RICHARD XAVIER

Bainbridge Island,WA | (206) 696-8041 | richard_xavier@outlook.com

www.linkedin.com/in/richard-xavier

PROFESSIONAL SUMMARY

High-Tech Subject Matter Expert: Extensive 15+-year career at Intelcreating and managing Sales
and Marketing programs as well as Operations and supply chain logistics for business to business
and consumerreseller channel sales of Intel microprocessor products in North America.
Marketing Program Development: Created and executed strategic and impactful integrated
marketing campaigns employing e-commerce, social media, events, sales engagement and training
incentives to increase brand relevance. Responsible for annual marketing program budget $10M.
Key Account Management: Managed top business to business and retail resellers (including
multiple Fortune 500s); Amazon, CDW, Insight, Newegg, PC Connection and SHI. Collaborated with
top OEM suppliers and National Distributors such as Dell, Lenovo, Hewlett Packard, Cisco, Microsoft,
Ingram Micro, Tech Data and D&H.
Broad-Based Operations and Business Development Experience: Held Purchasing, Product
Management, Program Manager, Sales and Marketing Development Manager and Operations
Manager positions withIntel Corporation, Zones and ComputerLandof Seattle.
Channel Program Management: Personally responsible for generating tens of millions of dollars in
sales from new channels and customers across career.
Reseller/POS Global Analytics Strategy: Developed, championed, and drove core methodology
behind Intels reseller POS data analytics system. Drastically improved visibility into critical
channels. Tool subsequently became global corporate data tracking standard for measuring multi-
billion-dollar industry (still in use today).
Team Management: As Director of Merchandising at Zones I managed 3 direct employees as well as
oversaw a category business unit of 24 team members including Product Managers, Buyers, Vendor
Account Reps, Designers and Copywriters from 1996 through 1998.
Net New Sales Achievement (Hunter): Achieved approx. $2B+ in revenue sales throughout career.
New business represents approx. 80% of career sales. Primarily focused on Outside Sales.
Revenue Expansion (Farmer): Achieved approx. $8B throughout career with major technology firms.
Marketing Strategy: Successfully created retail and BtB end customer demand generation programs
utilizing multiple media platforms including: print, e-mail, on-line and social media across career.
Interpersonal Skills: Colleagues and supervisors note skills such as attention to detail, achieve
revenue objectives, articulate, strong organizational skills, multitask skills, strategic program
development, verbal and written communications skills, thrives in fast-paced environments,
problem solver, team player, innovative, think strategically, meeting deadlines, analyze market data,
manage internal stakeholder expectations, leadership skills, proven track record, people
management skills, self-starter, passionate, collaborative, entrepreneurial, results oriented, drive
execution.

PROFESSIONAL EXPERIENCE

Component Retail Program Manager 03/2014to06/2016

Intel Corporation Hillsboro, OR (HQ: Sunnyvale, CA)
Retail Revenue Leadership: Increased YoY Component Retail program revenue to record $410M
+10%
Channel Operations Success: Worked with business units and channel operations to
develop/execute successful Q4 Holiday rebate promotions that addressed revenue gap caused by
new Skylake processor supply issues. This resulted in a record +7% YoY $335M desktop processor
revenue in lieu of a 25% supply allocation of Skylake Processors in Q3 & Q4. Worldwide sales and
marketing used the promotion as a BKM and successfully replicated it with the rest of channel
system builders and retailers in NA and Europe in Q4.
 Enterprise Promotions Strategy: Doubled burst rebate program frequency throughout 2nd half
2015. Delivered promotions that drove end customer demand of enthusiast SKUs. Resulted in
significantly higher revenue results 2nd half over 1st half 2015: grew entire component product
channel by average 55%.
Reseller Marketing Strategy: Created end-customer sweepstakes promotions around key buying
timelines: Back-to-School (BTS), Black Friday (BM)/Cyber Monday (CM), Holiday, and Boxing
Day. Created unique Amazon Black Friday sweepstakes positioning Amazon.com as a DIY shopping
portal for Intel component products. Highest end customer participation rates 30%+.

Direct Reseller Operations Manager 01/2012to03/2014

Intel Corporation Hillsboro, OR (HQ: Sunnyvale, CA)
Direct Market Reseller (DMR) Strategy: Successfully managed effort to transition all DMR resellers
to new channel report database environment and accelerated reporting process from monthly to
weekly by Q2 14. Improving operational efficiencies, faster account feedback, and accelerated
payment cycle. Now referred to National Service Provider Program.
Reseller Program Management: Key contributor to initiatives which increased the resellers
program transparency through creation of tools such as VIR calculation, sales performance
dashboards and reseller scorecards. Improved data quality and efficiency from >20% to less than
.3% erroneous data reported.
Operations & Finance Management: Oversaw operations and financing for Intel's branded
microprocessor consumption business channel with an annual marketing budget of $10M and
revenue of $1.8B.

Sales and Marketing Business Development Manager 04/1999 to 01/2012

Intel Corporation Hillsboro, OR (HQ: Sunnyvale, CA)
Business Development Leadership: Spearheaded national business development strategy and drove
scale of Intels North American Direct Market Reseller Program including sales, marketing, funding,
strategy, logistics, and operations of branded microprocessor consumption business. Catalyst who
developed and led program and grew it for 12 years developing sustainable MDF/rebate program
for resellers while ensuring YoY revenue growth and ROI. Increased Intel's microprocessor revenue
share in this reseller channel from $400K in 2004 to greater than $1.6B in 2012.

Director of Storage, Networking and Communication Merchandising 04/1998 04/1999

Product Manager for PC and Mac Hardware/Software (Purchasing) 01/1992 03/1998
Zones Seattle, WA

CORE COMPETENCIES

Analytical Skills Microsoft Office Reseller Channel Strategy

Budget Management Marketing Program Development ROI Analysis
Channel Operations Negotiating Skills Sales Management Experience
Customer Account Mgmt. Online Advertising SMB & BtB Channel Expert
E-Commerce & Digital Marketing Procurement Social Media Marketing
Forecasting Performance Metrics Mgmt. Team Management Skills
Legal/Contracts Product Marketing Skills Technical Problem Solving
KPI Metrics Management Project Management Skills Vendor Management Skills

EDUCATION & CONTINUING PROFESSIONAL EDUCATION

Kent State University (Kent, OH) Bachelor of Arts (BA) Philosophy

Intel Training: Anti-trust, Business Ethics, Insider Trading and Weekly Product & Sales Training.
Managing Big Data with MySQL Duke University
People Analytics (Including Web Analytics) Wharton School/Univ. of Pennsylvania
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