About The Author

I grew up with camera always in my hand. I love the whole

creative process from concept to execution to marketing.My
passion for video making led me to TV advertising in LA, where
I workedwith FOX Entertainment on TV shows like 24,
American Idol, and House.It was here that I started to notice
thismassive changethat was going on in the video advertising
world. People's eyes and ears weren't where they used to be,
they were shifting from TV to Online Video.

Armed with creativity, hustle, and a talented team, we helped

growZAGGtvs YouTube Channelto 23 Million channel views
which has improved online sales up to 65%. With the success of
ZAGGsuse of video, Google asked us to beYouTube
Marketing Ambassadors. They gave us the responsibility of
helping other business and organizations use YouTube
effectively. This unique position and opportunity has given me
great insight and experience in how businesses can increase sales and brand awareness using video and YouTube.

I recentlyquit my jobto start my company,Video Power Marketing, which helps people and companies leverage video
and YouTube Advertising to increase their online sales, traffic, conversions and brand.

If you enjoy what you do you never have to work a day in your life.I'm one of the few people who love what I do.

If you want to connect hit me up.

iii
Why I Wrote This Course

This massive disruption has been silently growing in the video advertising
space for the last decade. This realization hit me hard when I was asked by
Google to be a YouTube Marketing Ambassador. I was flown out to the
Googleplex in Mountain View and was given exclusive information about the
future of YouTube.

The tables of power are quickly changing to where the consumers have
become the creators. We have the power to reach anyone in the world at
anytime. Never before have we had this much power; and its only the
beginning. I even quit my job so I could take advantage of this opportunity.

For the last year Google has been sending me a check every month for the
ads that Ive monetized on my YouTube channels. I havent even touched
some of these YouTube channels for a year. It has become passive income,
the Holy Grail for entrepreneurs.

Naturally, I wanted to share and teach people how they too, can take
advantage of this huge opportunity. We have the ability to Profit Off Our
Passion!

I created this course hoping that others may share in the simple successes
that Ive experienced.

Enjoy.

iv
DISRUPTION

1
A tipping point in video is
coming where the billions
of dollars that are so
carelessly wasted on TV
advertising will flow to
YouTube. This is great
news for content creators
and people who are looking
to make some good money
from their YouTube
channel.
Section 1
DISRUPTION
WHAT YOULL LEARN
1. How the advertising world is changing.
2. How Google makes their money.
3. What is SEO?
4. The advantages of online ads vs TV ads.
5. How you can make money off of YouTube.
CASE STUDY
Well talk about my ExpenseTrackerApp channel on
YouTube and how I get a check from Google every
month for these videos I made over a year ago.
WHY?
Once you understand this massive disruption thats
happening in the advertising world, youll realize how
much opportunity there is for you to get involved early and
start making money.
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Click here to watch the video for
Chapter 1: Disruption
6
TV IS DEAD HOW GOOGLE MAKES MONEY
Listen, Ive said it so many times. TV advertising is dying and
Before we get too much into that, I want to talk a little bit about
online video is taking over. Every year, billions of dollars are be-
Google. Their mission statement is to organize the worlds infor-
ing spent on TV advertising, but soon a huge chunk of that
mation and make it universally accessible and useful. Thats
money is going to start being put into online video (because it
no small statement but so far Id say theyve been doing a
works!). Think about it. How often do you watch commercials
pretty good job of it. In 2012, Googles revenue was a modest
on TV anymore? If youre actually watching a TV show on your
$50.18 billion. How does Google even make all that money?
TV and not online, chances are that youre usually fast-
forwarding through them or doing something else during the
break.

Whenever you do a search on Google, all of the results that you

see in the shaded box at the top and on the right side of the
page are ads. Companies pay money to have their sites appear
there. A huge majority of Google searches end up clicking on
the first 1 or 2 results. By paying Google, a business can get
their site placed above the organic results, hopefully increasing
their chances of being clicked on. The organic results are what
Google thinks is most relevant to the terms you search for.

7
Google is like the cool kid at school picking people for their kick-
ball team and everyone else is just trying to get picked first.

WHATS SEO?
How do you get your website to be that coveted first pick in a
Google search? The answer is through search engine optimiza-
tion or SEO. The basic building blocks of SEO are keywords. If
you want to show up first in a search for cool iPhone cases
you want to make sure that you use that exact keyword phrase
in your title, description, meta data, etc. so that Google knows
what your page is all about. That way when someone searches
for it, Google can say this site looks most relevant to that key-
word phrase and put your site at the top of the results.
Were going through a huge shift in the way things work these
days. When I was a kid I remember going to rent movies from a
store, now I just log onto my Netflix account. I remember learn-
ing from my teachers in school by watching them write on a
chalkboard, now kids are learning on iPads and computers.
Just like all of that, advertising is changing forever.

In 2000, Google first released its AdWords platform. The CPC

was cheap because it was brand new and no one was using it.
Today TrueView for YouTube is in that exact same spot where
AdWords was 13 years ago.

8
When you go to watch a YouTube video and you see an ad appear that you can skip after 5 seconds, that is an in-stream TrueView ad.
You can decide to allow these ads to appear on your videos by Monetizing your YouTube channel. If someone watches the ad, the ad-
vertiser pays you and Google. If the ad is skipped or clicked before 30 seconds have passed (or half of the duration of the ad, which-
ever comes first) the advertiser pays nothing.

9

HOW ONLINE IS KILLING TV
This massive disruption is really starting to freak out TV stations
and producers because they can see it, too. For a long time,
they have been the only people swimming freely in the waters
of video advertising. A few years ago, Google introduced a plat-
form called Google TV Ads. In December of 2012, Google can-
celled this service because it wasnt working. They could see
that the future of video advertising is not with TV but online. Plat-
forms like YouTube, Hulu, Netflix, and Amazon recognize this
and are quickly invading those waters and are starting to hoard
TVs precious advertising dollars.
I love this new way of video advertising! Whats great about it is
that TrueView advertising is everything that TV advertising isnt.
TV isnt engaging, as there is no way for viewers to interact with
an ad directly. With TV, its very difficult to get accurate data.
You can see that your ad was playing on 5,000 TVs but you
dont know who is watching, their gender, age, exact location,
how long they watched your ad, or if there was even anyone in
the room when your ad played. With TrueView, not only do you
know all of this stuff, but you can make it work to your advan-
tage. For example, I have a channel about Tax Information.
Someone who is advertising a tax preparation software could
chose to place their ad on my channel because they know that
the people watching my videos are already interested in taxes.
Right now, TrueView is very affordable. You dont have to pay
$50,000 for an ad spot like you would on TV. This means that
anyone can advertise on YouTube, no matter how small their
budget. All you need is access to some video equipment, an
internet connection, and a Google account. YouTube advertis-
ing is so easy and so cheap that even the worlds largest
brands are redirecting their advertising dollars from TV to online
advertising.
10
 to research what keywords were most popular and wrote a
script of about 30 questions around those keywords.

