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L AUN CH PL AN
INCLUDING A QUICK LOOK-UP
LAUNCH CALENDAR
INSIDE
02 The 3-Phase Launch at a Glance
08 Launch Emails
13
The first 12 days of your 21-day
launch are dedicated to building
anticipation within your list and
filling your list with fresh leads.
The newest subscribers tend to
make up 50% of sales in
launches, so don't worry about
prelaunch
the size of your list going into
cart-open - just focus on growing
it during Prelaunch.
LAUNCH
6
Days 13 to 18 are your launch
days, or the period in which your
cart is open / your bonuses are
available. All of the goodwill
you've built up is now yours to
use to generate revenue for your
launch
biz - so be ready to email great
leads frequently. Bonus: generate
even more revenue by having an
upsell ready to go.
POSTLAUNCH
2
The final 3 days of your 21-day
launch are all about converting
those shoulda-woulda-coulda
folks into the paying customers
they wish they'd become. While
postlaunch
some extend their deadline by a
day, we've found downsells work
great without hurting your brand
like an extension can do.
THE QUICK-REFERENCE CALENDAR FOR
LAUNCHINGYOUR PRODUCT IN 21 DAYS
Your 21-day launch is broken into three phases: prelaunch, launch and postlaunch. The major events in each of the phases are noted here.
After you've used this launch schedule once, be sure to modify it to suit your product, business and audience.
Not included in this 21-day launch are some of the great anticipation builders, like running a contest or holding a competition. Consider
both, and try other anticipation-builders as you grow. And if it suits your brand to do so, you may wish to add a 24-hour extension after
your cart closes.
THE CONTENT PLAN
Segm en t Deliver y
Goal:
CTA:
Topic:
Reason to open:
Reason to read:
Reason to click:
Goal:
CTA:
Topic:
Reason to open:
Reason to read:
Reason to click:
Goal:
CTA:
Topic:
Reason to open:
Reason to read:
Reason to click:
Goal:
CTA:
Topic:
Reason to open:
Reason to read:
Reason to click:
EMAILS TO WRITE
Nu r t u r in g New Leads
Segm en t Deliver y
Goal:
CTA:
Topic:
Reason to open:
Reason to read:
Reason to click:
Goal:
CTA:
Topic:
Reason to open:
Reason to read:
Reason to click:
Goal:
CTA:
REM EM BER:
Topic:
Reason to open: Pl an em ail s for
Reason to read:
cu stom er s, too. If you 'd
Reason to click:
l ik e to r edu ce r efu n d
r equ ests, you sh ou l d
con tin u e en gagin g
cu stom er s
post-pu r ch ase to for m
a str on g r el ation sh ip.
EMAILS TO WRITE
Sales Em ails
Segm en t Deliver y
Goal:
CTA:
Topic:
Reason to open:
Reason to read:
Reason to click:
Goal:
CTA:
Topic:
Reason to open:
Reason to read: SEGM ENT
Reason to click:
As am azin g as yo
Goal: be, com pl ain ts fr
CTA:
Topic:
abou t "too m an y
Reason to open: a r eal dam per on
Reason to read: wh y you sh ou l d
Reason to click: l ist in to at l east 3
Goal: in ter ested, 2) in te
CTA: al l in ter ested. E
Topic:
Reason to open:
gr ou p fr equ en tl
Reason to read: gr ou p in fr
Reason to click:
EMAILS TO WRITE
Sales Em ails
Segm en t Deliver y
Goal:
CTA:
Topic:
Reason to open:
Reason to read:
Reason to click:
Goal:
CTA:
Topic:
Reason to open:
ENTATION: Reason to read:
Reason to click:
s you r l au n ch can
s fr om su bscr iber s Goal:
CTA:
n y em ail s" can pu t Topic:
r on th in gs. Th at's Reason to open:
u l d segm en t you r Reason to read:
st 3 gr ou ps: 1) ver y Reason to click:
Segm en t Deliver y
Goal:
CTA:
Topic:
Reason to open:
Reason to read:
Reason to click:
Goal:
CTA:
Topic:
Reason to open:
Reason to read:
Reason to click:
Segm en t Deliver y
Goal:
CTA:
Topic:
Reason to open:
Reason to read:
Reason to click:
Goal:
CTA:
Topic:
Reason to open:
Reason to read:
Reason to click:
Goal:
CTA:
Topic:
Reason to open:
Reason to read:
Reason to click:
EMAILS TO WRITE
Segm en t Deliver y
Goal:
CTA:
Topic:
Reason to open:
Reason to read:
Reason to click:
Goal:
CTA:
Topic:
Reason to open:
Reason to read:
Reason to click:
Goal:
CTA:
Topic:
Reason to open:
Reason to read:
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EMAILS TO WRITE
Segm en t Deliver y
Goal:
CTA:
Topic:
Reason to open:
Reason to read:
Reason to click:
Goal:
CTA:
Topic:
Reason to open:
Reason to read:
Reason to click:
Goal:
CTA:
Topic:
Reason to open:
Reason to read:
Reason to click:
LET'S EXECUTE!
LEARN HOW LIVE IN:
RY SCHWARTZ
A highly sought launch advisor, Ry has been behind
the six- and seven-figure launches of some of the
world's top names in online training: Amy Porterfield,
Todd Herman, Danny Iny and dozens more. He is the
co-creator of 10x Emails.
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