Marketing Strategy Questionnaire

Prepared by: Steven Webster Date: 7/3/09

Purpose
Use this template to capture the key information that you need to develop a thorough
marketing strategy. Then use the information that you collect, along with other development
tools, to build your key marketing strategy.

This template is divided into the following question sections:

1. Background ................................................................................................................2
2. Market ...........................................................................................................................4
3. Target Audience ........................................................................................................7
4. Competition ..............................................................................................................10
5. Offering ......................................................................................................................13
6. Messages...................................................................................................................16
7. Sales and Buying Process ....................................................................................19
8. Pricing ........................................................................................................................22

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 Marketing Strategy Questionnaire

1. Background

A. What business are we in? (What needs does our business meet in the
marketplace?)
(23 sentences)
Tom - Lead Generation & Marketing Delivery Company

Mack Building, delivering, and servicing high quality technology products to the
RV Marine, and University markets.

Paul - Lead Generation and Marketing Delivery for RV/Marine Market

Performance based services for the dealership market (RV/Marine)
Fills the gaps that dealerships have with high quality, low cost marketing, follow-
up and lead generation.

Steven - We help dealerships generate, cultivate and convert leads into sales.
We do this through online and offline programs designed to capture, engage,
cultivate and convert browsers into buyers.

B. What services and/or products do we provide?

(1 paragraph)
Tom - We provide a variety of tools to engage consumers and find actual
prospects with a common goal to get them into the dealership faster than your
competitors can and improve your current closing ratios.

We use a web platform rich with dynamic features that is geared toward
engagement through live chat. Our knowledgeable account managers are here
to drive the correct strategies for your business. Once we profile consumers we
use our marketing delivery system to keep them engaged with your brand, your
inventory and while promoting a specific revenue opportunity through the life cycle
of that consumer.

Mack Online Chat, Website development, Website serves, and CRM

Paul We generate qualified leads: web based- dealership website

We manage and deliver dealership marketing and follow up to qualified buyers

Steven - Outsourced (virtual) business development and online marketing. Our

solutions include websites, online marketing, live engagement, lead capture, led
qualification, SEO, design and production, marketing planning and lead quality
assurance management.

C.

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 Marketing Strategy Questionnaire

D. What are our business objectives over the next two years? Be as specific as
possible, and make sure to address the following goals:
Number of customers
Revenue
Profit
Market share
Tom - 306 customers
3.6M
No Idea of P&L
10%

Mack Keep the lights on and grow foot print in the RV space while looking at
other veridical markets to help the company gain stability.

Paul 350 customers

$7 million per year in revenue
$3 million per year in profit
25% Market Share in RV
? Market Share in Marine

Steven - 500 Customers

$4M
30%
30%

D. What compelled us to start this business?

Tom Wasnt with the company

Mack We were stuck in the classic web developer trap. We would win large
projects; hire expensive developers and once the projects where over we would
have to start again. We found the RV vertical market and started building and
selling products that we could offer everyone.

Paul Make money and work for self

Steven - To make money in a scalable business models that does not rely on a
few single mission critical points of business.

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 Marketing Strategy Questionnaire

2. Market

A. What is the market opportunity? What is the market size? Be sure to look at
market size with respect to geography and to industry.
Tom 5k RV & Marine Dealers, I think we can own 10% of market share

Mack 30 billion including manufacture, dealers, suppliers, and campgrounds.

1700 dealerships. We focus on the RV dealer.

Paul 2000 RV Dealers

2000 Marine Dealers

Untapped 2ndary Market: Consumer to Consumer

Untapped 2nd Tier Markets: Suppliers

Steven - There are an estimated 5,000 dealership in the RV space. More in

Marine. I would guess than only 2,000 of these dealerships are capable of
supporting our programs. That means with an average store revenue goal of
$750 the market opportunity is $18 Million.

B. How can the market be segmented into logical customer groupings?

Tom Profile our current customers that are successful and identify opportunity

Mack The RV industry is broken into 4 major groups. Manufacturing, Dealers,

Suppliers, and Campgrounds. Our focus is on RV dealers so I like to put them
into groups based on revenue. 10 million, 15 million, 20 million and above. By
looking at a dealer based on revenue it gives me some idea of the overall
marketing budget for the dealership

Paul - Dealers RV/Marine

Suppliers: Parts, Camp Grounds
Consumers; Social Networking

Steven - By memberships (RVDA, Route 66, REDEX, etc), by region or state, by

product lines (Winnebago, Jayco) and/or by dealership size.

