Professional Documents
Culture Documents
CHAPTER ONE
INTRODUCTION TO TELECOM
Ever since the evolution of man on this earth, he wanted to communicate with his fellow
human being. In that era, he used to communicate through signs and symbols. Gradually
with time, he started using words and today it is through mobiles, e-mails, fax etc through
sense refers to the Interaction & transfer of information between two distant points in
space. This meaning however, has been subjected to modifications in accordance with
In 1880, two telephone companies namely The Oriental Telephone Company Limited
India with the objective of establishing Telephone Exchanges across the country. Initially,
the Government denied the permission as it wanted to exercise its monopoly power over
the promising industry once it emerged. By the following year, it changed its decision and
finally on 28th January, 1882, license was granted to The Oriental Telephone Company
Limited of England for opening telephone exchanges at Kolkata, Mumbai, Chennai and
Ahmadabad.
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The opening of exchanges was followed by further innovations and improvements in all
sections of the telecom industry. However, while telephones were introduced in the major
towns and cities across the country during the British period, total number of telephones
in India in 1948 were merely 80,000.The growth was negligible even after independence
and the telephone was used as a status symbol by the rich despite being an extremely
essential device of public utility. This sluggish rate of growth continued till 1991 when
The period post 1975 saw resurgence in the India Telecom Market by virtue of a series of
The separation of Department of Telecom (DOT) From Post and Telegraph (P&T) in
1975.
The formation of Mahanagar Telephone Nigam Limited (MTNL) out of (DOT) to provide
In the 1990s, the telecom sector was opened up by the Government for private investment
On 1/oct/2000, the Government corporative its operations wing under the name of
(BSNL).
The Indian telecom industry is going through phenomenal growth. With 100 million
installed mobile subscribers, adding four million new subscribers every month, and the
cheapest mobile rates in the world at two cents per minute, it is not surprising that all the
telecom vendors are vying for a piece of this action. Major new trends unseen in previous
Start-ups and established vendors involved in the telecoms eco- system need to take heed
and develop appropriate strategies in order to take advantage of this new high-growth
opportunity.
voice, data, graphics and video at ever increasing speeds and in an increasing number of
ways. Whereas wire line telephone communication was once the primary service of the
industry, wireless communication services and cable and satellite program distribution
make up an increasing share of the industry. During the late 1990s, the
resulting in much lower prices for transmission capacity. The excess capacity and
additional competition led to either declining revenues or slowing revenue growth, which
has led to consolidation within the industry, as many companies merged or left the
industry.
service via wires and cables that connect customers premises to central offices
equipment that routes content to its final destination or to another switching center that
determines the most efficient route for the content to take. While voice used to be the
main type of data transmitted over the wires, wired telecommunications service now
includes the transmission of all types of graphic, video, and electronic data mainly over
the Internet.
4
government policies have encouraged the growth, increased competition and high levels
of foreign direct investment (up to 74% foreign investment is now allowed). The Indian
manufacturers and network companies will invest in India and use India for research and
The favorable business environment has attracted a number of foreign multinational firms
such as Hutchison, Vodafone, Nokia and Malaysia Telecom. In my opinion the real edge
for India will be the R&D facilities being setup there which can provide innovation for
next generation technologies - not only for India but for everywhere else as well.
Indian Telecom sector, like any other industrial sector in the country, has gone through
many phases of growth and diversification. Starting from telegraphic and telephonic
systems in the 19th century, the field of telephonic communication has now expanded to
make use of advanced technologies like GSM, CDMA, and WLL to the great 3G
Technology in mobile phones. Day by day, both the Public Players and the Private
Players are putting in their resources and efforts to improve the telecommunication
The telecom network in India is the fifth largest network in the world meeting up with
global standards. Presently, the Indian telecom industry is currently slated to an estimated
( GSM+CDMA+WLL)
GSM Subscribers 288.36
CDMA Subscribers 103.4
Monthly new additions(wire line+wireless) 15.87%
In communication market Airtel capture 24% of share at the same time Reliance
competitions from the Airtel and the other service providers. In a recent survey shows the
The telecom industry is growing at a great pace and the growth rate is expected to double
with every passing year. There are many new developments in the telecomm sector,
at present. Public and Private Players MTNL, BSNL, VSNL are the major Public Players,
whereas Airtel, Idea, Hutch, Tata, Reliance, BPL are the leading Private Players in the
OPPORTUNITIES IN INDIA
In the past 3 years has been surveyed by Indian Ministry of Communications and
Information Technology in New Delhi very recently. The telecom sector is one of the
taking into account the statement of Indian Ministry of Communications and Information
The telecom services in India have been recognized as a world-class tool for the socio-
economic development in India. India is known to rank fourth in the telecom industry in
Asia after China, Japan, and South Korea and the telecom network in India is known to
stand in the eighth position across the globe and second among the emerging economies.
The world average percentage for the telecom industry as against the Indian average is
7.5 times while the Asian average against the same was 4.5 times. The current market
range of the telecommunication industry in India has been estimated to USD 8 billion and
The growth witnessed by the telecom market in India has increased the number of
opportunities for the industry and this has been fueled by the growing mobile sector,
which has attained the consumer level of 10 million by the end of December 2002 that
was almost 100 percent in the year. Telecommunication Sector Opportunities in India
assures a transparent, safe, and secured ambiance for the telecom market. Around 300
million population of highly consumable middle-class status that is advantageous for the
industry surrounds the telecom sector in India. This is because, in some of the Indian that
possess land line telephones can be substituted by mobile phones that is very unlike the
telecom industry.
international long distance services sector. The opportunities in the Indian telecom sector
is increasing at a massive pace with the introduction of newer and innovative schemes in
various sectors and at present the telecom sector in India is claimed to be one of the major
MOBILE.(RIM)
The main targeted customers of Rim are from rural India. By offering cheap and light
mobile sets Rim attracts most of the customers Of small villages and towns.
