MIS in the Walk of My Life

MIS Report on Burger King

By
Neeldana Bakshi-2K151003
Amruta Narkhede-2K151034
Madhura Kulkarni-2K151038
Ankita Pagariya-2K151040
SUMMARY:-
Burger King, often abbreviated as BK, is an American global chain of
hamburger fast food restaurants headquartered in unincorporated Miami-Dade
County, Florida, United States. The company began in 1953 as Insta-Burger
King, a Jacksonville, Florida-based restaurant chain. As a brand, Burger King is
synonymous with a quality product at a reasonable price. Equally important,
Burger King markets itself as more than a place to get a hamburger. The clean
restaurants and each new product or promotional theme add to the fun that
brings more than 40 million customers of all ages to its restaurants around the
world each day.
Eighty percent of worldwide Burger King restaurants are franchised. Each
restaurant must meet strict requirements to make the same as all others. This
ensures that each time you drive or walk into a Burger King, no matter where
you are, the Burgers that you order will always be the same taste, size, weight,
and quality. It will also be competitively priced.
Legal contracts, quality standards, and performance specifications direct the
individual restaurants in the effort to keep all the food orders the same. What
most individuals do not think about when they walk or drive into Burger King is
that Burger King management information system (MIS) plays a critical role in
ensuring the quality and consistency of each sandwich.
Burger King Corporation maintains a strict requirement that food be fresh and
not stored more than a limited amount of time. MIS applications direct
managers in the management of employees and the ordering and tracking of
hamburgers, buns, potatoes and soft drinks. Because restaurants are not
consistently busy throughout the day, the MIS is called upon to assist the
manager in maximizing the scheduling of individuals to cook and serve the
food. The MIS further helps track restaurants' cash flow and guard against
inaccuracy and waste.
This project scrutinizes the management information system of a multi-national
company according to the IT principles. In this regard, the company has been
analyzed from different IT management perspectives.
Management Information Systems:-

Introduction:
1. Mid- and upper-level managers rely on a variety of information systems
to support decision-making activities, including management information
systems, decision support systems.
2. Management information systems involve three primary resources:
technology, information, and people, and the most important resource are
people, as people are the customers and no business would mean anything
without its customers.
3. Management Information System is considered as one of the most
important aspects of organizations and companies in the world, due to the
different impact of different aspects such as globalization, improving
communication technologies as well as the variability of the demands of
the customers. This project will focus on the different issues and aspects
of Burger King regarding IT and Management Information System.

The Management Information System impacts the organization in

following ways:

The MIS in an organization ensure the accurate and timely transaction

processing. The processes become efficient as there are fewer chances of
duplicate data entry and maintenance.
The MIS in an organization helps in streamlining records and accounting
management. The business processes become standardized due to MIS.
MIS provides interactive support to managers which help them in decision
making.
MIS provides a systematic and easy way to dig out critical information as per
specific requirements in preferred formats.
Applications of Information Technology in Burger King:-

Burger King is considered as one of the most successful as well as famous

brands in the whole world. Improving the application of IT and Information
System on the menu of corporate goals of the company is considered as one of
the priorities of the company.
The transaction processing and recording and financial management is one of
the most important aspects of the company where in IT is being applied. In
addition, it can also help to improve the customer relationship management,
sales and marketing activities by having a real-time transmittal of their
restaurant inventory, point-of-sale or POS as well as financial data.

There are many types of information systems used in Burger King

such as:

1. POS System in Burger King: -

Its computer software used in a touch screen that Macdonalds restaurants use or
handheld devices. This system helps Burger King to track the real time
transaction and used to speed the business process to ensure fast and accurate
order for example sending the order to kitchen screen and processing the credit
card payment and other process that must be accurate. Also, the cashier
immediately knows what payment is due and the kitchen knows the coming up
orders and for how long a customer waited.

