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Acomparatvestudyonpepsvscocacolacompany
1.1.1AComparativestudyOnPepsicovs.CocaColaCompanyInPartialFulfillmentofMBAProgram
Semester4NobleEngineeringCollege,JunagadhSubmittedBy:GuidedBy:Name&EnrollNo:Prof.
AsifMemdaniHARSHADTRADA.(127380592055)GujaratTechnologicalUniversity(AcademicYear:
20122014)
2.2.INTRODUCTIONOFCOMPANY1.PEPSICO:Wearealeadingglobalfoodandbeverage
companywiththroughouttheworld.Throughouroperations,authorizedbottlers,contractpartners,we
make,market,sellandbeverages,servingcustomersandconsumersinmoremonitorsavarietyofkey
indicatorstoindicatorsincludemarketshare,earningspershareandreturnoninvestedcapital.During
2012weundertookanumberofsignificantsuccess.Theseinitiativesincludedincreasinginvestmentin
ouriconicglobalinnovationprogramandlaunchingproductivityprogramthatresultedinover$1billion
insavingstheseinitiativesWhilereturning$6.5billiontoshareholdersthroughrepurchasesAsacompany
doingbusinessinbeenmorevitaltooursuccess.Beingasdiverseasourconsumertomeettheirneeds.A
safeandinclusiveworkplaceengagement,fosterscreativityandfuelsPepsiCobothsupportsandbenefits
fromWearecommittedtoincreasingdevelopmentinitiativesaroundtheworld.InourAsia,percentageof
newlyhiredorpromotedexecutiveswhoarewomenexceeds50percent.enableprogress:InSaudi
Arabia,wehaveenablingwomentoworkandadvance.OurSauditeammanagementandfrontlineroles.
makeupeachofus:personality,religion,gender,genderidentity,sexualstatus,orotherdifferences.
INTRODUCTIONOFCOMPANYfoodandbeveragecompanywithbrandsthatarerespectedhousehold
namesworld.Throughouroperations,authorizedbottlers,contractpartners,wemake,market,selland
distributeawidevarietyofconvenientandenjbeverages,servingcustomersandconsumersinmorethan
200countriesandterritories.monitorsavarietyofkeyindicatorstoevaluateourbusinessresultsand
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financialcondition.Theseindicatorsincludemarketshare,volume,netrevenue,operatingprofit,
managementoperatingcashflow,shareandreturnoninvestedcapital.During2012weundertooka
numberofsignificantinitiativesthatwebelievewillpositionusforfuturencludedincreasinginvestment
inouriconicglobalinnovationprogramandlaunchingnewproductslikePepsiNextandimplementinga
multiproductivityprogramthatresultedinover$1billioninsavingslastyearalone.Wesucreturning
$6.5billiontoshareholdersthroughrepurchasesanddividendsduring2012.Asacompanydoingbusiness
inmorethan200countriesandterritories,diversityBeingasdiverseasourconsumerenablesustosafe
andinclusiveworkplacethatvaluesdifferentperspectivesfosterscreativityandfuelsinnovation.The
vignettesbelowofferbutsupportsandbenefitsfromdiversityandinclusion.Wearecommittedto
increasingthenumberofwomenleaderswithinPepsiCothroughrecruitingdtheworld.InourAsia,
MiddleEastandAfricasector,forhiredorpromotedexecutiveswhoarewomenexceeds50percent.In
SaudiArabia,wehaveconstructedworkplacesthatrespectlocworkandadvance.OurSauditeam
includes25womenhiredin2011lineroles.AtPepsiCo,wedefinediversityasalltheunique
characteristicsmakeupeachofus:personality,lifestyle,thoughtprocesses,workexperience,ethnicity,
race,identity,sexualorientation,maritalstatus,age,nationalorigin,INTRODUCTIONOFCOMPANY
brandsthatarerespectedhouseholdnamesworld.Throughouroperations,authorizedbottlers,contract
manufacturersandotherdistributeawidevarietyofconvenientandenjoyablefoodsandthan200
countriesandterritories.Ourmanagementevaluateourbusinessresultsandfinancialcondition.These
profit,managementoperatingcashflow,webelievewillpositionusforfuturencludedincreasing
investmentinouriconicglobalbrandssteppingupournewproductslikePepsiNextandimplementinga
multiyearlastyearalone.Wesuccessfullycompletedanddividendsduring2012.territories,diversityand
inclusionhasneverustounderstand,firsthand,howthatvaluesdifferentperspectivesbuildsemployee
ThevignettesbelowofferbutafewexamplesofhowwithinPepsiCothroughrecruitingandMiddleEast
andAfricasector,forexample,thehiredorpromotedexecutiveswhoarewomenexceeds50percent.
