A

SYNOPSIS
ON

STUDY OF MARKETING STRATEGIES ADOPTED BY

RELIANCE DIGITAL FOR THEIR ELECTRONICS
PRODUCTS.

SUBMITTED TO

Rashtrasant Tukadoji Maharaj Nagpur University,

Nagpur
In the partial fulfillment for the award of degree of BBA final year

SUBMITTED BY

VISHAL SOMYANI

UNDER THE SUPERVISION OF

MR. PRANAY WANKHEDE

Assistant Professor

Department of Commerce

DADA RAMCHAND BAKHRU SINDHU MAHAVIDYALAYA,

PANCHPAOLI, NAGPUR- 440017.

 2016 2017

INDEX

SR.
CHAPTER NAME
NO.

1 INTRODUCTION

2 COMPANY PROFILE

3 OBJECTIVES OF THE STUDY

4 HYPOTHESIS

5 RESEARCH METHODOLOGY

6 BIBLIOGRAPHY
 INTRODUCTION

Marketing is a social and managerial process by

which individuals and groups obtain what they need and
want through creating and exchanging products and
values with others. It is a integrated process through
which companies create value for customers and build
strong customer relationships in order to capture value
from customer in return.

Marketing is used to create the customer, to keep

the customer and to satisfy the customer. With the
customers as the focus of its activities, it can be
concluded that marketing management is one of the
major components of business management. The
evolution of marketing was caused due to mature markets
and overcapacities in the last decades. Companies then
shifted the focus from production to customers in order to
stay profitable.

The term marketing concept holds that achieving

organizational goals depends on knowing the needs and
wants of target markets and delivering the desired
satisfactions. It proposes that in order to satisfy its
organizational objectives, an organization should
anticipate the needs and wants of consumers and satisfy
these more effectively than competitors.

Marketing develops as a society and its economy

develops. The need for marketing arises and grows as a
society moves from an economy of agriculture and self-
sufficiently to an economy built around division of labour,
industrialization and urbanization.

COMPANY PROFILE
 Reliance Digital is a multi-brand electronic retail
chain from the house of Reliance Industries Limited (RIL).
This consumer electronics and durables retail chain is one
of Indias fastest growing retail chains and the most
popular destination for purchase of electronic items.
Carrying over 4000 different electronic items from more
than 150 brands both national and international
Reliance Digital offers customers one of the largest
collection of electronic products and brands from world
over.
Every Reliance Digital store packs a punch as far
product variety and price points go. The stores are
spacious and design and allow for ease of movement
when looking at different products and their brands. From
refrigerators, washing machines, DVD players, laptops,
digital cameras, gaming consoles, LCD and LED TVs,
microwave ovens, mobile phones, electronic musical
instruments to even the smallest of the electronic items
like pen drive, headphones and data cables, Reliance
Digital carries it all. Every product is categorized under a
title from my appliances, my entertainment, my
gaming and my communication, making it easier from
customers to browse through the varied selection. When
it comes to picking the right product, special experience
zones have been set up for customers to test and verify a
product in true-to-life settings.

OBJECTIVE OF THE STUDY

To find out the reasons for fall in demand and users.

To find out the customer preference.
To analyze the perception of the respondents
towards the product of Reliance Digital.
To find out performance of sales team.
 HYPOTHESIS

Fully customers satisfaction on dealers after sales

service.
There is no problem between dealer and
customers of company.
The brands of Reliance Digital are limited but
better than others.
 RESEARCH MRTHODOLOGY

MEANING OF RESEARCH
Research methodology is systematic way to solve
the research problem. It refers to search for knowledge, a
scientific search for information. Marketing research is the
systematic design, collection, analysis and reporting of
data and finding relevant to a specific marketing design,
collection analysis and reporting of data and finding
relevant to a specific marketing situation facing the
company.
COLLECTION OF DATA :

Collection of data is of immense value for any

research work. However the method of selection for
collection of data is depended on various factors like
purpose of research, sources of data, period of research,
capacity to spend on research etc.
There are two basic sources of data collection i.e. Primary
Data and Secondary Data.
1. Primary Data
2. Secondary Data
1. PRIMARY DATA:
If a researcher collects data himself called
primary data. Thus it is original and first hand information
available for research work.
2. SECONDARY DATA:
If data is collected, tabulated and presented by
someone else is called secondary data. Thus the
secondary data is second hand information available for
research work.

BIBLIOGRAPHY

WEBSITES:

WWW.Reliancecommunication.com
www.google.com
www.altavista.com

BOOKS PREFFERED :-
 Marketing Management- Philip Kotler
Marketing Management- Rajan Saxena

NEWS PAPERS :-

THE ECONOMIC TIMES

THE TIMES OF INDIA