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Journal of Social Service Research

ISSN: 0148-8376 (Print) 1540-7314 (Online) Journal homepage: http://www.tandfonline.com/loi/wssr20

Pathway to Financial Success: Autonomy Through


Financial Education in India

Harsha Vijaykumar Jariwala & Sophia F. Dziegielewski

To cite this article: Harsha Vijaykumar Jariwala & Sophia F. Dziegielewski (2016): Pathway to
Financial Success: Autonomy Through Financial Education in India, Journal of Social Service
Research, DOI: 10.1080/01488376.2016.1217581

To link to this article: http://dx.doi.org/10.1080/01488376.2016.1217581

Published online: 08 Sep 2016.

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Download by: [University of California, San Diego] Date: 23 September 2016, At: 11:52
JOURNAL OF SOCIAL SERVICE RESEARCH
http://dx.doi.org/10.1080/01488376.2016.1217581

Pathway to Financial Success: Autonomy Through Financial Education in India


Harsha Vijaykumar Jariwalaa and Sophia F. Dziegielewskib
a
V. M. Patel Institute of Management, Ganpat University, Kherva, India; bSchool of Social Work, University of Central Florida, Orlando, Florida,
USA

ABSTRACT KEYWORDS
This study evaluates attitudinal outcome of nancial education workshops on the nancial Financial autonomy;
autonomy of the participants (homemakers) in the state of Gujarat, India. A series of nancial nancial education;
education workshops were conducted with 300 female homemakers. A pretest and follow-up (after nancial literacy
3 months) survey design was used to assess changes. The survey identied 3 types of autonomy
outcomes (reexive, emotional, and functional) using 15 variables. Data were analyzed using a
paired t test, and signicant results were obtained between the pretest and follow-up surveys.
Specic ndings may help nancial education providers to design and implement such programs
more effectively and may provide guidelines to assess their effect. Directions for future research are
suggested.

Introduction
In developing countries such as India, women are at a the local market, making nancial products and services
crossroads in their lives as they move from nancial that were not obtainable before now widely available.
dependence to nancial independence. The majority of These freely accessible services open the market but also
women below the poverty line that also live in a rural make nancial decisions increasingly complex; to make
area need assistance to progress toward achieving nan- smart nancial choices, consumers must be able to
cial autonomy. From a macroeconomic perspective, two understand and interpret the myriad of products and fea-
responsible factors that will contribute to nancial prog- tures available. This multitude of choices can confuse
ress are nancial inclusion and nancial literacy. Finan- consumers and lead them to make decisions and subse-
cial inclusion focuses on assisting the general economy quent purchases that do not benet them as intended.
and supplying nancial services in nonserved and/or The lack of nancial awareness leaves people ill equipped
underserved areas that contribute to the overall economy. to navigate the sophisticated nancial presentations that
Financial literacy helps to empower people to make are now made available to them. The growing complexity
sound nancial decisions by providing education and of nancial products, coupled with nancial innovations
awareness on the topic while exploring options leading to and the increasing ability for households to purchase
scally sound decisions that enhance personal nance. freely, has put enormous pressure and responsibilities on
Enhancing nancial literacy is central to equipping the consumer, and unwise or uneducated purchases can
consumers with the relevant information, fundamen- clearly affect a consumers nancial security.
tal knowledge, and adequate skills to evaluate their Personal nancial decisions are further complicated by
savings and investment options, which, in turn, enable the rapid infusion of cleverly marketed consumer prod-
them to understand the implications of alternative ucts that are often coupled with expensive credit and
decisions that may greatly improve the nancial installment plan offers along with easier access and inter-
autonomy of individuals and subsequently lead to the est-free and other payment options. This increased access
knowledge to make positive nancial decisions. and convenience has led to an increase in spending with a
With the support of global technology, nancial devel- subsequent rapid rise in both personal and household
opments around the world have increased availability on debt levels. These advancements have heightened the risk

CONTACT Harsha Vijaykumar Jariwala, PhD, MBA callharsha@gmail.com V. M. Patel Institute of Management, Ganpat University, Ganpat Vidyanagar,
Mehsana Gozaria Highway, Kherva, Mehsana, North Gujarat, India.
2016 Taylor & Francis Group, LLC
2 H. V. JARIWALA AND S. F. DZIEGIELEWSKI

of misplaced or misinformed nancial decisions, espe- The Importance of Developing Autonomy


