development 3
CM674 Creative Thinking and Problem Solving 3

CM682 Art Appreciation 1

CM683 Social Etiquette & Practice 1
CM684 Overseas Studies 1
CM512 Leadership Theory and Practice 3
Persuasion and Influence Strategy in
CM677 3
Leadership
CM551 Chinese Organization and Management 3
CM554 Team Building and Management 3
CM676 Organization Theory and Management 3
Business Ethics and Community
CM585 3
Responsibility
CM562 Psychological Testing and HR Assessment 3
CM565 International Human Resource Management 3
Employment Relations and Reward
CM662 3
Management
CM685 Life Development and Coaching Psychology 3
CM672 Human Resource Management 3
CM515 Research Methods in Organization Behavior 3
CM583 Advanced Statistical Analysis 3
AA-CP-04-CF06 (1.2 )101.11.15

MBA in International Business

105
105.04.20

Passed by the 5nd Academic Affairs Meeting, Academic Year 2015, on April 20, 2016

105.11.09

Amended by the 2nd Academic Affairs Meeting, Academic Year 2016, on November 09, 2016

CM517 International Marketing Management 3
CM567 Internationalization Strategy 3
CM589 Case Study of Global Business 3
CM590 Dynamic Competitive Analysis 3
CM620 Transnational Management 3
CM678 Cross-cultural Management 3
CM695 International Negotiation Strategies 3
CM694 Global Innovation Management 3
CM591 High-Tech Business Management 3
CM629 Service Industry Management 3
CM506 Econometrics 3
CM511 Business Research Method 3
CM513 Multivariate Analysis 3
CM592 Global Industrial Analysis & Case Study 3
CM686 International Finance and Trade 3
CM679 Strategic Diagnosis in Practice 3
CM687 Microenterprise Business Practice 3

TOEFL/ITP 520 ( 190
IBT68 ) GMAT 70% GRE 70%(TOEIC)675

(
)

AA-CP-04-CF06 (1.2 )101.11.15

MBA in Marketing

105
105.04.20

Passed by the 5nd Academic Affairs Meeting, Academic Year 2015, on April 20, 2016

CM513 Multivariate Data Analysis 3

CM535 Marketing Research 3
CM539 Consumer Behavior 3
CM568 Marketing Communication Management 3

CM569 International Retailing Management 3
CM627 Innovation Strategy in Services 3
CM599 Cultural Creativity Marketing 3
CM654 Fashion Marketing 3
CM688 Green Marketing 3
CM656 Leisure Marketing 3
CM658 Internet Marketing 3

CM652 Marketing Planning and Proposing 3
CM653 Presentation Skills 3
CM689 Marketing Management Case Study 3
CM690 Conventions and Exhibitions Management 3
CM691 Corporate Project Internship 3
AA-CP-04-CF06 (1.2 )101.11.15
 Master of Business Administration Program
List of Required and Elective Courses (For foreign students, entrance in academic year 105)
105.04.20

Passed by the 5nd Academic Affairs Meeting, Academic Year 2015, on April 20, 2016

105.11.09

Amended by the 2nd Academic Affairs Meeting, Academic Year 2016, on November 09, 2016

List of Required Courses

Academic Year First Academic Year Second Academic Year
Semester
1st 2nd 1st 2nd
Subjects

