Social

Action
Production
booklet
Contents
Task 1: Proposal
Task 2: Pre-production material
Task 3: Filming
Task 4: Editing

Social Action Production Proposal

Name of production

The future of Henley High Street

Reason for following this issue

Henley needs its original high street back with independent shops as a place for
people to go and give the community something to do instead of filling the high
street with coffee shops.

Henley town Centre is becoming marginalized as a shopping destination and in

the process; many small independent shops have had to close down. For example,
David Jack the owner of Hubbledays, had to close down his job due to having
been priced out. He faced a significant increase in annual rent of 26,000 with
very high business rates of 11,000. The footfall in a lot of these independent
shops have dropped dramatically, and the internet is a big factor in that.

Length of production

10-15mins

Interviewees in production

Hot Gossip Owner 01491414070

Vinegar Hill
Sports teacher at Henley College Martin Unsworth
Locals, including elders
Town Council
Willow Owner

Production angle, how and why

Educational and informative angle on our social action

A production layout (beginning, middle and end)

Opening:

Opens with a narrator talking about our social action and the statistics to do with
it. Cut-a-ways of Henley high street over the narrator talking.

Middle:

Interviews take place (Vox Pop); get a more educational view on the subject.
Follow peoples lives who are affected by the issue.
End:

Petition on saving the Henley high street, bringing the community back together.

Target Audience and why

The target audience are the community of Henley. Middle-aged people are most
effected, as these are people who have lost their jobs and have no interest in
sitting in coffee shops like the new younger generation.
I sent out a survey about the target audience to the public and gained some
results. From the results I gathered that the target audience would be aimed at
both male and female genders and that it would be aimed at people ages thirty
five and above which I think it spot on because the community of Henley is an
older generation and Parents so the results are exactly the original thought we
had for our desired target audience.

I dont think the documentary would appeal to people that live outside of Henley
as it doesnt concern them and they wouldnt have many opinions on Henley if
they were not there every day. However this social action may affect people that
live outside Henley if they come into Henley to shop as the shops are decreasing
and thats what the video is about so it depends on the individual people.
 Where your video will be uploaded / shown

We aim to air our social action video on the Henley website and YouTube. We also
have our own Weeblys and the video will be on there. A link to video will also be
on the petition site that we will set up so that the public can see the visuals of
Henley and this will then make them more likely to get involved and sign the
petition.

List of questions you wish to ask / have answered in your production

1. The publics opinion on the decline of independent shops in

Henleys town Centre.
2. The publics opinion on the amount of coffee shops in the area.
3. The Publics opinion on the government in general with how they
act.
4. Shop owners fear of having to close the shop.
5. Shop owners view on the internet taking over with online
shopping.
6. What the town Centre was like for elderly people back in the day.
7. What the town Centre is like for them now.
8. Local Henley mums view on the independent shop issue.
9. Shop owners opinion on the government.
10. The government/town council reasoning for replacing
independent shops with chain stores and if it has anything to do
with rental prices within Henley.
11. The town council on the amount of coffee shops and
charity shops in Henley-on-Thames.

Location Recce
Please produce a location recce for EVERY location used

Type of room/area:
Location Address:
Henley-on-Thames
Oxfordshire

Sat Nav details (Post

RG9 code):

Nearest Train Station:

Henley Train station

Nearest Bus stop:

outside starbucks

Lighting Information: Solutions:

Natural lighting, no overhead Use white board, and a battery
lighting. power camera light.
Street lights are available but will
not be on when we film as we are
filming during the day.

Sound Information: Solutions:

Natural sound (people, cars, wind). Use cove mic/ boom mic. If there is
too much load, noise we will have to
film is a quieter area.

Power Information Solutions:

No plug outlet Make sure all
equipment is charged
up; bring extra camera/
batteries just in case.
Hazards Solutions:

Tripping over a tripod Put up a sign to warn people around

Trip on the pavement us that we are filming and to watch
Getting in the way of people out
Cars We will make sure to watch out for
cars whilst filming.

PROPS LIST
Production Name: The future of henley high street
Producer: Niamh, Honor, Rosie

Item Script page Description Actor/location Notes

Take away One from Honor at the
Coffee / Starbucks the town hall /
other from hot
gossip.

Found Footage
1. https://www.youtube.com/watch?v=2maQLa2SpVQ A peek inside
Central Stationers (stationery supplies or office supplies store) Camden High Street.
2. https://www.youtube.com/watch?v=uPmhqXhgazw Highstreets hidden problems
3. https://www.youtube.com/watch?v=uPmhqXhgazw The decline of the British
Highstreet
4. https://www.youtube.com/watch?v=iE8dXt6Euy4 New Cosham Cake Business Hopes To
Stem High Street Decline
5. https://www.youtube.com/watch?v=Ce1oj_llwug Shop owners fight back to beat the
economic gloom
6. https://www.youtube.com/watch?v=9GV_dYEEbgA Henley-on-Thames by Drone - The
Royal Regatta Town

