President-Elects Piece
By Colleen Scott, AJF-PRSSA President-Elect
PRomo
Hi everyone!
I hope you all had a wonderful
spring break and month of March! This
issue of PRomo focuses on Expanding
your Network. Oftentimes, as students,
we become fully immersed in our
classwork, and we lose sight of the fact
that we are all a part of the same Rowan
Anthony J. Fulginiti University community.
PRSSA Chapter Newsletter As we near the end of the school
year, with most of us securing
internships or working summer jobs, it
becomes easy for us to recognize that
making connections with professionals
within and outside of the Rowan
community is so important.
Becoming involved in Rowans
PRSSA chapter is one step in the right
direction towards building a
professional network. Luckily for our
students, joining PRSSA is easy to do.
We meet as a chapter every other
Wednesday at 5:00 p.m. in the
Informational Interviews: This Time,
You Ask the Questions
By Steven Cupo, Junior PR Major, Advertising Minor
Job seekers use informational
interviews as a key tool for job
searches. Informational interviews
consist of a conversation with a
professional working in a desired job
area. The job seeker simply asks the
professional questions about the job.
The job seeker must encourage
March 2017
the corporate contact to discuss
personal experiences, company
Expanding Your information and other relevant
Network information pertaining to the job.
Informational interviews grab
peoples attention and help job
seekers network.
Chamberlain
Student Center.
Our PRSSA
chapter invites
professionals
who work in the Colleen Scott
field of Public Relations to speak at
our meetings, and we also conduct
professional development workshops.
Please join us at our next general
PRSSA meeting on Wednesday,
April 12!
Another opportunity to build your
professional network is to attend the
Professional Speed Networking event
on Wednesday, March 29 at 4:30 p.m.,
presented by PRSSA. This event will
be a great opportunity to connect with
some professionals in our area, while
remaining on campus. If you are
interested in attending this event,
please email ajfprssa@gmail.com
for the link to RSVP.
It works because people enjoy
talking about their careers. Also,
requesting to hear about someones
job experience sounds more appealing
than requesting a job interview.
Informational interviews
provide job seekers with benefits
that separate them from potential
competitors. It helps job seekers
explore potential employers.
The best information
regarding companies comes from
the employees already working
in the field.
See Interviews, page 2
 Interviews, from page 1

Benefits: The last step of an informational

Expanding Your
1. Networking: You build interview requires job seekers to
relationships with trusted mail a Thank You card to

Network
professionals in the field.
2. Insider Knowledge: You gather
real-world experience from
practicing professionals.
3. Determine a Potential
Career Path: You gain insight
about future careers.
participants. This shows respect to
the interviewee, who took the time
out of his or her day to assist you.
Altogether, informational
interviews provide job seekers with
a priceless learning experience to
help them pave the path toward a
brighter future.

A network is a group of
people with whom you
build, reinforce and
maintain relationships to
gain mutual benefits.
The key to a solid network
is to stay in touch with
those individuals in your
network, through
platforms like LinkedIn.
You can expand your
network through both
new and current contacts
to increase your chances
for opportunities in the
future. To do so, you must
start with who and what
you know.
Member of the Month
By Katarina DeFelice, AJF-PRSSA President
The AJF-PRSSA Chapter
congratulates Nicole Traeger
as the March Member
of the Month!
Nicole is a
sophomore public
relations major with
a minor in business
administration. She
states that as soon as
she walked into her
first meeting, she knew Nicole Traeger
she joined the right club.
My favorite part about
PRSSA is how welcoming
everyone was when I joined
this semester. I was always so
nervous to come out, but the
first day I showed up
everyone was so excited to
see me. I was upset I had not
joined the previous semester.
Everyone is so determined and
passionate about PRSSA!
Throughout the
semester, Nicole has
regularly attended
general meetings and
shown her passion for
public relations and
the Society by getting
more involved in
committees and events.
In her spare time,
Nicole hangs out with her
sisters in Alpha Sigma Alpha
and plans her next Disney
vacationshes been to Walt
Disney World 18 times!
We thank her for all
her hard work within the
Chapter and look forward
to her continued success as
a member.