Once I had done all of my research I met up with the tax attor-
ney and used my mass video production technique (See Chap-
ter 3) to work. I gave him the list of questions and told him to an-
swer each one in 2 minutes or less. At the end of the shoot I
had shot about 30 videos in under 2 hours. I uploaded these vid-
eos to my ExpenseTrackerApp channel on YouTube and filled
in the titles, descriptions, and keywords so that they were opti-
mized to be easily found in a relevant search.

After a few weeks of watching the analytic data I saw my views

were steadily increasing and were even sometimes doubling
every week. I had done nothing to promote these videos, peo-
Unless youre one of these TV stations, this is not a problem, ple were just finding them on their own because they had been
but an opportunity. You can open up your YouTube channel to
advertisers and start making money for yourself. I decided to try
it out recently and would like to use one of my channels as a
case study to teach you from. My channel is called Expense-
TrackerApp and the videos are all about tax secrets, tips, and
tricks. I was working with a business with this app that would
help business owners save money on their taxes. Our market
was primarily middle aged males who own their own business. I
put myself in their shoes and researched some keywords that I
thought that audience might be looking for. I also contacted a
tax attorney and asked him for a list questions about taxes that
people ask him all of the time. After that I used this information
11
optimized properly. Unfortunately I never ended up getting paid ads, you could maybe make $5 or even $10 a day. Im just try-
by the company that hired me to do this project, so I decided to ing to teach you the basics of what is possible and show you
monetize my videos and see what happened. At first I was just that advertising dollars can be going into your wallet.
making 25 a day, then 50 a day, then 75 a day. Pretty soon I
was making a solid 1 or 2 dollars a day. Then tax season came
along and I started making 5 to 8 dollars a day because so
many people were searching for the keywords I had used.

Now Im sure some of you are thinking that a dollar a day is

nothing. Its true, $365 a year wont even pay for most peoples
phone bill. But I literally have not even touched this channel
since the day I monetized it and Google is sending me a check
every month. Think if you had 2 or 3 channels similar to this. Or
if you had a high traffic channel where people clicked on a lot of

12
DISRUPTION REVIEW
To-Do Checklist
Think of a niche topic to create videos for
Research keywords in your niche (Chapter 2)
Script out videos for your channel based
around those keywords (Chapter 3)
Create a YouTube channel for your topic
Shoot, Edit, and Upload your videos to You-
Tube (Chapter 3)
Fill out title, description, and tags to optimize
your videos (Chapter 4)
Monetize your new channel (Chapter 5)
Wait patiently for your check from Google
RESOURCES
My ExpenseTrackerApp Channel
TAKEAWAY
Big things are happening in video advertising. Soon
were going to reach the point where its no longer profit-
able to advertise on TV and all of those advertising dol-
lars will spill into the online space
COMING NEXT
Well be talking about one of the most important, yet of-
ten overlooked parts of advertising; research.
13
RESEARCH

2
Research is key to laying
down a firm foundation for
a profitable video
campaign
Section 1

RESEARCH WHY?
Research gives you a firm foundation on which to build
your video campaign around. This is one of the most im-
OVERVIEW portant steps and often most overlooked. Its through key-
word research that we know What people are searching for,
Which keywords are the most profitable, etc.

WHAT YOULL LEARN

1. How to find out what people are searching for
2. What makes a good keyword?
3. Find out how to see which keywords advertisers
pay the most money for
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Click here to watch the video for

Chapter 2: Research

15

GOOD KEYWORDS
Now that youre fired
up about the massive
disruption thats hap-
pening with video ad-
vertising, lets talk
about where to start
your Dollar A Day pro-
ject. How do you know
what keywords people are searching for? And what are advertis-
ers paying to have their ads show up on certain keywords? In
order to find a good keyword, youre going to have to do some
research first. Research is one of the most important, yet often
most overlooked step in all of this. Launching a campaign with-
out doing research is like not using your book on an open-book
test. You might have some good guesses, but why not have
some good answers instead?
Ok so what makes a good keyword? When you are searching
different keywords there are three things to look for: high
search volume, a keyword that is relevant, and a high CPC
(cost per click). When I say a high search volume, Im saying
you should look for something that is searched at least a few
thousand times a month. The less the keyword is searched, the
less likely it is that you will be getting a lot of clicks, which
means less money for you. Relevance is pretty self-
explanatory. If youre making a channel about Pogs (Remember
those toys from the 90s? Awesome.) you dont want to look for
keywords like twerking, even though it may be searched a lot.
Finally you want to find something with a high CPC. To some,
that may seem a little counter-intuitive but remember, were
looking to get paid from these ads, were not paying for advertis-
ing space. A high CPC means more money comes to you with
every click. CPC can range anywhere from 25 to upwards of
$20. Some industries pay more for ad space. The mortgage in-
dustryfor examplehas a high CPC in general because they
have a large ROI with a successful conversion. Contrast that
with something like the music industry, where they might get
$1-$12 per successful conversion, and you can see why the
CPC would be so much higher in the mortgage industry
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WATCH MY SCREEN AS I DO KEYWORD
RESEARCH
16
Section 2
TOOLS
GOOGLE ADWORDS
KEYWORD PLANNER
This will be one of your best tools for Keyword Research. Find
out CPC, search competition, related keywords, and lots more.
Youre looking for keywords that are highly searched. Dont be
scared when it says that the competition for a certain keyword
is High. Thats a good thing for you. It just means that the peo-
ple making the ads have to pay more money to you for each
click. Related keywords is very useful because although you
might think you know what people are searching for, you dont
know for sure. This will give you other ideas that you might not
have thought of.
GOOGLE TRENDS
Another great product by Google that lets you see current
trends and predict future ones. This tool is interesting enough to
just mess around with for a while.
17
You can look at trending searches by category such as People,
Brands, Foods, etc. Or you can see current Hot Searches in a
list or the top search of each day on a calendar. You can how
popular certain searches are on a map and compare how well
multiple search terms perform against each other. They also
have an awesome new visual tool which shows you current Hot
Searches in real time

SOOVLE
Kind of like running a Google search but on multiple different
search engines at the same time. You see popular search terms
on Google, Wikipedia, Amazon, Bing, YouTube, Yahoo,
Answers.com. You can also see an alphabetical list of the top
internet searches for the current day.

GOOGLE SEARCH
Go to Google and start typing a word in the search box. Google
will automatically suggest keywords that are highly searched.
You can get some quick ideas here and then go back to the key-
word planner tool and really dig deep for some money-making
keywords.

18
RESEARCH REVIEW RESOURCES
Google AdWords

Google Trends

To-Do Checklist
Think of your niche topic youd like to make
videos for
Use the keyword research tools from
Section 2 to do some keyword research
Soovle
TAKEAWAY
Research is one of the most important yet most overlooked
parts of launching a campaign of any kind. Its not hard to
do and makes a huge difference

Make sure your keywords have a high

search volume

Make sure your keywords are relevant to

your topic

Make sure your keywords have a high CPC

Keep your keywords written down to refer COMING NEXT

back to Learn how to make professional quality video to go along
with your newly found keywords.

