SYNOPSIS

ON

A Study on Customers Satisfaction towards

Micromax Mobile Phone

Submitted to: Submitted by:

Prof. Minakshi Saroch Name: Yogesh
Class: BBA 6TH
14165
 INTRODUCTION
The first hand held mobile cell phone was demonstrated by Motorola in 1973. The
first commercial automated cellular network was launched in Japan by NTT in
1979. In 1981, this was followed by the simultaneous launch of the Nordic Mobile
Telephone (NMT) system in Denmark, Finland, Norway and Sweden. Several
other countries then followed in the early to mid-1980s. These first generation
("1G") systems could support far more simultaneous calls, but still used analog
technology.
Micromax was incorporated as Micromax Informatics Ltd. on 29 March 2000.
They started selling mobile phones in 200 with a focus on low pricing, in order to
compete with international brands. Because of the issues of power in Dewas, Rahul
Sharma saw a PCO being powered by a truck battery and decided to launch a
feature phone with longer battery life. Micromax launched its first phone with a
month-long battery back-up known as X1i. In 2014, Micromax surpassed Samsung
to become the mobile phone manufacturer shipping the most number of phones in
a single quarter in India. On 24 January 2014, Micromax became
A large part of micromaxs growth is attributable to its significant share of the
smart phone market, including so called pallets voice and data devices that have a
screen size of 5 inch and above. It has been able to deliver smart phone with
specification again to those offered by global handset markets like Samsung, but
half the price. The company has been able to attract a number of first time smart
phone buyers, who were upgrading from a regular features phone and did not want
to spend a bomb while doing so.
Indias growth story is believed to be outside the metropolitan cities, in semi-urban
and rural areas and a large chunk of upwardly mobile population in such areas will
give a micromax product due consideration while looking to upgrade to a smart
phone. Sustained advertising campaigns through television, print and outdoor have
also helped the companys cause especially since some of its television
commercials feature an international look and feel, giving an impression to the
buyer that he is buying a world-class product. The problem the Indian IT hardware
and electronics brands faced earlier was that day was through to be cheap.
Micromax appears to have somewhat dispelled this nation with its products and
that has happened mostly by word of mouth marketing from exciting users. Six
years after entering the smart phone market micromax is already Indias number
two brand in this space, and the gap with market leader Samsung is narrowing in
fact the company has gone on record to state that by Diwali in November it aims to
become Indias largest mobile phone company by market share.
Scope of the Study
In this study, the performance and problems of the customer has been analyzed. To
find out factors that influences the customers to buy the MICROMAX mobiles. To
identify the necessary change in product features and customers feeling about the
MICROMAX mobile phones. This study will be useful for the company to make
necessary changes in price, designs, apps and etc..,

Objective of the Study

To study the problem of MICROMAX mobile customers.
To analyze the factors influencing the level of satisfaction
RESEARCH METHODOLOGY:

SAMPLING METHODOLOGY:
Sample Size 100 respondents
Sampling Area Kangra( H.P)
Sampling Technique - Random Sampling technique

Source of data collection

Primary data:
Questionnaire: A questionnaire is form containing set of questions which are
filled by respondent.
Observation method observation refer to monitoring and recording of
behavioural and non behavioural activities and condition in a systematic manner to
obtain the information about the phenomena of interest.
 Questionnaire

1.(a) Age:

(b) Gender
Male Female

2. Occupation
Service Professional Business Others Specify

3. Income Level (per month)

Less than 15,000
15,001 25,000
25,001 35,000
35,001 & above
4. which mobile do you prefer?
A) Nokia
B) Sony Ericson
C) Motorola
D) Samsung
E) Vodafone
F) Micromax
G) Spice

5. Which factors influenced you in purchasing the Micromax mobile ?

A) Price/Offer
B) Brand name
C) Availability in store
D) Different size
E) Mobile battery
6. Would you suggest other person to buy lays chips?
a. Yes
b. No
c. cant say

7) Picture quality of micromax phone camera?

a) Good
b) AVG.
c) very good
d) poor

8) Give rating to micromax phone

a. Excellent b. Good
c. Average d. Poor

9. Do you think micromax phone acquire a good name in the market?

a. Yes b. No c. Cant say

Q10. Are you satisfied with the number of flavors it has provided?
a. Yes
b. No