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Doug Plattner
Marketing
Dodge Quest Project Committee designed a bilingual
(English/Japanese) RPG game called Dodge Quest
where player plays a man named Coronet.
Logos
Star: The original Dodge was a circle, with two
interlocking triangles forming a six-pointed star in the
middle; an interlocked "DB" was at the center of the
star, and the words "Dodge Brothers Motor Vehicles"
encircled the outside edge. Although the "Brothers"
was dropped from the name for trucks in 1929 and cars
in 1930, the DB star remained in the cars until the 1939
models were introduced.
Ram: For 1932 Dodge cars adopted a leaping ram as the
car's hood ornament. Starting with the 1940 models the
leaping ram became more streamlined and by 1951 only
the head, complete with curving horns, remained. The
1954 model cars were the last to use the ram's head
before the rebirth in the 1980s. Dodge trucks adopted
the ram as the hood ornament for the 1940 model year
with the 1950 models as the last.
Crest: For 1941 Dodge introduced a crest, supposedly
the Dodge family crest. The design had four horizontal
bars broken in the middle by one vertical bar with an
"O" in the center. A knight's head appeared at the top
of the emblem. Although the head would be dropped for
1955, the emblem would survive through 1957 and
reappear on the 1976 Aspen. The crest would be used
through to 1981 on its second time around, being
replaced by the Pentastar for 1982. The knight's head
without the crest would be used for 1959.
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