COMPANY PROFILE

OVERVIEW

Ashok Leyland is one of the Indias leading manufacturers of commercial

vehicles headquartered in Chennai, India,

It is the second largest commercial vehicle company in India in the

medium and heavy commercial vehicle (M&HCV) segment, the fourth largest
manufacturer of buses in the world and the 16th largest manufacturer of trucks
globally.

Ashok Leyland is the flagship company of the Hinduja Group in India.

The Hinduja Group is active in over 50 countries, with a wide range of products
and services. The Groups activities are divided into three core areas namely
international trading, investment banking and global investments. Through its
global investments, Hinduja Group is a major player in India in automotive
manufacturing, financial services, banking, trading, oil, media &
communications, IT, chemicals and infrastructure project development.
Work to give is at the core of the Groups business philosophy. This is
reflected in the Hinduja Foundations initiatives in health, education, arts &
culture and social welfare as also in the Group companies.
A commercial vehicle manufacturer with a tradition of technological
leadership for over five decades, Ashok Leyland has played a fulfilling part in
the development of Indias road transport sector which today accounts for 65%
of goods and 85% of passenger movement. The Company has always sought to
give appropriate product configurations that make economic sense to the
customer even as they offer the equally important benefits of safety, comfort
and eco-friendliness. Central to the Companys customer-centric product
offerings has been the engine technology that is both fuel-efficient and eco-
friendly.
Profile

Type Public

Industry Automotive

Founded 1948

Head Quarters Chennai,India

Area Served World Wide

Key People Dheeraj Hinduja(Chairman)

Parent Hinduja Group

ORGANIZATION STRUCTURE
Board of Directors

Managing Director

General Manager

Personnel
Operations Finance &
Service Administration

Project
Manager Manager

Asst.
Project Asst.
Manager Manager

Support Support Support Support

Staff Staff Staff Staff
DESIGNATION

President

Divisional Manager

Senior Manager

Manager

Deputy Manager

Asst Manager
 Senior Officer

SLOGAN:

Engineering Your Tomorrows Officer

VISION:

Achieving leadership in the medium/heavy duty segments of the domestic

commercial vehicle market and a significant presence in the world market
through transport solutions that best anticipate customer needs, with the highest
value to cost ratio.

MISSION:
Identifying with the customer
Being the lowest cost manufacturer,
Global benchmarking our product, processes and people.

HISTORY:

Ashok Motors:

Ashok Motors was founded in 1948 by Raghunandan Saran, an Indian

freedom fighter from Punjab. After Independence, he was persuaded by Indias
first Prime Minister Nehru, to invest in modern industrial venture.

Ashok Motors was incorporated in 1948 as a company to assemble and

manufacture Austin cars from England, and the company was named after the
founder's only son Ashok Saran. The company had its headquarters in Rajaji
Saalai, Chennai (then Madras) with the plant in Ennore, a small fishing hamlet
in the North of Chennai. The Company was engaged in assembly and
distribution of Austin A40 passenger cars in India.

Under Leyland:

Sometime later, Raghunandan Saran died in an air crash, prior to that he

had been negotiating with Leyland Motors of England for assembly of
commercial vehicles as he envisioned commercial vehicle were more in need at
that time than were passenger cars.

The company later under Madras State Government and other

shareholders finalised for an investment and technology partner and thus
Leyland Motors joined in 1954 with equity participation, changing the name of
the company to Ashok Leyland. Ashok Leyland then started manufacturing
commercial vehicles. Under Leyland's management with British expatriate and
Indian executives the company grew in strength to become one of India's
foremost commercial vehicle manufacturers.