19
PRODUCTION

3
A little extra time and
money can go a long way
in video production. Learn
a few tricks you can do to
make your videos look and
sound professional.
Section 1

WHY?
PRODUCTION Lets face it, no ones going to take your videos seriously if
they look like crap. Ill teach you how to make professional-
OVERVIEW looking videos at minimal cost.

WHAT YOULL LEARN
1. The 3 different parts of video production
2. How to use my Mass Video Production technique
3. The 3 is of video
4. How to turn your keyword research into a script
5. How to make your videos look professional
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Click here to watch the video for
Chapter 3: Production

21
Section 2

PRE-PRODUCTION

3 PARTS OF VIDEO
If you have worked with video before, you probably know that it
can be fairly time-consuming. This section is to show you how
to use my Mass Video Production technique. This technique
helped me create 30 videos in less than a days work (and al-
most half of that was just exporting and uploading to YouTube).
If you follow these steps, it will take out a lot of the frustrations
that can come with video, and things will go a lot more smoothly
and quickly than if you didnt follow this advice.
There are three parts to video production: pre-production, pro-
duction, and post-production. Each part is pretty self-
explanatory. The Pre-Production takes place before you actu-
ally shoot any video. Its where you plan out what youre going
to shoot, write a script, find talent to film, etc. Production is the
actual filming of your video. If youve done your pre-production
work well, everything should run fairly smoothly and quickly. Fi-
nally theres post-production where you take what youve filmed
and use editing software to piece together what you have filmed
and add graphics, effects, music, etc.
PRE-PRODUCTION
Pre-production is what happens before the shooting takes
place. Its where most of the planning and organizing takes
place. During pre-production there are two important things that
you will need to identify: your audience, and your message.
When you are thinking about an audience think about specific
demographics of people, not just people in L.A. or people
who shop at WalMart. I hate when I am planning a shoot with a
business and ask for their target demographic and they say oh
people from like 25-75. Thats too broad. Youre not going to

22
speak to a 25 year-old the same way you speak to a 75 year-
old. Get specific. Identify age range, gender, income, geo-
graphic location, blogs they follow, webpages they visit, etc.
The great thing about online marketing is you can actually
choose to target these kind of people instead of just putting an
ad on TV and hoping your demographic is watching.
Next, you want to identify your message. I do this using what I
call the 3 is which are: Instruct, Inform, and Intertain (spelled
with an i because obviously spelling it right wouldnt work out
as nice). All videos can be grouped into at least one of these
three categories. Theyre either going to try to teach people
how to do something, tell them about something, or just straight
up entertain them. Theres also one more category I like to use
sometimes that I call edutainment, which is both informative
and entertaining.
If youve done your keyword research from Chapter 2, youll al-
ready have a pretty good list of keywords to base your script
around. When I say script I dont mean that you have to have
everything youre going to say written out word for word. A
script to me is more of just an outline. For example, with the Ex-
penseTrackerApp I did my keyword research and then wrote
out about 30 questions with those keywords in them for the tax
attorney to answer. Then we just went through the questions
one by one and he would give a 1-2 minute response.
There are a few more things you need to remember to write into
your script. First is the Intro. This needs to be short (no more
than 3 seconds), and grab the attention of the viewer. This
23
comes right before the main content that you have written out in your script. Then comes a call to action (CTA). A CTA is what you see
towards the end of a YouTube video when they say click here to sign up, or click here to visit our website. People are smart, but
theyre not mind readers. Sometimes they just need to be told what you want them to do. Never end your videos without some sort of
CTA. Finally youll want an outro or a splash page. This is what you see once the video is over and gives you options to watch a differ-
ent video, visit a webpage, subscribe to the channel, etc. This is mostly something thats done in post-production but its never too
early to start thinking about.

24
Section 3

frame into thirds vertically and horizontally like in the picture to

PRODUCTION the left. Then youll want to put your subjects either along those
lines or where they intersect. For a better example, make sure
and watch the video for this Chapter.

FRAMING
Proper framing will make your composition look clean and inter-
esting. There are two different things you can use to frame your
shots:
FIBONACCI SEQUENCE
This is a mathematical sequence found often in nature which is
pleasing to the eye. Its also referred to as the Golden Ratio

RULE OF THIRDS

The first techniqueand probably more popular of the twois

called The Rule Of Thirds. To use the rule of thirds, divide the

and was often used by Leonardo DaVinci and other artists in

their paintings. Companies also frequently use this when design-
ing their logos. For more examples make sure and watch the
video for this Chapter.

25
LIGHTING Lighting options

Lighting is something that, if done correctly, can make a crappy camera look a lot better
than it is. But if you do it wrongor not at allit can make even the nicest camera look really
bad. The diagram below shows you how to properly set up your lights for an interview-style
shoot and the gallery to the right shows some suggestions for lights you could use. I show
you how I set up my lights in the chapter video so make sure and check that out.

The 3 Point Lighting Technique

Background Portable LEDs

Back Light

Key Light Fill Light

Camera

Soft Box Light Set

26
BACKDROPS
GREEN SCREEN WHITE BACKDROP

A plain white backdrop looks very professional and clean (think

The great thing about green screens is that they are so versa-
Johnny Ive in Apple commercials) but doesnt give you a ton of
tile. Shoot on a green screen and then you can put pretty much
options. You could always use a green screen and turn it white
whatever you want behind your subject in editing.
in post-production if you wanted to.

You dont have to use these kind of backgrounds. In the chapter video Im just sitting in front of my desk. Whatever you chose to
have as your background, make sure that its simple, clean, and well-lit.

27
AUDIO RODE SMARTLAV

Having a lavaliere mic is great to have for almost any kind of

Audio is easily one of the most important parts of any video you
shoot where you have a subject that needs to be heard. The
make. Theres nothing worse than seeing what looks like a
Rode smartLav is awesome because it puts the recorder right
fairly high-quality video and then the audio is just crap. It ruins
on the subject instead of having to deal with wireless transmit-
the whole thing. I know your camera has a built-in mic but dont
ters. The mic plugs right into the headphone jack of any iOS de-
use it! Here are a few audio products you can invest in that will
vice to record professional-quality audio.
make the audio quality of your work 10 times better.

ZOOM PORTABLE MIC

The ZOOM Portable Mic is a little bit more expensive at around

$270, but its been a life saver. It is a handheld, four channel
audio recorder that is ex-
tremely portable and ver-
satile. The quality of
audio it records is fantas-
tic. It has two XLR in-
puts so you can plug in
external mics as well.
Its easy to use, but has
tons of other features for
those who know what
theyre doing.
HINT: Its never a bad idea to have multiple audio recordings of a
shoot just in case one of them doesnt turn out for some reason.
28
CAMERAS
Obviously youre going to need some sort of camera if youre going to be making videos. There are hundreds of options out there from
entry-level DSLRs to super high-end RED cameras. Of course if youre not shooting huge expensive productions, Id stick with some-
thing a little more affordable. These days its not hard to get a camera that shoots full 1080p HD video. In fact, if you are just making
really basic videos, chances are your smart phone shoots 1080p video. If youre on a tight budget, that might be your best option for
now. Ive even filmed some stuff just using my built in webcam on my computer. Id only recommend that for stuff like tutorials and
screencasts though. Whatever you decide to use, try and use a tripod or something that can hold your camera steady. No one likes
watching videos that make them motion sick.