In every district and big towns rim opens its service centers to provide better support and
services.
Rim has a strong logistic and supply all over India. In every small town the potential
Market segmentation
Target marketing
Businessmen
Positioning
Creating brands
Marketing mix
Charge (Rs.)
Worth (Rs.)
Unit(Rs./Pulse)
(Rs.)
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Local Calls
(including
circle < 50
kms)
Calls to
Intra-circle
Fixed 60 1.00 0.90 0.85
> 50 kms
lines
0-
other
Inter-circle 30 2.00 1.80 1.70
mobiles
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Effective Rate/Min is indicative. Charging would be done on thebasis of Call Unit Length
(Pulse). Call Unit Length (Pulse) is theduration of a call after the expiry of which, a new
call starts. E.g. inPlan 1000 , a call to a local fixed line will be charged at Re. 1.00 fora
180 second call (or part thereof). Once you cross the 180 secondCall Unit Length (Pulse),
you will be charged another Re.1.00 whichwill allow you to talk for another 180
(Singapore, Hongkong,
60 7.5 7 6.5
Malaysia, Indonesia,
Thailand)
Excluding the following countries - Cook Island, Cuba, Deigo Garcia, Guinea Bissau,
Nauru, Norfolk Island, Sao Tome, Sakhalin, Solomon Island, Tokelau, Tuvalu, and
Call Unit
Region Rate (Rs.)
Length (Pulse) (Sec.)
Call rates for other plans can be calculated based on the applicable Rate per Call Unit in
(Pulse) (Rs.)
(Sec.)
Rates on all
days(06:30 -
22:30)
Hour Rates
on all days
(22:30 -
06:30)
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Universal Internetworking
Interactive Television
Visual Communication
Broadband Portal
Telecommuting
Voice Services:
1. Centrex-
It is a simple wire line digital phone which provides you a feature-rich telephone service
with NextGen Caller ID, Speakerphone and Mobile phone Features ensures maximum
convenience for you right from the first call. We call this product as smart office, because
it ensures to give your budget the maximum output at the minimum cost.
Direct Line for every user: Every user has a direct line and a direct number. The callers
dont have to go through an operator. Load on the operator is reduced, thus requiring
fewer operators.
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Extension (intercom) number for every user: All users within Smart Office can call
each other by dialing short digit extension numbers. And of course calls made within the
Class of Service can be defined for every line such that it becomes possible to restrict
type of calls made from it. Various calling facilities are available Viz. Intra-Office calling
only, local + Intra-state long distance, Local + National long distance or Local + National
Attendant Console (Optional): An operator console can be set up to attend to the callers
to the Attendant console are queued. This is a PC based console designed to efficiently
handle the incoming calls with standard Attendant console features. PC should be
provided by customer.
All standard PBX features are available with the Reliance Smart Office solution
Call Management features: You can keep an ongoing call on hold or transfer it as you
wish. You can set call forward rule Call Forward on Busy, Call Forward on No reply or
Absentee Subscriber Service: If you are out of office, this facility will play a message
saying so. And your callers will not have to keep trying your number.
Manager - Secretary Working: Allows secretaries to screen calls for managers before
transferring.
Call Pick up groups: Any phone ringing within the group can be picked up by another
phone in the same group by dialing a Call Pick up code. This allows fellow colleagues
within a department to receive calls for their colleagues (who are not on their desks)
without having to actually go to the ringing phone feature rich Speakerphone is provided
to every user within the Smart Office for dialing convenience and hands free talking.
The Reliance phone will ensure that a user will always know his caller since CLIP
Office line. Additionally, in case of calls coming from PSTN (i.e. from outside Smart
Features like Missed Call Information & Call forwarding: It ensure that you never
miss a call when you are away from your desk. Note: Current inter-connect rules permit
A Phone Book: To store the telephone numbers along with the name of the person is also
available for the convenience of the user. The user can search by name within the Phone
Book.
The Delayed Hotline facility: It allows the user to get connected to a frequently dialed
preset number without having to dial it every time. This preset number gets automatically
dialed once the handset goes Off-hook and there is no activity for 7 seconds.
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Value Proposition:
Unlimited scalability
Maintenance free
Obsolescence proof
2. Outsourced solution with Zero Investment: Since you dont have to own any
3. The Reliance Phone Experience Feature-rich telephone service with NextGen Caller
ID, Speakerphone and Mobile phone Features ensures maximum convenience for you
Intercom
5. Shared Commitment Plans You need not worry about not being able to consume
your Free Calls on some lines. Your monthly commitment is set off against combined
usage of all the lines put together i.e. free call worth of all lines is pooled together
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SWOT ANALYSIS
The SWOT Analysis template is normally presented as a grid, comprising four sections,
one for each of the SWOT headings: Strengths, Weaknesses, Opportunities and Threats.
The free SWOT template below includes sample questions, whose answers. Note that
many of the SWOT questions are also talking points for other headings use them as you
find most helpful, and make up your own to suit the issue being analysis, because a
STRENGTH WEAKNESS
Data GPRS
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OPPORTUINTY THREATS
COMPARISON
Reliance
activation fee
deposit
Cost
Reliance have the lowest overall entry cost when compared with the competition.