Tailoredprogramsworkplacesthatrespectlocalcustomswhileincludes25womenhiredin2011and2012
inbothasalltheuniquecharacteristicsthatworkexperience,ethnicity,race,color,status,age,national
origin,disability,veteran
3.3.32.COCACOLA:TheCocaColaCompanyistheworldslargestbeveragecompany.Weownor
licenseandmarketmorethan500nonalcoholicbeveragebrands,primarilysparklingbeveragesbutalsoa
varietyofstillbeveragessuchaswaters,enhancedwaters,juicesandjuicedrinks,readytodrinkteasand
coffees,andenergyandsportsdrinks.Weownandmarketfouroftheworldstopfivenonalcoholic
sparklingbeveragebrands:CocaCola,DietCoke,FantaandSprite.Finishedbeverageproductsbearing
ourtrademarks,soldintheUnitedStatessince1886,arenowsoldinmorethan200countries.Wemake
ourbrandedbeverageproductsavailabletoconsumersthroughouttheworldthroughournetworkof
Companyownedorcontrolledbottlinganddistributionoperationsaswellasindependentbottling
partners,distributors,wholesalersandretailerstheworldslargestbeveragedistributionsystem.
Beveragesbearingtrademarksownedbyorlicensedtousaccountfor1.9billionoftheapproximately57
billionbeverageservingsofalltypesconsumedworldwideeveryday.Webelieveoursuccessdependson
ourabilitytoconnectwithconsumersbyprovidingthemwithawidevarietyofoptionstomeettheir
desires,needsandlifestyles.Oursuccessfurtherdependsontheabilityofourpeopletoexecute
effectively,everyday.OurgoalistouseourCompanysassetsourbrands,financialstrength,unrivaled
distributionsystem,globalreach,andthetalentandstrongcommitmentofourmanagementandassociates
tobecomemorecompetitiveandtoaccelerategrowthinamannerthatcreatesvalueforour
shareowners.WewereincorporatedinSeptember1919underthelawsoftheStateofDelawareand
succeededtothebusinessofaGeorgiacorporationwiththesamenamethathadbeenorganizedin1892.
OnOctober2,2010,weacquiredtheformerNorthAmericabusinessofCocaColaEnterprisesInc.
(CCE),oneofourmajorbottlers,consistingofCCEsproduction,salesanddistributionoperationsin
theUnitedStates,Canada,theBritishVirginIslands,theUnitedStatesVirginIslandsandtheCayman
Islands,andasubstantialmajorityofCCEscorporatesegment.CCEshareownersotherthanthe
CompanyexchangedtheirCCEcommonstockforcommonstockinanewentitynamedCocaCola
Enterprises,Inc.(NewCCE),which,aftertheclosingofthetransaction,continuedtoholdthe
EuropeanoperationsthathadbeenheldbyCCEpriortotheacquisition.TheCompanydoesnothaveany
ownershipinterestinNewCCE.UponcompletionoftheCCEtransaction,wecombinedthemanagement
oftheacquiredNorthAmericabusinesswiththemanagementofourexistingfoodservicebusiness
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MinuteMaidandOdwallajuicebusinessesNorthAmericasupplychainoperationsandCompanyowned
bottlingoperationsinPhiladelphia,Pennsylvania,intoaunifiedbottlingandcustomerservice
organizationcalledCocaColaRefreshments(CCR).Inaddition,wereshapedourremainingCoca
ColaNorthAmericaoperationsintoanorganizationthatprimarilyprovidesfranchiseleadershipand
consumermarketingandinnovationfortheNorthAmericanmarket.Asaresultofthetransactionand
relatedreorganization,ourNorthAmericanbusinessesoperateasalignedandagileorganizationswith
distinctcapabilities,responsibilitiesandstrengths.