Smartphone Canon T2i Sony HVR-V1U RED

If your smartphone Id recommend using a Something like this is for The big guns. Used for
shoots 1080p theres no DSLR for most projects. more professional use high-end productions and
reason you cant use it for You can get an entry-level such as independent films. The stuff legit
simple shoots DLR for $300-500 cinematographers movies are made on.

29
BE INTERESTING
Finally, when it comes to filming, you need to be interesting. Whether that means you or the person youre filming. Some people get
really shy when the cameras come out but its just something that comes with practice. If youre filming someone else whos having a
hard time around the cameras, tell them to just talk to you and not worry about the cameras. Avoid being monotone and boring. Crack
a joke or two and smile. If you dont look excited to be in the video, no one will be excited to watch it either.

30
Section 4

POST- INTRO

The most important thing with the intro is that its got to grab the

PRODUCTION viewers attention. No one wants to stare at your logo for 10 sec-
onds. Youll lose your audience faster than a grandma with Alz-
heimer's looses her keys. Dont show your logo for more than 3
seconds in the intro.

VIDEO LAYOUT CONTENT

I know this sounds kind of like your teachers in high school

Weve already mentioned the layout youre going to want your
videos to have but Im going to just touch on that one more time
in a little more detail.
teaching you how to write an essay but its almost the same
idea. Once youve done your intro and grabbed the attention of
the audience, you go into the meat of your video. Make sure
things flow well through the whole video. If you can, mix up the
shots by using b-roll, a different camera angle, and overlaying
graphics.

CALL TO ACTION

Your viewers arent always going to know what you want from
them unless you tell them. Say click here, subscribe, etc.
and then give them a button like this one for them to click.

31
EDITING
Youre going to need some sort of software to edit your videos
and put them all together. There are paid tools that you can use
for this, or there are free tools. If youre going to be doing much
with video I personally would suggest spending the money on a
good editing software.

Paid Editing Tools

I used Final Cut for a long time before switching to Adobe. It
is also a great piece of software (by Apple) but I have heard
that some long-time users dont like Final Cut Pro X

Adobe Premiere is my editing software of choice. Its now part of a

subscription plan that includes all of Adobes Master Suite for a
resonable monthly rate. Screenflow is an inexpensive screencast software. It allows
you to record what is happening on your screen as well as
adding a small video of you from your webcam.

32
 Free Editing Tools

iMovie comes installed on all Apple computers. It works just

fine for basic video editing but its tools are very limited.

YouTube recently released an online video editor. I havent really

used it much but its also very simple and doesnt allow you to do
too much more than just arrange video and audio.

MovieMaker software comes with most computers running a

Windows operating system. Similar to iMovie, it works alright
but only for very basic editing needs.
33
SPLASH PAGE
What is a splash page? That is what you see when you get to the end of a video on YouTube and they say Click one of these other vid-
eos to see more. or something like that. Its similar to a call to action. You want to give your audience enough time on the splash page
to be able to look around and make a decision of what to click on. Its not like your into thats short and sweet. These splash pages can
be up for a solid 10-15 seconds if you want. I create mine in Adobe Illustrator or Photoshop but Ill go over a few other tools you can
use as well. Here are a couple examples:

34
 GRAPHICS
In order to make things like Splash Pages, buttons, and other graphics, youre going to need some kind of graphics software. Like I
said I use Adobe Photoshop and Illustrator for the most part, but there are lots of other options out there you can usepaid or free. If
you subscribe to the Adobe Creative Cloud then you can have full access to all of their programs for a monthly subscription fee. That
means you get Photoshop, Illustrator, Premiere, and lots of other powerful software to fill pretty much any need you might have.

(Paid) Adobe Photoshop is the most (Paid) Adobe Illustrator is a powerful, (Free) For simple jobs, you can use (Free) Great tool for adding shapes,
widely-used photo editing software vector-based graphics software. basic features of this online photo edi- text, and other basic objects to your
among professionals everywhere. tor for free images

35
PRODUCTION REVIEW RESOURCES
To-Do Checklist Adobe PicMonkey Skitch

Final Cut
Identify your audience and your message
Screenflow
Use your keywords from Chapter 2 to help
you plan out a script
TAKEAWAY
Make sure you have all the proper Making a ton of videos doesnt have to take a ton of time if
equipment youll need for a good shoot you follow my Mass Video Production method. Investing in
(camera, lights, microphones, backdrop, etc) some extra equipment can also make a low-budget video
look professional.
Set up your shoot using 3-point lighting and
proper framing techniques

Use your script during shooting to make

sure that you cover all of the points you
planned out during pre-production

Use video editing software to arrange your

video
COMING NEXT
Create buttons and a Splash Page to insert Make sure your hard work gets seen. Learn how to prop-
into your video erly optimize your videos.

Export your video so that its ready to

upload to YouTube
36
OPTIMIZATION

4
Dont let your hard work go
unseen. Learn to properly
optimize your videos for
maximum views.
Section 1

WHY?
OPTIMIZATION Your videos are going to make you money based on how
many people click the ads. So if no one sees your videos,
OVERVIEW you get no money. You just put in a ton of effort to make
some good videos. Dont let all that work to be for nothing.

WHAT YOULL LEARN
1. What the crap Optimization even means
2. The difference in On-Page vs. Off-Page
Optimization
3. How to Optimize your YouTube Videos
4. How to Optimize your YouTube Channel
5. How to use analytics to monitor viewer
engagement.
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Click here to watch the video for
Chapter 4: Optimization

38

OPTIMIZATION
What the crap does optimization even mean? Good question.
Did you know that there are 100 hours of video uploaded to You-
Tube every minute? Thats a ridiculous amount of videos!
Google is pretty amazing and as we discussed before, their mis-
sion is to organize the worlds information. But do you expect
Google and YouTube to just know what your video is about
once you upload it? YouTube doesnt have some pack of magic
video scanning robots that see what your video is about and
classify it automatically. You have to tell them. To do this they
have given us certain fields to fill out on our videos.
If youve ever uploaded a YouTube video you have seen the Ti-
tle, Description, and Keywords boxes. Use them! If you dont
your video will just be lost in the depths of the internet. It would
be like having your phone number in the phone book with no
name or address. Can you imagine searching for a number in a
phone book one page at a time? It would take forever. That is
what optimization is; telling Google what your video or website
is about so that they can help other people find it. You do this
by using the keywords you researched in Chapter 2 and plug-
ging them into the Title, Description, and Keywords boxes of
your video.
39
There are three things that
ON-PAGE OPTIMIZATION
you should remember when it
comes to optimizing. You There are two parts to optimization: On-Page and Off-Page.
need to optimize your You- On-Page is the kind of stuff that we just talked about and its
Tube channel and your individ- something that you have complete control over. Its the titles,
ual videos, then watch how keyword tags, and descriptions that you input so that your vid-
well those keywords perform eos can be organized. You can also add annotations that link a
using analytics. video to your other videos, your channel, your webpage, and
other useful places. Finally its important that you take the time
If you type in save money on taxes on YouTube, one of my Ex-
to make a good thumbnail image for your videos.
penseTrackerApp videos shows up in the top 3 results. If you
type in Tax Organizer App on Google, one of my videos also
comes up in the top 3 results. Thats prime real estate on the
internet. It also goes to show how important video is for SEO be-
cause it floats on top of webpage results. Video is king!

