Victoria L.

Donaldson
Phone: 717.825.4713 | Email: vld5066@gmail.com
http://victoriadonaldson.weebly.com

Current Address: Permanent Address:

630 W Beaver Avenue 6380 Leader Drive
State College, PA 16801 Jacobus, PA 17407

SUMMARY: I am a driven advertising student seeking a full-time position in the advertising industry.
3 internships and 2 brand ambassadorships
A strong passion for learning and ability to collaborate with a group or work independently

EDUCATION: The Pennsylvania State University, University Park

B.A. in Advertising and Public Relations | Minor in International Studies (Spring 2017)
3.5 Cumulative GPA | 3.8 Major GPA | Deans List

IES Abroad, Dublin, Ireland (Spring 2016)

Courses in Diversity & Digital Marketing, Irish History, and Irish Politics

SKILLS: AdSpender | Simmons OneView | Media Flight Plan | Microsoft Office | Adobe Photoshop

INDUSTRY
EXPERIENCE: OrderUp: A Groupon Company February 2017 - Present
Marketing Intern State College, PA

Create and execute promotional emails to the State College, PA and Morgantown, WV markets
Promote the brand at campus and community events
Use geo-targeting techniques to make marketing messages engaging for students

Diesel Pro Inc. January 2017-Present

Brand Management Intern York, PA

Completed a situation analysis of company to develop a target audience for each aspect of the business
Created Facebook and Instagram accounts for the company and manage each account weekly
Produced web content and overhauled material in order to implement copy that speaks directly to the TA

Advertising Media Planning Fall 2016

Team Member: Student Project State College, PA

Developed a complete advertising campaign for our client, Burger King, based on secondary research
Made simulated media buys with $60,000,000 budget to hit monthly reach, frequency, and GRP goals
Outcome: 3,311,396,270 GI; $6,323.1 CPP; $1.74 CPM

Shipley Energy Summer 2016

Marketing Intern York, PA

Conducted AB testing for email marketing messages to improve open-rates and CTR
Made print, outdoor, and digital media buys for various campaigns; managed these buys on a weekly basis
Produced digital content for social media and ran targeted ads via Facebook ads manager based on budget
Published weekly blogs to educate consumers and increase SEO

ACTIVITIES:
National Honors Society of Leadership and Success
College of Communications Advertising Club
Atlas THON Organization