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3/24/2017 3:54 PM D:\IAB Google Drive\IAB HELLAS\!RESEARCH\!ADEX\!ADEX REPORT\!2016\ADEX 2016\!ADEX DISPLAY 2016 IAB HELLAS 23.03.2017.ppt
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ADEX Hellas 2016
Objectives & Methodology
ADEX Hellas is a standard research project, aim to produce estimation of the Greek online display advertising market.
That research analyze data on an industry- and on a quarter- basis.
All data are collected by IAB Hellas.
The ADEX Hellas survey accept the pan-European standards and collect data from publishers, sales houses and
advertising networks.
The ADEX Hellas 2016, includes advertising revenues submitted by 22 respondents vs 21 respondents in the ADEX Hellas
2015.
Publishers and networks listed 133 web sites instead of 126 during 2016. That sites targeted mainly the Greek
population.
Data are reported in nominal (rate card) prices, excluding discounts and agency commissions.
The survey reports online display advertising only.
Notes : only 1 publisher (instead of 2 during Q1-Q2 2016 period), provided data for the total market only and not for the
sectors segmentation.
Greece 2016
3/24/2017 4:41 PM D:\IAB Google Drive\IAB HELLAS\!RESEARCH\!ADEX\!ADEX REPORT\!2016\ADEX 2016\!ADEX DISPLAY 2016 IAB HELLAS 23.03.2017.ppt
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2015 2016
24MEDIA 24MEDIA ADEX Hellas
ADWEB NETWORK ADWEB NETWORK
2016
ALPHA TV ALPHA TV
ANTENNA ANTENNA
Participants
ATTICA MEDIA ATTICA MEDIA Publishers & Networks
CAPITAL.GR CAPITAL.GR
ATHINORAMA DESMI EKDOTIKI ATHINORAMA DESMI EKDOTIKI
DOL DIGITAL DOL DIGITAL
DPG DPG
FORTHNET (like to like)
FREENET (SOFOKLEOUSIN.GR) FREENET (SOFOKLEOUSIN.GR)
KATHIMERINI KATHIMERINI
LIQUID MEDIA (new) LIQUID MEDIA
MEDIA2DAY MEDIA2DAY
MEGA TV MEGA TV
PRIME MEDIA (NEWSBEAST) PRIME MEDIA (NEWSBEAST)
PEGASUS INTERACTIVE PEGASUS INTERACTIVE
PHAISTOS NET (PATHFINDER) PHAISTOS NET (PATHFINDER)
THINK DIGITAL NETWORK THINK DIGITAL NETWORK
TVXS
TNC DIGITAL MEDIA GROUP L2L
YAHOO! YAHOO! (total only)