40
TITLES Some of the best title writers are those who write article titles on
magazine covers. As youre waiting in the checkout line in the
Your title is one of grocery store, look at some of those titles and try and rephrase
the most impor- them to fit your video. For example, one of the covers of Cosmo-
tant parts of opti- politan magazine has the title 75 sex moves men crave. You
mizing your vid- could rephrase this to something like 75 marketing techniques
eosalmost as im- that companies crave. Make sure that you keep exact keyword
portant as the phrases intact in the title and description of a video.
video thumbnail.
Not only is it im- ANNOTATIONS
portant for Google to be able to organize your video, but its one
Annotations are a very useful tool that you can use on You-
of the first and only things someone will decide to watch your
Tube. It allows you to link to other websites or videos during
video by. Your titles should be interesting, relevant, and contain
your video. Its a lot easier to show you how to use it than to ex-
keywords from your research. If you need some help with your
plain it so Im going to let you watch my screen as I use it.
titles, look to the pros for an example.

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CLICK HERE TO WATCH MY ANNOTATIONS TUTORIAL
41
THUMBNAIL IMAGES People dont like to be lied to, so make sure that your thumbnail
is relevant. If I made the ExpenseTrackerApp video thumbnails
People might say some hot babe, I might get some initial clicks but as soon as
dont judge a people found out my video wasnt what my thumbnail said it
book by its cover was, theyd leave my video and probably never click on one
but we all do and again. The thumbnails I created clearly show that my video is
we know it. Your about taxes. When viewers find out that my video is just what
video thumbnail is they were looking for, theyll watch the whole thing, click on an
like the cover to a annotation, and/or maybe watch a couple other videos. Think
book so you need about images that are begging to be clicked. I know that peo-
to make them inter- ples faces tend to do well as thumbnail images, especially
esting. They need to quickly catch peoples attention. Make when they are looking right at the camera. It never hurts to try a
sure that they are simple enough that someone can tell what it few different options and see what performs best.
is in only a second or two. You wont get much more time than
that before your potential viewer decides if they want to watch mwmwmwmwwmwmwmwmwmwmwmwmwmwmwmwmwmwm
your video or not. wmwmwmwmwmwwmwmwmwmwmwmwmwmwmwmwmwmw
mwmwmwmwmwmwmwmwmwmwmwmwmwmwmwmwmwmw
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CLICK HERE TO WATCH MY SCREEN

AS I OPTIMIZE A VIDEO

42
CHANNEL OPTIMIZATION
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If there are certain things in the description or keywords that wmwmwmwmwmwwmwmwmwmwmwmwmwmwmwmwmwmw
you are going to want on a bunch of your videos, you can fill out mwmwmwmwmwmwmwmwmwmwmwmwmwmwmwmwmwmw
these defaults so that they apply this info to all of your uploads. mwmwmwmwmwmwmwmwmwmmwmwmwmwwmwmwmwmw
mwmwmwmwmwmwmwmwmwmwmwmwmwmwmwwmwmwm
It will save you hours of time. I did this with my 30 ExpenseOr-
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ganizerApp videos. I picked keywords that I wanted on all of
wmwmwmwmwmwmwmwmwmwmwmwmwmwmwmwmwmwm
those videos and certain things that I wanted in the description wmmwmwmwmwwmwmwmwmwmwmwmwmwmwmwmwmwm
and title and then filled those into the default boxes. That info wmwmwmwmwmwmwwmwmwmwmwmwmwmwmwmwmwmw
was applied to all of the videos I uploaded so that I didnt have mwmwmwmwmwmwmwmwmwmwmwmwmwmwmwmwmwmw
to go through and fill it out for each and every video. mwmwmwmwmwmwmwmwmwmwmmwmwmwmwwmwmwmw

CLICK HERE TO WATCH MY SCREEN AS I

OPTIMIZE A YOUTUBE CHANNEL

OFF-PAGE OPTIMIZATION
Off-page optimization is all about audience engagement. Like I
said before, its something that you dont have as much control
over. If you are getting a lot of likes (or dislikes), views, shares,
or comments, thats going to play a part in your rankings.

It doesnt matter if people are liking your videos or disliking

them as long as theyre doing one or the other. I have one video
in particular of a fake iPhone 5 unboxing that has around 5 or 6
times more dislikes than likes. But because Google saw that
people were interested in it, they had it show up higher in their
rankings.
43
 ANALYTICS
The last part of all of this is monitoring viewer engagement by
using analytics. I know that a lot of people reading this will be
creative right brainers who love just making videos. While crea-
tive content is very important, it will help you so much if you
buckle down and give your left brain a little stretch by analyzing
your analytic data. Thats probably going to sound super boring
to all you right-brainers. I understand, Ive always been a right-
brain person. But once I learned to use my left-brain as well, it
helped me realize how people were engaging or not engaging
Were going to get into Monetization more in the next chapter
with my videos. Thats what makes a really good marketer.
but Im going to say right now that you dont get money based
on views, you get money based on how many people engage
with your videos by clicking on the ads. One of the best ways
you can get people to engage with your content is through your
annotations. If you skipped my annotations tutorial you should
go back and watch it.

44
If you take the time to understand your analytics youre going to know whos watching, how long theyre watching, where are they com-
ing from, where they are going, etc. This will help you see your weak points, your strong points, and where you can improve. One of
the tools in Google Analytics which can help you a lot is the Demographics tab, which tells you all about who is watching. Another tab
that youll want to use a lot is the one labeled Traffic Sources. It tells you how people are finding you and where they are going from
there. You can see if people are finding your video through suggested videos, a YouTube search, a Google search, an embedded
video player on another site, etc.

One of the hints that your videos are opti- G ALLERY 4.1 Analytics Sample
mized well is if a large portion of your
views are coming from suggested views
and from searches. If not, then you
know you need to optimize your videos
better. You can also see which ads peo-
ple are clicking on the most from your
videos. Check out which ones are your
biggest sources of clicks so you can
thank them later for the free money.

