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ARO / MMX
3 ARO / MMX
I
X
IX Survey
13
2017 03 30
ARO / MMX
2017 03 30
A
R
2017 03 30
1.
928.4
(2017 1 ) 2.
3.
206.6
220 4.
159.0 5.
* 20% 10%
13.6
PC
PC Top 5 () 18-34 35-54 55+
1. 495.3 109
2. 481.6 116
A
R
3. 437.1 117 O
139 4. 272.4
114
5. 230.9 114
0 100
4. 42 135
118
5. 37
0 100
2017 03 30 DesktopcomScore MMXARO 2017 01
2017 1 PC Yahoo
110 7.0
momo
PChome 24h A
R
O
PC
Top 10 PC
Top 10
()
7.5
1. Yahoo 351.9 89 5.3
6.5
2. Yahoo 256.0 24 3.1
3. Yahoo 249.7 25 3.3 5.5 Yahoo
Yahoo
Yahoo
PChome 24h momo
A
R
PC Top 5 * O
:
# #
1. 1.
2. 2.
3. 3.
4. / 4.
5. 5.
*
Yahoo
PChome
GoHappy
A
R
O
PC Top 5 *
:
**
# #
1. 1. /
2. 2.
3. 3.
4. / 4.
5. 5.
* **
0% 50% 100%
2017 03 30 comScore MMX Multi-Platform ARO 2017 01
2017 1 PC PC
928.4
A
R
O
18-34
35-54 2017 1 PC
55 Yahoo
35
PChome 24h
momo
2017 03 30
Mobile-Only
Yahoo -momo
A
Yahoo ePrice R
O
*Yahoo
Yahoo momo
Mobile-Only
PChome 24h
Yahoo
PChome
(22.2%)momo
(32.2%)
* comScore Mobile comScore
comScore SDK App App
**Desktop 6 Mobile 18
2017 03 30
IX
2017 03 30
I
2017 3 3 6 15-64
1,668
2017 03 30
88.2% 84.4%
83.6% 86.8%
85.2%
90.1%
84.6%
78.7% 53.2%
72.1% I
45.2% X
15.3% 35.3%
16.7%
16.6%
2017 15.0% 2017
10.6% 2016 17.0% 2016
10.2% 2015 17.7% 2015
7.9%
0% 20% 40% 60% 80% 100%
0% 20% 40% 60% 80% 100%
Base2015 N=2,490 Base2015 N=1,796
2016 N=2,404 2016 N=1,893
2017 N=1,668 2017 N=1,411
Mar. 2017 Mar. 2017
84.6%
53.2%
2017 03 30
(/)
NT$2,491 NT
$113 NT$501NT$3,000
2017 03 30
50.9%
47.8% 59.1%
44.3% 53.5%
44.3% 49.0%
41.3%
34.7%
22.1% 55.9%
23.4% 57.1%
15.6% 57.2%
20.1% I
20.6% 15.6% X
22.9% 18.1%
12.5%
ATM 7.8% 18.1%
11.1%
7.2% 10.0%
3.70% 12.0%
7.6% 11.1%
7.1% 2017
ATM 11.5% 2017
10.6% 2016 9.4%
6.5% 8.6% 2016
3.8% 2015 9.1%
8.5% 2015
5.6%
2017 03 30
(/) NT$501 NT$3,000 NT$2,491
I
X
2017 03 30
834 50.0%
834 50.0%
(IX Survey)
15-19 162 9.7%
20-24 181 10.8%
I
CyberPanel 25-29 182 10.9% X
m marcom@insightxplorer.com