There is zero deposit for STD calls even for individual retail customer.
In the case of Airtel deposit waiver is granted only to high value corporate / SME
clients.
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Proposition
2.5/min.
2.5/min.
2.5/min.
24
India
Call rates
min.
TATA
Call rates
ADVANTAGES
Over Airtel
R Connect The Reliance CDMA 20001X technology and pan India coverage
People can use the data card from Reliance with your laptop or the USB modem
Significantly faster then dial-up connections & not restricted to the home / office
Use across India in more then 5700 villages. Not limited to major cities like GPRS
& EDGE.
ADVANTAGES
Over TATA
Reliance has the wider coverage area & hence its range of usage is better in both
Reliance is the only operator that provides internet access via data card/USB
%)
10 %)
Teleservices
COMPANY PROFILE
FOUNDER OF COMPANY
Few men in history have made as dramatic a contribution to their countrys economic
fortunes as did the founder of Reliance, Sh. Dhirubhai H Ambani. Fewer still have left
As with all great pioneers, there is more than one unique way of describing the true
genius of Dhirubhai: the corporate visionary, the unmatched strategist, the proud patriot,
the leader of men, the architect of Indias capital markets, the champion of shareholder
interest. But the role Dhirubhai cherished most was perhaps that of Indias greatest wealth
creator. In one lifetime, he built, starting from the proverbial scratch, Indias largest
"Make the tools of communications available to people at an affordable cost, they will
overcome the handicaps of illiteracy and lack of mobility", Dhirubhai Ambani charted out
the mission for Reliance Communications in late 1999. He saw in the potential of
provider with over 30 million subscribers. The company is the realization of our
founders dream of bringing about a digital revolution that will provide every Indian with
The flagship company of the Reliance ADA Group, Reliance Communications began
operations in 1999 and has over 30 million subscribers today. It offers a complete range
of integrated telecom services. These include mobile and fixed line telephony, broadband,
national and international long distance services, data services and a wide range of value
added services and applications aimed at enhancing the productivity of enterprises and
individuals.
When Dhirubhai embarked on his first business venture, he had a seed capital of barely
US$ 300 (around Rs 14,000). Over the next three and a half decades, he converted this
Reliance a place on the global Fortune 500 list, the first ever Indian private company to
do so.
Dhirubhai is widely regarded as the father of Indias capital markets. In 1977, when
Reliance Textile Industries Limited first went public, the Indian stock market was a place
to participate in the unfolding Reliance story and put their hard-earned money in the
Reliance Textile IPO, promising them, in exchange for their trust, substantial return on
their investments. It was to be the start of one of great stories of mutual respect and
Chairman's Profile
contemporary India, Anil Dhirubhai Ambani is the Chairman of all listed Group
Reliance Natural Resources Limited. Till recently, he also held the post of Vice Chairman
and Managing Director in Reliance Industries Limited (RIL), India's largest private sector
enterprise.
Anil D Ambani joined Reliance in 1983 as Co-Chief Executive Officer, and was centrally
involved in every aspect of the company's management over the next 25 years.
the Indian capital markets. He spearheaded the country's first forays into the overseas
convertibles and bonds. Starting in 1991, he directed Reliance Industries in its efforts to
rise over US$ 2 billion. He also steered the 100-year Yankee bond issue for the company
in January 1997.
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He is a member of:
In June 2004, he was elected for a six-year term as an independent member of the Rajya
Conferred the 'CEO of the Year 2004' in the Platts Global Energy Awards
Rated as one of 'India's Most Admired CEOs' for the sixth consecutive year in the
Awarded the First Wharton Indian Alumni Award by the Wharton India
Selected by Asia week magazine for its list of 'Leaders of the Millennium in
Business and Finance' and was introduced as the only 'new hero' in Business and
BUSINESS
mobile and fixed line telephony including broadband, national and international long
distance services, data services and a wide range of value added services and applications
that will enhance productivity of enterprises and individuals. Reliance India Mobile, the
first of Reliance Communications' initiatives was launched on December 28, 2002, the
This marks the beginning of Reliance's dream of ushering in a digital revolution in India
by becoming a major catalyst in improving quality of life and changing the face of India.
It aims to achieve this by putting the power of information and communication in the
Reliance Communications will extend its efforts beyond the traditional value chain to
develop and deploy telecom solutions for India's farmers, businesses, hospitals,
NETWORK
services. All businesses today are dependent on telecom to continue their day-to-day
operations. The range and quality of services that can be provisioned is determined by the
cables spanning the length and breadth of India. These cables can carry thousands of
billions of bits per second and can instantly connect one part of the country with another.
This physical network and its associated infrastructure will cover over 600 cities and
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towns in 18 of the country's 21 circles, 229 of the nations 323 Long Distance Charging
Areas (LDCAs) and broadband connectivity to over 190 cities. This infrastructure will be
organization.
An interesting aspect of the network is the manner in which these fibers are
Reliance's ring and mesh architecture topology is the most expensive component to
implement, but assures the highest quality of uninterrupted service, even in the event of
failure or breakage in any segment of the network. Reliance has 77 such rings across the
country with at least three alternative paths available in metros. Connected on this
Reliance's objective is to create value for our customers. Reliance will innovate
Access networks determine the services that can finally be delivered to customer. Our
network has wire line access technologies based on fiber as well as copper. Fiber in the
access network makes broadband services easy to deploy. The wireless access network
deployed for CDMA 1X is spectrum efficient and provides better quality of voice than
other networks and higher data rates. CDMA 1X also provides an up gradation path to
future enhancements.