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PUBLISHER /NETWORK 2016
1 24MEDIA Sport24.gr
PUBLISHER /NETWORK 2016
31 ADWEB manslife.gr ADEX Hellas 2016
2 24MEDIA Contra.gr 32 ADWEB marymary.gr
PUBLISHERS/NETWORKS 22
3 24MEDIA News247.gr 33 ADWEB neolaia.gr
4 24MEDIA Huffpost 34 ADWEB paso.gr
5 24MEDIA
6 24MEDIA
oneman.gr
ladylike.gr
35 ADWEB
36 ADWEB
ploigos.gr
popaganda.gr
SITES 133
7 24MEDIA redplanet.gr 37 ADWEB rocking.gr
8 24MEDIA prasinanea.gr
38 ADWEB sintagespareas.gr
9 24MEDIA olapaok.gr
39 ADWEB spitogatos.gr
10 24MEDIA dailymotion.gr PUBLISHER /NETWORK 2016
40 ADWEB spotify.gr
11 24MEDIA nba.gr 61 DPG DIGITAL onmed.gr
41 ADWEB stardoll.gr
12 24MEDIA euroleague.gr 62 DPG DIGITAL queen.gr
42 ADWEB techfrog.gr 63 DPG DIGITAL onsports.gr
13 24MEDIA deltiokairou.gr
43 ADWEB tribune.gr 64 DPG DIGITAL cnn
14 24MEDIA sport24.gr
44 ALPHA TV alphatv.gr 65 DPG DIGITAL gossip-tv.gr
15 24MEDIA techgear.gr
45 ANTENNA antenna.gr 66 DPG DIGITAL mothersblog.gr
16 ADWEB andro.gr
46 ANTENNA netwix.gr 67 DPG DIGITAL culturenow.gr
17 ADWEB arionradio.gr
47 DESMI EKDOTIKI athinorama.gr 68 DPG DIGITAL leoforos.gr
18 ADWEB athensparty.gr
48 ATTICA missbloom.gr 69 DPG DIGITAL astrology.gr
19 ADWEB athenstimeout.gr 49 ATTICA shape.gr 70 FORTHNET MEDIA novasports.gr
20 ADWEB boro.gr 50 ATTICA yuppi.gr 71 KATHIMERINI kathimerini.gr
21 ADWEB caruzo.gr
51 ATTICA askmen.gr
22 ADWEB cookbox.gr 72 KATHIMERINI ekathimerini.com
52 ATTICA madamefigaro.gr
23 ADWEB cosmopoliti.gr 73 KATHIMERINI gastronomos.gr
53 CAPITAL capital.gr 74 KATHIMERINI oinoxoos.net
24 ADWEB dietup.gr
54 DOL in.gr 75 KATHIMERINI mustonline.gr.
25 ADWEB dikaiologitika.gr 55 DOL marieclaire.gr 76 LIQUID gazzetta.gr
26 ADWEB e-daily.gr 56 DOL nea.gr 77 LIQUID koolnews
27 ADWEB e-radio.gr 57 DOL tovima.gr 78 LIQUID toratora
28 ADWEB games.gr 58 DOL cosmopolitan.gr 79 LIQUID insider.gr
29 ADWEB klik.gr 59 DOL imommy.gr 80 LIQUID jenny.gr
30 ADWEB liberal.gr 60 DPG DIGITAL newsbomb.gr
Greece 2016
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PUBLISHER /NETWORK 2016
PUBLISHER /NETWORK 2016
81 LIQUID
82 LIQUID
spirossoulis.gr
metereologos.gr 111 THE THINK DIGITAL Yiannislucacos
ADEX Hellas 2016
83 LIQUID getgreekmusic.gr 112 THE THINK DIGITAL Familylife
84 LIQUID akispetretzikis.gr
85 MEDIA2DAY
86 MEDIA2DAY
euro2day.gr
in2life.gr
113 THE THINK DIGITAL
114 THE THINK DIGITAL
Greekcook
Infokids
PUBLISHERS /NETWORKS 23
87 MEDIA2DAY
88 MEDIA2DAY
iatronet.gr
mama365.gr
115 THE THINK DIGITAL Lovebaby SITES 133
89 MEGA megatv.com 116 THE THINK DIGITAL Lovecooking
90 PHAISTOS pathfinder.gr
117 THE THINK DIGITAL Mamamkid
V
91 PHAISTOS bestprice.gr
92 PIGASOS ethnos.gr 118 THE THINK DIGITAL Savoirville
93 PIGASOS imerisia.gr
119 THE THINK DIGITAL Couponcity
94 PIGASOS life.gr
95 PIGASOS sentragoal.gr 120 THE THINK DIGITAL Happyparenting
96 PIGASOS womenonly.gr
121 THE THINK DIGITAL Taxheaven
97 PIGASOS caranddriver.gr
98 PIGASOS elle.gr 122 THE THINK DIGITAL Zoo
99 PRIME newsbeast.gr 123 THE THINK DIGITAL Tripsadvisor
100 PRIME news.gr 124 THE THINK DIGITAL Adara
101 PRIME sidagi.gr
125 TNC DGITAL MEDIA newpost.gr
102 NICKELODEON nickelodeon.gr
103 RISE rise.gr 126 TNC DGITAL MEDIA provocateur.gr
104 THE THINK DIGITAL MSN 127 TNC DGITAL MEDIA sportdog.gr
105 THE THINK DIGITAL Skype 128 TNC DGITAL MEDIA healthmag.gr
106 THE THINK DIGITAL Outlook 129 TVXS tvxs.gr
107 THE THINK DIGITAL Kairos 130 FREENET sofokleousin.gr
108 THE THINK DIGITAL Meteo 131 FREENET medsin.gr
109 THE THINK DIGITAL Travelstories 132 FREENET techin.gr
110 THE THINK DIGITAL Travelplanet25 133 YAHOO yahoo
Greece 2016
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ADEX Hellas Q1 timeline
+13,2%
2016 vs 2015
* mio Euros
Greece 2016
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ADEX Hellas Q2 timeline
+17,2%
2016 vs 2015
+15,7%
2016 vs 2015
+21%
2016 vs 2015
+38,7%
2016 vs 2015
Greece 2016
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Full Year timeline
ADEX Hellas 2016
22 publishers & networks, 133 sites , advertising spending
(2016 vs 2015 +12,7%)
21 media reported ADEX in 2015, - 12,95%
Telecommunications
TOTAL 12.827.667 100,0% 21.222.755 100,0% 18.569.820 100,0% 23.214.812 100,0% 77.278.054 100,0%
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