cially in an environment where individuals have trouble
understanding even basic nancial concepts. Beal and Autonomy is commonly understood as a multidimen-
Delpachitra (2003) observed that the need for nancial sional concept that can have different scopes, such as
skills training has grown rapidly over the past decade independence, condence (in oneself, others, and the
because nancial markets have been deregulated. In addi- environment), self-efcient optimism, and self-con-
tion, credit has become easier to obtain as nancial insti- trol, among others. An autonomous individual takes
tutions compete strongly for market share. Access and initiative and can recognize potentialities and weak-
the ease of purchasing goods on credit have led to a rapid nesses. This requires putting this knowledge into
rise in both personal and household debt levels. action while taking responsibility for the outcomes.
Consequently, empowering people around the With a condent attitude, individual success is more
world to make strong nancial decisions with likely (Reichert & Wagner, 2007).
access to a global marketplace has become the key In the psychology and sociology literature, auton-
requiring the development of nancial literacy in omy encompasses the attributes of independence, con-
order to stabilize the independent nancial deci- dence, optimism, self-control, and conformity to
sions that are being made. In the past decade, the parents and peers (Reichert & Wagner, 2007; Steinberg
topic of nancial literacy has gained the attention & Silverberg, 1986). Noom, Dekovic, and Meeus
of policy makers, regulators, governments, and sev- (2001) synthesized autonomy as attitudinal, emotional,
eral other organizations. Substantial efforts have and functional. Attitudinal autonomy was described as
been made and resources have been developed by the ability to set goals and think before acting and
the nancial education providers to promote nan- encompasses the notions of knowledge, consciousness,
cial literacy through a multitude of nancial educa- and responsibility. Emotional autonomy brings con-
tion programs. The crucial challenge faced by the dence in ones own choices, whether being expressed to
nancial education providers is to translate the parents, relatives, or peer groups. Last, functional
nancial knowledge to their constituencies, helping autonomy encompasses a regulatory dimension in
the consumer to utilize the information provided which different approaches may be selected to achieve
in evaluating and applying the skills learned to the goal. With each approach selected, competence,
make sound nancial decisions. control, and responsibility are displayed. Different
In India, the policy makers have recognized nan- strategies to achieve goals are attempted, and choice of
cial literacy as an essential life skill, and nancial edu- a specic strategy is founded on knowledge-based deci-
cation has become an important policy priority to sion making. In functional autonomy, the perception
complement to nancial consumer protection, inclu- of responsibility functions as an incentive for responsi-
sion, and prudential regulation. The national nancial ble behavior.
education efforts vary according to the setup, audi- One important aspect of autonomy is self-motiva-
ence, and subject matter. Several organizations, tion. When people feel empowered, they are more
including regulatory authorities, banks, nongovern- likely to be motivated to attempt change-making strat-
mental organizations (NGOs), nancial planners, egy. Several theorists believe in the importance of moti-
nancial services institutions, self-regulatory organiza- vation, self-determination (Connell, 1990; Ryan, Deci,
tions, and employers, jointly work to deliver nancial & Grolnick, 1995; Ryan, Kuhl, & Deci, 1997; Ryan &
education. In India, the government has set up Invest- Lynch, 1989; Skinner & Edge, 2000), and self-efcacy
ors Education and Protection Fund (IEPF) to support (Bandura, 1989, 1997). A common theme in these the-
the activities relating to investor education, awareness, ories is that autonomy requires a sense of both cogni-
and protection. The objective of IEPF is to educate, tive and behavioral autonomy. In this sense, Patrick,
empower, and protect investors by equipping them Skinner, & Connell, 1993 and Skinner (1996) have
with information, fundamental knowledge, and skills shown that actions and perceptions that fulll needs
to evaluate their saving/investment/credit options and for autonomy are separate from those that fulll needs
enabling them to understand the implications of alter- for competence. Needs for autonomy are met when
native nancial decisions and develop autonomous one perceives oneself as the origin of ones actions (the
decision making. agent; a perceived internal locus of causality). The need
JOURNAL OF SOCIAL SERVICE RESEARCH 3

for competence is met when one feels effective at caus- continue to require altered behavior (Baltes &
ing desirable outcomes while also preventing undesir- Silverberg, 1994). Throughout adulthood, autonomy
able outcomes (internal locus of control). An internal continues to develop, especially when someone is chal-
perceived locus of causality (autonomy) is evidenced as lenged to act with a new level of self-reliance.
a perceived freedom to choose ones own course of The efforts made in designing and delivering nan-
action. Developing control assists in exploring ones cial education programs often take place without the
actions and outcomes. From this perspective, an indi- integration of an evaluation component, leading to
viduals innate need for autonomy energizes and moti- limited information regarding program success. When
vates the individual while simultaneously promoting education is successful, previous studies support posi-
responsible behaviors that maintain connections with tive effects related to wealth holding (Lusardi, 2004),
others. Autonomy is evident in intrinsic motivation to improved investment decisions (German, Kim,
engage in certain behaviors and joy in choosing to Kratzer, Brunson, & Joo, 1999), increased personal
engage in certain behaviors rather than others. savings (Bernheim, Garrett, & Maki, 2001), controlled
A theory-based family management system provides cash ow with conservative credit use (DeVaney,
theoretical support for this study in that the important Gorham, Bechman, & Haldeman, 1996), and other
components of this systems theory are inputs, through- productive nancial behaviors (Jariwala & Sharma,
puts, and outputs (Deacon & Firebaugh, 1988). In the 2013).
family systems, the demands and resources are entered The study of the various effects of nancial educa-
into the managerial subsystem as inputs. The activities, tion programs is limited (Lusardi, 2011). It is impor-
through which families clarify their demands and tant to assess the extent to which the program
assess their resources to attain their goals, are known as objectives are fullled and whether the educational
throughputs. Then a particular sequence of actions to information provided helps to improve processing
achieve the goals is developed and a plan is imple- skills, nancial knowledge, literacy, and autonomy in
mented, known as an output. Managerial subsystems decision making. Loix, Pepermans, Mentens, Goedee,
make up the systems throughput or transformation & Jegers, (2005) emphasized that program evaluation
process. Consumer economists conventionally dene has important implications in predicting program suc-
managerial subsystem as money management practi- cess. Further assessment is needed to assess where
ces. For this study, managerial system is dened as a set existing programs are lacking and how to make pro-
of behaviors performed in the areas of cash, credit, sav- grams more effective in terms of subject content and
ing, and investments. Researchers suggest that inputs delivery.
(i.e., nancial education) can directly affect the mana- To evaluate the nancial education programs,
gerial subsystem (management of money) by bypassing OConnell (2009) proposed a new version of a ve-tier
the personal subsystem, or can affect management framework. He suggested that while evaluating the
through its relationship with the personal subsystem nancial education program, it is critical to examine
(nancial autonomy). program need and accountability while ne tuning the
As can be seen in the preceding discussion, the de- micro and macro effects of the program to be assessed.
nitions of autonomy range from freedom from the con- Measuring the attitudinal outcome of the program falls
straints of dependence on others to freedom to make under the micro area, and examining this attitudinal
choices, pursue goals, and so forth (Collins, Gleason, & outcome is measured by follow-up surveys, alternative
Sesma, 1997; Hill & Holmbeck, 1986). The nancial assessments, focus-group interviews, and administra-
autonomy includes reexive/attitudinal autonomy, tive record reviews.
emotional autonomy, and functional autonomy. Fur- This study will help to ll this gap by looking at the
ther, the analysis of existing literature on autonomy success of a nancial education program designed to
has resulted in an integrative model (Noom et al., increase the nancial autonomy of its participants.
2001), where measuring uctuating domains of nan- This study measured nancial autonomy on 15 varia-
cial autonomy is important. Since throughout the life- bles. Preworkshop and postworkshop surveys were
span autonomy advances and declines as individuals used to analyze the data collected from a nationally rec-
develop new competences, previously acquired skills ognized nancial education program. The participants
may also decline, and changing conditions will were women that served as homemakers, and the
4 H. V. JARIWALA AND S. F. DZIEGIELEWSKI

