Whatkindofmediainstitutionmightdistributeyourmedia

productandwhy?

Theinstitutionthatwouldpublishmymagazinewouldhavetobealarge,
experiencedinstitutionabletohelpthemagazinedevelop.Itwasalsohas
tohaveexperiencewithsuccessfulmusicmagazineshoweverthis
publicationscannotbeofasimilargenretotheoneportrayedinmy
magazineotherwisetherewouldbenogapinthemarketandmy
magazinewouldn'tbeuniqueenoughtojustifypurchase.Themedia
institutionwouldalsohavefullcontroloverthemagazineseditorial
positionaswellasfinalqualitycontrol.Themediainstitutionplaysa
hugeroleintheoverallmagazinescommercialsuccessandsothe
magazinemustbepitchedandpublicizedbytherightinstitutioninorder
toreachmaximumprofitabilityandsuccess.Thepublisherwillhavefull
controloverwhatisincludedinsidethemagazine.Thismakeschoosing
therightpublisherimportantbecauseainstitutionwithlittleexperience
withmusicmagazineswillnotknowwhattoincludeorwhatisrelevant
tothegenreofmusicinsidemymagazine.

TheinstitutionIwouldchoosetopublishmymagazinewouldbethe
subsidiaryofTimeInc,TimeInc.UK.TimeInc.UKwasformallyknown
asICPMediauntilitformallybecameTimeInc.UKinSeptember2014.
TimeInc.UKisalargemediapublishinginstitutionthathasownership
otheralargerangeofmagazinessellingover350millioncopiesannually.
Thismeansthepublisherwillhavethesizeandscopetobeableto
effectivelypublishanddistributemymagazineacrosstheUK.The
publisherholdsownershipoveralargenumberofwellknownbrandsina
largerangeofmagazinegenres.WithinthemusicmagazinegenreTime
Inc.UKownsNMEandUncut,whicharebothverysuccessful
magazinesthatreachalargeaudience.
Thisshowsthisinstitutionhasyearsofexperiencewithmagazine
publishingandpublishingsuccessfulmusicmagazines.Thegenres
featuredanddepictedinthesemagazineshoweveraredifferentfromthe
genreinmymagazine.Thisleavesagapinthemarketformymagazine,
meaningthemagazinewon'tbejustanothergenericmagazineabout
mainstreammusicgenres.Thisgivesmymagazinetheopportunityto
standoutfromothermagazinespublishedbyTimeInc.,increasingmy
magazinesbrandimageandprestige.UKaswellasothermagazine
publisherscompetingwithTimeInc.UK.Iwouldattracttheattentionof
TimeInc.UKbyatfirststartingsmall,sellingthemagazineonasmall,
limitedscaleatgigs,festivalsandshopsassociatedwiththegenre.This
wouldallowmetogetinitialsalesfiguresonasmallscaleaswellas
receiveaudiencefeedback.IwouldthenpitchthemagazinetoTime
Inc.UK,usingtheinitialsalesfiguresandaudiencefeedbackaswellas
othermarketresearchinordertoconvincethepublisherthemagazinehas
potentialwithinthemagazineandmediaindustry.Thepublisherwould
havefinancialcontroloverthemagazine,sellingthemagazinethrough
subscriptionsandsalesatgigs,festivalsandstoresassociatedwiththe
Indie/emogenre.Howeverthepublishermaydecidetomakechangesto
themagazinethatmaydramaticallychangeitfromhowitwaswhenthe
magazinewasoriginallypitched.

Theymaydecidetochangethemagazineslayoutandgraphicdesignas
wellastheartistsorevengenreofmusicfeaturedinthearticle.Thismay
bedonetoappealtoalargeraudiencesothemagazinewillmakemore
profitandachievemorecommercialsuccess.Theymayalsochooseto
changethemagazinetoawebbasedpublicationtoreachalargeaudience
whilealsokeepingthecostofthemagazinelow.Howeveragood
compromisewiththiswouldbetorunasmallerversionofthemagazine
asawebbasedplatform.Thiswouldappealtothetargetsocialgroupsas
socialmediaandothermediaplatformsareabletoreachalargeaudience.
Thepublisherwillbeabletomakeprofitfromadvertisingrevenuewhile
alsodrawinginmoresubscriptionstotheprinted,fullversionofthe
magazine.

Institutionsthatunderstandthegenreinsidemymagazinewouldprobably
besmall,limitingdistributionandsalesofthemagazine.Alarge
institutionthatalreadyhasexperiencewithmusicmagazines,justnotthe
indie/Midwestemo/poppunkgenrewouldhavethemoneytohireateam
ofwritersandeditorswithexpertiseonthesegenreswhiletheinstitution
itselfwillstillhavethesizetodistributeonalargerscale,maximizing
profitsfromthemagazine.Thepublishinginstitutionwouldalsohave
controlonhowmuchfundingthemagazinegets,whichcanaffectthe
qualityoftheoverallmagazine.Theyalsocontroltheprizeandpricing
strategyaswellashowregularlyitisissued.Theycouldalsomakethe
choicetotakethemagazineonlinetosavemoneyonprintingand
distribution,dramaticallychangingthemagazineandit'sdirection.
Controloveradvertisingisthepublicationsresponsibility.

Theycanmarketandadvertisethemagazinethemselvesorsellspaceto
advertisingagenciesinordertocreatealargerpublicimageofthe
magazine,drawinginreadersandimprovingthemagazinestotal
circulation.Thisiscentraltothemagazinesoverallsuccess,ifthe
magazineisn'tadvertisedtothetargetdemographicandisn'tdistributed
effectivelythemagazinewillquicklycausethepublicationtoloose
moneyandthemagazinewillbediscontinued.Thepublicationwillneed
tobeabletodistributethemagazineonalargescaleonmultiple
platforms.Theseplatformsincludedistributionatshopsandother
vendorsassociatedwiththetargetsocialgroupsforthemagazineaswell
asasmallwebreleaseandonlinepresenceofthemagazine