2
 Profs Corner
By Bridget Mertrud, Publications Chair
Rowan University offers its students
and community members endless
opportunities to increase knowledge,
creativity and novelty.
On March 15, Rowans Fredric
and Jean Edelman Planetarium
hosted a speaker presentation called
One Womans Universe: Expanding
our Future Through the Imaginations
of Children.
Denise Vacca, an astronomy
instructor for over 20 years, took the
audience through a glance at the night
sky and the wonders of the planetarium.
Additionally, Vacca discussed her time
as a stargazing host in theater, focusing
on the women in the night sky as well as
her involvements of inspiring children in
planetariums. Vacca, a previous
presenter at the Fels Planetarium,
now operates her own transportable
planetarium called Stars on the Move.
Blogging Can Build a Professional Network
By Marisa Rugel, Junior PR/Ad. Major, Journalism Minor
Blogging is a key asset when
looking to build a professional
network. When employers read your
blog posts, they get a sense of who
you are and the writing style you have
to offer to their company. You build
your reputation through your blog
posts. Moreover, keeping your posts
credible and consistent can bring loyal
readers to your blog.
When writing a blog post, you
want to offer value to your audience.
Always try and give the audience
something new and exciting to read.
Try and avoid giving your readers
On March 27 to May 27, Rowan
Universitys own Art Gallery at High
Street will host an original exhibit
How Food Moves: Edible Logistics.
Guest curator Daniel Tucker
aims to highlight the work of
contemporary artists wrestling with
the density of food trajectory through
research-based practices.
The exhibit highlights a range
of these works, along with
newly-commissioned projects by
artists working in surrounding
neighborhoods that can explore the
examination from regional areas of
New Jersey and Philadelphia. Open
to the public, the exhibits opening
reception is set for March 30 from
6:00 to 8:00 pm.
Additional information about
past, current or future events can be
found at www.rowan.edu.
old news, or something that other
blog posts have already covered.
This will also help build a good
reputation for your blog, and help
build your professional network.
If you have a strong blog with a
lot of readership, I would
recommend that you put this on
your resume. You can also add your
blog to your online portfolio, known
as an e-portfolio. This will show
potential employers the various
projects you do, in a more unique
and detailed way.
I recently went on an interview
See Blogging, page 4
#MyPRSSAstory
Jordan Appel
Jordan is a senior PR major
and double minor in
communication studies and
advertising. Jordan first
joined PRSSA in his junior
year, after learning about
the organization through
his Intro to PR course. As a
PRSSA member, Jordan
enjoys attending
organizational events, such
as Induction Brunch, Back
to the Boro and Speed
Networking. He feels that
PRSSA has provided him
with more knowledge of the
PR industry, helped him
determine his niche in
public relations and
provided him with
professional networking
tips. In his spare time,
Jordan enjoys running,
catching up with friends,
playing piano, writing
poetry, going to concerts,
traveling and meeting
new people.
3
 Blogging, from page 3

#YouKnowYoure for a summer internship, and the wanted someone to be familiar with

aPRMajorWhen...
hiring department asked if I was
familiar with Wordpress or if I have
a blog. Luckily, I was able to share
that I do have experience with this
Networking with website from a class I took at
others just comes Rowan. The company I applied for
naturally to you.
maintaining a blog. Blogging is a
positive way to help build a
professional network; furthermore,
having experience with blogging will
benefit you throughout your job
search in the future.

PRSSA members network with
one another prior to a meeting
last month.
PRomo Quote of
Alumni Advice
By Amy Dennis, Senior PR Major, Journalism Minor
If you were to ask one of your
professors to describe you, what
would they say?
How do you want to be
defined? For Alexa Hunt, Senior
Account Executive at Garfield
Group, reliability, accountability
and professionalism are just a few
principles that make up her own
personal brand.
According to Hunt, personal
branding means emulating the
type of professional persona you
desire to achieve. Your personal
brand starts in your personal life,
even outside your professional
world, says Hunt, You dont
want to be two completely
different people in and out of
morality, and having a guiding set of
ideals for yourself, says Hunt.
Setting those ideals as an end goal to
work toward is part of what makes a
solid personal brand.
After youve set some goals for
yourself, start building a network.
While you might be infusing
your personal brand into your
resume, your emails, or your
LinkedIn, youre always going to
want to be able to say, I have a
reference, says Hunt.
References can verify to future
employers that you are capable of
fulfilling the role they need. To
accomplish this, make sure you
portray your personal brand in every
area of your professional life and