MBA (Organization Behavior) (Managerial Finance) (Strategic Management)
Required CM503 (3) CM647 (3) CM603 (3)
Courses
(12) Marketing Management
CM504 (3)
Semester Credit Subtotal 6 3 3 0
AA-CP-04-CF03 (1.2 )101.11.15
List of Elective Courses
Subjects Course No Course Title in Chinese Course Title in English Credits
CM509 Innovation and Technology Management 3
CM508 Operations Management 3
CM628 New Product Management 3
CM511 Business Research Methods 3
CM507 Service Theory and Practice 3
CM584 Enterprise Resource Planning 3
Elective Courses of CM540 Customer Relationship Management 3
Management and Service CM541 Project Management 3
Science CM542 Business Venturing 3
CM543 Industry Analysis 3
CM544 Supply Chain Management 3
CM537 Network Analysis 3
CM579 e Special Topics in e-Business 3
CM513 Multivariate Data Analysis 3
CM565 International Human Resource Management 3
Elective Courses of CM662 Employment Relations and Reward Management 3
Leadership
CM585 Business Ethics and Community Responsibility 3
CM620 Transnational Management 3
CM589 Case Study of Global Business 3
CM511 Business Research Methods 3
CM567 Internationalization Strategy 3
Elective Courses of CM591 High-Tech Business Management 3
International Business CM592 Global Industrial Analysis & Case Study 3
CM678 Cross-cultural Management 3
CM506 Econometrics 3
CM686 International Finance and Trade 3
CM695 International Negotiation Strategies 3
CM539 Consumer Behavior 3
CM568 Marketing Communication Management 3
Elective Courses of CM569 International Retailing Management 3
Marketing
CM627 Innovation Strategy in Services 3
CM535 Marketing Research 3
CM610 Overseas Study 3
General Elective
CM681 Advanced Research Methods 3
36 (6 ) 12
Remarks 6 Graduation requirements: Students must take a minimum of 36
credits and complete a master thesis. Oral defense of thesis must be completed by the end of December for Fall graduation
and by the end of June for Spring graduation.
MBA 12 6 24 Students must successfully pass 12
credits of MBA required courses, 6 credits of thesis, and 24 credits of electives credits for foreign students.
Students should take
elective courses of their majoring MBA program as priority; students can choose elective courses from other programs after
getting the permission from the program convener or their advisor.
Foreign students with Chinese ability are eligible to
choose the course requirements for domestic students of their major program.
TOEFL/ITP 520 (
190 IBT68 ) IELTS 6 GMAT 70% GRE 70%
(TOEIC)675
Students must take English
for Business Professionals arranged by the College (not lead to graduation credits). These courses can be waived if students
reach TOEFL ITP/CBT/IBT 520/190/68, IELTS 6, GMAT 70% , GRE 70%, or TOEIC 675, GEPT High-Intermediate Level.
For students from the native English speaking countries of US, Canada, UK, Australia, and New Zealand or received bachelor
degrees from listed countries, these courses can be waived.
TOEFL/ITP 520 ( 190
IBT68 ) GMAT 70% GRE 70%(TOEIC)675
()
MBA in International Business students must meet English language
requirement for graduation: TOEFL ITP/CBT/iBT 520/190/68, GMAT 70% or GRE 70%, TOEIC 675, GEPT High-
Intermediate Level. For students coming from English speaking countries of Australia, Canada, New Zealand, UK, and US, or
received bachelor degrees from these countries are exempted from taking language tests.

For those graduate students who shall complete
Academic Research Ethics Education Course before the end of their first academic semester, they must follow the regulations
of Yuan Ze University Academic Research Ethics Education Course Implementation Highlights. The latest deadline for them
shall be their course completions and then their applications towards the degrees oral exam.
MBA Students should follow the regulations of MBA program
 courses exemption and exchange.
Students must choose an advisor of their programs.
10. Students must choose an
advisor before the end of the first academic year and finish the required application process. Oral Examination of thesis needs
to be completed according to regulations.
AA-CP-04-CF06 (1.2 )101.11.15

Master of Business Administration Program
105
105.04.20

Passed by the 5nd Academic Affairs Meeting, Academic Year 2015, on April 20, 2016

MBA
MBA Required Courses Exemption & Exchanged Subjects Regulations

1. 3
70
The courses of Marketing Management and Managerial Finance can be exempted if the students in this
MBA program have ever taken these courses which are above 3 credits and the grades are above 70 each
in college/university before. Courses exempted will not be counted toward graduation credits and the
students should take exchange courses.
2.
Students major program committees will review and approve the application for course exemption and
exchange.
3. 8 30
The application deadline for exemption and exchange course is August 30.
4.
The above regulations are effective after class curriculum development committee approval, and so are
the amendments afterward.