Hinduja Group:

In 2007, the Hinduja Group also bought out IVECO's indirect stake in Ashok
Leyland. The promoter shareholding now stands at 51%. Today the company is
the flagship of the Hinduja Group, a British-based and Indian originated trans-
national conglomerate after Hindujas bought Ivecos remaining ownership
stakes.
MILESTONES

1966 Introduced full air brakes

1967 Launched doubledecker bus

1968 Offered power steering in commercial vehicles

1979 Introduced multiaxle trucks

1980 Introduced the international concept of integral bus with air

suspension

1982 Introduced vestibule bus

1992 Won selfcertification status for defence supplies

1993 Received ISO 9002

1997 India's first CNG powered bus joined the BEST fleet

2001 Received ISO 14001 certification for all manufacturing units

2002 Launched hybrid electric vehicle2003 Dheeraj Hinduja Elected

Vice Chairman of Ashok Leyland Board

2004 The Government of National Capital Territory of Delhi and

Ashok Leyland signed an agreement for setting up a 'stateoftheart'
Driver Training Institute at Burari

2005 Stateoftheart Driver Training Institute opens in Delhi

 2006 Ashok Leyland and Bosch have joined hands with the Indian
Institute of Technology Madras (IITM)

2007 The company unveiled 4921 TT, a 6x4 tractor with a gross
vehicle weight of 49 tonnes

2008 The company signed an agreement for a joint venture with John
Deere, for manufacturing and marketing of construction equipment.

2009 Ashok Leyland and Bank of Baroda signed a MoU wherein Bank
of Baroda will fund Ashok Leylands endcustomers as well as finance its
dealers inventory

2010 Ashok Leyland has bagged an order for 600 vehicles from VRL
Logistics that comprise 500 numbers of 3123 MultiAxle Vehicle (MAV)
in the 8x2 configuration, a newly developed, first of its kind for the
Indian commercial vehicle industry, along with 100 nos. of the
Companys 12metre buses

2011Ashok Leyland forays in small commercial vehicle segment;

launches DOST in JV with Nissan Motor.

2013 Launched the STILE, a stylish MultiPurpose Vehicle (MPV)

based on a contemporary, awardwinning vehicle platform.

2013 Launched the BOSS, an intermediate commercial vehicle (ICV),

that seamlessly combines the strength and ruggedness of a truck with the
comfort of a car.
 2014 Launched two new Light Commercial Vehicles (LCV)
PARTNER truck, Indias first airconditioned LCV goods vehicle and
MiTR bus, a LCV bus with bestinclass comfort.

SUBSIDIARY VENTURES:

Construction Equipment:

Furthermore, in June 2009 the company expanded into the fastest growing
construction equipment segment, with a 50:50 joint venture with John Deere.
Floated as separate entity under the name of Leyland Deere Limited.

Nissan Ashok Leyland:

In 2007, the company announced a joint venture with Japanese auto giant
Nissan (Renault Nissan Group) as Nissan Ashok Leyland Technologies Pvt.
Ltd., the technology development company will be owned 50:50 by the two
partners.

Ashok Leyland Defence Systems:

Ashok Leyland Defence Systems (ALDS) is a newly floated company by

the Hinduja Group. Ashok Leyland, the flagship company of Hinduja group,
holds 26 percent in the newly formed Ashok Leyland Defence Systems (ALDS).
Ashok Leyland is the largest supplier of logistics vehicles to the Indian Army. It
has supplied over 60,000 of its Stallion vehicles which form the Army's logistics
backbone.

ASHOK LEYLAND FOREIGN OPERATIONS:

Lanka Ashok Leyland:

 Lanka Ashok Leyland (LAL) in Sri Lanka was formed in 1982 and
started its operations in 1983 as a Joint venture between Lanka Leyland Ltd (a
wholly owned company of Government of Sri Lanka) and Ashok Leyland Ltd
India. LAL imports commercial vehicles in both knock down kits or fully built
and carries out assembly operations, repair and service, body building on
chassis.

Avia:

In October 2006, Ashok Leyland bought a large stake in the Czech-based-

Avia, later renaming as Avia Ashok Leyland Motors s.r.o., to gain entry into the
competitive European market. But prolonged recession in Europe forced to shut
down the Czech operations in 2013.

Optare:

In 2010 Ashok Leyland acquired a 26% stake in the British bus

manufacturer Optare, a company based on the premises of a former British
Leyland subsidiary C.H. Roe. In December 2011 Ashok Leyland increased its
stake in Optare to 75.1%.

TECHNOLOGY:

The history of the company has been punctuated by a number of

technological innovations, which have since become industry norms. It was the
first to introduce multi-axle trucks, full air brakes and a host of innovations like
the rear engine and articulated buses in India. In 1997, the company launched
the countrys first CNG bus and in 2002, developed the first Hybrid Electric
Vehicle.