program intent was to build their nancial knowledge Lusardi (2004) found that retirement seminars affected
and management skills ensuring their long-term nan- wealth holdings with the greatest inuence being on
cial security and autonomy. the least wealthy. Furthermore, seminars affect not
only private wealth but also pensions and social secu-
rity wealth. Clark and DAmbrosio (2003) found that
Review of Literature
nancial education seminars changed the participants
The Financial Literacy and Education Commission retirement age goals and revised their desired level of
(2006) has pointed out the lack of personal nancial retirement income. Lusardi and Mitchell (2007)
knowledge as a major barrier to an individuals sound showed that households with higher levels of nancial
nancial practices. The absence of this knowledge literacy are more likely to plan for retirement and that
and skill pose a variety of risks to individuals, society planners arrive at retirement with substantially more
and economy as a whole (Sharma & Jariwala, 2011, assets than nonplanners.
p. 2). Having limited nancial literacy can result in It has also been found that individuals who partici-
poor decision-making skills that deplete personal pated in nancial education programs not only made
assets and may require public assistance such as social better nancial decisions since attending the work-
security. Kim (2001) reported a positive association shops but also were more condent in making
between nancial knowledge and the nancial well- investment decisions (Garman et al., 1999, p. 82).
being of families. The objective of nancial education Furthermore, mandates for taking courses on nancial
should be to raise nancial literacy levels by imparting education resulted in higher savings rates and higher
new knowledge, skills, and attitudes that can bring net worth. Therefore, it was concluded that nancial
about changes in nancial behavior. It is also a tool education may be a powerful tool for stimulating per-
for nancial inclusion, enabling people to take greater sonal savings (Bernheim et al., 2001, p. 426). Other
advantage of the nancial services available to them. research links higher levels of nancial literacy to
Carswell (2009) and Collins (2007) have also docu- more responsible nancial behavior, such as writing
mented that developed nancial skills are necessary fewer bounced checks and knowing how to shop and
for effective money management. With current eco- get pay lower interest rates on mortgages (Mandell,
nomic hard times, nancial education can have a posi- 2007). Lusardi (2008) noted that low literacy and lack
tive effect on nancial autonomy, nancial behavior, of nancial information affect the ability to save and
and nancial well-being. to secure a comfortable retirement. Solid nancial
Studies in behavioral economics suggest that nan- planning can also lead to successful market specula-
cial behavior has a signicant relationship with the tion attempts; Kimball and Shumway (2006) and van
level of education a person has as well as his or her Rooij, Lusardi, and Alessie (2007) all agreed that
skill building and motivation for prot-making strat- nancially sophisticated households were more likely
egy. Hilgert, Hogarth, and Beverly (2003) also agreed to participate in the stock market.
that nancial knowledge appears to be directly corre- Jariwala (2015) claimed that nancial literacy level
lated with self-benecial nancial behavior. The long- does have a signicant effect on investment decisions
term effects of increased nancial knowledge are less of investors. She also explained investors ability to
certain (Mandell 2009). Lyons, Chang, & Scherpf, make investment decisions largely depends on their
(2006) investigated the effect of nancial education on nancial literacy level, and this can be further
behavior change among low-income populations and enhanced through nancial education that synergizes
concluded that participants prior level of nancial the tools and learning approaches that may enhance
experience is more important than the amount of edu- the nancial knowledge, nancial behavior, and ulti-
cation received. Lyons and colleagues (2006) also mately the nancial well-being of an individual (Jari-
found that education on nancial management has wala, 2015). When looking specically at high school
the greatest effect on those nancial behaviors that students, Bruhn, de Souza Leao, Legovini, Marchetti,
can be readily altered in the short run as opposed to and Zia (2013) found that nancial education work-
long-term strategies. shops increased nancial autonomy and savings. This
One form of nancial education that has been sup- study found strong and statistically signicant treat-
ported in the literature involves retirement planning. ment effects on both these measures and concluded
JOURNAL OF SOCIAL SERVICE RESEARCH 5

