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LIST OF GRAPHS

S.NO PARTICULARS PAGE NO

1 Graph 1.1 Share in retail market. 4

2 Graph 1.2 Total mall space availability 5

3 Graph 1.3- Rise of malls 5

4 Graph 4.1- Frequency of visit 33

5 Graph 4.2- Preference of shopping days 35

6 Graph 4.3- Preference of shopping time 37

7 Graph 4.4- Accompanied by 39

8 Graph 4.5- Source of knowledge 41

9 Graph 4.6- Customers perception towards bug bazaar 43

10 Graph 4.7- Customer expectation 45

11 Graph 4.8- Customer expectation(age) 47

12 Graph 4.9- Customer expectation(gender) 49

13 Graph 4.10- Product satisfaction 51

14 Graph 4.11- Essentiality of helpful signage 53

15 Graph 4.12- Customers perception towards price 55

16 Graph 4.13- Customers perception towards price(age) 57

17 Graph 4.14- Customers perception towards price(gender) 59

18 Graph 4.15- Awareness of promotional offers 61


19 Graph 4.16- Customer perception from different products 63

20 Graph 4.17- Customer perception(age) 65

21 Graph 4.18-Customer perception(gender) 67

22 Graph 4.19-Age of respondents 69

23 Graph 4.20-Marital status 70

24 Graph 4.21- Monthly Family income 72


LIST OF TABLES

S.NO PARTICULARS PAGE NO

1 Table 4.1- Frequency of visit 32

2 Table 4.2- Preference of shopping days 34

3 Table 4.3- Preference of shopping time 36

4 Table 4.4- Accompanied by 38

5 Table 4.5- Source of knowledge 40

6 Table 4.6- Customers perception towards bug bazaar 42

7 Table 4.7- Customer expectation 44

8 Table 4.8- Customer expectation(age) 46

9 Table 4.9- Customer expectation(gender) 48

10 Table 4.10- Product satisfaction 50

11 Table 4.11- Essentiality of helpful signage 52

12 Table 4.12- Customers perception towards price 54

13 Table 4.13- Customers perception towards price(age) 56

14 Table 4.14- Customers perception towards price(gender) 58

15 Table 4.15- Awareness of promotional offers 60

16 Table 4.16- Customer perception from different products 62

17 Table 4.17- Customer perception(age) 64


18 Table 4.18-Customer perception(gender) 66

19 Table 4.19-Age of respondents 68

20 Table 4.20-Marital status 69

21 Table 4.21- Monthly Family income 71

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