4.4.BRANDNAME&LOGOPEPSICOCACOLATAGLINEPEPSI:COCACOLAPiyoJoshMein,
JiyoHoshMeinCHOTIHOYABADIHARKHUSIMECOCACOLAURLwww.pepsiindia.co.in/
www.cocacolaindia.comSLOGANPepsiisokay.Signofgoodtaste.
5.5.5Brandambassador1.PEPSICO:RANBIRKAPPORBrandAmbassadorRanbirKapoorKicksOff
InternshipwithIPL7as@ThatPepsiInternActorRanbirKapoorjoinsasanintern,asthecountryissoon
goingtobegrippedwithcricketfever.Theauctionforthe7thseasonoftheIndianPremierLeague(IPL)
hascommencedtodaywithsomeofthebiggestglobalandIndianplayersbeingsoldtotheIPLteam
owners,whilemanyothersremainunsoldsofar.Whiletheauctionisbeingstreamedlive,manyofthe
mediasitesarealsorunningalivecoverage,togetherwithTwitterusers.TwitterIndiatrendshavebeen
occupiedbytheIPLauctionwithhashtags#IPLAuction,#PepsiIPLAuctiontendingatthetopfollowedby
intermittenttrendsmadebycricketersandIPLteams.Butamidstallthisbiddingincroresofrupees,what
theIPL7titlesponsors,PepsiIndiaaredoingonTwitterisfuntowatch.Thebeveragebrandisrunninga
funconnectwithitsfansthrough@ThatPepsiInternonTwitter.BrandambassadorandactorRanbir
KapoorhasjoinedPepsiasaninterntobringallthethrillandactionfromPepsiIPL2014tocricketfans.
@ThatPepsiInternforIPL7And,Ranbiras@ThatPepsiInternisalreadyonthejobtodayattheIPL
auctions.Frombringingthescoopattheplayerauctionstohangingwithteamowners,itappearsthat
Ranbirisallsetforanewmilestoneinhiscareer.Eversincetheauctionhasstarted,Ranbirhasbeen
tweetingabouthisnewjobandwhatshappeningattheevent.Additionally,onecanalsoaskhim
questionsusingthehashtags#AskThatPepsiInternandRanbirwillhappilyoblige.Someofthespecial
questionshavereceivedVinevideoresponsestoo!
6.6.2.COCACOLA:DeepikaPadukone&FarhanAkhtarBecomesbrandambassadorofCocaCola
BrandEndorsementsisemergedasnewconceptdevelopedinBollywoodindustriesnowadaysand
Bollywoodstarsnotonlycompetewitheachotherinfilmsbuttheyareinracetogetbigbrands
endorsementsforhim/herisflourishingnowadays.Mostadmiredactressesin2013wasnoneotherthan
DeepikaPadukoneandforthatoneoftheleadingcolacompanyCocaColasignsDeepikaPadukoneas
newfaceforthecompanyforIndiaoperation.BollywoodstarDeepikaPadukonesoonshallbecomethe
thirdcelebrityonthefaceoftheEarthtoendorsePepsiCoandCocaColaboth.Theothertwocelebrities
aretheperfectionistAmirKhanandthefirstbahuofBollywoodAishwaryaRaiBachchan.Longlegged
DeepsisthenextbrandambassadorofCocaCola,reportedTimesofIndiaonMonday.TheCola
companyaimstoreviveitsimageasitcontinuestolagbehinditssisterbrandThumsUpandrivalPepsi
inthesoftdrinkmarketinIndia,theEnglishdailyread.Padukonereportedlyistobepaidalittlelessthan
4croreannuallyforendorsingCocaCola.Asperthereport,DeepsshallteamupwithherKartikCalling
KartikcostarFarhanAkhtartopromotethesoftdrink.ThebiggestrivalofCocaCola,PepsiCoIndia,is
endorsedbyDeepikasoldloveflameRanbirKapoor.ThePepsiLadyisnoneotherthanPiggyChops,
PriyankaChopra.Interestingly,DeepikaandRanbirhaveappearedinasameadvertisementtopromote
PepsiCo.However,astheduoslovehaswornoff,seeminglyDeepikahasdecidedtomoveonwithher
choiceofbrandsaswell.Doesthequeenreigningmillionyoungheartswishestosendoutsignalstoher
formerbeauthatsheisasgoodarivalasgoodsheisalover?Thetopicisprettypricklyanditchy!Letus
notprytoomuch,forthetwohaveproventheirprofessionalismbyappearinginoneofthebiggest
BollywoodbaggersYehJawaniHaiDeewaniposttheirbreakup.However,oncefriendscouldturnfoes
professionallyatleast,keepinguphealthycompetition.PostDeepikasignstheColaagreementsheshall
notbeabletopromoteanotherdrinklabelroundtheglobetillhercontractwithCocaColaisnotover.