C.

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 Marketing Strategy Questionnaire

D. What are the key industry trends that are fueling our success? What industry
trends can inhibit our success?
Tom Economic recession has made our pay for performance attractive. Lower
sales volumes will make our performance suffer.

Mack Performance based pricing for our RV dealers and Sullivan. The major
trend in the RV space is to cut cost. While universities are experiencing record
growth.

Paul Low sales, fewer qualified buyers, lots of used units on the market,
Channelblade acquired by parts company, other competitors suffering

Steven - Consumers have moved online forcing dealership to focus on their

storefronts as the first point of contact with their store. Additionally, market
conditions position online marketing as a very inexpensive but effective
alternative to traditional marketing.

E. What is the economic climate now and in the next couple of years? How will the
economic climate affect our business?
Tom Deepest recession in 90 years. Our business is well positioned because
there is little no economic risk with our offerings.

Mack According to the RVIA the RV market is going to continue to shrink the
rest of 2009. I think we can use this as a positive. We need to continue
performance based pricing and build footprint in the RV market. Once the market
begins to recover the RV dealer should increase budget.

Paul The economic climate will continue to be depressed and should fuel
dealers need for performance based pricing for services. The value for
qualified leads will remain high as well as the need for low cost targeted
marketing.

Steven - The RV industry is down 50% and not expected to see a recovery until
late 2010. This has both a positive and negative effect on our business.
Obviously the number of solvent dealerships and manufacturers is
reducing (correcting). This makes it hard to position ourselves as a priority
decision for dealers facing survival however, for those dealers who are
looking to reduce marketing expenses our performance based model is
well received.
Additionally, our competitors are likely feeling the same crunch as their customers
dissolve or change expenses. This represents unique opportunity to eat
their lunch when the market is down (grab market share) and as things
recover find ourselves in a position of market share leader.

F.

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 Marketing Strategy Questionnaire

G. Is our business or market affected by business cycles or seasons? If so, describe

how it is affected.
Tom Some of our dealers are have seasonal sales cycles. This effects our
ability to generate leads

Mack Yes Feb, March, and April are always hard months to pick up new
dealers because of the cycle of the RV dealerships. Much like a sleeping bare
that needs to eat after a long winter, dealers wake up and start doing shows.

Paul We are affected by seasonality. Beginning in October through January,

consumers are not focused on making large purchases that will be used during
the spring and summer months. Therefore, our performance generated revenues
will decline during those months.

Steven - Yes, seasonal cycles in RV purchases. Winter shows, summer sales,

northern dealers shuttering through the winters, etc all impact our ability to
manage a steady sales pipeline. Actual patterns from consumers are still
unknown but suspect a seasonal change in our ability to generate leads.

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 Marketing Strategy Questionnaire

3. Target Audience

A. What market segments are we targeting (list segment name and characteristics)?
What segments are we not targeting?
Tom Currently there is no profiling or targeting

Mack We are targeting RV dealers that offer new and used RV for sales to
consumers. We are NOT targeting manufactures, suppliers, or campgrounds.

Paul - Today, we are targeting the owners and decision makers for RV/Marine
dealerships.We are not targeting consumers, camp grounds, suppliers or
universities.

Steven - We are not currently targeting any specific segments

B. What kind of audience are we targeting? What are its members' demographics and
psychographics (for example, what keeps them awake at night, including both
fears and opportunities)? List multiple audiences in order of priority.
Tom See above

Mack RV dealers are out core audience. The biggest fear for RV dealers is
financing. Not only consumer but also floor plan. The biggest opportunity is
market share. The smart rv dealer will pick up market share as his competitors go
out of business.

Paul The owners of RV/Marine dealerships want to drive dealership sales at the
lowest possible cost. That also bleeds into their needs and desire for low cost,
yet effective marketing. The traditional avenues for broadcast marketing is
expensive and takes resources that they do not necessarily have today.

Steven - Dealer principles. Typically a second or third generation owner. Works

in store every day. Often the buck stops here person in store. Also very often
the key driver for all initiatives in store.

Likely worries about floorplan, overhead, inventory turns, employee issues, sales,
revenue and profits

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 Marketing Strategy Questionnaire

C. What is our customers primary reason for buying or wanting to use our product or
service?
Tom Results driven services and flexible spending allow the customer to control
spending that is very attractive for most

Mack Reputation, price, quality of goods and service.

