1.

INTRODUCTION
1.1 A Study on buying behaviour of customers
in BIG BAZAAR.
Pantaloons Retail India Ltd (PRIL) has emerged as the leading
retailer in India with its chain of Pantaloons, Big Bazaar and
Food Bazaar stores. With the right mix of management
capabilities, high growth product profile, well-developed
strategy and extensive IT and logistics capabilities, PRIL has
ensured rapid growth. More importantly, while most
organized retailers are struggling to be in black, PRIL has
demonstrated consistent track record of profitable growth.
To achieve better return on retail space, PRIL uses certain
product categories as margin managers and certain product
categories to generate traffic. The food and groceries business
will act as key volume growth driver while high share of
apparel (which account for over 80% sales in
Pantaloons Stores and 40% in Big Bazaar) will enable PRIL to
maintain high margins. The management has demonstrated its
ability to improve stock turnovers in both the formats
successfully, which has enabled significant margin
improvement.
PRIL offers large number of products to the customer to give
them better choice for selection. Different product categories
have different depth and width in merchandise offering.
Besides, PRIL has tied up with Shop-in-Shop partners in its
Big Bazaar stores. Some product categories where the
company does not have core competency or does not want to
invest, but would attract customers are catered through these
partners. Eventually, in the long run, the Company may
manage some of these product categories on its own as
volumes grow and it develops competencies in
these businesses. Shop-in-Shop partners typically pay a fixed
rental for their space and share a part of their profits. By
expanding the range of product offerings and retail formats,
PRIL today has been able to target a much larger share of the
consumers basket (about 70% as against less than 8% in
1994).

PRIL will be adding new product categories to its business in

both Pantaloons as well as Big Bazaar stores. Gold,
Investment products, White goods and Appliances,
Footwear will be the new product categories that will be
added. These product categories will help improving Walk
Ins into its stores and generate additional business from the
existing categories too.
 2. REVIEW OF LITERATURE
1) Joyan Aranha Said that, It is very popular in India
where we can expect good products and services from
this ...I am from Mangalore and I am really happy that
this much good market shopping has done in our area
.where I am really happy about that and also while
festival season we will get up to 40% discount while
Diwali and also in Christmas season .I normally brings
costly products from big bazaar only .,and also food
producers from food bazaar so that it is very cheap fibre
for the producers ..So thank you so much. Big bazaar.

2) Tunar Stated that, Big bazar is one of the largest

super market chain in India; in fact it is the largest super
market chain in India. it is present almost each and
every major town of India and it even has its presence in
tier-2 and tier-3 cities which are always rejected by
other international as well as national brands.

Big bazar stores are always of good space and host a

variety of products, from national as well as
international brands but they being an Indian brand
always prefer local manufactured goods to give more
preference to the Indian brands for uplifting them.

Truly an Indian brand it has Indian hospitality and the

after sales service is also very good. the electric
appliances also come with warranty and you can get
your product repaired through big bazar also.
3) Jitendra Parekh Said that, My company provide
2000/- Sodexho voucher so mostly my family prefer Big
bazaar for shopping. Big bazaar provides awesome deals
every Wednesday so I like to visit every Wednesday. I
also like awesome deals like 50 big bazar cash when
shopping more than 1000/-.They are also provide T 24
mobile free recharge with more than 350/- purchase.

4) Jigar Madhu Stated that, I have visited many

shopping mall But big bazar is best Most of the mall are
too costly like Westside, reliance trend Not all the item
are cheaper but clothing and food item are cheaper,
dont buy mobile from big bazar its too costly, i have
compared local market I have been visiting this bazar
from last 5/6 years but there is no change in quality.
 3) OBJECTIVE OF STUDY

3.1 To study buying behaviour of

customers in BIG BAZAAR.
3.2 To study the good & bad behaviour
of customers.
 4) HYPOTHESIS
H1-Positive buying behaviour of customers.
H0-Negative buying behaviour of customers.
5) RESEARCH METHODOLOGY

5.1DATA COLLECTION:-The present study is

based on primary and secondary data. The primary
data is collected through structured questionnaire.
The questionnaire is distributed among 20
respondents.
5.2 SAMPLE SIZE:-20 respondents
5.3DATA PRESENTATION:-I have presented
my primary data in the form of bar graph in
finding analysis heading.
 6. DATA ANALYSIS &
INTERPRETATION
Questionnaire prepared for customers of
Big Bazaar.

Q1.How frequently do you visit Big Bazar?

Weekly 2
Monthly 2
Quarterly 4
On a planned basis 12

Series 1

12

10

8
Series 1

0
1-Dont like chocolates 3

Interpretation: Out of 20 people, 12 said that they go on planned basis & 2 people said that
they go on weekly or monthly basis.
Q2.Apart from Big Bazar do you intend to visit any other retail store?

Yes 7
No 3
May be 4
Occasionally 6

Series 1

5
Series 1
4

0
Dark Flavoured White White

Interpretation: Out of 20, 7 said that they intend to visit other retail store and 3 people said
that they dont.
Q3.If yes then what are the other retail outlets you wish to visit?

Food court 12

Jewellery & Watches 8

Series 1

12

10
Series 1
8

0
Yes No

Interpretation: Out of 20 Respondents, 12 said they wish to visit food retail stores & 8 said
that they wish to visit jewellery & watches store.
Q4. What is the purpose behind visiting the store?