that student preferences on saving intentions and According to the population census of India (Govern-
nancial autonomy are important pathways for ment of India, 2011), the literacy rate in Gujarat shows
improved nancial behavior. an upward trend and is 79.31%. Of that, male literacy
The Platform of Actions set up by the Fourth World stands at 87.23%, whereas female literacy is at 70.73%.
Conference on Women (United Nations, 1995) stressed In 2001, the literacy rate in Gujarat stood at 69.14%,
the need for enhancing womens skills, knowledge, and with males at 78.49% and females at 57.80% (Govern-
access to such information for proper utilization of ment of Gujarat, 2011, p. 30). The data were collected
resources toward overall economic development of the as part of a larger study designed to investigate the
family, a micro unit of the society. To further explore effect of nancial education workshops at the national
building nancial education for women, the present level. The female participants from this region were
study conceives the following assumptions about the homemakers actively engaged in daily family duties.
importance of women receiving nancial education: (a) Tradition historically dictated that males assumed
Women securing improved (nancial) education can responsibility for all the household personal nances.
improve their economic growth and nancial well-being Due to the prevalence of a male-dominated tradition
and (b) the participation of women in the decision-mak- in the region, women voluntarily excluded themselves
ing process concerning their own lives can create new from actively participating in the household nancial
(nancial) opportunities for change, especially for effec- management. In India, similar to other developing
tive family nancial planning. countries, there is evidence that women are less nan-
In general, the literature provides evidence that cially literate (Beal & Delpachitra, 2003, Lusardi &
nancial education generally results in positive nan- Mitchell, 2009), less condent (Clark-Murphy & Ger-
cial outcomes. DeVaney et al. (1996) examined changes rans, 2002; Taylor, 2003), and less knowledgeable
in the pattern of cash ow and credit use 3 months (Chen & Volpe, 1998) than men on the topics of per-
after participants completed a series of womens nan- sonal nance. Males have historically been expected to
cial information workshops. The results found that the be the head of household and generally exhibit more
participants limited the number or use of credit cards condence in dealing with nancial affairs (Taylor,
after the completion of the workshops, and the partici- 2003), whereas women tend to shy away and remain
pants began to increase their savings. When looking more conservative in their investment practices (Baj-
specically at homemakers, Jariwala and Sharma telsmit & Bernasek, 1996). Thus, formal nancial
(2013) reported that nancial education workshops training may assist women to take a more active role
had a positive effect on their nancial behaviors such in nancial decision making and, as part of the family
as usage of cash, credit, savings, and investment. system, provide the tools to build individual wealth
The preceding discussion suggests that nancial while helping to adequately support themselves and
education can bring positive nancial outcomes in their families and contributing economically to the
an individual, which plays a critical role in equip- community.
ping consumers with the information, fundamental
knowledge, and skills to evaluate their savings and
Sample
investment options. It also better enables them to
understand the implications of alternative nancial The sample consisted of households with women
decisions that increase nancial autonomy. Accord- homemakers. The NGOs operational in the Mehsana
ingly, the key research question is whether nancial district in the state of Gujarat were contacted to carry
education workshops have a positive effect on out this research. Shree Swastik Mahila Vikas Founda-
nancial autonomy of the participants, specically tion, one of the active NGOs in this region, gave the
in relation to reexive autonomy, emotional auton- researchers permission to carry out the research. This
omy, and functional autonomy. foundation supports efforts for the social and eco-
nomic uplifting of women in the district of Mehsana.
To overcome the potential bias of overestimation in
Research Methodology
the attitudinal outcome of nancial workshops
This study was conducted in the state of Gujarat, incurred due to self-selection of participants who chose
which is one of the most progressive states of India. to attend the program, the participants (homemakers)
6 H. V. JARIWALA AND S. F. DZIEGIELEWSKI

were selected randomly and were invited to attend a than 5,000 rupees (Rs); 21.3% (n D 64) had monthly
nancial education workshop series. From the total incomes ranging between Rs 5,001 and Rs 10,000;
members of this foundation, a representative sample of 12.3% (n D 37) had monthly incomes ranging
300 homemakers (N D 300) was randomly selected for between Rs 10,001 and Rs 15,000; 2.7% (n D 8) had
this study, and individuals were invited to attend a monthly incomes ranging between Rs 15,000 and Rs
nancial education workshop series. 20,000; and only 1.3% (n D 4) had a household
According to the demographic data of the sample monthly income of more than Rs 25,000. The prole
of 300 respondents (see Table 1), approximately for the participants is shown in Table 1, including
63.3% of respondents were from urban areas (n D the average currency conversion rate prevailing in
190), and 36.7% were from a rural area (n D 110). 2015 for Rs/USD and Rs/.
Ages varied, with 36% between the ages of 18 and
25 years (n D 108), 30.7% in the age group 26
Financial Educational Workshop Series
35 years (n D 92), and 26.3% and 7%, respectively,
in age groups 3645 years (n D 79) and 4655 years The nancial education workshop series was designed
(n D 21). In terms of education levels of the to help female participants obtain nancial informa-
respondents, 20% had little education (n D 60); tion to improve their nancial autonomy. The goals of
20.7% had received primary education (n D 62), the six-workshop series were to present and discuss
27.7% had a secondary education (n D 83), 20.3% compatible nancial opportunities and the risks, con-
had a higher secondary education (n D 61), 3.3% sequences, and benets of making investments. The
completed a diploma course (n D 10), and 8.0% workshops introduced information related to manag-
were college graduates (n D 24). With regard to ing personal nances that was designed to help the
stage of family life cycle, 27.3% (n D 82) were young participants incorporate and strengthen decision-
and single, 10.0% (n D 30) were young and married making ability. The objective of the workshop series
without children, 56.0% (n D 168) were married was to educate women to improve their nancial liter-
with children, and 6.7% (n D 20) were older. In acy by providing them with the knowledge, aptitude,
terms of income, 62.3% of participants and skills necessary to improve decision making and
(n D 187) had a household monthly income of less skill building. The workshop series consisted of six
workshops (each workshop was of 90 minutes) that
Table 1. Sample prole. covered a number of topics on personal nance,
Variable Category Frequency Percentage
including (a) need for nancial planning, (b) impor-
tance of understanding household nances, (c) priori-
Area Urban
Rural
190
110
63.3
36.7
tization of nancial needs and spending choices, (d)
Age group (years) 1825 108 36.0 basics of budgeting and its implementation, (e) plan-
2635 92 30.7
3645 79 26.3 ning expenditures, and (f) S.M.A.R.T. (i.e., specic,
4655 21 7.0 measurable, attainable, realistic, time-bound) goal set-
Education No education 60 20
Primary 62 20.7 ting, (g) saving and investing, (h) the concept of ina-
Secondary 83 27.7 tion and its effect on investments, (i) risk and return
Higher secondary 61 20.3
Diploma 10 3.3 trade-off, (j) power of compounding (i.e., ways to dou-
Graduation 24 8.0 ble your money when compared to simple interest),