7.7.7SWOTAnalysis1.PepsiCocompany:PepsiCoParentCompanyPepsiCoLtdCategoryBeverages
andfoodsSectorFoodandBeveragesTagline/SloganLiveforNowEveryGenerationRefreshesThe
WorldSomethingforEveryoneYehdilmangeymoreUSPOneofthemostpopularglobalbrandsinthe
foodsandbeveragessectortargetingtheyouthSTPSegmentMiddleanduppermiddleclasspeopleTarget
GroupTheyoungergeneration(15to35yearsofage)PositioningAsafoodandbeveragebrandwith
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multipleproductscateringtotheyouthProductPortfolioBrands1.Pepsi2.Nimbooz3.DietPepsi4.7UP
5.Mirinda6.Slice7.AquafinaWater8.Tropicana9.Lays10.GatoradeSWOTAnalysisStrength1.One
ofthemostpopularandgloballyrecognisedbrandsinfoodsandbeverages2.Oneofthemostdiversified
productportfolio3.PopularsubsidiarybrandslikeFritoLay,Gatorade,Pepsi,Quaker,Tropicana,Yum!
Brands,etc.4.Globalreachwithpresenceinover200countries
8.8.5.Anemployeestrengthofaround300,000people6.CSRthroughPepsiCoFoundation,whichworksin
thesectorofeducation,health,waterconservation,educationetc.7.PepsiRefreshProjectthatfundsnew
ideasorventuresthathavethepotentialtobenefitthesociety8.Strongandefficientsupplychainnetwork,
ensuringthatalltheproductsareavailableeveninthemostremoteplaces9.Excellentbrandingand
advertisingwithglobalcelebrityasbrandambassadors10.Tieups,sponsorshipswithglobalsports
events,musicconcerts,etcWeakness1.StrongcompetitionintheaerateddrinkssegmentfromCocaCola
meanshighbrandswitching2.Casesagainstproductshavebeenblownoutofproportion,thereby
affectingbrandimageOpportunity1.Increasepenetrationintodevelopingcountriesandcapturetheir
market2.Increaseitsproductportfoliobyacquisitionofotherbrands3.ToexpandtheYum!Brandseatery
inuntappedcountriesandregionsliketier2cities4.Toimproveitsbrandimagebyinvolvinginmore
CSRactivitiestobenefitthelocalsThreats1.Healthconsciousnessamongstpeoplecantakeatollonits
aerateddrinksandsnacksfoodmarkets2.Compliancewithdifferentgovernmentregulationsandnormsin
differentcountries3.Inlation,economicslowdownandinstabilitycausesdeclineinthepurchasingpower
ofconsumers4.StrongcompetitionfromotherbrandsineachsegmentofitsoperationCompetition
Competitors1.CocaColaCompany2.KraftFoods3.Dr.PepperSnapple
9.9.92.CocaColaCompany:CocaColaCompanyParentCompanyCocaColaLtdCategoryBeverages
andfoodsSectorFoodandBeveragesTagline/SloganOpenhappinessTwistTheCapToRefreshment
LifeBeginsHereTheCokeSideofLifeBrrrrUSPThenumberonebeveragebrandintermsofsales
withmorethan500productsatofferSTPSegmentAnyonewhoneedsabeverageforanyoccasionTarget
GroupAllagegroups,fromkidstoadultsPositioningAbeveragebrandfortheentirefamilyProduct
PortfolioBrands1.CocaCola2.Limca3.DietCoke4.Sprite5.Fanta6.ThumsUp7.Maaza8.Kinley
Water9.MinuteMaidSWOTAnalysisStrength1.Thenumberonebeveragesbrandintermsofreachand
10.10.sales2.PopularsubsidiarybrandslikeCocaCola,Fanta,Kinley,Limca,Maaza,MinuteMaid,etc.3.