Paul They wish to purchase high quality leads that have a high percentage of
closing. They do not wish to be on a fixed monthly expenditure. They want to be
in control of their expenditures. Dealers want sales!

Steven To increase lead captures and close rations while improving their
marketing presence on very controllable expense model

D. Why would someone prefer our offering versus that offered by the competition?
(You might want to answer the section on competition and then come back to this
question.)
Tom Better quality, more innovation, performance based pricing and
knowledgeable staff are driven to provide a customer centric experience

Mack The dealer understands what they are buying and can control budgets

Paul believe that dealers would want to use us because they perceive us to be
Risk Free. They also want leads that will turn into sales. I think that ultimately,
they will want our low cost and effective marketing and followup services as well.

Today, no other company in this market really provides the bundle of services and
products that we offer.

Steven Best products, people, experience, innovations, etc. Mostly I would

suspect because they only pay for leads from us.

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 Marketing Strategy Questionnaire

E. Are there any issues or concerns that the target audience might have regarding
this type of product or service?
Tom Successful dealers must be engaged with our account mangers to drive
the correct strategies, not all customers will be or care to be

Mack Yes we might hurt the amount of form leads and phone calls that come in
off the website.

Paul We do not communicate clearly as to what we really offer and how it

affects their dealership. They need to be educated.

They may not be able to handle, process or manage the leads we send them
properly.

They may not be able to or do not actually manage the close ratio for the leads
we provide, therefore, we lose the value proposition.

They may not be able to give us the needed information: inventory, prospects,
sold clientsthere are physical communication constraints in the dealership and
our company.

Steven Reliability, quality and loss of sales process control,

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 Marketing Strategy Questionnaire

4. Competition

A. What categories of competition threaten our success? Label each category, and
identify its key characteristics. Prioritize the categories from greatest to least
threatening.
Tom Not sure what this means

Mack Our biggest competition is technology. As it becomes easier and cheaper

to build and maintain websites RV dealers will start to migrate to internal
operations. Furthermore, the local web developer will start to pop back up as a
cheap alterative.

Our competitors are: Interact RV, UVS, PSN and CB. Each competitor is pushing
hard on developing new software to win RV dealer business.

Paul Generic Lead Generation: typical website leads, mfg leads, etc= those
leads are not typically well followed up on, thus low closing ratios, thus devalues
what they may perceive that we send them and they may not want to give us a
try.

Email Marketing has not traditionally been a big budget or focus for dealers and
therefore may not value its importance.

Continued commoditization of website and web offerings to dealers. Lack of

Differentiation.

Steven Website Companies, low cost, specific feature or service

differentiation.
Marketing/Advertising Agencies, controls larger marketing budget and
therefore online as well
Dealer Management Systems offer integrated (direct or partner) solution.
Independent/Internal Teams often connected personally to the dealership they
work to replicate or replace external solutions. These are typical only in large
dealerships
Network Vendors dealer network approved vendors often include revenue to the
network.
Portal Vendors provide large classified solutions and often include a dealer
website for little extra cost.

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 Marketing Strategy Questionnaire

B. Which companies pose the greatest threat, and how do they differentiate
themselves? What strategic or tactical elements do they use that threaten our
success? List the strengths and weaknesses for each of these elements.
Tom UVS Provide network affiliation offering, this gives them access to large
market share, however we know how that can turn out.
Interact RV Provide 100% custom solutions, this is an attractive offering for
dealers, however this offering does not allow for large scalability
PSN Provide cheap out of the box, simple web solution, however, solution is not
flexible

Mack We need to treat each of them equally. Any of them can pop up and come
after us.

Paul We are our greatest competition! We do not market and sell well into our
markets at all. Our targeted markets do not know who we are and or what we do?
We are not a focused sales and marketing company.

I sincerely believe we have no competition in our markets. The markets just dont
know us!!

Steven Website Companies. Specific features (video) or services (seo) or

offerings (exclusivity) focus dealers on a few selling points. Our solution is so
broad it can be difficult to move a dealer off a specific feature.
Network Vendors are difficult to displace the network promotes and sometimes
profits from the relationship (Route 66)

C. Which competitors have the largest market share within our target market
segments? Which competitors have the greatest visibility with our target audience?
Tom Not sure

Mack Not sure it is a split between the 4 major plays in the RV market

Paul RV Trader #1
Everyone else is a very distant follower by hundreds of dealers

Steven Market Share: RVTraderOnline, RVUSA

Visibility: RV Video Showcase

D. How will we differentiate ourselves to best combat competition?

Tom Customer centric experiences, performance based pricing and results
driven services

Mack Performance based pricing, great technology, and fantastic serves.

