+

SHENZHEN F.U.B. FOOD & BEVERAGE

MANAGEMENT Co. Ltd.

BUSINESS PLAN

Objective introduce

++
201444100
20141221
O2O

Something About Us
&

O2O
&


59.08% 25.92% 15%

Daily Food
Daily VIP Service
Daily Culture Creative

Daily Healthy Life
!

CEO
COO CMO

Foxconn
19832006 19852007
Wellgain Group

()






01

02

03

04

05

06


PROBLEM

2
1 3

SOLUTION

Daily

++

MARKET VALIDATION
6
18

32
1518
42
1638

56 50
100% 51%

2016
360
2015 50%
100% 50%
233%


MARKET SIZE

2000+
605+ 1

Daily2018
O2O
20172000 2019605
40% 100%
30% 60%
35%-40%


2020
51%1.674


10
1

2

3








/ /
/ / /
/ /
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/
/

/
/
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100% BAT
51%

Daily
2018(+),
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2018KA
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+++

A-

A-
A

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B- /
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B-


C-

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20%



400-805-7773
CI
No.
1 200g 9.9 8 13
2 200g 9.9 8 13
3 200g 9.9 8 13
4 200g 12.9 10 15
5 200g 12.9 10 15
6 200g 12.9 10 15
7 200g 12.9 10 15
8 200g 12.9 10 15
9 200g 11 9 14

1 200g 13 10 15
2 200g 19 15 20
3 200g 12 10 15
4 200g 13 10 15

5 200g 14 11 16
6 200g 18 14 19
7 200g 16 13 18
8 200g 16 13 18

1 200g 16 13 18
2 200g 15 12 17
3 200g 18 14 19

1.8+5
2.3
3.


AC



/


//

Daily Product Tree

///

ROOT

/////KA

YUMMY! PERFECT

FUN!


DAY!


LEAF

///

COOL HAND RIGID

COUPLE! MADE! DEMAND!




FRUIT

////

//
/

2016

A
+


2017

A
+
2018

CRM


Cluster map,
22
1-2

300
GDP
GDP1%
201522
GDPGDP92%
7


7

10


+++


50%
10%

35-6

+

30000
30% 20000
2
30-40
3100

60%
5
40%





Development Schedule & Store Sales 2016 () : RMB()

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total AVG
1 2015 64 83 179 194 140 117 161 107 154 148 187 265 1,798 150
2 2016 185 120 281 302 277 306 323 350 333 350 350 350 3,527 294
2015-2016 Total 249 203 460 496 417 423 484 457 487 498 537 615 5,325 444

Development Schedule & Store Sales 2017 ()