Production Schedule

Monday Tu Wednesday Thursd Friday Saturd Sunda

es ay ay y
da
y

8th 10th
Week
commencing Intervie Intervie
the 6th w with w with
March Hot PE
Gossip teacher
Date manager at
Lorraine. Henley
college
2.30
13th 15th
Vox-pops Town
Week with the council
commencing Public. intervie
the 13th 12:45 w
March onwards
Time is
Date And tbc.
interview
with
some
shop
owners
of
idependa
nt shops.
 Start
Week editing
20th hopefully
a draft
Date edit will
. be ready
by the
23rd
March

Week

Date

Equipment Hire sheet

Item From Return

Camera x2 Niamh and honor
Tripod x2 Rosie and Niamh
Microphone College Wednesday 15th
Camera light Niamh Sames

Copyright issues / legal ethical issues you may face

In terms of the content, we think that we could be copyrighted for the brand use of
Starbucks when we go to compare a chain shop to an independent shop. We could
overcome this by seeking permission from Starbucks letting them know that we plan on
filming not only one of their cups, but film inside the shop too.

We plan to layer our social action video with music, and we will make sure they are
licensed downloads so that they are definitely available to use.
Everywhere we are filming is on public property such as the town centre
and in alleyways. The only place we will need to get permission is if we
are standing outside a shop or want to film some inside of a shop in which
case we will ask the shopkeeper beforehand. We will also warn the members of the public
that we are speaking to so that they know they are going to be videoed.

List of Questions you wish to ask and order of questions (Make sure they link and follow
on from each other. The wording of your questions will be graded)

Questions we asked Lorraine. (hot gossip)

1. How long have you owned youre two cafes?

2. Do you ever worry about youre cafes here in Henley?
3. Would you ever open more cafes?
4. Do you like the Henley area?
5. Have you ever struggled financially with either of the cafes?
6. Would you ever consider shutting one of the cafes?
7. Finally, do you see a future for independent shops in Henley?

Questions we asked Gillian (boutique)

1. How long were you were you on the market for?

2. If its not too personal for you, why did you sell your shop?
3. How long did it take to find a buyer?
4. Did you have a lot of interest?
5. How long had you been trading for?
6. Have you noticed any positive and negative changes with trading in your
business? Or with other local independent stores near you?
7. Has online shopping benefitted your business? Or do you feel that it
affected your business in terms of footfall?
8. Lastly, having owned an independent store, how do you see is the future
for Henleys Independent retail?

1. Q When did you first open willow?

2. What made you choose Henley for your business opportunity?
3. Are you new to business or have you traded before elsewhere?
4. Are factors such as rent and business rates going to affect your business?
5. Whats the clientele for this store?
6. And finally, how do you perceive your business in q uestions we asked the

public?

Questions we asked Willow

Questions:

Why have you come to Henley today?

What do you think about the shops in Henley?

Could you buy those online?

What do you come to Henley for?

Do you prefer shopping in a chain business or would you rather shop in an independent

Do you feel Henley needs more independent?

Production

Before you go off and film please be aware of the following.

PRODUCTION TIPS:

Interview in relevant locations

Make sure there is no background noise when filming - ask to turn off all machines or film
in a quiet location and if outside try and use a wind cover and microphone.

Use TWO cameras when filming - One following the interviewer and one following you as
you had with your multi camera unit

Get MORE footage than you need - you can always cut items out but you can't add once
you have filmed

Think about how you want the final product to look before you start filming

Add archive footage (clips, newspaper clippings, footage from news stories etc...) but
ALWAYS reference them on screen and make sure you have permission to use them

Once filming is finished make sure the following is complete BEFORE you start
to edit your production
Shot list and running order of final production (including found and archive footage)

Sequenc Description
e
Shot
The river Thames drone shot
1
2 Town hall

Sign post outside the shop Cook

3
Shops in town square
4
5 Duke street

Town center, Starbucks cup and cars going past

6
Sign posts advertising shops down Friday street
7
8 Table on Henley town center composition of units

walkway between town and Waitrose carpark

9
10 Town center shot of the bank

Crockery in upstairs downstairs

11
12 A poppy and tea set in upstairs downstairs

Interview in upstairs downstairs with the owner.

13
14 Flowers

15 The back of Rosie and Honor

16 Flowers
 Shot of outside boutique
17
Interview
18
People walking through the walkway between
19 Waitrose and town square

People sitting down outside the bank in town square

20
Street interview
21

Street interview
22

Shot of outside willow

23

24 eggs

Interview with willow

25

Street interview
26

Screen shot of partition

27

Voice over script

Shot Script
2
Checklist for production items

In production

Interviews Done

Voiceovers Done

Facts about issue (either spoken or put on screen) Done

Cut away footage Done

Archive footage Done

End credits with 'thank you to' section Done

Music Done

Roles and responsibilities

 Name Role Responsibilities
Niamh B role footage The camera

Camera woman Sd cards

Street interviewer Tripod

Rosie Interviewer Deadlines

Camera Women Tripod

Question Provider

Researcher
Honor Camera Woman Sd cards

Interviewer Camera

Street interviewer

Researcher