Globalreachwithpresenceinover200countries4.Morethan500brandsonoffer5.Anemployee
strengthofaround1,50,000peopleglobally6.Strongandefficientsupplychainnetwork,ensuringthatall
theproductsareavailableeveninthemostremoteplaces7.Strongfinancialcondition8.Strongbrand
recallthroughadvertisingandmarketingbyassociatingwithcelebritybrandamassadors9.CSRactivities
inthefieldofwaterconservationandrecycling,education,healthetc.10.Effectiveandefficient
packagingtechniquegivingemphasisonrecyclingandreusing11.Longassociationwithinternational
sportsevents,sponsorshipsetcWeakness1.Thepresenceoftracesofpesticidesinthecolabeverageshave
causeddamagetothebrandimage2.StrongcompetitionintheaerateddrinkssegmentfromPepsiCo
meansconstantfightovermarketshare3.NopresenceinthesnacksandfoodindustryOpportunity
1.Increaseitsreachinuntappedcountriesandmarket2.Marketandpopularisethelessknownproducts
3.Acquireothercompanies4.Diversifyitsproductportfoliobyenteringintosnacksindustrytocompete
withPepsiCo
11.11.11Threats1.Healthconsciousnessamongstpeople2.Difficultyincomplyingwithdifferent
governmentregulationsandnormsindifferentcountries3.Inlation,economicslowdownandinstability
4.StrongcompetitionCompetitionCompetitors1.PepsiCo2.Dr.PepperSnapple
12.12.BCGMatrix1.PepsiCoCompany:InBCGmatrixPepsicoisinstarstagehighmarketgrowth&
highmarketshare.
13.13.132.Cocacolacompany:INCOCACOLAPRODUCTTHUMSUP&MAZAAREINSTAR,
FANTA&SPRITEISINQUESTIONMARK,LIMCA&COCACOLAISINCASHCOWSTAGE
ANDDIETCOKE&MINUTEMAIDISINDOGSTAGE.
14.14.PLCSTAGEOFTHECOMPANY1.PEPSICOCOMPANY:InthesestagesofplcPepsicoisin
maturitystageinIndia.
15.15.152.COCACOLACOMPANY:InplcstagetheCocaColaCompanyisinmaturitystage.
16.16.PRODUCTPORTFOLLIOOFCOMPANY1.PEPSICO:PepsiCoIndiasexpansiveportfolio
includesiconicrefreshmentbeveragesPepsi,7UP,Nimbooz,Mirinda,SliceandMountainDew,in
additiontolowcalorieoptionssuchasDietPepsi,hydratingandnutritionalbeveragessuchasAquafina
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drinkingwater,isotonicsportsdrinkGatoradeandfruitjuicessuchasTropicanaandTropicana100%.A.
Pepsi:Pepsiisahundredyearoldbrandlovedbyover200millionpeopleworldwide.Thelargestsingle
sellingsoftdrinkbrandinIndia,Pepsiisubiquitousonjustabouteverysocialoccasion.Youngistaan
lovesit.200millionpeopleworldwideloveit.ButwhathasmadePepsithesinglelargestsellingsoft
drinkbrandinIndiaisactuallyaformulaconcoctedacenturyagoinafarawaycontinent.1886,theUS.