the Month:
the office.
Start cultivating your personal
brand based on your own guiding
Without publicity, light and be conscious of your
there is no prosperity. personal brand with everything
you do. Ask yourself: How do I
Yakov Zeldovich
act? How do I communicate? How
do I fulfill tasks that are assigned
to me?
Youll hear a lot, in PR
especially, about ethics and
4
build strong relationships with those
in your network.
One of the biggest factors that
affects someones credibility is not
taking responsibility when something
goes awry, says Hunt, If something
goes wrong, its ok to own it, and
figure out a way to resolve it and
make sure it doesnt happen in the
future. Its a learning experience.
 Lastly, understanding your
personal brand can also help further
your understanding of branding for a
client. Its an identity, Hunt says,
Its what [the client is] all about and
thats really what your personal
brand comes down to.
Alexa Hunt is a former Rowan
PRSSA President. She graduated
from Rowan in 2013.
Hunt welcomes your
questions/thoughts by email at
ahunt@grafieldgroup.com.

Alexa Hunt
AJF-PRSSA Grad

Letter from the Editor

By Brittany Eifert, Publications Editor

50
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Throughout our college careers, with others. When we think about
professors, advisors and even where we are today, we realize that in
fellow classmates constantly stress some way we networked with those

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to us the importance of networking. around us to decide on which college

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At some point in time, we have all to attend, which major to choose and

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heard the line, its all about who which classes to take, in order to

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you know, when it comes to graduate. For example, without my
landing an internship or a academic advisor, I may not graduate
full-time position. this May.
Personally, I felt bothered Clubs and organizations here
when I first heard this line at Rowan, like PRSSA, provide
because it made me feel like my students with networking tips on
Connect with Rowan PRSSA!
hard work and good grades did how to make connections, and
not matter. I soon learned, though, maintain relationships with those Twitter:
that my perception of this line connections. By taking advantage @RowanPRSSA
proved incorrect. of the many resources here at @RowanPRaction
While it is important to put time Rowan, we can make fruitful Facebook:
and effort into our schoolwork, the connections that may lead to facebook.com/RowanPRSSA
same applies to our communication opportunities down the road. facebook.com/RowanPRaction
Instagram:
PRSSA: rowanprssa
PRaction: rowanpraction
Interested in joining the Publications Committee? Website:
m PRomo: PRSSA's award winning newsletter. www.rowanprssa.com
b Gives insights on aspects of the PR world www.rowanpraction.com
b Updates members on PRSSA's upcoming activities.
b Provides you with great portfolio pieces Email:
If interested in joining this committee please contact: ajfprssa@gmail.com
Brittany Eifert at eifertb9@students.rowan.edu
5