Paul Metrics and $$ converted revenues to the dealership: gotta prove it!

Steven Focus on results, expertise, outsourcing that works & innovation,

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E. What barriers to entry into the marketplace are we creating for ourselves?
Tom No marketing hurts dramatically

Mack Lack of marketing and incomplete product set.

Paul Lack of voice, lack of marketing footprint, lack of succinct messaging

Steven unknown

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 Marketing Strategy Questionnaire

5. Offering

A. What need is our offering designed to fill? Identify the need for each target
audience.
Tom Leads make the world go round, improving closing ratios is the end all
goal

Mack We need to help RV dealers sell RVs.

Paul We are filtering through leads and delivered high quality, targeted leads to
a dealership for their sales team to close.

We are delivering some level of dealership follow up marketing to as to stay in

front of the consumer

We are providing a quality web presence

all on performance based pricing

Steven Capture & cultivate leads from online sources where the dealership is
typically weak on execution and management

B.

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 Marketing Strategy Questionnaire

What features and associated benefits does our offering provide? Identify features and
associated benefits for each target audience.
Tom Web Development - Intelligent web site that drives very dynamic marketing
message
Live Engagement engage the thousands of people that visit your online
dealership just like you would when they drive on your lot. Take serious buyers
from browsing and put them into a sales process within minutes. Get them on the
lot faster than your competitors.
Life Cycle Marketing - this system offers you the ability for dynamic one to one
marketing to your suspects, prospects or sold customers, keep your brand, your
inventory and market specific revenue opportunities based on their life cycle with
the dealership

Mack We give dealers a clear view of the ROI. They understand what they are
spending money on.

Paul We deliver leads based upon a pre-set qualification criteria: name, number
and unit id: we manage, filter, qualify and deliver leads

We do provide some limited email follow up for consumers that we engage with:
turn key email marketing

We do provide a website: web infrastructure that they dealer does not have to
directly pay for and the site just happens. No hassle or management required

And it is all generated on a performance based pricing

Steven turn key web online marketing, virtual business development. Low cost,
high expertise and measurable value in the form of leads generated

C. How do we deliver the features identified in item B? Be specificthis is the proof

that we can do what we say.
Tom We provide experienced account management to drive the correct
strategies using these tools and give the dealerships tools to manage results
based on sold units.

Mack We can show dealers how many leads turned into sales.

Paul Anecdotal evidence through testimonial.

Steven Demonstrable solutions. Ratios and demonstrated improvements in

volume between traffic, engagements, leads and sales.

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D. Of these features, which ones differentiate us from the competition?

Tom All of them do

Mack Our pricing model is very different and our competitor are still trying to sell
websites

Paul none

Steven They all differential us from competition.

E. What improvements can we make to our offering to better meet customer needs?
Tom Better online applications will enhance engagement with our customers to
prove our results

Mack We need to have some type of light CRM and an inventory connector.

Paul We must be able to prove our conversion ratios and thus our direct $$
revenue value to our dealer.

Steven Competitive conversions, more inventory points of presence, more

automated and track-able cultivation.

F. What new offerings would our customers most like us to develop?

Tom Not necessarily new but a complete sales bridge system

Mack CRM
National inventory portals
Inventory feeds (imports and exports)
Consumer profiling
SEO tools
Great looking websites
Social networking

Paul I honestly dont know and dont know if the dealers really understand
either.

If I had to guess, I think it is an automated follow-up delivery mechanism so as to

take their salespeople out of the mix; improve follow-up, reduce headcount

I also think they would like us to be able to truly sell units for them and just send
them the margin on a unit.

Steven unknown

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 Marketing Strategy Questionnaire

6. Messages

A. What does each of our identified target audiences know and believe about us
today?
Tom Perception? We are website company that is expensive and charges too

Mack It is split some of our dealers loves and some feel like we took advantage
of them. Our reputation is starting to improve.

Paul The great vast majority of RV dealers do not know we exist. If by chance
they do, they think we are an expensive website company.

We are completely unheard of in the Marine Markets.

Steven No knowledge of MRVA. Otherwise, expensive, difficult to work with,

software provider, mixed results.