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total AVG
1 Cocopark 20173 - - 100 300 400 450 500 500 400 450 400 500 4000 400
2 20175 - - - - 100 300 400 450 300 400 350 400 2700 338
3 20177 - - - - - - 100 300 300 300 300 400 1700 283
4 20177 - - - - - - 100 300 300 300 300 400 1700 283
5 20177 - - - - - - 100 300 300 300 300 400 1700 283
Sub-Total 0 0 100 300 500 750 1200 1850 1600 1750 1650 2100 11800 1180
1 20173 - - 100 100 100 100 100 100 100 100 100 100 1000 100
2 20174 - - - 100 100 100 100 100 100 100 100 100 900 100
3 20174 - - - 100 100 100 100 100 100 100 100 100 900 100
4 20175 - - - - 100 100 100 100 100 100 100 100 800 100
5 20175 - - - - 100 100 100 100 100 100 100 100 800 100
6 20175 - - - - 100 100 100 100 100 100 100 100 800 100
7 20176 - - - - - 100 100 100 100 100 100 100 700 100
8 CBD 20176 - - - - - 100 100 100 100 100 100 100 700 100
9 CBD 20176 - - - - - 100 100 100 100 100 100 100 700 100
10 CBD 20176 - - - - - 100 100 100 100 100 100 100 700 100
11 20176 - - - - - 80 80 80 80 80 80 80 560 80
12 20176 - - - - - 80 80 80 80 80 80 80 560 80
13 20176 - - - - - 80 80 80 80 80 80 80 560 80
14 20176 - - - - - 80 80 80 80 80 80 80 560 80
15 20176 - - - - - 80 80 80 80 80 80 80 560 80
16 20176 - - - - - 80 80 80 80 80 80 80 560 80
17 20176 - - - - - 80 80 80 80 80 80 80 560 80
18 20176 - - - - - 80 80 80 80 80 80 80 560 80
19 20176 - - - - - 80 80 80 80 80 80 80 560 80
20 20177 - - - - - - 80 80 80 80 80 80 480 80
21 20177 - - - - - - 80 80 80 80 80 80 480 80
22 20177 - - - - - - 80 80 80 80 80 80 480 80
23 20177 - - - - - - 80 80 80 80 80 80 480 80
24 20177 - - - - - - 80 80 80 80 80 80 480 80
25 20177 - - - - - - 80 80 80 80 80 80 480 80
26 20177 - - - - - - 80 80 80 80 80 80 480 80
27 20177 - - - - - - 80 80 80 80 80 80 480 80
28 20178 - - - - - - - 80 80 80 80 80 400 80
29 20178 - - - - - - - 80 80 80 80 80 400 80
30 20178 - - - - - - - 80 80 80 80 80 400 80
31 20178 - - - - - - - 80 80 80 80 80 400 80
32 20178 - - - - - - - 80 80 80 80 80 400 80
33 20178 - - - - - - - 80 80 80 80 80 400 80
34 20178 - - - - - - - 80 80 80 80 80 400 80
35 20178 - - - - - - - 80 80 80 80 80 400 80
36 20178 - - - - - - - 80 80 80 80 80 400 80
37 20178 - - - - - - - 80 80 80 80 80 400 80
38 20178 - - - - - - - 80 80 80 80 80 400 80
39 20178 - - - - - - - 80 80 80 80 80 400 80
40 20178 - - - - - - - 80 80 80 80 80 400 80
41 20178 - - - - - - - 80 80 80 80 80 400 80
42 20178 - - - - - - - 80 80 80 80 80 400 80
43 20178 - - - - - - - 80 80 80 80 80 400 80
44 20178 - - - - - - - 80 80 80 80 80 400 80
Sub-Total - - 100 300 600 1,720 2,360 3,720 3,720 3,720 3,720 3,720 23,680 2,368
1 300 300 300 300 300 300 300 300 300 300 300 300 3600 300
2017 Total 300 300 500 900 1,400 2,770 3,860 5,870 5,620 5,770 5,670 6,120 39,080 3,257

- - 1 1 2 2 5 5 5 5 5 5
- - 1 3 6 19 27 44 44 44 44 44

Development Schedule & Store Sales 2018 ()

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total AVG
1 20183 - - 200 400 400 450 450 500 450 450 400 500 4200 420
2 20183 - - 200 400 400 450 450 500 450 450 400 500 4200 420
3 20183 - - 200 400 400 450 450 500 450 450 400 500 4200 420
4 20184 - - - 100 200 300 350 400 350 400 350 400 2850 317
5 20184 - - - 100 200 300 350 400 350 400 350 400 2850 317
Sub-Total 0 0 400 1000 1200 1500 1600 1800 1600 1700 1500 1800 14100 1410
1 4181/4 0
Sub-Total - - 100 300 600 1,720 2,360 3,720 3,720 3,720 3,720 3,720 23680 2368
1 100 200 300 300 300 300 300 300 300 300 300 300 3,300 275
2017
315 315 315 315 315 315 315 315 315 315 315 315 3,780 315

2017 1,239 1,239 1,239 1,239 1,239 1,239 1,239 1,239 1,239 1,239 1,239 1,239 14,868 1,239
2017 2,486 2,486 2,486 2,486 2,486 2,486 2,486 2,486 2,486 2,486 2,486 2,486 29,832 2,486.03
2018 Total 4,140 4,240 4,840 5,640 6,140 7,560 8,300 9,860 9,660 9,760 9,560 9,860 89,560 7,463


