A.

PR institutionalized
As the field of institutionalized means to have someone who leads, with the staff
and should have a room / place and supporting infrastructure. Pengorganasasian
here to talk about the structure, powers, duties and responsibilities. PR
institutionalized better known by the term, part / Departermen / division PR / PR /
communication. In this form there are two systems, namely the system of
centralization and decentralization.

Centralized System that is usually applied to companies that are not large. Where
PR activity is organized centrally or by the center, the position or kedudukan PR
practitioners usually located below the other and are in the lower-level
middlemanagement.
decentralization system that the system is usually applied on large peruahaan,
dam management clearly understands the importance of public relations as a
management approach.

Which system will be applied depends on several things, including the following:
1. The small Large Companies
This will relate to the company's ability to provide funds for public relations, the
complexity of the problems it faces, the ability to provide more public relations
resources.
2. Organizational Structure
The organizational structure relating to the powers and responsibilities,
relationships between structure, system building and organizational culture.

3. The Importance of PR For Management

This relates to the distinctiveness of the application of public relations in an
institution, authority public affairs officer, his role in the management and the form
of support from top management.
4. Characteristics Typical Kehumasan Each Organization
It is very closely related to the importance of PR to management.

1. PR institutionalized / In-House PR
Basically discuss profile public relations department in a company does not vary
much with the discussion on the organization of public relations in the company
(termed as an institutionalized public relations / state of being). As the field of
institutionalized, it means having someone who leads, with the staff, and (should)
have a room / place and facilities / infrastructure supporting. Positions in the public
relations department has the duties, powers and responsibilities clearly. So
organizing here is talking about the structure, powers, duties, and responsibilities.
PR institutionalized better known as the unit / department / division PR / PR /
communication. In this form there are two systems, namely:
a. The decentralized system
These systems are typically applied to large firms, and management clearly
understands the importance of public relations as a management approach. In this
system, PR activity is managed independently by a person who has served as
Director of Public Relations as well as its staff. This management includes planning,
implementation, up to the evaluation. This section making / designing public
relations programs for companies proactively and reactively.
b. centralized systems
This system is usually applied to companies that are not large. Where the PR
activity is organized centrally or by the center. Position or the position of PR
practitioners usually located below the other and are in the lower-middle level
management.
The second application of the above system depends on the following:
a. The size of the company
b. Organizational structure of the company
c. The importance of PR to management
d. PR distinctive characteristics of each institution