CalebBradman,amanwithaplanformulatedablockbusterofadigestivedrinkanddecidedtocallit
Bradsdrink.ThepotionwastobecomePepsiColain1898,andeventually,Pepsiin1903.Sinceits
inception,Pepsihasalwaysbeenattheforefrontofthebeverageindustryandhascomeupwith
revolutionaryconceptssuchasDietPepsi,2lbottles,recyclableplasticcolabottlesandtheenviableMy
Can.7UP:7UP,therefreshingcleardrinkwithanaturallemonandlimeflavourwascreatedin1929.
7UPwaslaunchedinIndiain1990anditsinternationalmascotFidoDidowasusedforadvertisingin
1992topositionthebrandasacooldrinkforyoungsters.Fidobecameaninstanthitwithhistrendylook,
laidbackattitudeandunconventionaltakeonlife.DuringthebrandsearlyyearsinIndia,7UPgained
marketleaderstatusinthelemonlimecategorybybeingoneofthefirsttobenationallydistributed
besidesbeingmarketedasahealthieralternativetoothersoftdrinks.Aquafina:Aquafinawasfirst
launchedintheUSin1994.Withitsuniquepurificationsystemandgreattaste,Aquafinasoonbecamethe
bestsellingbrandinthecountry.InIndia,AquafinasjourneybeganwithitslaunchinBombayin1999
anditwasrolledoutnationallyby2000.Onthestrengthofitsbrandappealanddistribution,Aquafinahas
becomeoneofIndiasleadingbrandsofbottledwaterinarelativelyshortspanoftime.
17.17.17DukesLegacy:DukeslegacyFoundedin1889byDinshwajiPandole,Dukesisabrandthatis
seepedinMumbaisrichhistory.Itwasinmanywaysthecountrysfirstaeratedsoftdrinkandapioneer
onmanyfronts.ManyagenerationshavegrownupenjoyingtherefreshingtasteofDukes.Thuswhen
PepsiCoIndiabroughtthisbrandin1994,italsoinheritedDukesrichMumbailegacy.Whilethe
Lemonadeflavourhasrefreshedtheconsumerseversince,inSeptember2011somemoreflavorsof
Dukes,thedeliciousRaspberryandthesugarysweetIcecreamsodawererelaunched.Andwithitwas
launchedDukesMasalaSoda,withitsstronglocalflavorthathastheconsumerswantingformore..
Gatorade:Gatorade,theWorldsNo.1SportsDrink,wasbornonthefieldofsport!Gatoradewas
launchedinIndiain2004andovertheyears,hasbecomeanintegralpartofthekitbagsofmanyleading
sportspersons.GatoradehasbeentriedandendorsedinIndiabythetopsportsstarsandprofessionals,
includingSachinTendulkar,IrfanPathan,Md.Kaif,S.SreesanthRamjiSrinivasanandJavagalSrinath.
Mirinda:Mirindahasalwaysstoodforgreatboldtastethatunleashesuninhibitedfun.Takingthepromise
forward,MirindalaunchedtwonewexcitingflavorsOrangeMangoandOrangeMasalawhichappealto
theIndianpalette.WhileOrangeMangoistheperfectmixofthesweetcandytasteofmangoflavorand
thetanginessoforiginalMirindaOrangeOrangeMasalaticklesthetastebudswithahintoffruitmasala
flavoraddedtoMirindaOrange.Thelaunchwassupportedbyarobust360degreecampaignincluding
outdoor,onlineandaconsumerengagementprogrammedtobringalivethetasteexperience.Mountain
Dew:ThemainformulaofMountainDewwasinventedinVirginia.Thedrinkwasnamedandfirst
marketedinJohnsonCity,TennesseeandKnoxville,Tennesseein1948.InIndia,MountainDewsetthe
softdrinkcategoryablazein2003withitsiconiclaunchcampaignCheetahBhiPeetaHai.
