TREND FORECASTING AGENCY

Fashion / Lifestyle / Beauty / Media

LOGO DU CLIENT
SUMMARY

2 NELLYRODI 2 WHO: our agency

2 HOW: our method

2 WHAT: our services

LOGO DU CLIENT 2
WHO
OUR AGENCY
A trend forecasting agency established in
1985 with a passion for the future.
A pioneer in envisioning and
understanding a world where consumer
behavior influences fashion and all
lifestyle sectors. A world where brands,
more than ever, need intelligence and
clarity to surpass and excel.
Get noticed.
Stay on the cutting edge.
> OUR PROMISES?
> Inspire creativity
> Build strategies for brands and offers
> Develop & Energize products & services
> OUR EXPERTISE?
> Fashion / Lifestyle / Beauty / Media
> OUR STRENGHTS?
> Insatiable curiosity
> A focused cross-disciplinary approach
> Intelligently designed methodologies
> An international network of talent
LOGO DU CLIENT 3
WHO
OUR AGENCY NETWORK

21 COUNTRIES. 4 CONTINENTS.

A network of international
representatives, as liaisons between
NellyRodi Paris and clients.
Their responsabilities include
monitoring emerging trends troughout
the world.

LOGO DU CLIENT 4
WHO
OUR AGENCY - CLIENTS

1,200 CLIENTS.
100 CONSULTING MISSIONS YEARLY.

LOGO DU CLIENT 5
HOW
OUR METHOD FORECASTING LAB

Potential scenarios are reinforced with targeted qualitative and quantitative research, to:

UNDERSTAND the target

SHARP with observations
EVALUATE the market
LOGO DU CLIENT 6
WHAT
OUR SERVICES

LOGO DU CLIENT 7
FORECAST THAT INSPIRE
Stay aware to be prepared

FORECAST STUDIES
According to your needs, following 3 areas of observation:

CONSUMER INTELLIGENCE CREATIVE INTELLIGENCE MARKETING INTELLIGENCE

What is the economic context? What are the principal influences? What are the markets and
What are the sociological evolutions? What are the emerging what makes them tick?
How do consumers behave aesthetic trends? What innovations drive marketing,
and what do they want? Who are the new talents? distribution and communication?

Luxury study - Terres de luxe Megatrends 2013 - Symrise SFR / DDB Live

LOGO DU CLIENT 8
FORECAST THAT INSPIRE
Stay aware to be prepared

TRENDLAB FORECAST PUBLICATIONS

COLOR INTELLIGENCE LIFE & STYLE

the ultra-creative last word on the the annual bible and reference for
aesthetic influences and colors that new lifestyles and consumer
will shape the season. behavior.

Color Intelligence Lifestyle & Attitudes

LOGO DU CLIENT 9
BUILD YOUR BRAND STRATEGIES AND OFFERS
Stand out from the crowd, stay true to your style.

CONSULTING SERVICES & PERSONALIZED ASSISTANCE

BRAND STRATEGY OFFER STRATEGY

Market studies, brand platform, Range assortment strategy,

marketing mix optimization, style positioning.
naming strategy,
concept recommendations
(products, services, spaces).

Brand Platform - Athena Offer Platform - Eminence

LOGO DU CLIENT 10
 DEVELOP & ENERGIZE YOUR PRODUCTS AND SERVICES
Dont just get it right.

PERSONALIZED CONSULTING
From the first creative inspiration to the product launch, we can enhance and expand your products, collections and services

> DEVELOP > ENERGIZE

RECOMMENDATIONS ABOUT YOUR PRODUCT OFFERS SALES CAMPAIGNS AND EVENTS

Collection orientation Technical sheet Retail / merchandising

Seasonal trends Sample follow up
Product, colors, materials, Sourcing COMMUNICATION AND PROMOTION
finishes orientations Packaging
Buying guides Uniforms Trends forum Communication strategies
Scenography Personalized trends books.

SERVICES, TALENTS AND PARTNERSHIPS

Conferences

CMF Recommendations - Samsung Product Innovation lOreal CAI Trend forums - Maison & Objet Retail animation - Clio

LOGO DU CLIENT 11
DEVELOP & ENERGIZE YOUR PRODUCTS AND SERVICES
Dont just get it right.

SEASONAL TREND BOOKS

> Transversal (Prints, Color Palette), or

devoted to fashion (Womens Edition, Mens
Edition, Lingerie, Fabrics), interior design
and home environment (Decor &
Atmosphere) or beauty (BeautyLab),
these turnkey seasonal guides give you a
two year head start in developing your
collections.

> Daily updates on www.nellyrodilab.com

LOGO DU CLIENT 12
LOGO DU CLIENT 13