38
and wire line) and convergent (voice, data and video) digital network, to offer services
spanning the entire Communications value chain - infrastructure, services for enterprises
World, Wireless POS for Credit Card transaction processing, Wireless ATM's, Mobile
VPN, Vehicle Tracking System and R Connect. This pan India wireless network runs on
CDMA2000 1x technology, which offers superior voice and data experience compared to
Wire line business of R-COM uses leading edge technologies in the fields of Fiber
Optics, Ethernet, and Microwave radios, Switching, Routing, Digital Compression and
Encoding.
Home Net way is a revolutionary concept, which heralds a breakthrough in the worldwide
Reliance Web World is a countrywide network of retail outlets offering a host of state-of-
the art communication and information services along with food and beverages in a
modern ambience. It probably is also the world's largest network of public access
broadband centers. All Web World outlets have three components: Customer
Convenience Centre, Broadband Centre and Gourmet Caf Reliance is India's largest
Internet Data Centre (IDC) service provider, hosting business critical applications of
Indian and foreign blue chip companies, financial institutions and other important
organizations.
Long Distance (ILD) Service Provider. This business involves the bulk sale of our
Communications capabilities (bandwidth) to carry voice and data traffic for other Service
Providers.
The Reliance Anil Dhirubhai Ambani Group is among Indias top three private sector
Rs.325,000 crores (US$ 81 billion), net assets in excess of Rs.115,000 crores (US$ 29
billion), and net worth to the tune of Rs.55,000 crores (US$ 14 billion) Across different
companies, the group has a customer base of over 100 million, the largest in India, and a
Through its products and services, the Reliance - ADA Group touches the life of 1 in 10
Indians every single day. It has a business presence that extends to over 20000 towns and
4.5 lakhs villages in India, and 5 continents across the world. The interests of the Group
Reliance Anil Dhirubhai Ambani Group currently has a net profit in excess of 64,000
crore (US$13.6 billion), cash flows of 13,000 crore ($2.8 billion), and a net profit of
Exchange Limited and National Stock Exchange Limited.The Global Depository Receipts
and Foreign Currency Convertible Bond are listed on Luxembourge Stock Exchange and
Public
Type
(NSE:: RCOM, BSE: 532712)
Industry Telecommunications
Founded 2004
Anil Ambani
(Chairman
Chairman)
Key people
Satish Seth
(MD)
42
Wireless
Telephone
Internet
Products Television
Data Cards
Recharge Vouchers
VC
1. Reliance Group of 15
Headquarters Navi Mumbai, India Key people Anil Ambani , Chairman and Managing
service, GSM service, Broadband Internet Service Revenue US$ 4 Billion [2] Employees
3. Reliance Communications
o Strategic presence in all high growth segments - wireless, global and broadband
o One of the largest Next Generation Networks in the world and only one in India
4. Reliance Communications
of 17 Submarine cable assets Of 110,000 Rkms Terrestrial fiber cable metro & intercity
Handset prices down from >$ 50 to <$ 20 Driven call rates down from >10 cents to <1
cent per minute Coverage increasing from 10,000 to 23,000 towns Covering almost 100%
5. Network Service of 15
7. Global Business Integrated play covering the entire telecom value chain of 15
o Consumer
o Mobile:
o 1..CDMA
o 2..GSM
o Wireless Phone
o Wireless Terminal
o BlackBerry
o Roaming
o Broad Net
o Reliance Landline
o R World
o Reliance Passport
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o Reliance IPTV
o Enterprises
o BlackBerry
o Audio Conferencing
o Reliance PCO
o Toll-Free
o ITFS
o Broadband
o Video Conferencing
o Largest private Public Call Office (PCO) operator >50% Market share
(G. Noida)
o 23,000 towers by March 2009 in 23 circles with capacity of 4014,000 towers co-
tenants.
o Deploying Broadband and WiMax network in top 10 cities in the country to cover 4
million SMEs.
Telecom Infrastructure
o 140 acre plot ten acres lush green lawns and eight acre lake
o 300,000 sq ft of data centre space 4x the nearest competitor6 World class Level 3
o 2,000 exclusive Reliance World and Reliance Express stores 700+ Indian cities.
o 5 lakh+ retailers sell connections or recharge of prepaid mobile and FWPs in our
coverage footprint.
o 2nd largest retailer of handsets - with throughput capacity for over 24 million
Retail Presence
Chennai.
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5L + customers serviced per day through with 10,000 users during peak hours.
RCOM.
Contact Centers
DTH services to provide DVD quality picture & better viewing experience
IPTV to provide interactive TV & Video services, movies & music on demand,
o BlackBerry 8703e Best integrated e-mail and phone for travelling executives. of
o The most efficient and cost-effective way to connect two offices is a leased line;
o it provides a clear and continuous channel between two end points. Little wonder
of-the-art optic fiber network with its unique self-healing survivable architecture.
o With its 'fiber-to-building' approach, Reliance has reduced the last mile
that can meet all the connectivity and remote access needs of an organization.
VPN is the most effective way to achieve convergence of voice, video and data
on a managed network.
