Sashikala P & Girish G.

P (2015) studied factors influencing retail investors trading behavior

in Indian equity market to investigate the factors which influence and affect retail investors
trading behavior in Indian equity market and found that factors like broker's advice, personal
analysis ,financial analyst's recommendation ,inclination towards online trading influence and
affect trading behavior of investors.

Leena Roy Mallick ,Dr. P.C. Mahalanabish (2015) studied factors influencing investment
decisions of retail investors in Hoogly district of West Bengal to identify the factors
influencing the investing decision of retail investors and found that investors choose a particular
investment avenues to meet their future family needs ,to avail tax benefits ,for capital
appreciation and to cover risk factor.

Dr. Syed Tabassum Sultana, Dr S Pardhasaradhi (2012) studied factors influencing Indian
individual equity investors decision making and behavior to analyze and identify the factors
influencing the Indian individual equity investors while choosing a stock for investment and
found that there are mainly 10 factors out of 40 attributes which are wealth maximization ,risk
minimization ,brand perception ,social responsibility ,financial expectation ,accounting
information ,government and media ,economic expectation and advocate recommendation which
affects investors buying decisions.

Krutika Mistry (2015) studied individual investors behavior in Indian stock market to identify
preferred source of information influencing investment decision and to access the psychology of
investors in different market situation and to categorize the investors in different criteria on the
basis of their psychology like conservative, Opportunistic, speculative and It was found that
investors do not take decisions immediately but they try to understand the market first and then
react ,small investors are unbiased and not conservative about company events and are
opportunist about world economic events.

Dr. Kaushal A. Bhatt (2013) studied investment and trading pattern of individuals dealing in
stock market to know literacy and total awareness of current capital market among different
investment avenues and their potential market among the people of Jamnagar City and found that
factors like occupation, age, education does affect the investment decision of individuals dealing
in stock market and It was also found that new generation investors (whose age is less than 35)
prefer online trading rather than off line.

Suman,Dr. D. P. Warne (2012) studied investment behavior of individual investor in stock

market to identify factors effecting different investors and it was found investors give importance
to annual income and annual saving their level of income decides the level of saving and level of
investment.

R.S.Anantharajan , Dr. V. Sachithanantham (2016) studied role of risk tolerance in portfolio

management to understand the investor perception on risk tolerance and to find the influence of
portfolio investment detail on risk tolerance and found that avenues which expose less tolerance
are more popular among investors .These financial asset possesses moderate return with assured
return therefore it determined that the meticulous investors with periodic tracking of risk
involved in the investment always go for LIC Investments.

C.Kavitha (2015) studied investors attitudes towards stock market investment to find out
investors attitudes and perceptions towards stock market investments and to analyze how
investors level of awareness influences their intention to invest in the stock market and found
that there is a positive relationship between investor's attitude and stock market investment with
the more positive attitude enhancement strategies it is easy for local investors to invest in stock
market.

Dr. Gagan Kukreja (2012) studied investors perception for stock market :evidences from
national capital region of India to evaluate the factors influencing investors perception towards
investment in Indian capital market and found that variables like educational qualification ,tax
advantage ,past performance, occupation ,services of stock broker, age has a significant influence
on investors behavior.

Dr. PL. Senthil, S.Gopi (2015) studied investment behavior of individual investor in
Trichirappalli district to analyze factors effecting different investors in stock market and found
that market movements affect the investment pattern of investors in the stock market and reveals
that the respondents integrate the objectives of saving, the factors influencing the saving and the
sources of information for decision making.

Dr. Anil Nagtilak , Nilesh Kulkarni (2015) studied investors perception towards initial public
offering in Mumbai to find out the level of awareness about IPO in the investors and to analyze
investors confidence and their preference while investing money (whether investors feel that they
can make money in the stock market?) and found that large number of investors have shown
confidence in IPO and prefer to invest in IPO and they no more find IPO as risky investment as
SEBI is regulating the risk and financial aspects of the investors and IPOs gives return up to 10%
to 20% hence they consider IPO as good option for investment.
References

Sashikala, P.& Girish, G. P.(2015).Factors Influencing Retail Investors Trading Behavior in

Indian Equity market. International Journal of Business and Management,Vol.10,pp.206-211

Mallick, L.R.& Mahalanabish,P.C.(2015).Factors influencing investment decision : A study of

retail investors in Hooghly district of West Bengal.. International Journal of Research in IT &
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Sultana,S.T.& Pardhasaradhi,S.(2012). An Empirical Analysis of Factors Influencing Indian

Individual Equity Investors Decision Making and Behavior. European Journal of Business and
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Mistry,K.(2015). A Study of Individual Investors Behavior in Stock Market- With Special

Reference to Indian Stock Market . International Journal of Management and Commerce
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