\\ \ \\

BAT
VI,SI
\


| || //
|


Store Number : 13 (Suppose
2015 2016 2017 2018
SSSG%=+5%)
Item Amount % Amount % Amount % Amount %
Total Sales 1,798 100.0% 3,527 100.00% 40,630 100.00% 93,364 100.00%
Sales Tax 11 0.6% 198 5.6% 1,300 3.2% 2,988 3.2%
Sales after Tax 1,787 99.4% 3,329 94.4% 39,330 96.8% 90,377 96.8%
COGS 715 39.8% 1,305 37.0% 14,627 36.0% 33,611 36.0%
Gross Profit 1,072 59.6% 2,024 57.4% 24,703 60.8% 56,766 60.8%

COGS

201611100020%

2016~2017

2 150

19 200

250

250

CRM 50

50

50

1000


2016/17/18

2016 2017 2018

3527,000 40,630,000 93,364,000

155,000 7,527,000 18,075,000

4.4% 18.5% 19.4%


32015-2017
:
RMB()
Store Number : 13 (Suppose
2015 2016 2017 2018
SSSG%=+5%)
Item Amount % Amount % Amount % Amount %
Total Sales 1,798 100.0% 3,527 100.00% 40,630 100.00% 93,364 100.00%
Sales Tax 11 0.6% 198 5.6% 1,300 3.2% 2,988 3.2%
Sales after Tax 1,787 99.4% 3,329 94.4% 39,330 96.8% 90,377 96.8%
COGS 715 39.8% 1,305 37.0% 14,627 36.0% 33,611 36.0%
Gross Profit 1,072 59.6% 2,024 57.4% 24,703 60.8% 56,766 60.8%

0.0% 0.0% 0.0% 0.0%

Labor 577 32.1% 952 27.0% 10,158 25.0% 23,341 25.0%

Rent 266 14.8% 536 15.2% 2,632 6.5% 5,268 5.6%

A&P 32 1.8% 53 1.5% 609 1.5% 1,400 1.5%

Consumables 44 2.5% 53 1.5% 609 1.5% 1,400 1.5%

Others 66 3.7% 106 3.0% 1,219 3.0% 2,801 3.0%

Depreciation 86 4.8% 169 4.8% 1,949 4.8% 4,480 4.8%

TOTAL SG&A 1,071 59.5% 1,869 53.0% 17,176 42.3% 38,691 41.4%

NET INCOME/(LOSS) 1 0.1% 155 4.4% 7,527 18.5% 18,075 19.4%

EBITDA 87 4.9% 324 9.2% 9,476 23.3% 22,554 24.2%


Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
2017 ( - - 1 1 2 2 5 5 5 5 5 5
( - - 1 - 1 - 3 - - - - - 5
- - 1 3 6 19 27 44 44 44 44 44
- 1 2 3 13 8 17 - - - - 44

404 10,441 10,480 9,122 8,715 6,984 3,746 6,833 3,174 4,562 5,992 7,403 404

- - -150 -100 -250 -650 -700 -850 - - - - -2,700

- - -600 -300 -900 -1,950 -2,550 -2,550 - - - - -8,850
- - -700 -200 -900 -1,300 -2,600 -1,700 - - - - -7,400
-
-
37 39 91 193 320 662 937 1,440 1,388 1,431 1,411 1,527 9,476
-
10,000 8,000 18,000
-
10,441 10,480 9,122 8,715 6,984 3,746 6,833 3,174 4,562 5,992 7,403 8,930 8,930

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
2018 ( 5 5 8 10 10 10 10 10 10 10 10 10
( - - 3 2 - - - - - - - - 5
44 44 45 47 50 63 71 88 88 88 88 88
- 1 2 3 13 8 17 - - - - 44

8,930 9,972 11,041 8,512 7,033 7,680 5,683 5,371 2,748 5,179 7,637 10,047 8,930

- - -350 -300 -150 -650 -400 -850 - - - - -2,700

- - -1,500 -1,200 -450 -1,950 -1,200 -2,550 - - - - -8,850
- - -1,900 -1,400 -300 -1,300 -800 -1,700 - - - - -7,400
-
-
1,042 1,069 1,220 1,421 1,548 1,902 2,088 2,478 2,430 2,458 2,411 2,488 22,554
-
-
-
9,972 11,041 8,512 7,033 7,680 5,683 5,371 2,748 5,179 7,637 10,047 12,535 12,535


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