21. Reliance Anil Dhirubhai Ambani Group, an offshoot of the Reliance Group founded
by Shri Dhirubhai H Ambani (1932-2002), ranks among Indias top three private
sector business houses in terms of net worth. The group has business interests that
services (Reliance Capital Ltd) and the generation and distribution of power (Reliance
Infrastructure Limited).
largest private sector information and communications company, with over 100
50
and wireline), convergent (voice, data and video) digital network, to offer services
23. Other major group companies Reliance Capital and Reliance Infrastructure are
ORGANIZATION CHART
Regional CEO
CEO
Country head
Regional head
Cluster head
BM (branch manager)
CSE CST
52
BOARD OF DIRECTORS
Shri Nikhil R.
Shri Hital R. Meswani Shri PMS Prasad
Meswani
Executive Director Executive Director
Executive Director
HISTORY
1-At the age of 17 Dhirubhai Ambani went to Aden and worked for A. Besse S Co.
Ltd.
2-The year 1958 he returned to Mumbai and started his first company, Reliance
3-In the year 1966, a first step in Reliances highly successful strategy of backward
4-In the year 1975 a technical team from the World Bank certified that the reliance
5-In the year 1977, the company went public, credited with a number of financial
Incessant offering of Products and Services that are value for money and excite
customers
Building Reliance into an iconic Brand which is benchmarked by others and leads
Shareholder Interest
We value the trust of shareholders, and keep their interests paramount in every business
People Care
We possess no greater asset than the quality of our human capital and no greater priority
than the retention, growth and well-being of our vast pool of human talent
Consumer Focus
We rethink every business process, product and service from the standpoint of the
Excellence in Execution
Team Work
The whole is greater than the sum of its parts; in our rapidly-changing knowledge
economy, organizations can prosper only by mobilizing diverse competencies, skill sets
and expertise; by imbibing the spirit of thinking together -- integration is the rule,
escalation is an exception
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Proactive Innovation
Leadership by Empowerment
We believe leadership in the new economy is about consensus building, about giving up
control; about enabling and empowering people down the line to take decisions in their
Social Responsibility
We believe that organizations, like individuals, depend on the support of the community
for their survival and sustenance, and must repay this generosity in the best way they can
We respect competition because theres more than one way of doing things right. We
objectives
strategic objective:
coverage;
shop" solution;
Position itself to tap data transmission opportunities and offer advanced mobile data
services;
satisfaction;
Organizations, like individuals, depend for their survival, sustenance and growth on the
support and goodwill of the communities of which they are an integral part, and must pay
This ethical standpoint, derived from the vision of our founder, lies at the heart of the
While we strongly believe that our primary obligation or duty as corporate entities is to
our shareholders we are just as mindful of the fact that this imperative does not exist in
isolation; it is part of a much larger compact which we have with our entire body of
We evaluate and assess each critical business decision or choice from the point of view of
diverse stakeholder interest, driven by the need to minimize risk and to pro-actively
For us, being socially responsible is not an occasional act of charity or that one-time
ongoing year-round commitment, which is integrated into the very core of our business
Because we believe that there is no contradiction between doing well and doing right.
RELIANCE CAPITAL
Reliance Capital is one of Indias leading and fastest growing private sector financial
services companies, and ranks among the top 3 private sector financial services and
The company has interests in asset management and mutual funds, life and general
insurance, private equity and proprietary investments, stock broking and other
Reliance Capital
o Reliance Capital
o Reliance Money
The flagship company of the Reliance ADA Group, Reliance Communications Limited,
is the realization of our founders dream of bringing about a digital revolution that will
provide every Indian with affordable means of communication and a ready access to
information.
The company began operations in 1999 and has over 50 million subscribers today. It
offers a complete range of integrated telecom services. These include mobile and fixed
line telephony, broadband, national and international long distance services, data services
and a wide range of value added services and applications aimed at enhancing the
Reliance Communications
o Reliance Globalcom
o Reliance BPO
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Reliance Infrastructure Ltd is not only Indias largest private sector enterprise in power
utility but also the largest private sector player in many other infrastructure sectors of
India. In the power sector we are involved in generation, transmission, distribution and
trading of electricity and constructing power plants as EPC partners. In the infrastructure
space the company is focused on roads, Urban infrastructure which includes MRTS,
Sealink and Airports, Specialty Real Estate which includes business districts, trade
towers, convention centre and SEZ which includes IT & ITES SEZ and non IT SEZ as
RELIANCE HEALTH
affordable prices. The company aims at providing integrated health services that will
compete with the best in the world.It also plans to venture into diversified fields like
Insurance Administration, Health care Delivery and Integrated Health, Health Informatics
environment that is both affordable and accessible through partnerships with government
cross roads of an exciting phase that will shape its cultural and social framework forever.
