Acknowledegement

In completion of this research, the following persons were most

instrumental, therefore I would like to express my sincere gratitude:

My faithful teacher who gave me a very good business idea plan

and tolerating me throughout this assignment.

My classmates for assisting me informally.

My grandmother for giving me the money to complete this

research.

Last but certainly not least, the Lord for giving me strength,

determination and the courage in completion of this project.

My deepest gratitude is extended to you all.

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 Executive summary

Rio Bluefields is a new entity on block. This visitor attraction is one in a lifetime experience,

After a dip in the Waters beyond the blue, my neighboring entity Bluefields beach, come over

and take a dip in the crystal waters; which entails, A walking tour of the attraction, Mineral

bath, and other water attraction for relaxation and fun, entertainment packages, outdoor

massage services, and also food/beverage on the property.

Guidelines have been made in controlling this entity meaning, the operation under which this

product is involved. Rio Bluefields business plan has information on the target, and future

endeavors for the business. The market analysis has ways in which the business creates new

pull factors for the industry. Attachments such as brochure which contains information about

the entity (the offerings), and also a license/permit as to the entertainment package (music)

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 Description of the product

Rio Bluefields is an attraction operating under the Bluefields beach park. We are located in the

parish of Westmoreland; Bluefields district; Bluefields P.O., adjacent to the Bluefields beach

park ; we can be contacted by 955-4001, for information via attraction. We run the only river

attraction in the Bluefields district that exclusively offers private as well as public service to

people of everytype.

This product is an attraction open to persons who use the Bluefields beach parkand wants to

relax in a smaller stream of water to extract the salt from their body. This entity will also entail

a walking tour of the stream, a shower area, a mineral bath, a free for all spot where persons

can come and swim. Jacuzzi type & bubbling spring and also massage service. Entertainment

package for booked guests. A 12 hour caf and small private luncheon area with paid restroom

facilities.

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 Mission Statement

Our mission is to establish and execute a tourist attraction, which enriches the quality of the

environment and to create an atmosphere that promotes relaxation and excitement.

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 Objectives

1.To provide a high standard service for visitors who are looking for a fun

and relaxing environment.

2.To be a leading operator in customer service and satisfaction in the

tourism industry.

3. T o enhance an environment of safety and healthy lifestyle for

consumers/guests.

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 LEGAL STRUCTURE

This service\product will be a partnership entity. A partnership entity is a contract between two

or more persons who agree to pool money, talent and share profits or losses. The service that

will be produced will need a water resort license. The service will also have laws to regulate

the daily operation of the entity. Some laws that must be implemented in the entity are as

follows ; safety signs must be placed on the most convenient areas, a life guard is also required

and safety equipment. Those rules must be enforced.

Market research
One to one interviews will be done, in order to hear customers ideas, needs and wants.

Questions were as follows,how do you like this new entity? How convenient is this place to

you, and what are some ideas in which or what improvements would you like to see being

revealed?.

Target Market
Our target market is within Jamaica, in the parish of Westmoreland, Bluefields District. We

cater for persons coming on an excursion, tourists, people of the community and wider parish.

We cater to any group of people because we have the resources to accommodate them, for

example: teenagers love music & entertainment, and so this package in particular will catch

their attention, the elderly, we have the mineral bath, and a free for all area where persons of

any type are free to go in, relax and have fun.

we cater for ages 0-3 years under parental supervision, teenagers, adults. We can only cater for

fifty (50) people at a time. 10 to 15 persons per excursion. First booking gets first preference.

Competition
Rio bluefields is a partnership entity; a resort for families; located in bluefields Westmoreland

J.A., it is a new start off compared to the neighbouring entities such as Bluefields resort and

Luna Sea Inn, in Belmont Westmoreland. There is a competition because they have guest

rooms, Italian Restaurant and bar with entertainment package also. Bluefields resort

exclusively offer Hotel guest room services 24 hour, Shuttle bus tour and on site activities for

guest relaxation and enjoyment.

Rio Bluefields is the only fresh water entity in the area. This entity will gradually build

because of its most unique idea in the area.

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Operating schedule
 The occurrence of fire: In Rio Bluefields, based on the restaurant that will be invested into

the facility, fires can started if there is a gas leak or an improper use of technical

equipment in the kitchen area.

Slip and Fall: In the resort spillage of juices can happen and cause person to slip and fall.

Strategies for reducing each risk

A fire extinguisher will be installed in a safe area in kitchen along with safety signs in

using this extinguisher and Caution signs in monitoring equipment in the kitchen area.

Slippage cannot be prevented but in occurrence of such act, a first aid area will be put in

place in order to attend to such injuries, safety signs will also be put In place, and also

non-skid mats and tiles will be in particular areas.

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 Timeline for implementing the product

Planning and design Date started and finished

Determine process purpose, need
Recruit trained research team
Develop test/ survey/ interview
Patent, licenses, permits
Data Collection
Survey ( questionnaire for target
06/01/2016 11/01/2016
11/01/2016 26/02/2016
02/03/2016 04/03/2016
07/03/2016 30/03/2016
04/04/2016 06/04/2016

customers)
Interviews 06/04/2016 11/04/2016
Monitoring and dissemination
Policy briefs 14/04/2016 30/04/2016
Policy workshops 02/05/2016 09/06/2016
Health facility reports 12/09/2016 16/09/2016
Action
Finalize suppliers 18/09/2016 25/09/2016
Liaise with local building inspector 26/09/2016 29/09/2016
Seek builders 30/09/2016 15/10/2016
Tender information 16/10/2016 19/10/2016
Supervise builders 20/10/2016 15/10/2017
Interview potential employees 15/10/2017 17/10/2017
Select employees 19/10/2017 19/10/2017
Train employees 25/10/2017 08/11/2017
Go over rules and regulation with 08/11/2017 08/11/2017

employees
Advertise business 09/11/2017 27/11/2017
Open amusement park 04/12/2017

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 Financial plan

Income available - ($1,000,000)

U.S.D

Expenses Amount
Wages and salaries $100,000

Marketing $50,000

Public Liability Insurance $15,000

Concession Fee for Land & Facility $3,000

Use
Overhead cost $6,000

Rio Bluefields Maintenance $17,500

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Shuttle bus maintenance $9,000

Utilities $175,125
Food and Beverage $30,000

Training $22,500

Administrative cost $2,500

Contractor and workers $569,375

Total $1,000,000

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 14

-Floor Plan -2D

 Design Justification of the product

The design shows a Caf & Private Luncheon Area with paid restroom facilities. This
aspect of the design attracts individuals to book any event at the Bluefields attraction,
group, family or business the luncheon area can hold up to approximately 150 persons.
Within the same region is a shower area and changing room where persons are able to
change off and enjoy the Swimming Pool and Mineral Bath which is in close proximity
from the shower area. Located on site also are Gazebos which also provide extra seating
and shelter within the attraction and occupied by the visitors. The Massage and Jacuzzi
Area are located in the same across from the Tour facility in which persons who visit the
attraction register and then proceed to a tour of the facility and enjoy the attractions
available.

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 Bibliography

Laws and Regulations. (2016, November 21). Retrieved from Tourism Product
Development Company Limited: http://www.tpdco.org/lincensing-laws-regs/.

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