A graph of my ExpenseTrackerApp views and Estimated Minutes Watched (left) and a breakdown
of viewer demographics.(right)

45
OPTIMIZATION REVIEW TAKEAWAY
To-Do Checklist If you dont optimize your videos, they will just get lost in
the depths of YouTube forever. Proper optimization will
Set up a YouTube Channel if you havent help people find your videos so that you can start to get
already paid.

Optimize your channel with Title, URL,

Description, Tags, and Banner Image based
off of relevant keywords

Fill in Channel Defaults with Title,

Description, and Tags that will be used in all
of your uploaded videos

Upload videos to YouTube Channel

Link an Associated Website to your channel

Create Annotations on your videos that link

to your website, other videos, etc.

Create and set custom thumbnail images to COMING NEXT

your videos Now that people are seeing your videos, its time to
Link your Channel to a Google Analytics monetize your videos so that Google can start sending you
your checks.
account to monitor viewer engagement

46
MONETIZATION

5
Youve done the work, now
start bringing in that cash
money.
Section 1

WHY?
MONETIZATION Plain and simple: if you dont Monetize your videos youre

OVERVIEW
not going to get any money. Thats kind of the whole point.

WHAT YOULL LEARN mwmwmwmwwmwmwmwmwmwmwmwmwmwmwmwmwmwmwmwmwm

1. The 3 different parts of Monetization
2. The 5 things you need to start Monetizing your
videos
3. How to Monetize your videos
4. How youre going to make a dollar a day (or
more) on YouTube
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Click here to watch the video for

Chapter 5: Monetization

48

THINGS YOU NEED
The part youve all been waiting for...lets make some money!
There are three parts to Monetization. First youre going to want
to make your channel a YouTube Partner. Next, theres the Ad-
Sense account to handle all of the money. And finally were go-
ing to set up the actual ads on your videos.
Becoming a YouTube Partner is a lot easier than it sounds.
Once your channel has been created, you will just need to ver-
ify the account by going to your Account Features and clicking
Verify. It will then ask you to put in your phone number so that
Google can send you a confirmation code. Once you get that
code, simply enter it into the box and your account will be veri-
fied as a YouTube Partner.
In order to get all of this set up youre going to need five things.
The first three are a Google Account, A YouTube Account, and
an AdSense Account. These accounts are all included with a
Google Account so you dont need to make three separate ac-
counts, but you just need to get them all set up. The last two
things are that you need to have videos uploaded to your You-
Tube Channel, and then youll need to enable Monetization on
those videos.
ENABLE MONETIZATION
To enable Monetization go to Channel Settings, click the Mone-
tization tab, and then enable Monetization on your videos. Or
you can also Monetize your videos individually in your Video
Manager. Youll also be able to select what type of ads you
49
 not going to get paid for that.
With the Overlay ads you get
paid if someone clicks on it. But
no click = no money. If you go
into your Google Analytics ac-
count youll be able to see what
kind of ads are making you the
most money. For me its the in-
stream ads, but for you it could
be different.

Whichever kind you choose to have on your videos just remem-

want on your videos. There are TrueView in-stream ads which ber, you dont get paid based on how many views your video
are the kind that play before you watch the video and you can has. You get paid based on how many people watch and click
usually skip after 5 seconds, or there are Overlay ads which are on the ads on your videos. Your videos are just a tool to get peo-
just those small banners that pop up at the bottom of the video. ple to see those ads.

The way you get paid with TrueView in-stream advertisements

is if a viewer watches the ad for either 30 seconds or half of the
ad, whichever comes first. So if someone watches a minute
long ad on your video for 29 seconds and then skips it, youre

50
 A dollar a day might not sound like much but just remember two
GETTING PAID
things. First of all, youre not doing anything for that money any-
AdSense is how Google pays people like you, who offer adver- more. You put in some work at the beginning and now youre
tising space on their videos. When setting up your account just getting checks from Google every month. Also this course
youre going to link your AdSense account with your bank ac- is just to help you see how its done. Once you learn to make
count. People will click on an ad on your video, the ad will show one dollar a day, you will have the skills to make $5 a day or
up in your AdSense account, and then your AdSense account even $20 a day. If you get really good at this you could be pull-
will deposit into your bank account about every month. ing in a few hundred extra bucks every month. What could you
do with that? Some of the top YouTube players are making six
Once youve got every- figures a year off of stuff like this. Whos to say you cant too?
thing set up and people
start clicking your ads,
youre going to start mwmwmwmwwmwmwmwmwmwmwmwmwmwmwmwmwmwmw
making money. Be pa- mwmwmwmwmwwmwmwmwmwmwmwmwmwmwmwmwmwmw
mwmwmwmwmwmwmwmwmwmwmwmwmwmwmwmwmwmwm
tient at first because it
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takes a while for people
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to start seeing your vid-
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eos. Remember that en- wmwmwmwmwmwmwmwmwmwmwmwmwmwmwmwmmwmwm
gagement boosts your wmwwmwmwmwmwmwmwmwmwmwmwmwmwmwmwmwmwm
videos optimization. wmwmwwmwmwmwmwmwmwmwmwmwmwmwmwmwmwmwm
Once people start see- wmwmwmwmwmwmwmwmwmwmwmwmwmwmwmwmwmwmw
ing and engaging with your video Google will rank it higher and mwmwmwmwmwmmwmwmwmwwmwmwmwmwmwmwmwmwm
higher and people will start to see it more and more. Its an ex-
citing process to watch so check on your Analytics account of- CLICK HERE TO WATCH MY MONETIZATION
ten. One day youll be making 25, a couple weeks later youll WALKTHROUGH
be hitting that $1 a day or maybe more.

51
MONETIZATION REVIEW RESOURCES
Google AdSense

Google Analytics
To-Do Checklist
Sign up for a Google Account

Become a YouTube Partner by verifying your TAKEAWAY

YouTube Channel Once youve learned how to make one dollar a day, you can
make $10 or $20 a day if you apply what youve learned.
Create an AdSense Account and associate it
with your YouTube Channel