Reliance Big Entertainment has evolved out of the groups vision of meeting young
businesses across various vectors of content, internet, broadcast and retail services and
platforms for distribution. The company strives to create converged services and
platforms for masses to access innovative, cutting-edge content. Key content initiatives
The Reliance ADA Group and the principals of Dreamworks director Steven Spielberg
and CEO Stacey Snider have inked a deal to form a $1.2 billion studio, reports WSJ. Of
this amount, the ADA Group will invest $500 million in equity, and $700 million in
debt through JP Morgan Chase. The ADA Group, according to the Hollywood Reporter
The deal has been struck through Reliance Entertainment, according to Business
Standard. In 2005, Reliance ADAG had acquired 51 percent stake in Adlabs Films, which
produces films, and also owns multiplex theatres. Last year, they acquired Pune based
The studio will produce around six films a year. Dreamworks reportedly intends to strike
a deal with Time Warner for HBO, and the films may be distributed by Universal
Pictures. There are, however, expected to be a few teething troubles: Dreamworks was
sold to Viacom in 2006, and Spielberg and Snider have had disagreements with
Paramount Pictures. Dreamworks is expected to negotiate for rights to keep one or more
projects that they were working on with Paramount, for the new company. That, it is
expected, will come at a price. There are around 150 Dreamworks executives currently
with Paramount, and while David Geffer, Spielberg and Snider had exit clauses, the rest
BIG Cinemas, India's largest domestic and international cinema chain, a division of
Reliance Media Works Ltd and a member of Reliance ADA Group,has hit its 500 screen
milestone with the opening of its newest multiplex at Kedah, Malaysia.Following the
Reliance ADA Group acquiring the controlling stake in Reliance Media Works in 2005,
BIG Cinemas has witnessed a CAGR (Compound Annual Growth Rate) of 100% in the
In a little over three years BIG Cinemas has grown to establish a dominant presence in the
Indian domestic market securing 240 screens across 75 Indian cities. Similarly, BIG
Cinemas has made huge strides internationally, with more than half of its screens located
in 40 cities outside India covering the USA, Malaysia and the Netherlands.
Through its incredible three year growth period, BIG Cinemas has refurbished properties
including landmark heritage properties such as Metro in Mumbai and Odeon in New
Delhi; fitting them with state of art facilities and opulent interiors that blend today's
BIG Cinemas has also developed brand new premium cinemas across the globe including
BIG Cinemas-Golf Glen which is a five screen multiplex in Chicago with a premium bar
and lounge.
The Indian Diaspora overseas has a strong affinity to Indian movies and BIG Cinemas has
aggregated a 24 city cinema network across East Coast, Midwest and West coast in US
that now regularly screen Hindi, Tamil, Telugu and Punjabi movie features, in addition to
Hollywood.
Additionally, BIG Cinemas has become the third-largest cinema chain in Malaysia
playing Hollywood features as well as Chinese, Malay and Tamil films which cater to the
1.5 million people of Indian origin. Meanwhile targeting Europe, BIG Cinemas has
partnered with Path Theatres to begin screening Indian movies in the Netherlands.
The company is proposing to scale up BIG Cinemas' network with plans to add a further
Commenting on the development, Anil Ambani, CEO, Reliance MediaWorks Ltd. said,
"Hitting the historic milestone of 500 BIG Cinemas screens worldwide is hugely
significant. This expansion underscores our attempts to build scale, quality, innovation
and pioneering formats which improve the movie going experience for audiences the
world over. There is a great opportunity in exhibition infrastructure worldwide and while
domestic expansion continues to be an area of thrust for us, we are also fully committed
BIGFlix.com
BIGADDA.com
Zapak
Jump Games
BIG Pictures
BIG Cinemas
BIG Animation
BIG ND Studio
BIG Synergy
BIGOYE.com
o Broadcasting
BIG 92.7 FM
BIG Broadcasting
o Others
BIG Street
BIG Live
BIG Reach
BIG Events
71
In 2002, Reliance found natural gas in the Krishna Godavari basin off the coast of Andhra
Pradesh near Vishakhapatnam. It was the largest discovery of natural gas in world in
financial year 2002-2003. On 2 April 2009, Reliance Industries (RIL) commenced natural
gas production from its D-6 block in the Krishna-Godavari (KG) basin.
The gas reserve is 7 trillion cubic feet in size. Equivalent to 1.2 billion barrels (165
million tones) of crude oil, but only 5 trillion cubic feet are extractable.
On 2008 Oct 8, Anil Ambani's Reliance Natural Resources took Reliance Industries to the
Bombay High Court to uphold a memorandum of understanding that said RIL will supply
the natural gas at $2.34 per million British thermal units to Anil Ambani.
Reliance Retail
Reliance Retail is the retail business wing of the Reliance business. Many brands like
Reliance Fresh, Reliance Footprint, Reliance Time Out, Reliance Digital, Reliance
Wellness, Reliance Trendz, Reliance Autozone, Reliance Super, Reliance Mart, Reliance
I Store, Reliance Home Kitchens, and Reliance Jewel come under the Reliance Retail
brand.
72
Environmental Record
Reliance Industry is the worlds largest polyester producer and as a result one of the
largest producers of polyester waste in the world. In order to deal with this large amount of
waste they had to create a way to recycle the waste. They operate the largest polyester
recycling center that uses the polyester waste as a filling and stuffing. They use this
process to develop a strong recycling process which won them a reward in the Team
Excellence competition.
2006. The conference was run by the Asia Pacific Jurist Association in partnership with
the Ministry of Environment & Forests, Govt. of India and the Maharashtra Pollution
Control Board. The conference was to help bring about new ideas and articles on various
invited various industries complied with the pollution control norms to take active part in
the conference and to support as a sponsor. The conference proved effective as a way to
The Company expanded into textiles in 1975. Since its initial public offering in 1977, the
Company has expanded rapidly and integrated backwards into other industry sectors,
most notably the production of petrochemicals and the refining of crude oil.
The Company from time to time seeks to further diversify into other industries. The
Company now has operations that span from the exploration and production of oil and gas
The Company's major products and brands, from oil and gas to textiles are tightly
integrated and benefit from synergies across the Company. Central to the Company's
operations is its vertical backward integration strategy; raw materials such as PTA, MEG,
ethylene, propylene and normal paraffin that were previously imported at a higher cost
and subject to import duties are now sourced from within the Company. This has had a
positive effect on the Company's operating margins and interest costs and decreased the
Company's exposure to the cyclicality of markets and raw material prices. The Company
believes that this strategy is also important in maintaining a domestic market leadership
Petrochemicals business
Others
74
The Company has the largest refining capacity at any single location.