2. Transaction Processing Systems (TPS):-

Most of an organizations daily activities are recorded and processed by its
transaction processing system (TPS), which receives input data and converts
them into output information intended for various users. Input data are called
transactions events that affect a business.
I think that Burger King are using the right information systems for
their companies for example by using the TPS it let the employees
have more time for their customers and it also help them by saving
 time with applying this system, its faster and more accurate to enter
any data.
Transaction processing system also helps Burger King in keeping
track of their suppliers as it record relevant information about
suppliers such as supplier name, address, the quality of the items
purchased and finally the invoice amount. This helps in reducing the
possible complexity that the employees may face in physically
keeping contacts with all the suppliers and so eases process of
ordering when in need.
Figure Transaction Processing System illustrates a TPS in which the
transaction is a customers electronic payment of a bill. As you can
see, TPS output can consist not only of documents sent to outside
parties (in this case, notification of payment received), but also of
information circulated internally (in the form of reports), as well as of
information entered into the database for updating.

IT is being applied in order to process the order and payment of their customers
in efficient and fast manners, then the data that had been gathered in their POS
can be used in order to know the flow or the trends of the customers buying
behavior that can help the company to deal and meet the demands and wants of
their customers.

3. Decision Support System (DSS):-

By using the DSS it helps the company choose or make the right decisions
based on the quality of the data Burger King has used Wi-Fi in their restaurants
to gather information about customer practice and lengths of stay and sales, I
think they were really brilliant with this idea with using this system they can
easily know how much the customers are staying and the more they stay which
means they are satisfied. And I think by using the MIS the managers of Burger
King can easily look for future oriented.
The entire management information system or MIS of the company focuses on
the three different purposes of information.
The strategic that mainly focus on the key ratios, strategic plans and
marketing analysis that can help to analyze the current situation of the
company that will help for establishments of strategies.
The technical information focuses on the variance analysis and exception
reports that help to compare the development of the company, based on
past data.
Above all, the operational information pertains on the current information
such as the invoice, customer orders, stock records and sales.
4. MIS:-
In Burger King they implement MIS system which is used to produce
periodic reports such as a daily list of employees and the hours they
work, or a monthly report of expenses as compared to a budget.
Burger King used MIS because the purpose of MIS is to provide
profitability and information to help managers and staff understand the
business performance and plan its future direction.
In addition there are different departments that are responsible in
generating the reports regarding the MIS such as the financial
department, purchasing department, Human Resource department and
sales and marketing department.
The financial department focuses on the different reports regarding
accounts, debits and payroll; the purchasing focuses on the orders and
stock selection; the HR department focuses on the reporting regarding the
levels of staffing, absenteeism, skills as well as shortage; and the sales
and marketing produce the reports regarding the turnover, sales ration and
market intelligence.
All of the said reports can help to analyze the overall performance of the
company that can help the decision-making process.
Benefits of Information System:-
Burger King used information systems to increase the productivity and
provide its customer the food with a very good quality that improved
their kitchen with an advanced technology so that the meal arrive fresher,
tastier and hotter each time they order it.
Also, Burger King used the information system to reduce the effort, cost
and time they need to do their processes.
Furthermore, by using this information system, Burger King have the
ability to maintain its customer and attract more customers.
Conclusion:-
There is no doubt that Burger King is considered as a global leader in
terms of franchise restaurants in the world. Many of the restaurants are
being owned and control by owner-operator and franchisees with the
access to many of the global resources of the company such as marketing,
restaurant operations, real estate development, HR, training, learning and
development as well as quality control. Due to the said situation, the
network of the owner-operators is so huge, and the information is so
intense. That is the reason why the company is having a difficulty in
developing and maintaining their Intranet that will help to provide all the
groups regarding their needs.
In order to solve that problem it will be important to redesign the intranet
system of the company that will implement the content management
system of CMS that will help to maintain in efficient and consistent
manner the information across the site. Furthermore, it is also important
to consider the differences between the countries such as the language,
connection speed as well as personalized and customized information
system.
Furthermore, it will also be important to improve the security and privacy
issues of the information of the company in order to ensure that no
confidential information that can affect the company and its stakeholders
will be taken from the system of the company. Furthermore, anti-virus
and firewall must be improve and maintain in order to ensure that there
will be no illegal or unauthorized entities that will access the files and
data of the company. Above all, it is also important to ensure that there
will be no viruses and the likes that will destroy vital information of the
company.