Dating 1

Outing 8

Timepass 2

Shopping 9

Series 1

9
8
7
6 Series 1
5
4
3
2
1
0
Everyday Once a week Occasionally Hardly

Interpretation: Out of 20 people Hardly 9 People said that their purpose of visit is shopping.
Q5.What type of products do you mostly purchase in Big Bazar?

Clothes 8

Grocery 2

Food Item 6

Any other Item 4

Series 1

8
7
6
5 Series 1

4
3
2
1
0
Dairy milk Munch Galaxy KitKAT

Interpretation: Out of 20 Respondents 8 People said that they mostly purchase clothes at Big
Bazar store.
Q6.Which days of week do you prefer to visit Big bazar?

Week days 6
Weekends 14

Series 1

14

12

10 Series 1

0
Yes No

Interpretation: Out of 20 Respondents 14 that they mostly visit on weekends.

Q7.How much time do you spend in a visit to Big Bazar?

1 & half hour 12

Half & hour 4

More than 2 hours 4

Series 1

12

10

8 Series 1

0
Yes No I don't Know

Interpretation: Out of 20 Respondents 12 said that they spend 1 & half hour at the store.
Q8.What encourages you to visit Big Bazar?

Price 8
Ambience 6
Service 4
Product quality 2

Series 1

8
7
6
5 Series 1

4
3
2
1
0
One Two More than two None

Interpretation: Out of 20 Respondents 8 said that the price encourages them to visit the
store.6 said that its the ambience.
 7. Conclusion
Big bazaar is a major shopping complex for
todays customers. It is a place where customers
find variety of products at a reasonable price. Big
bazaar has a good reputation of itself in the
market. It has positioned itself in the market as a
discounted store. It holds a huge customer base.
The majority of customers belong to middle class
family. The youth generation also likes shopping
and moving around big bazaar. Volume sales
always take place in big bazaar. Impulse buying
behaviour of customers comes in to play most of
the times in big bazaar.
Big bazaar is a hypermarket store where varieties
of products are being sold on different product
category. It has emerged as a hub of shopping
specially for middle class people. Different types
of products starting from a baby food to pizzas all
are available under one roof. In Delhi it is the
middle class people who mostly do marketing
from big bazaar. Even most of the people do their
monthly shopping from big bazaar.
 8. BIBLIOGRAPHY
1) www.scribed.com
2) www.big bazaar.com
3) www.google.com.
 INDEX
SR.NO PARTICULARS
1. Introduction
2. Review of literature
3. Objective of study
4. Hypothesis
5. Research methodology
6. Data analysis & interpretation
7. Conclusion
8. Bibliography
 RESEARCH METHODOLOGY
A STUDY ON BUYING BEHAVIOUR OF CUSTOMERS AT BIG
BAZAAR
A PROJECT SUBMITTED

TO THE UNIVERSITY OF MUMBAI

FOR THE DEGREE OF

MASTERS IN MCOM

IN THE PARTIAL FULFILLMENT OF REQUIREMENT

OF THE COURSE

(ACADEMIC YEAR 2016-2017)

BY

NAGMA SAYYED
ROLL.N0-29

UNDER SUPERVISION OF

PROF.RESHMA MORE

DEPARTMENT OF MCOM

HAZARIMAL SOMANI COLLEGE OF ARTS & SCIENCE

SHRI MANUBHAI MANEKLAL SHETH JR.COLLEGE

OF ARTS & SCIENCE

JAYARAMDAS PATEL COLLEGE OF COMMERCE &

MANAGEMENT STUDIES

MUMBAI-400007

DATE

PLACE-

SIGN OF EX.SUPERVISOR- INTERNAL SIGN OF SUPERVISOR-

 CERTIFICATE

This is to certify that this project report entitled Research

Methodology. Submitted by Miss.Nagma Sayyed in partial
fulfilment of the requirement for the degree of Master of
Commerce (M.com) part 2 (semester 3) is a bonafied research
work completed under my guidance & supervision. No part of
this project has ever been submitted for other degree. The
assistance rendered during the course of the study has been
duly acknowledged.

External Examiner- Internal Examiner-

Date-

Place- Prof. Name-Reshma More

 DECLARATION
Certified that I NAGMA SAYYED of Master of Commerce
(M.COM) Part-2 (Semester-4) have prepared titled A study on Buying
behaviour of consumers at Big Bazar under the guidance of Professor
Reshma More Department Of Commerce Bhavans Hazarimal Somani
College, Chowpatty, Mumbai in partial fulfillment of the requirement
for the degree of Masters Of Commerce (M.Com).Their by no part of
this project has ever been submitted any other degree.

NAGMA SAYYED
ROLL NO.-29
M.Com-Part 2
 ACKNOWLEDGEMENT

I would like to thank my college, principal and teaching staff. Big

thanks to our professor Miss Reshma More who have helped me in
making my assignment. She has given her valued time & energy
whenever I needed.
I would like to thank my parents who have helped me while making
my project
Thanks to my friends who have given me their time at the time of
making my project.
To conclude I want to say a big thanks to all who have been a part of
my assignment without you all it was not at all possible.