B. What is the single most important message that we must communicate to ALL of
our target audiences?
Tom Results driven

Mack Performance based pricing and results drive

Paul We generate increased revenues for your dealership and our value is
great

Steven Expert partners that deliver performance based results

C. What evidence can be used to support the claim that we make in our single most
important message?
Tom Higher than normal closing ratios

Mack We need to have our dealers support our message. For example we use
mrva and sold X amount of units.

Paul We have only testimonials. Nothing else

Steven Measurable metrics (Google Analytics) for online and dealer information
on closes should give us a complete funnel perspective along with specific
customer testimonials

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D. List the single most important message that we must communicate to EACH target
audience. (This might or might not be the same answer as in item A.)
Tom Same as B

Mack Use mrva and you will sell more RV.

Paul Same as B

Steven same

E. What evidence can be used to support the claims for each message listed in item
D?
Tom Performance based pricing, no contracts or terms mean we are serious
about delivering results

Mack testimonials

Paul I dont know.

Steven Testimonials, Success Stories

F. What happy clients do we have today that we can reference in our

communications? What did they buy from us, and why are they happy?
Tom You can find a list of happy customers on our new website. The bought
into the idea of us being customer centric and trying to deliver back to the
dealership qualified leads. They are happy because those leads close at a higher
than normal rate.

Mack Longview, Stinnette, Beuadry, Alpin, Dandy, Richardson, and more. I

would say overall most of our dealers are happy

Paul They are happy because we do what we say and they convert a high
percentage of delivered leads into sales.

Steven Many happy dealers. They may have bought from us for different
reasons than we offer today. Currently happy with our program based on shift to
pay per lead and high customer service and attention.

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G. What kind of personality do we want to portray in our communications? What

tone? What flavor?
Tom Upbeatpositivewe are here to make a difference in a tough economic
environment.

Mack Enthusiastic, well spoken, good listener, tech-savvy, and funny

Paul Smart, market savvy, understand dealership challenges, care about their
revenues and are dedicated to that end. Loyal to Customer

Steven Experts, approachable, friendly, helpful, accountable people who can

move your dealership sales forward.

H. What is the net impression about our company or offering that we want clients and
partners to take away after each interaction with our company?
Tom Great customer service and a feeling of true partnership

Mack Good people, smart, and can deliver

Paul Great Value and Great Service. Cant live without us.

Steven Could not do this on their own. Valuable partner.

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 Marketing Strategy Questionnaire

7. Sales and Buying Process

A. What is the process for selling our services or products (list the key milestones in
the process)? Do we use any of the following processes?
Direct personal sale
Direct online sale
Indirect through channels
Tom Identify prospects
Initial call to gauge interest
Set demo
Demo prospect
Answer questions
Close deal

Mack Identify new dealers. Most of the time we network into the dealership or
get a referral
Setup an online demo
Ask a lot of questions
Close the deal and get started

Paul All 100% direct sales via phone calls: mostly via associations

Steven Direct sales only. Contact, connect, education, demonstrate, position

as solution. Close.

B. Who is involved, both from our company and from our sales channel partners, in
each step of the sales process?
Tom Sales rep and dealership principal

Mack Mack and Tom are on point. Tom then hands the dealers off to the team

Paul Salesperson individually and solely

Steven MRVA Sales, Paul

Customer Principle, web person, sales manager

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C. How does our target audience buy our type of offering? Is the purchase an impulse
buy or a planned purchase?
Tom Id say impulsethe dealer is looking for any help and can associate with
our offering

Mack The RV dealer shops us very hard. Most of the time they will look ant
Interact and PSN

Paul I would say rather impulse

Steven unknown

D. What purchase process steps do the members of our target audience follow?
Does this process vary based on the vendor that they select? If the process does
vary, explain how and/or why?
Tom Not sure

Mack It is import that once the demo is complete the salesman closes the deal
within a week. The sales process should be quick

Paul Calculate the risk, how can they quit if they dont like What do they have
to lose and what will it take to implement. How tight do they have to get with us?

Steven unkown

E. What buying criteria does our target audience use to select an offering?
Tom References are big, association and affiliations help, economic risk factors
have become very important

Mack The dealers want great looking and functioning websites. Backed with a
team of people that will help them sell RVs.

Paul What is my financial Risk and who do I know that uses you

Steven who do I know who uses this, will it improve my business, do I believe
their story?