18.18.Nimbooz:Nimboozisagreattastingproduct.Ithascapitalizedontheexistingfamiliaritywithand
highconsumptionofunpackaged/homemadenimbupani.IthasremainedtruetoitsauthenticIndian
IdentitybyusingthetraditionalMatka(EarthenPot)andSqueezerinthemanufacturingprocess.The
productisavailableinthreeconvenientformats,350mlPET,200mlRGBand500mlPETatthe
remarkablepricepointsofRs18,Rs10andRs25respectively.Slice:SlicewaslaunchedinIndiain
1993asarefreshingmangodrinkandquicklywentontobecomealeadingplayerinthecategory.In
2008,Slicewasrelaunchedwithawinningproductformulationthatmadeconsumersfallinlovewithits
taste.Withnewpackgraphicsandclutterbreakingadvertising,Slicehasbuiltapowerfulappeal.
Tropicana:TropicanawasfoundedinBradenton,Florida,USA,in1947.Itisnowenjoyedalmost
everywhereintheworld.Carefullynurturedforover50years,Tropicanahasmaturedintooneofthemost
respectedbeveragebrands.Tropicanaisthe#1brandinpackaged100%Juice*intheworldin2011in
offtradevolume.Itistodayavailablein63countries.Since1998,TropicanahasbeenownedbyPepsiCo,
Inc.TropicanaPremiumGoldwasrelaunchedasTropicana100%in2008.
19.19.192.COCACOLA:COCACOLA:InIndia,CocaColawastheleadingsoftdrinktill1977when
thegovernmentpoliciesnecessitateditsdeparture.CocaColamadeitsreturntothecountryin1993and
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madesignificantinvestmentstoensurethatthebeverageisavailabletomoreandmorepeople,eveninthe
remoteandinaccessiblepartsofthenation.ThumsUp:TODAYITISTHELARGESTSELLINGSOFT
DRINKBRANDININDIA.Originallyintroducedin1977,ThumsUpwasacquiredbyTheCocaCola
Companyin1993Dietcoke:
20.20.WORLD'STHIRDLARGESTSELLINGSOFTDRINKLaunchedin1982inAmerica,DietCoke
(alsoknownasCocaColalightinsomecountries)hasbecometheworld'sthirdlargestsoftdrink.Sprite:
SPRITEA'CLEANLIME'DRINKSinceitsinceptionis1999,Spritehasnotonlyestablisheditselfasa
brandwhichsuccessfullyboastsit's'cutthru'perspectivewithanauthentic,edgy,irreverent,urbanand
straightforwardstyle,buthasalsoachievedstatusofanundisputedyouth'badge'brand.TodaySpriteis
oneofthetoptwosparklingsoftdrinksinthecountry.Fanta:FANTATHE'ORANGE'DRINKFanta
enteredtheIndianmarketintheyear1993.Perceivedasafunyouthbrand,Fantastandsforitsvibrant
color,temptingtasteandtinglingbubblesthatnotjustupliftsfeelingsbutalsohelpsfreespiritthus
encouragingonetoindulgeinthemoment.LIMCA:LIMCA'SFRESHNESSISLIKENOOTHER
'LIMENLEMONI'Bornin1971,LimcahasremainedunchallengedastheNo.1SparklingDrinkinthe
CloudylemonSegment.Thesuccessformulaisthesharpfizzandlemonibitecombinedwiththesingle
mindedpropositionofthebrandastheproviderof"Freshess.MAAZA:MAAZATHEWHOLESOME
FAMILYFUNIntroducedin1970s,Maazahastodaycometosymbolizetheveryspiritofmangoes.
Universallylovedforitstaste,color,thicknessandwholesomeproperties,Maazaisthemangolover'sfirst
choice.MINIUTEMAIDPULPYORANGE:MinuteMaidoneoftheworld'slargestjuiceandjuice
drinkbrands.ThehistoryoftheMinuteMaidbrandgoesasfarbackas1945whentheFloridaFood
Cooperationdevelopedorangejuicepowder.TheybrandeditMinuteMaid,anameconnotingthe
convenienceandtheeaseofpreparation(inaminute).MINIUTEMAIDNIMBUFRESH:Launchedfirst
inSouthofIndiainJanuary2010,MinuteMaidNimbuFreshstartedrefreshingthewholeofIndiaby
April2010.

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