Upload videos to your YouTube Channel if

you havent already

Enable Monetization on your YouTube

Channel

Decide what kind of ads you want on your

videos

Monitor your Analytics and watch the money

grow

Apply what youve learned to make even

more than $1 a day

52
RESOURCES
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v,vnxmnvzxmnvmnsdfvjhsfflkjsalfkjsdflkahfwoeiru
forfohsfajdfjsadlfkjasflhsajnsvknsvnsvljvmnzxvbof
owqifyrtqwurqwerwqmmmmmmmmmmmmmmmm
mmmmmmmmsmsmsmsmsmsmsmsmsmdmskm
mdsksdmsdmksdkmdskmdsmsdmksdkmsdmkdm
kmskddmsksmkdsmmkdsmkdsmkdmkdskmmkds
mmkdsdmksdmskdsmkdsdsmkdmdkmsdskmkmd
sdskmmkdsmkdsmkdsmkdsmkdskmmmowmwow
mwmwmkwmowmkwwokwmowmokmwomwwkwo
wmowkmowkmowmwoowkmwmwkmwokmomow
mowmowowmwkmwomowkmowmwokwkomwokw
After doing some research Ive decided
to use Host Gator for all my hosting
needs. Theyre affordable, reliable, and
easy to use.
Adobe Creative Cloud
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vmdsfhweohewsldkajlfjasdfhsjdkfhsakdfsneorf
ouwfoivsdnvandvasdkjfasfkjadlfkjafdoiqwueroi
uroghfhsfv,vnxmnvzxmnvmnsdfvjhsfflkjsalfkjs
dflkahfwoeiruforfohsfajdfjsadlfkjasflhsajnsvkn
svnsvljvmnzxvbofowqifyrtqwurqwerwqmmmm
mmmmmmmmmmmmmmmmmmmmsmsmsm
smsmsmsmsmsmdmskmmdsksdmsdmksdkm
dskmdsmsdmksdkmsdmkdmkmskddmsksmkd
smmkdsmkdsmkdmkdskmmkdsmmkdsdmksd
mskdsmkdsdsmkdmdkmsdskmkmdsdskmmkd
smkdsmkdsmkdsmkdskmmmowmwowmwmw
mkwmowmkwwokwmowmokmwomwwkwowm
owkmowkmowmwoowkmwmwkmwokmomow
mowmowowmwkmwomowkmowmwokwkomw
okwmwmwkowkmwokmwokmowkwmomwomw
Provides you with all of the tools you
need for web, video, design, sound, and
just about anything else.
Domains | GoDaddy
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fhweohewsldkajlfjasdfhsjdkfhsakdfsneorfouwfoivsd
nvandvasdkjfasfkjadlfkjafdoiqwueroiuroghfhsfv,vnx
mnvzxmnvmnsdfvjhsfflkjsalfkjsdflkahfwoeiruforfohs
fajdfjsadlfkjasflhsajnsvknsvnsvljvmnzxvbofowqifyrtq
wurqwerwqmmmmmmmmmmmmmmmmmmmmmm
mmsmsmsmsmsmsmsmsmsmdmskmmdsksdmsdm
ksdkmdskmdsmsdmksdkmsdmkdmkmskddmsksmk
dsmmkdsmkdsmkdmkdskmmkdsmmkdsdmksdmsk
dsmkdsdsmkdmdkmsdskmkmdsdskmmkdsmkdsmk
dsmkdsmkdskmmmowmwowmwmwmkwmowmkww
okwmowmokmwomwwkwowmowkmowkmowmwoo
wkmwmwkmwokmomowmowmowowmwkmwomowk
mowmwokwkomwokwmwmwkowkmwokmwokmowk
wmomwomwowmkwowmwokmwokmwokmwomokm
When Im in the market for a domain
name, I always look at GoDaddy. Cheap
domain names is exactly what you get.
Microphone Zoom
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xcvmdsfhweohewsldkajlfjasdfhsjdkfhsakdfsn
eorfouwfoivsdnvandvasdkjfasfkjadlfkjafdoiq
wueroiuroghfhsfv,vnxmnvzxmnvmnsdfvjhsffl
kjsalfkjsdflkahfwoeiruforfohsfajdfjsadlfkjasfl
hsajnsvknsvnsvljvmnzxvbofowqifyrtqwurqw
erwqmmmmmmmmmmmmmmmmmmmmm
mmmsmsmsmsmsmsmsmsmsmdmskmmds
ksdmsdmksdkmdskmdsmsdmksdkmsdmkd
mkmskddmsksmkdsmmkdsmkdsmkdmkdsk
mmkdsmmkdsdmksdmskdsmkdsdsmkdmdk
msdskmkmdsdskmmkdsmkdsmkdsmkdsmk
dskmmmowmwowmwmwmkwmowmkwwokw
mowmokmwomwwkwowmowkmowkmowmw
oowkmwmwkmwokmomowmowmowowmwk
mwomowkmowmwokwkomwokwmwmwkowk
Bad audio = bad video. Dont overlook
an investment in some good audio re-
cording tools. Worth every penny.
GoPro Cameras
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fhweohewsldkajlfjasdfhsjdkfhsakdfsneorfouwfoivsd
nvandvasdkjfasfkjadlfkjafdoiqwueroiuroghfhsfv,vnx
mnvzxmnvmnsdfvjhsfflkjsalfkjsdflkahfwoeiruforfohs
fajdfjsadlfkjasflhsajnsvknsvnsvljvmnzxvbofowqifyrtq
wurqwerwqmmmmmmmmmmmmmmmmmmmmmm
mmsmsmsmsmsmsmsmsmsmdmskmmdsksdmsdm
ksdkmdskmdsmsdmksdkmsdmkdmkmskddmsksmk
dsmmkdsmkdsmkdmkdskmmkdsmmkdsdmksdmsk
dsmkdsdsmkdmdkmsdskmkmdsdskmmkdsmkdsmk
dsmkdsmkdskmmmowmwowmwmwmkwmowmkww
okwmowmokmwomwwkwowmowkmowkmowmwoo
wkmwmwkmwokmomowmowmowowmwkmwomowk
mowmwokwkomwokwmwmwkowkmwokmwokmowk
wmomwomwowmkwowmwokmwokmwokmwomokm
GoPro is the worlds best selling cam-
era. The tiny things pack a serious
punch with the ability to record up to 4K
video and of course theyre waterproof
Green Screen
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weohewsldkajlfjasdfhsjdkfhsakdfsneorfouwfoivsdnvan
dvasdkjfasfkjadlfkjafdoiqwueroiuroghfhsfv,vnxmnvzxm
nvmnsdfvjhsfflkjsalfkjsdflkahfwoeiruforfohsfajdfjsadlfk
jasflhsajnsvknsvnsvljvmnzxvbofowqifyrtqwurqwerwqm
mmmmmmmmmmmmmmmmmmmmmmmsmsmsmsm
smsmsmsmsmdmskmmdsksdmsdmksdkmdskmdsmsd
mksdkmsdmkdmkmskddmsksmkdsmmkdsmkdsmkdm
kdskmmkdsmmkdsdmksdmskdsmkdsdsmkdmdkmsds
kmkmdsdskmmkdsmkdsmkdsmkdsmkdskmmmowmw
owmwmwmkwmowmkwwokwmowmokmwomwwkwow
mowkmowkmowmwoowkmwmwkmwokmomowmowmo
wowmwkmwomowkmowmwokwkomwokwmwmwkowk
mwokmwokmowkwmomwomwowmkwowmwokmwokm
If you invest in one backdrop, make it a
green screen. You to change it to what-
ever you want in post-production
 White Screen
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mdsfhweohewsldkajlfjasdfhsjdkfhsakdfsneorfou
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ghfhsfv,vnxmnvzxmnvmnsdfvjhsfflkjsalfkjsdflka
hfwoeiruforfohsfajdfjsadlfkjasflhsajnsvknsvnsvlj
vmnzxvbofowqifyrtqwurqwerwqmmmmmmmmm
mmmmmmmmmmmmmmmsmsmsmsmsmsms
msmsmdmskmmdsksdmsdmksdkmdskmdsmsd
mksdkmsdmkdmkmskddmsksmkdsmmkdsmkds
mkdmkdskmmkdsmmkdsdmksdmskdsmkdsdsm
kdmdkmsdskmkmdsdskmmkdsmkdsmkdsmkds
mkdskmmmowmwowmwmwmkwmowmkwwokw
mowmokmwomwwkwowmowkmowkmowmwoow
kmwmwkmwokmomowmowmowowmwkmwomo
wkmowmwokwkomwokwmwmwkowkmwokmwo
kmowkwmomwomwowmkwowmwokmwokmwok
Canon T2i Camera Rode iPhone Lav Mic
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ohewsldkajlfjasdfhsjdkfhsakdfsneorfouwfoivsdnvandvas
uroghfhsfv,vnxmnvzxmnvmnsdfvjhsfflkjsalfkjs
dkjfasfkjadlfkjafdoiqwueroiuroghfhsfv,vnxmnvzxmnvmns
dflkahfwoeiruforfohsfajdfjsadlfkjasflhsajnsvkn
dfvjhsfflkjsalfkjsdflkahfwoeiruforfohsfajdfjsadlfkjasflhsaj
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mkdmkmskddmsksmkdsmmkdsmkdsmkdmkdskmmkds
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mskdsmkdsdsmkdmdkmsdskmkmdsdskmmkd
mkdsmkdsmkdsmkdsmkdskmmmowmwowmwmwmkwm
smkdsmkdsmkdsmkdskmmmowmwowmwmw
owmkwwokwmowmokmwomwwkwowmowkmowkmowm
mkwmowmkwwokwmowmokmwomwwkwowm
woowkmwmwkmwokmomowmowmowowmwkmwomowk
owkmowkmowmwoowkmwmwkmwokmomow
mowmwokwkomwokwmwmwkowkmwokmwokmowkwmo
mowmowowmwkmwomowkmowmwokwkomw
This is the camera that I use in most of okwmwmwkowkmwokmwokmowkwmomwomw