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F. What criteria does our target audience use when selecting a vendor or a
manufacturer?
Tom Not sure

Mack This is very much The Herd Mentality who is using us and how is it
going got that dealer. The dealer 20 groups play a very import role in the RV
dealer selecting a technology vendor.

Paul How much money can this relationship make me and what do I have to do
to manage the relationship? They want to most bang for their buck with no work,
relationship or risk

Steven unkown

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8. Pricing

A. How important is price in the decision process? (See the Sales and Buying
Process section above.)
Tom May be biggest factor

Mack Never sell to price sell to results. Our pricing model is perfect, let the
dealer make that call.

Paul I dont think Pricing is important it is about the value pitch and proof

Steven cost control is important. So is the ROI. (this is a new factor)

B. What is our current pricing structure, including discounts, product options, rebates,
and so on? Do our customers understand it?
Tom Performance based pricing allows the customer total control of spending,
they only spend money with our company if they are happy to do so. Yes they do

Mack RV dealer defines budget. Over time it is our goal to grow that budget. It
takes some time to educate our dealers but once they understand it seems to be
an easy decision.

Paul $50 per delivered lead. Dealers understand itbut do not know or
understand what they get beyond a delivered lead.

Steven $50 per lead, flexible spending control. Direct relationship between
budget and leads.

C. Which of our competitors is considered the price leader? What does the price
leader charge for its offering? How does the price leader determine its price?
Tom Not sure if there is a perceived price leader in the market, most are static
charges for websites usually between $250 - $600 per month

Mack Everyone is around the same price 3,500 setup and 500 bucks per-
month. We are set up very differently.

Paul I dont know that there really is a true apples-to-apples competitor. I dont
think there is a price leader or one competitive leader in either market.

Steven I dont know. I would suspect UVG/RVUSA

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D. What are our other competitors charging for their offerings?

Tom See above

Mack UVS 3,500 setup 475 basic package

Interact RV 3,500 + setup 400 per month basic plus service (IE SEO)
PSN 2000 setup 99 per month
Not sure on the rest

Paul For our many competitors, the price ranges per offering
Leads; Redzia- $15
RV Trader- $400 +
Interact RV- $600+
Ultimate Video- $500 +

Steven unknown ($300 - $1000 per month range)

E. What can be done to reduce costs without affecting quality?

Tom Customer dictates spending, we offer quality upfront before any charges
are applied. This promotes partnership mentality

Mack I think we are good

Paul Dont know

Steven Add automation in setup/maintenance to reduce account management

effort. Add content syndication for site maintenance. Add automated lead
cultivation.

F. What tradeoffs of price or value, or of both price and value, do customers make?
Tom None with our company

Mack NA

Paul I think price first and then valuecheap but somewhat effective is better
than expensive but more value to the dealer Dealers have hard time quantifying
value

Steven none.

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G. What is the perceived value of our offering as compared to its price?

Tom Upfront, per lead we generate the cost is high, for the entire scope of what
we provide for the dealers and results that we generate, value perception is great

Mack The dealer sets the budget so the price is off the table

Paul I dont know

Steven not sure. Converted customers seem to connect the value. Not sure
on new customers.

H. What service(s) do we currently include in the price of our product? What services
can we consider now and in the future?
Tom Website, Account Manager, Live Engagement, Marketing Delivery System

Future
National portal to include listings and expanded lead generation
True BDC support where we handle the leads internal for dealers
Consumer broker where we match consumers across our wide dealer network

Mack Full website, account management, e-marketing, SEO, and free

upgrades.

Paul Website, chat Lead and email follow-up:

Later: Loyalty programs and in store follow-up, virtual phone assistant, etc

Steven Website, Virtual BDC, SEO, Engagement, Cultivation, Quality Control.

Future: portals, more points of entry for cultivation/loyalty.

I. Are competitive price changes anticipated in the near future?

Tom At this time nobut should always be reviewed once a quarter

Mack Not sure

Paul I dont know

Steven no

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J. What industry trends are going to drive prices down? What industry trends are
going to drive prices up?
Tom More buyers, higher volumes could promote volume discounts
Less buyers, lower volumes made need higher prices to support P&L

Mack The RV industry is going to continue be very concerned with cost for the
next 2 years.

Paul I dont think the price is going to go up or downI think we will add more
value to the current pricing mechanisms.

Steven Competition matching offer will drive price down. Added value to
offering would drive price up.

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