Professional Documents
Culture Documents
Starbucks and
Conservation
International
02/27/2017
2. Executive Summary
3. Problem Statement
6. What would you recommend to Starbucks regarding the future of its relationship with CI? What
might you change?
Continue cooperation
Invest more money ($600,000 over three years are peanuts for Starbucks, given its benefits)
Actively seek to further expand the program with other industry leaders
Different: Focus not only on Mexico, but on countries that urgently need help (Vietnam, )
7. What lessons can we draw from todays case in terms of how to most effectively manage the
interface with nonprofit organizations?
Further research
4. Background
5. Methodology
6. Results
8. References