7th largest producer of Purified Terephthalic Acid (PTA) and Mono Ethylene
Glycol (MEG)
75
Wired to win
The successful rolling out of real broadband services across the nation marks the second
Reliance Communications is setting new standards for the world to follow through
The mass roll out of broadband being carried out by Reliance Communications across the
length & breadth of the country, offering speeds of up to 155 Mbps to millions of users,
in it is a technological marvel.
The uniqueness of Reliance Communications broadband initiatives lies in the fact that our
entire nation wide network is being conceptualized & built from ground zero. Our
transform healthcare, enhance efficiency in business & finally, generate new job
removing the traditional bottlenecks of development including a lack of capital & a weak
infrastructure & help tide over the challenges of distribution in a vast country like India.
76
30cities across India. It consists of an integrated voice, data & video solution. Our target
Our enterprise broadband is delivered using Metro Ethernet technology. However, based
Subscriber Line, Local Multipoint Distribution Services (LMDS) & integrated service
simple voice solution or complex data solutions that involves nation wide networking of
all branches, sales & field executives, vendors, suppliers & customers at data speeds
scalable from 64 Kbps to 155 Mbps. Reliance Communications core broadband products
include MPLS based VPN, leased lines, Gigabit Internet connectivity, video conferencing
Every organization has to achieve its organization goals. For this it is very essential for an
organization to know about the view of consumers and their competitive products. This
survey research may be also aimed as to estimate potential buyer for the product. The
behavior.
CHAPTER FOUR 78
RESEARCH METHODOLOGY
Research Design
Exploratory Research
An exploratory research has been carried out to study the behavior of customers. To meet
the research objective a research formats, to collect information from the respondents was
made & the information was collected using scientific method as per the questionnaire
designed as analytical
SAMPLING TECHNIQUE
Sample Design
Data for this study has been collected from primary sources. For the collection of data
Sample Size
Sample size for the study was 100 for the universe of the urban area of
Varanasi(Mahamurganj).
80
Primary Data
The primary data is collected directly either from respondent or source of information
.these data are new in nature. Data for this study has been collected by conducting
job analyst and is distributed among the workers. The workers answer the
data collection. He contacts the workers and the supervisor concerned and
asks questions regarding the various jobs performed by them for collection
the information
81
CHAPTER FIVE
age group
60
54%
50
40
30 26%
age group
20
13%
10 7%
0
18-24 24-32 32-40 40+
Interpretation:there are maximum 54% i.e there are 54 respondent belongs 18-24 age
section.
82
Income
18%
27%
5000-20000
22% 20000-350000
35000-40000
33% 40000+
income group.
83
VODAFONE 20
RELIANCE 24
AIRTEL 39
BSNL 17
companys service
RELIANCE
VODAFONE 24%
20%
BSNL
AIRTEL 17%
39%
Interpretation:In the above chart there are 39% user of airtel which is very good to
others which is shown in chart. After airtel the reliance communication have 24% user.
84
No. of Respondent
yes 75
No 25
25%
yes
no
75%
Interpretation:As shown in pie chart 75% customers known about the services but 25%
News 25
Sales person 15
Advertising 45
Friends 15
medium
15% 25%
news
sales person
15% advertising
friends
45%
MOBILE USE
No. of Respondent
Valid YES 68
NO 32
MOBILE USE
32%
68% YES
NO
(68%) were using Mobile phones while (32%) were not using Mobile phones.
87
Prepaid 75
Postpaid 25
connection
25%
prepaid
postpaid
75%
Interpretation: the above graph seemed 75% user using prepaid & 25% using postpaid
services of RCOM.
88
GSM 45
CDMA 55
technology
45% GSM
55%
CDMA
Interpretation: the above graph seemed 55%user using CDMA & 45% using GSM
services of RCOM.
89
Q9. Are you using broadband & landline services of reliance communication ?
No. of Respondent
Landline user 45
Internet services
45%
55% BROAD BAND
LAND LINE
Interpretation: The above chart seemed the 55% user using Broadband & 45% using
No. of Respondent
Satisfied 40
Unsatisfied 50
Cant say 10
50
50%
40
40%
30
10
10%
0
SATISFIED UNSATISFIED CAN'T SAY
Interpretation: 50% customers were satisfied but 40% customers were unsatisfied &
No. of Respondent
Network Problem 10
15
10 Bill related problem
Network problem
Ineffctive Bill Plan
Other pleasr spcify
10
Interpretation: 15 customers were not satisfied due to feel the bill related problem
and 10 customers feel the network problem and 10 customers feel the ineffective bill plan
No. of Respondent
Other 2
Total 15
8
Bill format not proper
Bill not deliver at time
5 Other
Interpretation: 8 Customers say that bill format not properly and 5customers say the
Q13. How satisfied are you with the reliance tariff plans?
TARIFF
No. of Respondent
Quite satisfied 44
Neutral 10
Quite dissatisfied 7
Very dissatisfied 2
TARIFF
2%
7%
10
37% Very satisfied
Quite satisfied
Neutral
Quite dissatisfied
44% Very dissatisfied
Interpretation: From the above Table, it was inferred that majority of the respondents
(44%) were Quite Satisfied with a special regards to the reliance Tariff Plan, while the
least (2%) number of respondents were Very Dissatisfied with respect to the reliance
Tariff Plan.