my videos. There are plenty of newer

Get yourself one of these white back- This mic plugs right into your iPhone
versions and other cameras you can
drops off of Amazon for a great profes- headphone jack to record audio. I highly
use but this gets the job done just fine
sional looking backdrop for your videos. recommend a lav mic for interviews.

LED Lights Soft Box Lights WD 4 TB External

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kwmowwmomwokmwokmwokwmwok
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woeiruforfohsfajdfjsadlfkjasflhsajnsvknsvnsvljvm
nzxvbofowqifyrtqwurqwerwqmmmmmmmmmmm
mmmmmmmmmmmmmsmsmsmsmsmsmsmsms
mdmskmmdsksdmsdmksdkmdskmdsmsdmksdk
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mmmmmmmmmmmmmmmmmmmsmsmsmsm
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mdsmsdmksdkmsdmkdmkmskddmsksmkdsm
mkdsmkdsmkdmkdskmmkdsmmkdsdmksdmsk
dsmkdsdsmkdmdkmsdskmkmdsdskmmkdsmk
dsmkdsmkdsmkdskmmmowmwowmwmwmkw
mowmkwwokwmowmokmwomwwkwowmowk
mowkmowmwoowkmwmwkmwokmomowmow
mowowmwkmwomowkmowmwokwkomwokwm
wmwkowkmwokmwokmowkwmomwomwowmk

Video is the new gold. Consider a good

If youre looking for value lighting, then
these are for you. Theyre small and
cheap, but very effective and bright.
Some softbox lights will do wonders for
hard drive to be like your own personal
your video. You can get a decent set for
bank to hold it all. Id recommend at
around $100.
least 1TB for starters.
THANK YOU
Im all about bringing value to people and I measure myself based on their
success. If you dont get any value in this course, then I dont deserve your
money. I want to thank you for trusting me as a resource to helping you
achieve more views, subscribers, influence, exposure or whatever it is that
your heart desires.

I know this stuff works. Ive done it multiple times myself and Ive helped
many other people and companies achieve the same results. Its not enough
to KNOW it. You have to actually DO it. Apply your KNOWLEDGE. ACTION
is the bridge between dreams and success. When we ACT on what we
KNOW, we start to BECOME. We BECOME what it is weve been trying to
DO.

I hope you enjoyed this course and that you got a lot out of it. If you did,
please tell me about your experience. What did you get out of it? What kind of
results have you seen? Would you recommend this course to other people?

If you didnt like this course, please tell me why. You wont hurt my feelings by
telling me that you would have rather pulled off your fingernails with pliers and
plucked your eyes out with a spoon. (Was that too much?) Tell me honestly
what you didnt like. Tell me how I can improve it. We cant improve what we
dont know.

Please email me and let me know what you thought of the course. I read
every single email. MyVideoPower@gmail.com
 SPECIAL THANKS
A big thanks to Dan The Man Jenson. Without him, this book would not be
here. Dan spent hours piecing together all the images and copy in a way thats
simple to follow and still be aesthetically pleasing to read. Thank you Dan.
You truly are the man.

Check out more of his work at DSJenson.com

DISCLAIMER

Thanks for reading! My website / eBook is a resource guide for educational, marketing and informational purposes. To write my articles, I use my experiences, the ex-
periences of others and various other resources including but not limited to the wild wild web, and the Encyclopedia Britannica That said, my advice doesnt come with
any guarantees. By reading this book or visiting my website, youre essentially signing a contract that says that you understand that I make no guarantees, and you
wont try to sue me or report me to the Obama administration. Because that would be awkward.

We think it goes without saying (but were gonna say it anyway because, ya know, covering our ass and all that), this Video Course is a resource for educational and
informational purposes only. Participating in this email clinic does not create a marketing consultant relationship between you and the creators of Video Power Market-
ing (thats me). Customized marketing advice is not provided in this clinic. (because that is pretty much impossible to do without knowing the delightful details of your
specific situation). Instead, this Video Course / eBook is an educational workshop to make you aware of some of the key video marketing strategies and tactics for your
brand.

COPYRIGHT

Video Power Marketing contains intellectual property owned by Jake Larsen of Jake Larsen Media, including trademarks, trade dress, copyrights, proprietary informa-
tion and other intellectual property. You may not modify, publish, transmit, participate in the transfer or sale of, create derivative works from, distribute, display, repro-
duce or perform, or in any way exploit in any format whatsoever any of the Video Power Marketing content, in whole or in part without our prior written consent. We re-
serve the right to immediately remove your account and access to Video Power Marketing, including any products or services offered through the site, without refund, if
you are caught violating this intellectual property policy." "

Video Power Marketing is a trademark owned by Jake Larsen of Jake Larsen Media LLC 2013 All rights reserved.