Ashok Leyland was already producing low-emission vehicles. Back in

1980s and 90s, Ashok Leyland with various Tamil Nadu Transport Corporation,
notably Cholan Roadways Corporation based in Trichirapally experimented
with low pollutant emission based on the CNG technology.In 2002 it developed
the first hybrid electric vehicle.

Hythane engines:

Ashok Leyland has also developed Hythane engines in association with

the Australian company Eden Energy which uses Hythane (H-CNG,) which is a
blend of natural gas and around 20% of hydrogen.

CNG Engines:

The CNG concept is now in full swing, with more than 5,500 of the
technologys vehicles running around Delhi. The company is also already
discussing the wide-scale use of Hythane engines with the Indian government.
Hythane engines may be expected in the near future.

iBus:

Ashok Leyland announced iBUS in the beginning of 2008, as part of the

future for the country's increasingly traffic-clogged major cities. Its Rs 60-lakh,
iBus, a feature-filled, low-floor concept bus for the metros revealed during the
Auto Expo 2008 in India this low-floored iBus will have the first of its kind
features, including anti-lock braking system, electronic engine management and
passenger infotainment.

QUALITY:

In the journey towards global standards of quality, Ashok Leyland

reached a major milestone in 1993 when it became the first in India's
automobile history to obtain the ISO 9002 certification. The more
comprehensive ISO 9001 certification came in 1994, QS 9000 in 1998 and ISO
14001 certification for all vehicle manufacturing units in 2002. In 2006, Ashok
Leyland became the first automobile company in India to receive the TS16949
Corporate Certification.

MANUFACTURING UNITS:

India

Ennore, Tamil nadu in North Chennai [estb. 1948] Trucks, Buses,

Engines, Axles etc.

Hosur, Tamil nadu in Krishnagiri District [estb. 1980] Two adjacent

plants (Hosur-1, Hosur-2, CPPS) for Trucks, Special Vehicles and Power
Units.

Alwar, Rajasthan [estb. 1982] Bus Manufacturing Unit

Bhandara, Maharashtra [estb. 1982] Gearbox Unit

Pantnagar, Uttarakhand [etsb. 2010] 75,000 annual capacity greenfield

Unit for new generation Platforms and Cabs.

Sengadu Village, Kanchipuram District in Tamil Nadu [etsb. 2008]

Technical and Production facility for Ashok Leyland Defence Systems.
Another separate technical center for Nissan Ashok Leyland Vehicles.

Europe

Sherburn-in-Elmet, (North Yorkshire) Great Britain Optare Bus.

Middle East
 Ras Al Khaimah, UAE [estb. 2011] Bus manufacturing facility Joint
Venture between Ashok Leyland and Ras Al Khaimah Investment
Authority (RAKIA) in UAE

TECHNICAL CENTRE:

Ashok Leyland's Technical Centre, at Vellivoyalchavadi (VVC) in the

outskirts of North Chennai near Minjur, is a state-of-the-art product
development facility, that apart from modern test tracks and component
test labs, also houses India's one and only Six Poster testing equipment.

PRODUCTS:

Buses

Trucks

Light vehicles DOST,PARTNER,MITR

Defence

Power solutions

BUSES:

Area Served:

City Application

Sub-Urban

Inter-City

School/Staff/Tourist
 Electric Buses

Bus Models:

11M FESLF series

12M FESLF series

JANBUS

CHEETAH

LYNX SMART

LYNX STRONG

RESLF

TITAN DOUBLE DECKER

VESTIBULE BUS

VIKING

TRUCKS

Areas served:

Long Haul

Mining and construction

Distribution trucks

Truck Models:
 BOSS

U Truck

Light vehicles

DOST

PARTNER

MiTR

DEFENCE VEHICLES

Rapid Intervention Vehicles

Field Artillery Tractors

Light Recovery Vehicles

Water Browsers

Truck Fire Fighters

Fuel Dispensers

POWER SOLUTIONS

Leypower products in

Electric power generation

 Agricultural Harvester combines

Industrial Compressors

Earth moving & Construction equipment

Marine & other non-automotive applications