Household monthly Rs 5,000 and less 187 62.3
income (in Rs) (k) choosing the right investment avenue, (l) diversi-
Rs 5,001 to Rs 10,000 64 21.3
Rs 10,001 to Rs 15,000 37 12.3
cation and asset allocation strategy, (m) saving- and
Rs 15,001 to Rs 20,000 8 2.7 investment-related products, (n) need for risk cover
Rs 20,001 and above 4 1.3
Stage of family life cycle Young single 82 27.3 and types of insurance, (o) understanding of credit
Young married without 30 10.0 and handling of credit problems, (p) managing a bank
children
Married with children 168 56.0 account, (q) women-centric nancial products, (r)
Older married 20 6.7 identication of Ponzi schemes, (s) investor protection
Total respondents (N) 300 100
and grievance-redressal mechanisms and how to take
Note. Rs D Indian rupee; average currency exchange rate of Indian rupee/U.S. consumer action, and (t) retirement planning. All par-
dollar (USD) in 2015 was Rs 63.43/USD; average currency exchange rate of
euro () and Indian rupee in 2015 was Rs 73.60/. ticipants attended all the workshops.
JOURNAL OF SOCIAL SERVICE RESEARCH 7

Once information was shared, the nancial educa- Preworkshop Survey and Follow-up Survey
tion workshop series focused on developing three Instrument
types of capacities for the participants:
1. Capacity to choose responsibly: Participants To gather basic demographics and measure basic con-
need to develop a certain attitude to make nan- cepts related to autonomy, a survey was distributed at
cial decisions, one that involves a critical review the start of the workshop series and afterward as part
of the different aspects of any nancial operation. of the follow-up. Demographic and geographical data
2. Capacity to plan: Participants should have the gathered included area where the participant lived,
attitudinal predisposition to act according to a age, education level, stage of family life cycle (i.e., time
cost-benet relationship, which in turn implies together, single, married without children, married
a predisposition to prudence, discipline, and the with children, etc.), and household monthly income.
creativity to imagine attainable horizons. The measure of nancial autonomy used was devel-
3. Capacity to act to improve ones reality: Partici- oped by Micarello, Melo, and Burgos (2012). This
pants should develop attitudes such as the so- nancial autonomy index aggregates a series of ques-
called self-efcient optimism, which links con- tions designed to measure whether participants feel
dence and perseverance. empowered and condent and are willing and capable
Thus, the purpose and subsequent objectives of the of making independent nancial decisions and inu-
workshop series was to enhance nancial autonomy encing the nancial decisions made in their house-
with basic economic affairs, emphasizing the develop- holds. The nancial autonomy index consisted of 15
ment of reexive autonomy, emotional autonomy and items divided into three sections: reexive autonomy,
functional autonomy. emotional autonomy, and functional autonomy (see

Figure 1. Codebook for 15 nancial autonomy statements.