PRofessional Pointers
From left, Celina Levin (Majux
Marketing) speaks alongside Casey
Shea (South Jersey Industries) at a
PRSSA meeting last month.
About PRomo
The Anthony J. Fulginiti
Chapter of the Public
Relations Student Society of
America publishes PRomo as
a monthly newsletter.
Editors:
Brittany Eifert, Molly Brusser
and Bridget Mertrud
Contributing Writers:
Colleen Scott, Steven Cupo,
Katarina DeFelice, Bridget
Mertrud, Marisa Rugel, Amy
Dennis, Brittany Eifert, Kyle
Schachner and Nicole Baglivo
Advisors: Dr. Novak, Dr. Fitz-
Gerald, Dr. Basso, Professor
Schoenstein, Professor Lynn
and Gloria Barone
6
Keeping Up with Industry Trends
By Kyle Schachner, Junior PR Major, Advertising Minor
Eric Hoffer, writer and 1983
Presidential Medal of Freedom
awardee, once said, In times of
change, learners inherit the earth,
while the learned find themselves
beautifully equipped to deal with a
world that no longer exists.
You might graduate from college,
but you never graduate from learning.
If you dont keep up with the times,
the times wont keep you.
Especially in the field of public
relations, new media and social media
constantly transform into something
different. The public relations industry
relies on such platforms. When the
platforms change, the industry must
adapt to these changes.
When technologies or media
transform, the way in which the public
consumes information also transforms.
For instance, a NewsCred Quantitative
Study found that Gen Y and Z prefer to
use Snapchat as opposed to FaceBook.
Fun fact: Snapchat introduced its
branded content just over one year ago.
A social media campaign might
miss critical audience segments if it
Making the Most of Your Internal Network
By Nicole Baglivo, PR & Advertising Dual Major
An internal network may be one
of the most important tools you will
have throughout your life. Your
network has the potential to grow
every day, which can provide you
with endless opportunities.
While your internal network
may be personal to you, it is
important to remember that this
network may also be beneficial to
your professional future.
You never know when you may
need a professors opinion on a
cover letter; moreover, it is
important to maintain a solid
does not utilize Snapchat. Check out the
new Power Rangers movie commercial
you will notice it has a Snapcode on
the screen.
If you are a dues-paying PRSSA
member, you know that you receive a
PRSA Issues & Trends email every
single day. It lists 10 or so headlines
relevant to the industry, sourced from
Bloomberg to Ad Age, to USA Today. I
take advantage of these emails by picking
out at least two articles to read per day.
As someone who aspires to work in
the finance or technology industry, I watch
CNBC on a regular basis. I also read
articles from The Wall Street Journal to
monitor trends in the economy and
business world. No matter your major, it is
important to keep up with evolving trends.
You never know when knowledge of such
trends will come in handy.
We dont work in the one-employer-
for-your-entire-life-with-a-sweet-401k era
that many of our Baby Boomer parents
did. If you want to succeed in public
relationsor any fieldyou must adapt
to change.
relationship with each of your
professors. You may have a mutual
connection with a hiring manager,
thanks to a fellow classmate who
works for the company.
Be sure to reach out to those in
your network every so often just to
say hello, and to update them on your
professional life. Even if you are not
one to initiate conversation,
professionals especially love when
you contact them first because it
shows that you are driven.
Not only can your relationships
with people in your internal network
 help you prepare for the professional
world, they may also lead you to a job
opportunity. While former bosses and
co-workers may not have a job to
offer you at their companies, they may
know someone who is looking to hire
someone like you.
If your connections do not
necessarily provide you with job
Professional Speed Networking
By Katarina DeFelice, AJF-PRSSA President
For several years, PRaction has
contributed to AJF-PRSSAs
commitment to enriching students
professional networks by holding its
annual Speed Networking event.
Together with the Rowan Ad Club,
PRaction invites dozens of the areas
top PR and advertising professionals
to campus for students to practice
conversational skills, receive resume
critiques and learn how to network.
This years Speed Networking takes
place Wednesday, March 29, 2017 in
Shpeen Hall 102 from 4:30 p.m. to 7:00
p.m. More than 20 professionals will
attend. Many students walk away from
Expand Your Network
opportunities, do not get
discouraged. When you make Interested in
writing for PRomo?
new connections, you expand your
network. Furthermore, this brings
forth the potential for many more Contact
opportunities in the future. By
reaching out to someone new, you
Publications Editor
are building upon a relationship that Brittany Eifert at:
you can utilize for years to come. eifertb9@students.rowan.edu
this event with internship or job offers! Featured Speed Networking
The event is free to all students; the PRofessionals
registration link is posted on all
PRSSA and PRaction social media and
the AJF-PRSSA website.
Emily Provencher, PRactions Alexa Hunt
2016-2017 Vice President, planned the
entire event. Planning the event was
definitely challenging, but a lot of fun.
It required a lot of organization and
time, but I loved having the chance to
plan an event from start to finish and
Im hopeful it will be a success! Its
sure to be another success with Emilys Gareld Group
hard work. Dont miss this event! Account Executive
Kyle Ragonese
Coyne PR
Senior Account Executive
7
 PRomo Photo of the Month

PRSSA members pose for a photo with speakers

Celina Levin and Casey Shea at a meeting last month.

Looking Ahead...
m April 5 (PRaction), April 12 & 18 (PRSSA)
m Student Center Room 127 m 5 p.m.

m April 6: Organ Donor Day (ODD)

m Student Center Patio m 10 a.m. to 6 p.m.

m April 19 (PRaction), April 26 (PRSSA)

m Student Center Room 221 m 5 p.m.

m April 23: Spring Gala

m The Washington, Banquet & Catering m 2 p.m. to 6 p.m.

Cant get to Bozorth or High Street? Not able to make a meeting? Visit our website
@ www.rowanprssa.com & click on PRomo for our digital newsletter!