Chapter III

Research method and procedures

This chapter presents the research design, the settings and subject of the study, data gathering
instruments, data gathering procedures conducted in the study.

Research design
This study utilized the descriptive method, perspective research is concerned with the description
od data and characteristics about the population. The researchers used the qualitative research
approach to give light in determining the

Research design- descriptive method

Conceptual paradigm

Conceptual framework
The first box contains the independent variable of the study ehich are the elements of teleseryes
such as character setting plot conflict and theme
The second box os the influence of the teleseryed as to nature and nature of such teleseryes were
used as dependent variable