Kalei Lynn White

6085 Camino Mar Bella Apt 201, San Diego CA 92130 | (858) 692-7394
kaleiwhite33@gmail.com

Objective: To use not only my cultural understanding of the Rio de la Plata area and Spanish
skills, but also my sales and marketing expertise to help WeWork in Buenos Aires fill every
space, allowing the company grow.

Professional Experience
Abstracta, Montevideo, Uruguay and currently San Diego, CA | April 2015 present
Head of Marketing
Moved to Uruguay for one year to learn about the business and built an inbound
lead funnel from scratch to gain US clients for this IT company, directly reporting to
the CEO
Work side by side with sales associates, training them and co-creating outbound
strategy
Implemented marketing automation and gained 3,500 email newsletter subscribers
Score and qualify marketing leads, nurture them with behavioral marketing to
generate meetings
Use tools like Lead Forensics to help identify new prospects and obtain their contact
information
In charge of producing all content (ie blogs, ebooks), managing social media
channels, PR, etc

Mustang News - California Polytechnic State University, San Luis Obispo CA | April
2013 June 2015
Audience Development Manager
Sold advertisements to local businesses in special editions of the paper, helping to
exceed revenue goals
Called upon local firms and clients to obtain sponsors and thousands of dollars in
donations for special events and projects
Formed and managed a brand ambassador team that distributed 3,200 copies of the
newspaper weekly
Increased readership and distribution of the newspaper off campus by 300% and on
campus by 25% by picking optimal locations to deliver the paper using historical
readership data
Co-created the marketing plan for the 2014-2015 academic year
Planned multiple on and off campus events every quarter to strengthen relationship
with readers and advertisers

Shopatron (now Kibo Commerce), San Luis Obispo, CA | July - September 2014
Sales Development Intern
Researched and qualified 1,000s of leads weekly, helping sales reps book more demo
calls
Built and maintained prospect and client accounts in Sugar CRM software
Compiled and mailed direct marketing materials to enterprise level prospects
Obtained client testimonials and helped sales team incorporate them in their
presentations

Skills and Specialties

Bilingual: Native English and fluent Spanish speaker
 Sales and Marketing Skills: demand generation, cold calling, business development, Microsoft
Office, Mailchimp, Hubspot CRM, Active Campaign, marketing automation, social media
management, content creation, email marketing, Wordpress

Education
California Polytechnic State University, San Luis Obispo CA | September 2011-June
2015
Bachelor of Science, Business Administration
Concentration of study: Marketing with a Spanish minor
Graduated Cum Laude with a 3.50 cumulative GPA
Senior Project: Sales Development Program culminating in a 10 minute sales pitch
competition