8 H. V. JARIWALA AND S. F. DZIEGIELEWSKI

Figure 1). Each the 15 statements was calculated on a be contacted again in 3 months for a follow-up survey.
5-point scale: This sentence is a very bad description of For the follow-up survey, participants were contacted
me D 1; This sentence is a bad description of me D 2; and given a written copy of the questionnaire to com-
This sentence is an average description of me D 3; This plete. Participants were told the follow-up surveys
sentence is a good description of me D 4; and This sen- would be collected in 1 week from delivery, and at the
tence is a very good description of me D 5. Questions nal collection and closure of the study, participants
related to the autonomy measure were designed to were thanked for their time. For data analysis descrip-
capture the participants condence, independence, tive statistics, reliability analysis and paired t-tests
and willingness to participate and inuence household were conducted to assess the attitudinal outcomes the
nancial decisions. For example, the survey asked the nancial education workshops on the nancial auton-
participants the extent to which they agree or disagree omy of the women.
with statements on (a) reexive/attitudinal autonomy,
such as I like to think carefully before deciding to Results
buy something; (b) emotional autonomy, such as I
feel prepared to talk to my parents about money mat- Preworkshop Survey and Follow-up Survey
ters; and (c) functional autonomy, such as I always Reliability Analysis
try to save some money to do things I really like. Five Cronbachs coefcient (a) was used to assess the reli-
questions were asked in each category, totaling 15 ability of the preworkshop survey and follow-up sur-
questions. vey. Cronbachs alpha was calculated at two stages: (a)
To ensure understanding, the scale was translated preworkshop survey and (b) follow-up survey. The
into Gujarati (i.e., a regional language of this state). Cronbachs a coefcient value for the overall nancial
Afterward, the translated version of the scale was sent autonomy scale for the preworkshop survey was
to reviewers who are subject experts in the eld of 0.790; for the survey conducted 3 months after the
Gujarati language. As per their suggestions, some of workshops series, it was 0.754. Separate reliability of
the basic words and sentences were modied, always the different domains of nancial autonomy was also
keeping in mind that the ultimate crux of the nancial calculated. For the preworkshop survey, the values of
autonomy variable (to be studied) would not be Cronbachs a coefcient for the reexive autonomy,
changed. emotional autonomy, and functional autonomy were
0.793, 0.693, and 0.721, respectively. For the data col-
Procedure lected 3 months after the workshop, Cronbachs a
coefcients for reexive autonomy, emotional auton-
Once participants gave consent to partake, a nancial omy, and functional autonomy were 0.724, 0.671, and
education workshop series offered between December 0.698, respectively. Thus, a values for the overall
2014 and February 2015 was provided. Participants nancial autonomy variables indicated an acceptable
consented to attend the workshops and were given a level of internal consistency in the scale, conrming
preworkshop survey prior to the beginning of the that the scale was reliable enough to use. Data quality
training. Each workshop lasted approximately 90 was examined by using skewness, kurtosis and t-test
minutes. The language spoken in the workshop was values, which showed that the data was normally dis-
Gujarati, which is the regional language and the prin- tributed and relevant for the statistical analysis
cipal language in the state of Gujarat. The workshop conducted.
was provided by a trainer for nancial education certi-
ed by the national authority as a resource person for
Results of Variables Identied
promoting nancial literacy. After the preworkshop
survey was conducted and collected, handouts related Table 2 displays the calculated mean, standard devia-
to nancial education, developed by the Securities and tion, and standard error of means for all the 15 pairs
Exchange Board of India and Reserve Bank of India, in the study. The effect of the nancial education
were distributed. At the end of the sixth workshop, workshop can be seen by analyzing the mean values of
which was the last in the series, training participants preworkshop survey and postworkshop survey. Upon
were thanked for their attendance and told they would examining the mean value column, it is evident that
JOURNAL OF SOCIAL SERVICE RESEARCH 9

Table 2. Paired samples statistics.


Pair Variable Mean N SD Standard error mean Cohens d

Reexive autonomy ECF 3.593 300 0.515 0.030 0.705


PCF 3.878 300 0.307 0.018
Pair 1 I like to think thoroughly before deciding to buy E1 3.52 300 1.241 0.072 0.321
something.
P1 3.85 300 0.755 0.044
Pair 2 I like to research prices whenever I buy E2 3.620 300 0.799 0.046 0.673
something.
P2 4.100 300 0.615 0.035
Pair 3 I make sure to get information on warranty E3 3.450 300 1.054 0.061 0.031
periods.
P3 3.420 300 0.871 0.050
Pair 4 I always try to obtain more information on E4 3.72 300 0.851 0.049 0.219
product quality.
P4 3.89 300 0.691 0.040
Pair 5 I pay attention to news about the economy as it E5 3.56 300 0.818 0.047 0.356
may affect my family.
P5 3.85 300 0.813 0.047
Emotional autonomy EEA 3.560 300 0.414 0.024 0.906
PEA 3.916 300 0.371 0.021
Pair 6 I like to participate in family decision making E6 3.660 300 0.643 0.037 0.357
when we buy something expensive for home.
P6 3.90 300 0.701 0.040
Pair 7 I usually have a critical view of the way my E7 3.50 300 0.026 0.036 0.745
friends deal with money
P7 3.97 300 0.635 0.037
Pair 8 I take part in domestic expense planning. E8 3.42 300 0.871 0.050 0.444
P8 3.79 300 0.792 0.046
Pair 9 I try to advise my children on money matters. E9 3.80 300 0.862 0.050 0.412
P9 4.12 300 0.682 0.039
Pair 10 I feel prepared to talk to my children and spouse E10 3.520 300 1.055 0.061 0.588
about money matters.
P10 4.080 300 0.837 0.048
Functional autonomy EFA 3.497 300 0.428 0.025 1.306
PFA 4.017 300 0.366 0.021
Pair 11 I always try to save some money to do things I E11 3.48 300 1.016 0.059 0.624
really like.
P11 4.00 300 0.607 0.035
Pair 12 I always like to negotiate prices when I buy. E12 3.91 300 0.764 0.044 0.354
P12 4.17 300 0.701 0.040
Pair 13 I suggest at home that we keep money aside for E13 3.49 300 0.856 0.049 0.526
emergencies.
P13 3.88 300 0.606 0.035
Pair 14 I keep an eye on promotions and discounts. E14 3.68 300 0.812 0.047 0.731
P14 4.20 300 0.595 0.034
Pair 15 I am willing to make sacrices now to buy E15 2.92 300 1.181 0.068 0.924
something important.
P15 3.82 300 0.737 0.043
Financial autonomy EFB 3.549 300 0.314 0.018 1.389
PFB 3.937 300 2.398 0.0138

Note. SD D standard deviation; E D pretest; P D posttest.

for all the variables, mean values in the preworkshop surveys; in particular, nancial autonomy appears to be
survey and postworkshop survey show signicant dif- improved signicantly 3 months after the workshop
ferences (see Table 2). series. Reexive autonomy is signicantly improved
To assess the attitudinal outcomes of nancial educa- among participants after attending the nancial educa-
tion workshops on nancial autonomy of the partici- tion workshop series. The mean value for reexive auton-
pants, paired t tests were conducted on the pairs of 15 omy in the preworkshop survey is 3.59 (SD D 0.56) and
items of nancial autonomy variables. Table 3 shows the in the postworkshop survey is 3.88 (SD D 0.31)
t-test values. The last column of Table 3 shows the signi- (t (299) D 8.53, p < .05). Hence, it is concluded that the
cance values for the two-tailed test at the .05% level of sig- nancial education workshop series positively improved
nicance. From the column of mean differences the reexive autonomy of the participants.
presented in Table 3, it can be seen that there is a differ- Paired samples t test also revealed a statistically sig-
ence between the preworkshop and postworkshop nicant difference (t (299) D 12.64, p < .05) between
10 H. V. JARIWALA AND S. F. DZIEGIELEWSKI

Table 3. Paired samples statistics for nancial autonomy.


Variable of nancial behavior Pair Mean difference Standard deviation Standard error mean t value df Signicance

Reexive autonomy PRA-ERA 0.284 0.578 0.334 8.534 299 .000


Pair 1 I like to think thoroughly before P1-E1 0.327 1.488 0.086 3.803 299 .000
deciding to buy something.
Pair 2 I like to research prices whenever I buy P2-E2 0.480 1.003 0.058 8.228 299 .000
something.
Pair 3 I make sure to get information on P3-E3 0.430 1.185 0.068 6.288 299 .000
warranty periods.
Pair 4 I always try to obtain more information P4-E4 0.173 1.074 0.062 2.795 299 .006
on product quality.
Pair 5 I pay attention to news about the P5-E5 0.293 1.070 0.062 4.749 299 .000
economy as it may affect my family.
Emotional autonomy PEA-EEA 0.356 0.488 0.028 12.638 299 .000
Pair 6 I like to participate in family decision P6-E6 0.243 0.977 0.056 4.315 299 .000
making when we buy something
expensive for home.
Pair 7 I usually have a critical view of the way P7-E7 0.470 0.871 0.050 9.348 299 .000
my friends deal with money.
Pair 8 I take part in domestic expense P8-E8 0.373 1.230 0.071 5.258 299 .000
planning.
Pair 9 I try to advise my children on money P9-E9 0.317 1.065 0.061 5.152 299 .000
matters.
Pair 10 I feel prepared to talk to my children P10-E10 0.560 1.409 0.081 6.882 299 .000
and spouse about money matters.
Functional autonomy PFA-EFA 0.520 0.521 0.030 17.309 299 .000
Pair 11 I always try to save some money to do P11-E11 0.520 1.178 0.068 7.646 299 .000
things I really like.
Pair 12 I always like to negotiate prices when I P12-E12 0.263 0.958 0.055 4.763 299 .000
buy.
Pair 13 I suggest at home that we keep money P13-E13 0.390 1.069 0.062 6.322 299 .000
aside for emergencies.
Pair 14 I keep an eye on promotions and P14-E14 0.520 1.003 0.058 8.978 299 .000
discounts.
Pair 15 I am willing to make sacrices now to P15-E15 0.907 1.418 0.082 11.073 299 .000
buy something important.
Overall nancial autonomy POFA-EOFA 0.388 0.319 0.018 20.986 299 .000

Note. df D degrees of freedom; E D pretest; P D posttest.



p < .05.

the means reported in emotional autonomy of the par- SD D 0.31) and the mean 3 months after the work-
ticipants before the workshop series (M D 3.56, SD D shop series (M D 3.94, SD D 2.39). Hence, it can be
0.41) and the means reported 3 months after the concluded that the nancial education workshop
workshop series (M D 3.92, SD D 0.37). Hence, it was series had a positive effect on the overall nancial
concluded that the nancial education workshop autonomy of the participants.
series had a positive effect on the emotional autonomy To assess the extent of nancial autonomy change
of the participants. Similarly, Table 3 shows that the 3 months after completion of the nancial education
participants functional autonomy was positively workshop series, Cohens d effect sizes were calcu-
improved following the nancial education workshop lated for each dependent measure by dividing the
series. The mean value for the functional autonomy mean pre- to post- differences between groups by
before attending workshop series was 3.50 (SD D their pooled standard deviation. The formula for cal-
0.42) compared with 4.02 (SD D 0.37) (t (299) D culating Cohens d from the means and standard
17.31, p < .05) after the workshop series. Hence, it deviations for the two measurement occasions was
p
can be concluded that the nancial education work- d D M1 M2 = .SD12 C SD22 /=2; where M2 is
shop series had a positive effect on the functional the mean pre-survey score or mean score of the mea-
autonomy of the participants. sure that is expected to be positively related to the inde-
The paired samples t test also revealed a statisti- pendent variable; M1 is the post-survey or comparison
cally signicant difference (t (299) D 20.99, p < .05) group mean score. A positive effect size indicated that the
between the means of overall nancial autonomy nancial education workshop series led to positive
(reected by 15 nancial autonomy variables) of the improvements in the nancial autonomy of the partici-
participants before the workshops series (M D 3.55, pants. Cohens d was calculated for all the nancial
JOURNAL OF SOCIAL SERVICE RESEARCH 11

autonomy variables and is presented in Table 2. From the positive effect on those nancial autonomy variables
last column of Table 2, it can be seen that for all 15 pairs that could easily and most readily be altered in the
of nancial autonomy, the value of Cohens d is positive, short run and mostly related to the participants
indicating that the nancial education workshop series daily household nancial management practices. It
led to positive improvements in the nancial autonomy can also be concluded that the participants have
of the participants. started to employ a more planned set of nancial
practices to enhance their nancial well-being by
improving their nancial autonomy. Close observa-
Discussion
tion of the values of Cohens d presented in Table 2
The results of this study showed signicant differences also shows that the nancial education workshop
between pretest and follow-up scores, and this informa- series has brought a small positive attitudinal
tion could have valuable implications for nancial educa- outcome on I make sure to get information on
tion providers. The overall result of this study provides warranty periods (Cohens d D 0.031); I always
evidence that the nancial education provided to these obtain more information on product quality
participants led to positive improvements in knowledge (Cohens d D 0.219); and I like to think thoroughly
and application related to nancial autonomy. Study before deciding to buy something (Cohens d D
results support that nancial autonomy of the home- 0.321). The analysis of three dimensions of nancial
makers that participated in this study signicantly autonomy shows that the effect of the nancial edu-
improved after attending the nancial education work- cation workshop series on functional autonomy
shop series, and these gains were maintained at follow-up (Cohens d D 1.306) was larger than for reexive
3 months after the study concluded. autonomy (Cohens d D 0.705) and emotional
Results support the success of the workshop; how- autonomy (Cohens d D 0.906).
ever, the effects of the nancial education workshop The overall ndings of this study suggest that the
series on various dimensions of nancial autonomy nancial education workshop series has positively
were diverse, as indicated with the Cohens d value changed the 15 variables of nancial autonomy of the
presented in Table 2. The values of Cohens d calcu- women, although its effect varied among the different
lated for 15 nancial autonomy variables also suggest nancial autonomy variables. It was found that the
that the effect of the workshop series brought the larg- series had a more positive effect on enhancing the per-
est positive attitudinal change on I am willing to ceptions of competence, control, and responsibility in
make sacrices now to buy something important making nancial decisions (i.e., functional autonomy)
(Cohens d D 0.924). Other value are as follows: I than on enhancing those perceptions of emotional
usually have a critical view of the way my friends deal independence in the face of parents, relatives, and
with money (Cohens d D 0.745); I keep an eye on peer groups and the feeling of condence in ones own
promotions and discounts (Cohens d D 0.731); I choices.
like to research prices whenever I buy something
(Cohens d D 0.673); I always try to save some money
Conclusions
to do things I really like (Cohens d D 0.624); I feel
prepared to talk to my children and spouse about Analysis of data collected from the 300 female partici-
money matters (Cohens d D 0.588); I suggest at pants showed that this nancial education workshop
home that we keep money aside for emergencies had a positive attitudinal effect on nancial autonomy,
(Cohens d D 0.526); I take part in domestic expense which was reected in 15 variables of nancial auton-
planning (Cohens d D 0.444); I try to advise my omy divided into reexive autonomy, emotional
children on money matters (Cohens d D 0.412); I autonomy, and functional autonomy. The research
like to participate in family decision making when we also found that nancial education enhanced the
buy something expensive for home (Cohens d D nancial information and knowledge of the women
0.357); and I pay attention to news about the econ- participants, which leads to the best nancial manage-
omy as it may affect my family (Cohens d D 0.356). ment practices and improved nancial behavior, by
These values of Cohens d suggest that the nan- enhancing their nancial autonomy at the 3-month
cial education workshop series had the largest follow-up.
12 H. V. JARIWALA AND S. F. DZIEGIELEWSKI

The self-reported measures, shown by the partici- and improve their subsequent nancial behavior and
pants in the follow-up survey, demonstrated the posi- well-being by making them self-reliant. For policy
tive attitudinal change in participants with respect to makers, the ndings help to highlight the importance
nancial autonomy after attending the nancial edu- of program evaluation as a means of quantifying the
cation workshop series. These positive changes in perceptions of competence, control, and responsibility
nancial autonomy enhanced their knowledge and in making nancial decisions (i.e., functional auton-
condence in their skills and their ability for building omy), perceptions of emotional independence in the
more responsible future nancial behavior by feeling face of parents, relatives, and peer groups, (i.e., emo-
empowered, condent, and capable of making inde- tional autonomy); and development in the feeling of
pendent nancial decisions and inuencing the nan- condence in ones own choices to set goals that
cial decisions of their households. The present study encompasses the notions of knowledge, consciousness
provides evidence that the participants ability to and responsibility (reexive/attitudinal autonomy).
improve their nancial autonomy can be enhanced For future studies, the following recommenda-
through nancial education that synergizes the tools tions are made. This study did not seek feedback
and learning approaches that may enhance the nan- from the program organizers and educators, and
cial knowledge, nancial autonomy, and ultimately, future studies should add this qualitative compo-
nancial behavior and nancial well-being of an indi- nent to the analysis. Second, increasing the sample
vidual in the long run, as the study provides a notice- size to more than 300 and including females from
able nding that there is a positive effect of nancial rural areas with less formal education might help
education on 15 variables of nancial autonomy. This to get a more comprehensive picture of how the
study indicates that nancial education can be an techniques work with varied populations. Samples
effective tool in improving the nancial knowledge of from different organizations could be useful to fur-
participants when delivered in a comprehensive man- ther investigate the effect of nancial education
ner, and this change was maintained at least 3 months workshops on various groups of citizens. Last, it is
past the workshop. recommended that future studies employ a posttest
Currently, nancial education programs often immediately after the educational program is com-
neglect evaluation as an integrated component of their pleted as well as a follow-up study 3 months after.
program design. Meaningful program evaluation is an If this were done, three data points would exist
essential and integrated element of successful pro- rather than basing ndings on the two measure-
grams. Well-designed evaluations may document ment instruments used.
individual program implementation and effectiveness,
but also address collectively and cumulatively which
programs work for whom, how, when, where, and
why (Weiss, 1988, p. 4). With a more systematic,
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