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20170330

ARO / MMX
3 ARO / MMX

I
X
IX Survey

13

2017 03 30
ARO / MMX

2017 03 30
A
R

comScore MMX (Retail)


comScore MMX Multi-

Platform

2017 03 30

2017 1 (72.6%) PC 928.4


206.6 13.6
18-34 35-54
55
A
R
O



PC Top 5 *
72.6%
PC 18-34 35-54 55
#

1.
928.4
(2017 1 ) 2.

3.
206.6
220 4.

159.0 5.
* 20% 10%
13.6

2017 03 30 DesktopcomScore MMX / Segment MetrixARO2017 01


PC
PC Top 5 () 18-34 35-54 55+
1. 495.3 109

2. 481.6 116
A
R

3. 437.1 117 O


139 4. 272.4
114


5. 230.9 114

0 100


Top 5 18-34 35-54 55+



1. 139 118
35-54
2. 63 109

18-34 3. 45 136

4. 42 135
118
5. 37
0 100
2017 03 30 DesktopcomScore MMXARO 2017 01

2017 1 PC Yahoo
110 7.0
momo
PChome 24h A
R

O


PC

Top 10 PC
Top 10
()

7.5
1. Yahoo 351.9 89 5.3
6.5
2. Yahoo 256.0 24 3.1



3. Yahoo 249.7 25 3.3 5.5 Yahoo

4. 238.9 37 4.1 momo


4.5
5. 232.1 110 7.0 Yahoo
6. PChome 24h 223.7 37 3.2 3.5 PChome 24h
7. momo 223.6 33 4.1 2.5
8. 202.6 24 2.5
1.5
9. PChome 134.2 26 2.8 0 20 40 60 80 100 120
10. GoHappy 124.2 11 2.3

2017 03 30 DesktopcomScore MMXARO 2017 01


Yahoo
Yahoo
PChome 24h momo
A
R
PC Top 5 * O


:

# #

1. 1.
2. 2.
3. 3.
4. / 4.
5. 5.
*

2017 03 30 DesktopcomScore Segment MetrixARO2017 01


Yahoo
PChome
GoHappy
A
R
O

PC Top 5 *
:

**

# #

1. 1. /
2. 2.
3. 3.
4. / 4.
5. 5.
* **

2017 03 30 DesktopcomScore Segment MetrixARO2017 01


Mobile-Only UV Desktop Reach Mobile-Only Mobile


Incremental
Top 5 Total Digital Reach () Reach 2017 1 momo
14.1% Mobile-Only 362.9
momo 32.2% 362.9 18.1%

6.2%
19.6% 239.0 13.4% Yahoo
A
R
O

4.3%
11.0% 121.7 6.8% (22.2%)momo

22.2% (32.2%)
Yahoo 27.1% 76.6 4.8%

ePrice 3.1% 72.5 4.0% Yahoo


7.1%

Mobile-

Desktop-Only Cross-Device Mobile-Only


Only
momo 29% 15% 56% Mobile-Only
23% 9% 68% 68%
*Total Digital Desktop () Mobile (
30% 8% 61%
) Mobile comScore
comScore SDK App App
Yahoo 82% 18%

ePrice 36% 8% 57% **Desktop 6 Mobile 18

0% 50% 100%
2017 03 30 comScore MMX Multi-Platform ARO 2017 01

2017 1 PC PC
928.4
A
R

O



18-34
35-54 2017 1 PC
55 Yahoo


35
PChome 24h
momo

2017 03 30

Mobile-Only
Yahoo -momo
A
Yahoo ePrice R
O
*Yahoo

Yahoo momo

Mobile-Only
PChome 24h
Yahoo

PChome

(22.2%)momo
(32.2%)


* comScore Mobile comScore
comScore SDK App App

**Desktop 6 Mobile 18

2017 03 30
IX

2017 03 30

I

2017 3 3 6 15-64
1,668



2017 03 30

88.2% 84.4%
83.6% 86.8%
85.2%
90.1%
84.6%
78.7% 53.2%
72.1% I
45.2% X
15.3% 35.3%
16.7%
16.6%
2017 15.0% 2017
10.6% 2016 17.0% 2016
10.2% 2015 17.7% 2015
7.9%

0% 20% 40% 60% 80% 100%
0% 20% 40% 60% 80% 100%
Base2015 N=2,490 Base2015 N=1,796
2016 N=2,404 2016 N=1,893
2017 N=1,668 2017 N=1,411
Mar. 2017 Mar. 2017


84.6%
53.2%

2017 03 30

(/) NT$501 NT$3,000

(/)

NT$2,539 NT$2,604 NT$2,491


1.6% 1.2% 1.5%
5.9% 7.5% 6.5%
13.6% 12.5% 12.7%
I
15001 X
35.9% 37.9% 36.0%
6000-15000
3001-6000

30.1% 30.4% 1001-3000


30.3%
501-1000
12.9% 12.9%
10.7% 500

2015 2016 2017
Base2015 N=1,796
2016 N=1,893
2017 N=1,411
Mar. 2017

NT$2,491 NT
$113 NT$501NT$3,000

2017 03 30


50.9%
47.8% 59.1%
44.3% 53.5%
44.3% 49.0%
41.3%
34.7%
22.1% 55.9%
23.4% 57.1%
15.6% 57.2%
20.1% I
20.6% 15.6% X
22.9% 18.1%
12.5%
ATM 7.8% 18.1%
11.1%
7.2% 10.0%
3.70% 12.0%
7.6% 11.1%
7.1% 2017
ATM 11.5% 2017
10.6% 2016 9.4%
6.5% 8.6% 2016
3.8% 2015 9.1%
8.5% 2015

0% 20% 40% 60% 0% 20% 40% 60%


Base2015 N=1,796 Base2015 N=1,796
2016 N=1,893 2016 N=1,893
2017 N=1,411 2017 N=1,411
Mar. 2017 Mar. 2017



5.6%

2017 03 30



(/) NT$501 NT$3,000 NT$2,491

I
X

2017 03 30


834 50.0%

834 50.0%
(IX Survey)
15-19 162 9.7%
20-24 181 10.8%
I
CyberPanel 25-29 182 10.9% X

15-64 30-34 193 11.6%


35-39 231 13.8%

40-44 198 11.9%



2017/03/032017/03/06
45-49 199 12.0%
50-54 179 10.7%
N=1,668
55-59 72 4.3%
95%,2.4%
20162 60-64 70 4.2%
779 46.7%
440 26.4%
449 26.9%
2017 03 30

m marcom@insightxplorer.com