2010 CAMPAIGN

NOVARTIS PHARMA

Market Compass Consultancy 2009

Voltaren
No.1 in Egypt Improved

... 1

Market Compass Consultancy 2009

Indicate the change in Very Attractive
packaging and other message which is a
feature. fact between the
market
IMC Plan
Expand the message

Market Compass Consultancy 2009

 Our Plan
Radio Campaign
Patient

Outdoors

Cars sticker
Pharmacist

Press Campaign

Doctor
Pharmacy Branding

Doctors mails

Distributor
Distributors Giveaways.
o Campaign in Booth
Arabic and English in
Nogoom FM, Nile FM,
EL-shark El-Awsat and
Radio Maser.

o Aired for Only two

working weeks (10days).
....
.
Ads and Press Releases
 Chose the main medical
magazine + General
magazines :
Seha
Mota7da pharmacy
magazine
Seif magazine
 Press release effect the direct customers and
we plan to:
1. Improve product image in physicians perception.
2. Refresh the indications of Voltaren.
3. Credibility of press release will increase trust
between audience.
Car Branding
 Cars Stickers
For Medical REP. cars that placed on the back of the car body
Drug House
 Pharmacy is the home of all Drug, and
Voltaren is No.1 in this home SO,

Unique Pharmacy Branding

Unique
Unique Unique Unique Unique
pharmacy
Poster Stand Dangler flyer
Branding
 oThere are too many
danglers in pharmacies
than anywhere in the
world , So we Create a
new Idea to replace
Dangler and Stand as well.

Danglers
 Its a mix
between
Dangler and
Stand placed
within eye
range with
attractive and
new form.
 Flyer
Pg 1 Pg 2

Why we Trust Voltaren ?? Voltaren Range

Voltaren
Doctors says Product and usage

All in Arabic and simple information

 Door
Long, thin, catchy color and new
poster in easy way.

The problem that pharmacy

poster dose not last long time ..
 The same flag used in D+S but bigger and
hanged on he pharmacy door or outer wall.
Mailing
 Send a mail distributed by hand contain
informative massage about Voltaren and its
USP.
The Power of telesales
 Telesales is a powerful channels contact all
pharmacist daily collecting orders plan to
send your massage through them.,

Giveaways :
Calendars.
Mugs.
Pens.
Arhman.Tantawy@gmail.com
002 010 74 20 147