94
NETWORK
No. of Respondent
Quite satisfied 32
Neutral 5
Quite dissatisfied 6
Very dissatisfied 4
NETWORK
4%
6%
5%
Very satisfied
53% Quite satisfied
Neutral
Interpretation: As the Table depicts, a good majority of respondents (53%) were Very
Satisfied with the Network of reliance, while the least (4%) were Very Dissatisfied
Q15 . How satisfied are you with the customer care of reliance?
CUSTOMER CARE
No. of Respondent
Quite satisfied 30
Neutral 19
Quite dissatisfied 11
Very dissatisfied 12
CUSTOMER CARE
12%
28%
Very satisfied
11%
Quite satisfied
Neutral
Quite dissatisfied
19%
Very dissatisfied
30%
Interpretation: From the above Table, it was inferred that majority of respondents (30%)
were Quite Satisfied with the Customer care of reliance, while the least number of
SERVICE PROVIDERS
5%
15%
AIRTEL
50% RELIANCE
IDEA
OTHERS
35%
Interpretation: The above graph shows a slice of 50%. These are the total no. of people
who are using Airtel. It seems that people are more aware of Airtel than any other brand.
The next popular brand is RELIANCE. The next popular brand was Idea. 15% people had
Idea connections. As it came very late in the market when Airtel had established itself
very well. So, that could be one of the reasons of such a low percentage. The remaining
10%
20%
FULLY
PARTIALLY
10%
DISSATISFIED
FULLY DISSATISFIED
60%
Interpretation: As the above graph clearly shows that customer services at Airtel seems
poor. 60% of the people are dissatisfied with the customer services provided by Airtel.
They are the ones who have the maximum share in the market but they are lagging behind
in the customer services. 10% of the people were fully dissatisfied with the customer
services of Airtel. This could leave an impact on the mind of the consumer. He can even
switch over his brand. 20% of the people seemed partially satisfied with the customer
services and only 10% seem to be fully satisfied with Airtels customer services, which is
FINDINGS
Most of the respondent were aware about the products services offered by reliance
communication
Most of the costomer come to know about the reliance coomuniction through
advertisement.
Some customers felt that when landline phone gets out of order, it is not checked or
corrected for even 1month, hence there was heavy business loss.
Most of the people were satisfied with the RELIANCE Customer Service for both
RECOMMENDATION/SUGGESTIONS
Taking regular feedback from customers, business partners & employees. This
Firstly, it will let the company know where it lacks, how it could be rectified.
Secondly, it make the customers make them feel that they are important for
Suggestion Box should be kept in the company so that innovative ideas from
employees should be appreciated which help in getting cost measures and for
smoothen the functioning of the company. Awards and recognition for valuable
contributions to organization.
As company take more time to provide service so company must try to provide
Conducting numerous social activities, including Holiday Party and happy hours
to let you get to know the Reliance people on a personal and professional level.
Start promotion of branded products at a large scale and slowly keep penetrating
CONCLUSION
The data collected from the customer give an understanding into various aspects. It helps
Reliance not provide service according to the need of customers. Customers face
comparison to other company. Company take more time to provide service in comparison
to others company, in RFS and Non RFS Area. Company not pay proper attention to
solve the problems of customer. Due to service and billing problems customers are
switching to other company. Consumer want customized plan to satisfied their need. New
customer are more interested in Reliance but older one are very few. In many area of
Varanasi company not have feasibility. Due to their brand name company has good
reputation in market but due to service problems its image keep on going down and
Company provide service through light and battery back up only up to 1-2 hours so if
LIMITATION
penetrate in the remote areas, efforts are required from the organization to
service quality.
from a couple of months, due to which the company faces cancellation of orders.
Laws are in existence in India that can be interpreted to read that transmission of
data with any form of encryption is illegal. Onus of prevention is upon the service
secure Web servers, PGP encrypted Email, and Virtual Private Networks, are
A significant source of revenue for local ISPs is where Reliance network is not
available, due to which the cases become non-feasible on the basis of technical
grounds.
102
CHAPTER TEN
BIBLIOGRAPHY
Books-
K Rama Mohan Rao, Services Marketing, Pearson Education, first Indian print
2005
Newspapers-
Websites-
www.Reliancecommunication.com
www.Trai.co.org
www.Reliancecommunication.com/AboutDheruBhai.htm
www.Reliancecommunication.com/bodofreliance.htm
www.Reliancecommunication.com/businessofreliance
103
CHAPTER ELEVEN
ANNEXURE
QUESTIONAIRE
NAME...
ADDRESS....
CONTACT NO
DATE OF BIRTH.
OCCUPATION
a. 18-24
b. 24-32
c. 32-40
d. 40+
a. 5000-20000
b. 20000-35000
c. 35000-40000
d. 40000+
104
(a) Yes b) No
Q11- How satisfied are you with the Tariff plan of reliance?
a. Very satisfied
b. Quite satisfied
c. Neutral
d. Quite dissatisfied
e. Very dissatisfied
a. Very satisfied
b. Quite satisfied
c. Neutral
d. Quite dissatisfied
e. Very dissatisfied
Q13 . How satisfied are you with the customer care of reliance?
a. Very satisfied
b. Quite satisfied
c. Neutral
d. Quite dissatisfied
e. Very dissatisfied
107
Q14- Your personal suggestion or ideas for company promotion through advertisements?
Ans.
Date: Signature: