Professional Documents
Culture Documents
The Philippine Hotel industry has seen areas of boom in the recent years, although we
cannot discount the fact that there are minor challenges that they had to face. There are so many
multi-lateral initiatives in line with the process of attaining a level of robustness and
sophistication in the Philippine hotel industry, with the help of the Department of tourism,
various government agencies, LGUS, and even that of the private sector.
STRENGTHS
Given that the Philippines is a developing country with a booming economy and an
increase in domestic and foreign tourism, this can be credited to the strengths enlisted below:
counterparts.
The big cities in the Philippines have a developing infrastructure.
The Philippines has a highly-skilled work force.
The Philippines has English as its second language.
The Philippines is rich in biodiversity, from its beaches, mountains, rainforests,
WEAKNESSES
The Philippines is still facing some challenges despite trying to keep up with the
growing demand for the hospitality and hotel industry and the boom of foreign and domestic
travels.
hospitality industry.
Susceptible to political occurrences.
Tourism campaigns haven't been successful.
Poor airport facilities.
Lack of civilian discipline.
Lack of accessibility due to poor transport system
Isolated resorts and hotels in the provinces.
The main strength of its country are its people and its beauty. Despite of that fact and the
efforts to improve the Philippines as a travel destination, we are still ranked 5 th worst Aiport in
Asia. In line with this, the Philippines also found itself in hot water with the tanim bala
scandal that has created a negative reputation for the country, as well. Regarding the safety of
the country as a whole, there are still conflicts and unrest in Mindanao as well as the extra-
judicial killings fueled by the Duterte Administrations war on drugs. This has created an
unsavory aspect to the image of the country as a travel destination, despite of the tourism
In Metro Manila, there are cases of pickpocketing foreign tourists which counts for the
lack of civilian discipline in the area. Most of the time, police are not found in pickpocket prone
areas, and some of these places at night are not very well lit. When it comes to the transport
system, nothing beats Metro Manila traffic, the congestion in the trains, the smoke-belching of
the jeepneys, and the over-charging of the normal and airport taxi. The best thing that has ever
happened since this is the emergence of Uber in the Philippine commuters life. In line with the
issue of the poor transport system, in the provinces and rural area, some hotels are resorts are
hard to reach because there are no roads or transport systems in the area. Some of them may be
reached through walking or a habal ride, which can be particularly damaging for the business
When it comes to the effectively of the Department of Tourisms add campaigns, it is not
enough that they do full on marketing alone, because it entails more costs without the desired or
significant output. They also have to do damage control on the negative press surrounding the
country and work with other government agencies as a whole to give the much needed boost to
their add campaigns. The problem within this problem is too much red tape and bureaucracy in
REFERENCES
Mateo, J. and Desiderio, L. (2016 October). NAIA Ranked 5th Worst Airport in Asia [News web
worst-airport-asia
Andrade, J.I. (2016 April). Tanim Bala back? Woman, 75, stopped at NAIA with Bullet in Bag
75-stopped-at-naia-for-bullet-in-bag
Mendes, C. (2016 December). Duterte: I Killed 3 People but EJK just BS [News web post].
people-ejk-just-bs
Hernandez, B. (2015 July). English Proficiency as a Competitive Edge [News web post].
Francisco, K. (2016 March). Creating Sustainable Transport Systems: PHs Progress So Far
philippines-sustainable-transportation-strategy